Lenovo topped the PC market in China, but its shipments dropped by 17 per cent…reports Asian Lite News
The shipments of desktops, notebooks and workstations in China fell by 13 per cent in Q3 2022, while tablets were down 3 per cent (year-on-year), a new report has shown.
According to market research firm Canalys, shipments of desktops and notebooks declined by 31 per cent and 3 per cent, respectively, as economic activity and business confidence declined.
The consumer tablet market with 18 per cent (year-on-year) growth was the only bright spot in Q3.
“The PC market is unlikely to see growth in Q4 2022 or early 2023, given China’s current fragile macroeconomic situation,” said Canalys Analyst Emma Xu.
“Despite the downturn risk coming from the global economic slowdown and geopolitical conflicts, vendors in China should accelerate their ongoing channel restructuring and adjust their marketing strategies to take advantage of rebounding sectors, such as retail, entertainment and tourism,” she mentioned.
Lenovo topped the PC market in China, but its shipments dropped by 17 per cent, said Canalys.
Dell, ranked second, experienced a year-on-year decrease among the top vendors, at 21 per cent.
HP took third place as it followed suit with a 17 per cent decline in shipments.
With strong marketing and promotions targeting consumers, Asus and Huawei ranked fourth and fifth, growing both annually and sequentially.
Moreover, Apple held onto first place in the tablet space but its growth slowed to 7 per cent.
Huawei and Lenovo came second and third but faced a comparatively difficult quarter.
Meanwhile, smartphone shipments are to remain flat in 2023 amid a global slowdown, as it is expected to continue underperforming through the first half of the year and start rising only from the third quarter of the year, a new report has shown.
According to Counterpoint Research, the global smartphone market will see 2 per cent (year-on-year) growth in 2023.
Smartphone shipments for 2022 lowered to 1.24 billion units on economic headwinds from the previous forecast.
“Persistent inflation, expectations of future interest rate hikes, souring corporate earnings, China’s stalled economy, the protracted Ukraine-Russia war, political turmoil in Europe, and a sweeping new set of export controls on China from the US, all contributes to the downward adjustment of the smartphone market forecast,” said Peter Richardson, Vice President at Counterpoint Research.
Moreover, as efforts to spread low and mid-priced 5G devices continue, the global market for 5G devices is expected to show healthy growth beginning in 2024.
Operators are actively promoting 5G, and the incentives in many markets are sufficient to entice consumers to adopt the new technology, according to the report.
The growth of premium smartphones will also be fuelled by new form factors such as foldable.
As more OEMs (original equipment manufacturer) enter the foldable segment, the market will see phone prices stabilise and the foldable segment grow in prominence alongside the 5G segment, the report added.