Category: Arab News

Categories
Arab News Events

MMA SMARTIES honours MENA 2021 winners

MMA SMARTIES honours MENA 2021 winners

MMA SMARTIES honoured the most innovative and effective modern marketing campaigns that ran across the Middle East and North Africa region during 2021 at the Awards Ceremony held after the inspiring MMA MENA SMARTIES Creativity & Innovation Days Event…reports Asian Lite News

This year SMARTIES MENA Awards were given in a unique NFT format known as ‘SMARTIES MENA INTO THE METAVERSE’, the first tokenized awards in the region.  Istanbul based artist, Efe Balun created 4 exclusive animated artworks representing the Smarties trophy categories (Bronze, Silver, Gold and Industry Awards). All winners were prized with a unique art work.

MMA MENA SMARTIES Creativity & Innovation Days 2021 brought together Marketing Thought Leaders, Tech Experts and Researchers. The all-day event hosted MENA thought leaders from leading brands of the marketing ecosystem. Asma Shabab, from Accenture, made a striking introduction about ‘The Metaverse Imperative: Exploring marketing’s future in the internet of tomorrow’ for the event opening. ‘Embrace the Art of Marketing Science’ session held by Tony Evans, Meta, enlightened the attendees about learning the keys to developing modern marketing mix models that accurately capture the value of one’s digital efforts and what the future holds for marketers after the IOS 14 changes have made attributing value more difficult.

As the CEO of Female Fusion, Jen Blandos shared the insights on entrepreneurship, women in business, women in the workplace, health, wellness and resilience.

At the Innovation & Creativity panel, Devrim Melek, Senior VP, Strategy, OSN, Dr. Tamer Eltoni From Etisalat and Nurcan Bıçakçı Arcan from SAS expressed their opinion on the role of the CMO and discussed how marketers need to adapt their skillset and mindset to excel at their duties and advance the company. The session was followed by ‘New Era Of Marketers – What is the Future of Social Media Platforms’ panel where FAHAD OSMAN, Regional Head of Marketing, Tiktok, SOUHEIL SOUEID, Head of Advertising Product & Solutions, MENA, Google, JULIE CAIRONI BECK, Marketing – MENA Regional Head, Snap Inc., TERRY KANE, Director – MENAT, Meta shared the new trends on social media of the leading platforms.

One of the remarkable sessions of the event was ‘The Creative Effectiveness Formula’ panel led by subject matter experts: JESSICA USENBOR, Director of Product, Diversified Services and Partnerships OMG MENA, MAYANK GARG, Digital, CaST & Creative Partnerships Lead, GSK, SYED MANSOOR HUSSEIN, Category Marketing Leader, International Flavors & Fragrances as they shared their views on how brands can take the relationship between effectiveness and creativity and use it to lead different areas of thought, innovation, and earn their way into the cultural conversation.

Record Number of Case Submissions in 2021 Compared to Previous Years!

The aspect that set this year’s SMARTIES Awards apart from the previous years is the Business Transformation Themes considering the events affecting the world such as Covid-19. There were twice as more campaigns submitted to take the coveted SMARTIES trophy home compared to last year. The esteemed jury consisted of marketing thought leaders from MENA, who voted to choose MMA MENA SMARTIES 2021’s winning campaigns after a long and dedicated process of evaluation among more than two hundred submissions.

Gold, Silver and Bronze SMARTIES MENA 2021 Industry Awards were presented to the winners at the Awards Ceremony at Rixos Premiıum JBR in Dubai and honored as the most successful Media Agency, Technology Enabler, Ad Network, Advertiser and Best in-show.

Here are the MMA MENA SMARTIES 2021 Winners Based on Categories:

MARKETING OBJECTIVE

Gaming / Gamification & E-Sports:

du // Network Nation // MENA // AdColony

BRONZE

The Battle Of Flavors

SILVER

Travel From Home- Using AR to design a Virtual Vacation Experience

SILVER

 Machine Learning and AI:

EMO-BOT- Emotional Robot

GOLD

Kitco IPL Sports Sync AI Activation

SILVER

Audio / Sonic Branding:

\”Destination Calling\”- An 8D audio multidimensional travel experience

GOLD

Dettol- Back to School

GOLD

Brand Experience:

\”Destination Calling\”- An 8D audio multidimensional travel experience

BRONZE

\”The Futurines\” Seeing the Future with 3D Printing

SILVER

InMobi Helps McDonald’s See Engagement Rate 182% Above Benchmarks

SILVER

InMobi Proves the Value of Mobile Branding for Unilever’s Knorr

SILVER

Consumer Promotions:

InMobi Delivers New Subscribers for Streaming Platform Shahid, in a Post-IDFA Setting

BRONZE

Start Fresh

GOLD

Tawuniya Saudi National Day- A Home To Everyone

BRONZE

Contextual / Native Advertising:

\”Destination Calling\”- An 8D audio multidimensional travel experience

GOLD

\”Stitch-Play\”- A new take on Display

BRONZE

EMO-BOT- Emotional Robot

BRONZE

Cross Channel Integration:

e-Direct, a new way to shop Laundry

GOLD

Customer Experience:

7DAYS Mini Croissant // MENA // AdColony

BRONZE

McDonald’s Grand Chicken // MENA // AdColony

SILVER

Travel From Home- Using AR to design a Virtual Vacation Experience

GOLD

Data/Insights:

\”Stitch-Play\”- A new take on Display

SILVER

EMO-BOT- Emotional Robot

GOLD

Tawuniya Saudi National Day- A Home To Everyone

BRONZE

eCommerce (pivoting during the pandemic:

e-Direct, a new way to shop Laundry

GOLD

Innovation:

Kitco IPL Sports Sync AI Activation

SILVER

Lead Generation / Direct Response / Conversions:

Dar Al Arkan leads to Mecca

SILVER

EMO-BOT- Emotional Robot

GOLD

The year banking changed forever in KSA

SILVER

Location Based Services or Targeting:

Closer to du

SILVER

Hitting the right spot

BRONZE

McDonald’s Drive-thru Come-back

SILVER

NBK’s Activation & Wallet Share Campaign: Location Powered Audience Retargeting at Tesla Event

GOLD

mCommerce:

Babyshop mcommerce

BRONZE

e-Direct, a new way to shop Laundry

GOLD

The year banking changed forever in KSA

SILVER

Product / Services Launch:

\”Stitch-Play\”- A new take on Display

GOLD

Ford F-150 // MENA // AdColony

BRONZE

The Battle Of Flavors

BRONZE

Programmatic:

Dettol – Hajj

BRONZE

Social Impact / Not For Profit:

#SmallBusinessesMatter – Using Social to Keep SMEs Open

SILVER

Social Media Marketing:

#SmallBusinessesMatter – Using Social to Keep SMEs Open

BRONZE

Doing Something Never Done Before

SILVER

Social Responsibility:

Dettol- Back to School

GOLD

Technology Innovation:

e-Direct, a new way to shop Laundry

SILVER

User Generated / Influencer Marketing:

Dettol- Back to School

SILVER

Dettol Cool

BRONZE

Moshaya Family Animation

GOLD

Video Advertising:

InMobi and Spark Foundry Garner Nearly 3 million Impressions on In-App Ads for Almarai

BRONZE

InMobi Proves the Value of Mobile Branding for Unilever’s Knorr

BRONZE

L’Usine Puffs // MENA // AdColony

GOLD

INDUSTRY AWARDS:

Ad Technology Enabler of the Year: Inmobi

Ad Network of the Year: AdColony a Digital Turbine Company

Agency of the Year: Universal Media

Advertiser of the Year: RAKBANK

Best In Show: e-Direct, a new way to shop Laundry- Ariel and Tide I Leo Burnett Bei

Categories
-Top News Arab News

UAE, Turkmenistan discuss bilateral ties

Ahmed Ali Al Sayegh, Minister of State, has held a virtual meeting with Turkmen Deputy Prime Minister and Foreign Minister Rashid Meredov to discuss the cooperation between the UAE and Turkmenistan…reports Asian Lite News

During the meeting, Al Sayegh conveyed, to Meredov, the greetings of H.H. Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, and H.H. Sheikh Abdullah bin Zayed Al Nahyan, Minister of Foreign Affairs and International Cooperation.

The meeting, which was also attended by Ahmed Al Hay Al Hamli, UAE Ambassador to Turkmenistan; Serdarmammet Garajaev, Ambassador of Turkmenistan to the UAE; and Amanov Yhlasgeldi, Consul-General of Turkmenistan in Dubai, discussed strengthening relations between the two countries, and regional and international developments of mutual concern and related bilateral efforts.

Turkmen Deputy Prime Minister and Foreign Minister Rashid Meredov

Last month, UAE Foreign Minister Sheikh Abdullah bin Zayed Al Nahyanand Turkmen Deputy Prime Minister and Foreign Minister, Rashid Meredov, reviewed the prospects of enhancing bilateral relations in various fields in the common interest of the two nations’ peoples.

This came in a meeting in the capital Abu Dhabi where they exchanged views on the latest regional and global developments and issues of interest.

ALSO READ: EU unveils strategic partnership with GCC

The UAE top diplomat also emphasised the privileged relations between the two nations and the prospects available for growing cooperation on various fronts.

Meredov affirmed his country’s keenness to strengthen bilateral relations in all fields, hailing the prestigious status boasted by the UAE on the regional and international scene. The meeting was attended by Ahmed Al Hai Al Hamli, UAE Ambassador to Turkmenistan.

Categories
-Top News Arab News UAE News

EU unveils strategic partnership with GCC

Increased cooperation and exchanges between the EU and GCC countries will ultimately be beneficial also for the people of both regions…reports Asian Lite News

The High Representative and the European Commission have adopted a Joint Communication on a ‘Strategic Partnership with the Gulf’ with the aim to broaden and deepen the European Union (EU)’s cooperation with the Gulf Cooperation Council (GCC) and its member states.

Within this context, the High Representative/Vice-President said in a statement that there’s a need to work more closely together on stability in the Gulf and the Middle East, on global security threats; energy security, climate change and the green transition, digitalisation, trade and investment. “We also need to strengthen contacts between students, researchers, businesses and citizens.”

A strengthened partnership is beneficial both for the EU and for the Gulf partners, with the EU being the world’s largest single market, a leader in research and innovation, an important security actor in the Gulf region and the leading actor on global challenges such as climate change and digitalisation. The EU Global Gateway provides a dynamic framework for cooperation with GCC partners to foster sustainable investments in the broader Middle East region as well as in Africa. GCC countries are dynamic economies and an important gateway between Europe, Asia and Africa. They are reliable Liquefied Natural Gas providers and have some of the best solar and wind resources in the world, whose development can be key in implementing mutual strategies to meet climate commitments as well as economic goals. As a strong defender of multilateralism and social transformation including human rights and gender equality, the EU will continue to foster political dialogue on such matters with the Gulf countries.

Increased cooperation and exchanges between the EU and GCC countries will ultimately be beneficial also for the people of both regions. Closer inter-cultural cooperation, mobility for youth and students, higher education cooperation and exchanges will improve mutual understanding and trust. And these examples are not exhaustive.

The Joint Communication addresses a series of key policy areas, presenting concrete proposals for strengthened EU-GCC cooperation on energy, green transition and climate change, trade and economic diversification, regional stability and global security, humanitarian and development challenges, and closer people-to-people contacts.

ALSO READ: EU revises growth forecast down, inflation estimate up

Joining forces to address climate change and harness the opportunities provided by the green transition is paramount and mutually beneficial. The Gulf region is particularly impacted by climate change and the EU, a pioneer in initiatives for a climate transition, can be a partner in developing the know-how and expertise to address this challenge.

A multilateral and rules-based international order requires cooperation to enhance mutual security and the stability of the wider European neighbourhood and the Gulf.

Protracted conflict situations also require a more strategic and enhanced engagement to address the unprecedented humanitarian and development needs in the wider Middle East and the Horn of Africa. Gulf countries are a significant donor of bilateral financial aid and can play an important role in the promotion of the respect of International Humanitarian Law and humanitarian principles.

In view of enhancing closer people-to people contacts, youth and student mobility, inter-cultural and higher education cooperation, achieving visa free travel for the GCC countries is a shared interest and objective for the EU and the GCC countries.

Categories
-Top News Arab News UAE News

Parliament affirms trust in Prez MBZ

The Federal National Council (FNC) said it is confident that the UAE, under President His Highness Sheikh Mohamed, will see a new era of achievements and development, reports Asian Lite Newsdesk

The Federal National Council (FNC) has confirmed trust in His Highness Sheikh Mohamed bin Zayed Al Nahyan, as president of the UAE to ensure a bright future for the nation.

This statement was made by the FNC on the occasion of the election of President His Highness Sheikh Mohamed, which was given by Saqr Ghobash Speaker of the FNC, during its 10th session of the ordinary third term of its 17th legislative chapter, which was held today as a memorial service for the late Sheikh Khalifa bin Zayed Al Nahyan.

“The FNC congratulates the Emirati people on the election, by Their Highnesses Supreme Council Members and Rulers of the Emirates, of His Highness Sheikh Mohamed bin Zayed Al Nahyan as President of the UAE. The FNC, as the representative of the Emirati people, pledges allegiance to President His Highness Sheikh Mohamed with complete loyalty and devotion,” Ghobash said.

“The FNC reaffirms full trust in our President and protection of the Union His Highness Sheikh Mohamed, who is known for his love for the country and citizens and is keen to ensure a bright future for the nation as well as his support for the peace and stability of Arab countries.

“The FNC is confident that the UAE, under President His Highness Sheikh Mohamed, will see a new era of achievements and development. The country will continue to be the nation of giving, tolerance, safety and security,’ he added.

Meanwhile, President Sheikh Mohamed on Wednesday received more phone calls from world leaders, during which he received their condolences over the passing of Sheikh Khalfia bin Zayed.

He received condolence calls from Ukrainian President Volodymyr Zelenskyy; Sri Lankan President Gotabaya Rajapaksa; Mario Abdo Benítez, President of Paraguay; Cyril Ramaphosa, President of South Africa; and Karl Nehammer, Chancellor of Austria.

They noted the virtues of the late president, and his track record of national achievements. They also congratulated Sheikh Mohamed on his presidential election, stressing their countries’ willingness to enhance partnership ties with the UAE across all fields.

For his part, Sheikh Mohamed thanked them for their sincere feelings, wishing their countries more development and prosperity.

Economic partnerships under MBZ

The UAE has earned significant international trust that has been translated into several investments and strategic economic projects, thanks to Sheikh Mohamed bin Zayed.

Following Sheikh Mohamed’s visit to Egypt in 2016, the UAE provided US$4 billion to support the country, including $2 billion for investments in several developmental areas, and $2 billion as a deposit in the Central Bank of Egypt (CBE).

As part of its support for development efforts undertaken by other countries, the UAE allocated $2 billion to launch investment projects and provide loans for Mauritania, enhancing the relations between the two countries in various areas, most notably in the economic field.

These efforts also included this year’s signing of a Comprehensive Economic Partnership Agreement (CEPA) between the UAE and India that should increase non-oil trade between the two nations to mor than AED100 bn.

The economic projects announced by the UAE include the establishment of a $10 billion fund to encourage investment in Turkey, support the Turkish economy, and strengthen cooperation between the two countries. The fund focuses on strategic investments, most notably in the logistics sectors, energy, health and food.

During the last year’s visit of President Sheikh Mohamed to the United Kingdom, a partnership agreement was signed between Mubadala Investment Company and the UK’s Department of International Trade covering sovereign investments valued at 10 billion pounds between the UAE and the UK. The agreement includes investment in the sovereign investment partnership between the two countries, which is supervised by the UK Office for Investment and Mubadala and will focus in the coming years on providing major investments in three sectors: technology, infrastructure and renewable energy.

ALSO READ: Sheikh Mohamed bin Zayed.

During the visit of President Sheikh Mohamed to China in 2015, the two countries launched the Joint Strategic Investment Fund worth $10 billion to enhance their economic and political cooperation.

The UAE also announced that it invested $10 billion in Indonesia’s sovereign wealth fund – Indonesia Investment Authority, with a focus on strategic sectors, most notably infrastructure, roads, ports, tourism, agriculture and other promising sectors that have considerable prospects for growth and will help achieve economic and social growth and progress in Indonesia.

In May 2022, the UAE signed a Memorandum of Understanding to establish a joint investment fund in several vital sectors in Greece worth $4.2 billion.

Categories
Arab News

DCO announces stc as official DCO observer

The Digital Cooperation Organization (DCO) has announced Saudi Telecommunications Company (stc) as an official DCO observer, an historic moment as stc becomes the first telecommunications company to join the DCO…reports Asian Lite News

The announcement headlined the inaugural Mobile 360 Riyadh event, which also featured a ground-breaking MoU between global telecommunications body the GSM Association (GSMA) and the DCO.

The stc observer and GSMA Memorandum of Understanding signings come on World Telecommunications Day, celebrated globally on 17 May, and represent significant steps forward in the global movement to create digital prosperity for all. The partnerships will focus on expanding access to telecommunications technologies and upskilling youth, entrepreneurs and young people youth and entrepreneurs so they can prosper in the digital economy.

The DCO is a global multilateral organization established to enable digital prosperity for all, with a focus on digital economy initiatives supporting youth, entrepreneurs, and women. TThe DCO has rapidly expanded to now represent more than 600 million people across nine-member state countries.

stc, a leading digital champion across the region and key enabler of Saudi Arabia’s Vision 2030, will support entrepreneurs, young people and women to connect the internet and digital economy through the partnership, including by providing insights across DCO member states.

Commenting on the stc observer announcement, DCO Secretary-General, Deemah AlYahya said: “Our telecommunications industry is a driving force of the global digital economy, providing the means for people to connect, learn and thrive online. The DCO is leading the way in connecting telecommunications organizations and leaders to forge the solutions of tomorrow for our youth, women, and entrepreneurs. On World Telecommunications Day it is fitting that we join forces with stc, a world-leading telecommunications organization, and with the global telecommunications association GSMA. We look forward to working with both organizations to create digital prosperity for all.”

Commenting on the partnership, stc Group CEO, Olayan Mohammed Alwetiad said: “At stc, we are always seeking to establish new ways to bridge the digital divide for all our users, and we are proud to be an official observer of the Digital Cooperation Organization. The DCO and its member states have made significant strides in raising awareness for the inclusive growth of the digital economy, and will provide a global platform for stc to connect further hearts and minds to the digital economy.”

The Memorandum of Understanding signed between the DCO and GSMA will provide DCO member states with access to GSMA’s Capacity Building online learning portal, providing high-quality training and resources to policymakers and regulators of the DCO.

ALSO READ: Stc Bahrain secures ‘Most Innovative use of 5G Technology’

GSMA Director General Mr. Mats Granryd commented on the Memorandum of Understanding signing and event, stating:

“GSMA is a global organisation unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. Our partnership with the DCO reflects the power of both organizations to enable and empower people through digital and telecommunications technologies. We look forward to creating a significant impact with the DCO and further supporting DCO member states.”

The inaugural Mobile 360 event held in Riyadh between 17-18 May features telecom pioneers and stakeholders to discuss the growth of the Middle East’s digital economy, as part of a global series of events hosted by GSMA.

Categories
Arab News UAE News

AED21bln UAE packaging market in 2026 to lead future growth of the sector in ME

AED21bln UAE packaging market in 2026 to lead future growth of the sector in ME

Changing consumer demographics and consumption are driving important changes that will reshape the packaging business in the Middle East, with the UAE expected to lead the growth of the industry in the next five years.

As the UAE’s packaging industry is set to grow to an estimated AED21 billion market value in the next five years, according to a report published by Mordor Intelligence, packaging industry stakeholders are gearing up to showcase the latest technologies and innovations that will leverage this potential for growth at the forthcoming Gulf Print and Pack, the Middle East’s leading trade show for commercial and package printing scheduled on May 24-26, 2022 at the Dubai World Trade Centre.

Among the factors that will drive the forecasted growth in the UAE and the wider region is rapid urbanisation, which normally translates to increased consumer spending and production of consumer goods.

“In highly urbanised markets, especially these days, people are consuming products  on-the-go, which require packaging solutions that are convenient and portable; or products that can be consumed immediately, which will then need microwavable packaging. These solutions and other innovations will be on spotlight at the show, with leading local and international brands showcasing their latest machineries that will play a part in the realisation of the region’s growth potential,” said Barry Killengrey, show director, Gulf Print and Pack.

Referencing the report, Killengrey says other important trends influencing the growth of the packaging industry is increased online retail purchases, as well as the continued recovery of the F&B sector, especially the last-mile delivery market, which demand innovative packaging solutions that help drive a better consumer experience.

ALSO READ:Stc Bahrain secures ‘Most Innovative use of 5G Technology’

Among the companies confirmed to exhibit at Gulf Print and Pack is Labelgraff, a company that provides solutions to print directly onto packaging materials, enabling FMCG companies  to make their packaging more sustainable, and solve their challenges in marketing, branding, and labeling inhouse. “Direct-to-Package is the new concept we are introducing this year, a new system for short-run packaging, with vacuum conveyor and single pass inkjet head to print directly on bags, boxes, packages and other packaging materials,” said Amjad Ashqar, Product Manager at Multisystem Technology.

For Jayakrishna Valluru, General Manager, Age Graphics, the trend to “Go Green” is the key business driver for the printing and packaging industry this year. “The industry needs to adhere to the government regulations on ‘single-use plastic’, which will have a massive impact on the industry in terms of providing environment-friendly products to its consumers. Our focus is to get environment-friendly materials/machines that will help the packaging/printing industry with their sustainability objectives. We have recently installed our first bag-making machine for this year and are currently in talks with almost ten prospective customers for similar sales and installations.”

With exhibitors from over 20 countries, Gulf Print and Pack is set to attract visitors from around the world who are looking to discover the latest printing and packaging solutions to add value to their business and their customers. The show is free to attend with online registration still open at www.gulfprintpack.com.

Categories
Arab News

Tamkeen partners with SANS Institute to train hundreds of Bahrainis

Tamkeen partners with SANS Institute to train hundreds of Bahrainis

The Labour Fund (Tamkeen) established a strategic partnership with SANS Institute to provide quality training in cybersecurity for hundreds of Bahrainis starting with 200 graduates over the next 2 years…reports Asian Lite News

This initiative is in line with Tamkeen’s strategic direction and comes as a response to the market needs that require high quality and specialized tech training opportunities for Bahrainis, and the pressing need for qualified professionals within the cybersecurity field. These opportunities will help upskill and reskill Bahrainis to fill this gap and establish sustainable career paths in the technology sector.

H.E. Husain Mohamed Rajab, Chief Executive of Tamkeen said: “Through our 2021-2025 strategy, we are committed to delivering higher impact for the economy. Tamkeen plays a vital role in the government-led economic recovery plan through our support of all sectors while also focusing on incentivizing high potential sectors and curating programs and initiatives that foster their growth and development. Additionally, we are constantly working with our partners to fulfill our objective of making Bahrainis the preferred choice for employment in the private sector. We are identifying prestigious training and education providers to empower Bahrainis with the tools they need to thrive and succeed in a rapidly changing market, enhancing their competitiveness both locally and internationally. We welcome this strategic collaboration with the US-based SANS Institute which is a world-leading provider of cybersecurity training.”

SANS Institute is a leading US-based provider of specialized training in information security. They aim to empower cybersecurity professionals with the practical skills and knowledge they need to make the world a safer place. Their courses cater to all information security professionals regardless of their level of experience and offer a hands-on approach that enables professionals to gain skills and knowledge they can apply immediately in their professional lives. SANS Institute employs instructors who are experienced practitioners and leaders in their field so they can bring their practical expertise and knowledge to the students, providing a high-quality and engaging educational experience. They operate with the objective of ensuring that everyone who completes training with SANS will be able to immediately apply the skills they learned from their first day at work.

On this occasion, James Lyne, Chief Technology Officer, at SANS Institute welcomed this collaboration with Tamkeen and highlighted its alignment with their mission to deliver specialized industry-leading programs that empower cybersecurity practitioners around the world with immediately useful knowledge and capabilities. He added: “We welcome Tamkeen’s partnership and their efforts in advancing the skills of Bahraini talent within the cybersecurity field, which falls in line with the current strategic direction of driving growth and impact and contributes to the implementation of Bahrain’s economic recovery plan that seeks to position the Kingdom as a regional technology and innovation hub. We look forward to putting our expertise together with Tamkeen’s support to help high caliber and committed Bahrainis upskill and elevate their careers”

There is currently a market gap for cybersecurity professionals in Bahrain, making it a highly in demand career option in several sectors such as financial services, ICT, and manufacturing. The importance of cybersecurity roles lies in safeguarding and protecting data, warding off online attacks and ensuring that information and data are not compromised in any way. These benefits are of high value to both organizations and governments, leading to increased demand for specialists in the field. The realm of cybersecurity provides diverse career paths and significant opportunities for professional growth and development, therefore offering the Bahrainis who are looking to specialize in it a competitive edge both locally and internationally.

ALSO READ: Stc Bahrain secures ‘Most Innovative use of 5G Technology’

Bahraini individuals and enterprises interested in participating in the SANS programs will be able apply directly through Tamkeen’s Train Me, Train & Grow, and Train & Place programs. More information on the application process, as well as the opening of applications will be announced through Tamkeen’s official social media channels.

Earlier this year, Tamkeen embarked on a transformation journey to focus its efforts on driving higher economic impact by enhancing productivity and encouraging employment and investment especially in high potential sectors in alignment with national priorities. This transformation gave way to 16 support programs that were designed to cater to market needs and empower both enterprises and individuals to reach their highest potential.

Categories
Business Saudi Arabia Tech Lite

Much-awaited Bentayga EWB coming soon to Saudi

The Bentayga remains Bentley’s best-selling model and has become the benchmark against which other luxury SUVs are measured. The Bentayga Extended Wheelbase once again redefines the zenith.….reports Asian Lite News

Bentley Saudi Arabia is bringing a new focus on wellness to its model range with the launch of the Bentayga Extended Wheelbase (EWB) – a new grand touring SUV that builds on the strengths of the Bentayga to become a new luxury flagship, extending the latest product range to five models.

The Bentayga EWB is the result of a nine-figure investment by Bentley to create a new model that provides the best rear cabin experience since Bentley’s legendary Mulsanne model, whilst retaining the Bentley hallmarks of effortless performance, exquisite handcraftsmanship, and endless personalisation.

Orders will begin to be taken in June 2022 with the first deliveries arriving in February 2023, at Bentley Saudia Arabia’s exquisite showrooms in Riyadh, Khobar and Jeddah.

“The Bentayga EWB is our first car truly dedicated to the onboard wellness of its occupants. Every Bentley gets you to your destination feeling more relaxed than when you started your journey, and yet with the Extended Wheelbase we’ve been able to go even further thanks to the adoption of world-first wellness technology embedded within our unrivalled interior cabin design. In combination with the incredible skills of the craftspeople at our carbon-neutral factory in the UK, these advances make the Bentayga Extended Wheelbase the ultimate luxury SUV to drive or be driven in,” explained Peter Smith, General Manager, Bentley Saudi Arabia.

The success of the Bentayga defined and enabled the growth of the luxury SUV market since the first unveiling in 2015. Over the last seven years, the Bentayga has proved its credibility through genuine off-road capability, hybrid technology, record-breaking performance, and bespoke specifications. The Bentayga remains Bentley’s best-selling model and has become the benchmark against which other luxury SUVs are measured. The Bentayga Extended Wheelbase once again redefines the zenith.

In 2021, Bentley achieved record sales of 14,659 cars, a 31% growth over the previous best from 2020 – and the Bentayga accounted for just over a third of this volume. Feedback from Bentley customers is that design, technology, and performance are the three most important factors on the decision to purchase, with the driving characteristics being the top priority amongst current owners. In a recent survey, owners also confirmed that 82% of them use their luxury SUVs daily, 74% in cities and urban environments.

Introduction to the Bentayga EWB

The Bentayga EWB builds on the latest second-generation Bentayga, extending the wheelbase and rear cabin space by an extra 180 mm. With Body-in-White changes to the underfloor, side panels, door and roof, Bentley’s design team have ensured the lines and proportions continue to exude style and presence. With a larger cabin space than any other luxury competitor, an emphasis on wellness, and the introduction of the world’s first auto climate and advanced postural adjustment rear seat, extraordinary journeys are guaranteed.

Comfort and Wellness in Detail

The Bentayga EWB offers the ultimate in rear passenger indulgence, with the most advanced seat ever fitted to a car, three different seat configurations, new dual air ionisers and increased cabin space. As standard, a 4+1 seating configuration is offered with two outer rear seats providing outstanding comfort, 16 ways of adjustment, heating, ventilation and five individual massage programs.

Interior Design – Crafted Detail with Seamless Technology

The rear cabin of the Bentayga EWB sets a new benchmark for combining world-class luxury and technological innovation, demonstrating new heights of craftsmanship and comfort. Bentley’s instantly recognisable diamond quilting has been reimagined in a dramatic and contemporary new design. Like all great design, the final execution looks simple, but the obsession to detail behind it encapsulates all that is unique about Bentley interiors.

Exterior Design – Zero Compromise

Taking inspiration from the new grille on the Flying Spur, the Bentayga EWB has a ‘Vertical Vane Grille’ design that remains elegant while being visually striking. The unique grille consists of bright chrome vertical vanes sitting in front of a black mesh grille. The 22-inch 10-spoke Bentayga wheel is offered in a new mirror-polished design for the Bentayga EWB.

Chassis and Powertrain

The new Bentayga has won critical acclaim for its dynamic abilities, with its performance on the road and its ride and handling universally praised. The Bentayga EWB continues this ethos with the inclusion of Electronic All Wheel Steering and Bentley Dynamic Ride as standard.

Testing and Development

Over 2,500 new parts have been introduced to produce the Bentayga EWB including significant Body-in-White changes and a complete new underfloor. This has led to new manufacturing processes, layout changes and infrastructure specifically for the new model. With over 50 pre-series vehicles, nearly 2,000 weeks of collective testing have been incurred in the development of the new Bentayga EWB to give its exceptional credentials.

Enhanced Specification

Two enhanced specifications of Bentayga Extended Wheelbase will be available at launch. The Azure offers elegant and timeless design with unique signatures, focusing on maximum comfort and well-being with an effortless drive. Unique specification includes a unique 22” ten-spoke directional wheel, bright lower bumper grilles, Azure embroidery and badging. The First Edition specification builds further, including Bentley Diamond Illumination, metal overlays in the veneer, Naim for Bentley Premium Audio and LED welcome lamps. Unique embroidery, inlays and badging identify this as a highly exclusive and distinct model.

The Bentayga Extended Wheelbase will be available in KSA market in February 2023 and can be pre-ordered starting from June 2022. Customers who wish to pre-order can contact Bentley of Bentley Saudi Arabic for more information.

ALSO READ: India will be the fastest growing economy: UN

Categories
Africa News Arab News

OPEC Fund provides US$18 mn to Rwanda

OPEC Fund provides US$18 mn to Rwanda

The project has a total cost of US$41 million and will be co-financed by the Arab Bank for Economic Development in Africa (BADEA) and the government of Rwanda…reports Asian Lite News

The OPEC Fund for International Development (the OPEC Fund) is providing a US$18 million loan to the government of Rwanda to support the “Nyacyonga–Mukoto Road Project”, helping to improve living standards and economic livelihoods in the country. The project has a total cost of US$41 million and will be co-financed by the Arab Bank for Economic Development in Africa (BADEA) and the government of Rwanda.

Uzziel Ndagijimana, Minister of Finance of Rwanda, and OPEC Fund Director-General Abdulhamid Alkhalifa signed the agreement at a meeting during the Sustainable Energy for All Forum, a global gathering focused on energy taking place in Kigali.  OPEC Fund Director-General Abdulhamid Alkhalifa said: “We are proud to have partnered with Rwanda for decades, promoting socio-economic development and support key sectors as infrastructure, agriculture and the financial sector. Our new loan will further contribute to Rwanda’s sustainable development agenda and its efforts to achieve its ambitious 2050 Vision, which sets a strategic direction to lead the country to the living standards of high income countries by 2050.”

ALSO READ: Rwanda-UK Refugee Deal Draws Flak

The Nyacyonga–Mukoto route, currently a 36km gravel road, connects two major national paved roads from the northern part of the capital Kigali to the northern provinces. Upgrading the road will increase connectivity, promote economic livelihoods particularly agriculture, agro-industries, mining and tourism sectors.

Rwanda is a land-locked and densely populated country in East Africa. Regional integration and international trade are key to support economic activity and sustainable economic growth. To date, the OPEC Fund has provided around US$ 285 million in financing for over 30 projects supporting key sectors in Rwanda.

Categories
Arab News

Yemen accuses Houthi of recruiting children in conflict

Yemen accuses Houthi of recruiting children in conflict

Yemen’s internationally-recognised government has accused the Houthi rebels of recruiting children in their ongoing fighting in the Arab country…reports Asian Lite News

According to a statement released by the country’s Information Minister Muammar Eryani on Wednesday, the Houthi rebels are opening dozens of summer camps for children in the areas under their control, trying to enlist them for military service in the war-torn country.

“The Houthi militia talks openly through its media outlets on dragging on children to brainwash them with extremist thoughts imported from Iran, train them on fighting and send them to war fronts as fuel to its hopeless battles in implementation of Iranian expansion policies,” said Eryani, adding the actions are “in gross violation of international laws and conventions”.

He also urged the international community to intervene and confront “the Houthi crimes”.

The Houthi rebels have yet to comment on the allegations from the goverment, Xinhua news agency reported.

ALSO READ: Yemen accuses Houthi of attacking oil-rich province despite truce

Previous humanitarian reports released in 2018 indicated that more than 19,500 children had been recruited by the Houthi group in the country’s northern provinces, while the UN claimed to have verified the recruitment of nearly 3,500 Yemeni children.

The Houthi rebels agreed in April to rid their ranks of child soldiers during a round of negotiations with the UN, according to a UN statement.

Yemen has been mired in a civil war since late 2014 when the Iran-backed Houthi militia seized control of several northern provinces and forced the Saudi-backed government out of the capital Sanaa.