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Events Lite Blogs

Let’s carry the flavours of Holi

Holi’s vibrant colours-pink hands, green cheeks, scarlet on the forehead, and yellow on the nose-would be meaningless without food. To offer you a taste of Holi and a burst of flavours even after the vibrant celebration we’ve included some recipes for delectable foods here…writes Olivia Sarkar

GUJIYA

Ingredients

For Dough:

125 gms Maida (All Purpose Flour)

1/4 cup Water

4 tbsp (20 ml)Oil

For Filling:

1/2 tin milkmaid

1/2 cup Semolina (Suji)

1/4 tsp Elaichi (Cardamom) Powder

2 tbsp Kishmish (Raisins)

2 tbsp Kaju (Cashewnuts)

2 tbsp Chopped Badam (Almonds)

150 gms Fresh Grated Coconut

Method

To make the filling, roast semolina (suji) on low flame till it changes colour. Mix in milkmaid, elaichi powder, raisins, cashewnuts, almonds and grated coconut.

Cook on medium/low flame, stirring occasionally, till the mixture is dry. Divide into 16 portions.

To prepare the dough, pour oil into the maida. Add water and make it into a stiff dough. Knead the dough till pliable. Keep aside covered for 10-15 minutes. Knead dough once again. Divide into 16 balls.

Roll each ball into a flat round. Place one portion of the filling, fold it over and shape it into gujiya sealing the edges with little water. Deep fry in hot oil till golden brown.

To seal use gujiya moulds or press with the ends of a fork or simply twist with your hand.

BHAANG KI PAKORI

Ingredients:

For the batter:

1 cup Chickpea flour

2 tsp Salt

1/2 tsp Turmeric

1/2 tsp Chilli powder

1 tsp Mango powder water

1 tsp Cannabis leaves-ground to a paste

For the pakoras:

Various pieces of vegetables for the batter, optional

125 gram Onions-sliced into thin rounds

125 gram Potatoes into thin rounds

deep-frying Oil

Method:

With the ingredients for the batter, make a batter of dropping consistency.

Adjust the water as required.

Mix the onions and potatoes into the batter and sneak in the ground cannabis leaves paste.

Heat the oil in a kadahi till some batter dropped into the oil comes up at once.

Now scoop the pieces of the vegetable out of the batter and drop them into the hot oil.

Fry over medium heat, to very light brown.

Remove from oil with slotted spoon and set aside.

Continue till all the onions and potatoes are used up.

When ready to serve, heat oil again and fry the pakoras over high heat till golden brown.

Remove from oil, drain on absorbent paper and serve with a green chutney.

APPLE KHEER

Ingredients:

2 Apples

1/2 cup basmati rice, boiled

50 gms nuscovado sugar (you can also use normal sugar)

60 gms cashew nuts and almonds

1 Cassia bark or cinnamon stick

to taste red grapes

Method:

Chop 2 apples in cubes and put them in saffron infused milk.

Cook to slightly soften the apples.

Add 4 tsp brown sugar, 1 cassia bark /cinnamon stick and some cashew nuts and almonds.

Bring it to a slow boil.

After some time add half cup of boiled rice, 2 green cardamoms.

Turn down the heat and let the kheer simmer.

Garnish it with slices of red grapes and serve.

ALMOND MALAI KULFI

Ingredients:

1 Cup almonds (blanched and ground)

1 1/2 cup condensed milk

6 tbsp Cream

15-20 Toasted pistachio, chopped coarsely

1/4 cup Milk

A pinch of Saffron

Method:

In a bowl, blend ground blanched almonds, condensed milk and cream together.

Infuse milk with saffron and add the mix into it.

Toast some pistachio and chop them coarsely. Add pistachio into it and blend them well together.

Set them in a matki and cover it with butter paper.

Refrigerate and serve cold.

PANEER MALPUA

Ingredients:

100 Gram Paneer, grated

100 Gram Khoya (solidified milk, crumbled)

50 Gram Arrowroot

120 Ml Milk

1/4 tsp Elaichi, powdered

For pan frying Ghee

1 Cup Sugar

120 Ml Water

1/8 tsp Kesar (saffron)

For garnishing Almonds (shredded), blanched

Method:

Place the paneer, khoya, arrowroot and elaichi in a bowl, and beat till smooth.

Mix in enough milk to form a thick smooth batter of dropping consistency.

In a broad pan, dissolve the sugar over low heat in the water, stirring all the time and not letting it come to a boil.

Once it is dissolved increase the heat, add the kesar and let the syrup cook till– a drop on the thumb, pressed with a finger and pulled apart forms a ‘thread’.

Heat the ghee, drop equivalent to a tablespoon of the batter into it, lower the heat to medium and cook till light brown on both sides. Lift out of the fat and drop into the syrup.

ALSO READ-Thandai recipes to celebrate Holi

Categories
Arab News Asia News Events

Lulu Creates ‘The Biggest Human Saudi National Flag’

The Saudi staff of Lulu Hypermarket created ‘The Biggest Human Saudi National Flag’ measuring 18m X 12m in celebration of the 1st Saudi Flag Day

Lulu contributes to the history of Saudi Arabia by creating a memorable moment! Artist Da Vinci Suresh gathered over a thousand of Lulu’s Saudi national staff at the Al Khaleej Football Club Stadium on March 11.

The Saudi staff of Lulu created ‘The Biggest Human Saudi National Flag’ measuring 18m X 12m in celebration of the 1st Saudi Flag Day. This remarkable display took several days of planning, precision, and practice to execute over the course of three hours.

“We are proud to be a part of the progress and development of the Kingdom of Saudi Arabia. We have a growing number of millennial Saudi shoppers who value the opportunity to demonstrate patriotism and showcase their participation in the new themes of identity and nationhood which resonate in the Kingdom,” said Mr. Shehim Mohammed, Director of LuLu Saudi Hypermarket.

The Group is committed to partnering with the progress and development of KSA and has ambitious expansion plans for Saudi Arabia. Lulu Saudi Hypermarket is a retail favourite in KSA and has over 30 stores across the Kingdom.

The first-ever National Flag Day of the Kingdom of Saudi Arabia celebrates the flag, which has been seen as a symbol of strength, sovereignty, and national unity since the foundation of the Saudi state in 1727.

Categories
Events London News Music

Sitarist Roopa Panesar set to enchant London with ATMA concert

One of UK’s finest sitarist Roopa Panesar In concert at London Barbican. A preview by columnist Riccha Grrover for Asian Lite International

British-Indian star sitarist Roopa Panesar will present a concert of deeply soulful music at the Barbican Centre in London on Saturday 18th February 2023, from her new spring album, ATMA. Translating as ‘The Soul’, ATMA beautifully portrays life – love, loss, grief, separation and ultimately the bliss of union.

After a period of personal loss, Roopa wrote the music for ATMA which was recorded at Peter Gabriel’s Real World Studios. The music echoes feelings associated with challenges of life, with the intention to uplift. At a time of personal and global turmoil, Roopa Panesar reflects via her music.

Roopa Panesar will perform in a wide range of styles from Hindustani classical music, western classical, jazz and world music. Roopa will be joined at the Barbican Centre on February 18th by leading Indian classical and jazz musicians, bringing the full panoply of Indian music to this vibrant cultural centre.

Roopa Panesar has performed for King Charles III formerly HRH The Prince of Wales at VJ75 Day as broadcast for BBC1 Television. Roopa has toured India, the USA and performs consistently in the UK.

ATMA live concert is produced by Asian Arts Agency in association with the Barbican Centre London.

The album ATMA is funded by Asian Arts Agency as part of its Breaking Barriers ‘Innovate’ Music Commissions and recorded at Real World Studios. ATMA follows on from Roopa Panesar’s critically acclaimed album of morning ragas called SUBHA (2022). ATMA will be available at the Barbican on 18th February 2023 ahead of its national and international release on March 24th 2023 through Asian Arts Agency.

ALSO READ: Utsav – The Celebration hosted at London’s Nehru Centre

Categories
Events India News UK News

Annual dinner & awards night organised under UK-India legal partnership

Annual Dinner & Awards Night of the UK – India Legal Partnership, 2022 under the leadership of London based lawyer Mr Ajit Mishra… writes columnist Riccha Grrover for Asian Lite International. 

It was a star-studded evening gathered at the Cholmondeley Room, House of Lords on 21st December 2022. This was a befitting setting for the occassion of accolading the stars of this Global partnership who have nurtured the legal and business relations between the two mighty commonwealth nations over decades of their meticulous work amidst dynamic environments. 

Mr Ajit Mishra is a senior corporate lawyer qualified as Advocate under Indian Laws and also a British Solicitor registered with the Law Society of England & Wales. Being dual-qualified lawyer he has extensive experience in the India -UK business corridors. He has many years of experience of leading international M&A transactions and other commercial transactions between India and the Europe. His practice is broad and has extensive experience in assisting his European clients in all aspects their legal requirements. He is well- reputed and respected both within the Indian and European market.

Ajit has represented various German Companies while they are expanding their operations in In- dian and also acted for Indian companies expanding operations in Germany and Europe.

Ajit is Special Economic Advisor to the City of Magdeburg (Germany) and his recent visit to Mag- deburg was to explore mutual opportunities and to strengthen Indo-German relations and facilitate German companies entry into Indian market.

Ajit said “I am delighted to have had the opportunity to welcome all the members and friends of our cherished partnership at this auspicious occation.”

Dining besides the beautiful terrace by the Thames, the event was graced by the presence of legal world bigwigs Lalit Bhasin, Harish Salve KC, Lubna Shuja.

The evening began with a remarkable address by Lubna Shuja, the 178th President of the Law Society of Englad and Wales, followed by Mark Fenhall KC, the Chair of Bar Council of England and Wales, acknowledging the works of the partnership and brilliantly encouraging words for a growing bright future looking forward to further projects and developing bonds.

The evening progressed and UKILP then had the opportunity to accolade award titles to some pivotal gems of the partnership, including the Lifetime Achievement Awards to Lalit Bhasin and Harish Salve KC.

The very first in its line, the Carrie Morrison, Women Lawyer of the Year Award was received by Lubna Shuja, the first Asian, first Muslim and the 7th female president of the Law Society of England and Wales in its history of 200 years. The award is named after marking 100 years of the Solicitor registration of Carrie Morrison, the first female Solicitor of the UK.

Subsequently, Sr. Adv. Vivek Sood was awarded the Emerging Senior Council of the Year for his remarkable work of more than 3 decades of diverse legal practice. Vikram Chaurdhari then accepted the award for Excellence in Criminal Justice for his outstanding contributions to the industry. 

Environment Lawyer of the Year was awarded to Adv. Sudhir Mishra, for his brilliantly dynamic works and contributions to the energy sectors, environment protection and development and outreach for justice.

UK – India Legal Partnership acknowledges the consistent and congruent support of Entrepreneurial talents in their development and growth and therefore they were delighted to recognise the 2 growing entrepreneurs to the UK market, Rikant Pitti and Dr. Jasbir Bindra as the Entrepreneurs of the Year for their passionate work and talented spirits.

As was the theme of the dinner, India @75 and Beyond, they also recognised 75 dazzling professionals who have contributed to development of legal proliferation among India and the UK.

Ajit said “We are very grateful for the graceful presence of all the attendees and also, Mr. Rajiv Luthra for sending us his warm regards. We look forward to continued support for all the dignitaries and friends of the UK – India Legal Partnership for our many more projects and events in the future.”

ALSO READ-Shakespeare’s Globe Stages Much Ado About Nothing

READ MORE-Southbank Centre’s Alchemy Returns For Its Ninth Year

Categories
Asia News Events World News

British Parliament Hosts Indo-Pacific Dialogue

The Indo-Pacific Dialogue, an initiative of the Indo-Pacific APPG, was held in the houses of parliament. The event was attended by a number of MPs & Lords including MP Bob Blackman, Chair APPG Indo Pacific, MP Theresa Villiers, Vice Chair, Lord Waverley, Vice Chair and Lord Rami Ranger, Vice Chair. A special report

The Indo-Pacific is emerging as one of the most important geopolitical regions in the world.  Despite recent trends and the rise of nationalism and sub-nationalism in political discourse, the transnational interests of countries today have in reality moved well beyond the strict geographical categorisations of earlier times. 

British Parliament Hosts Indo-Pacific Dialogue

The region is made up of 14 countries: Australia, Bangladesh, Burma, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Indo-Pacific region is one of the greatest current and future engines of the global economy.

In a narrow sense, sometimes known as the Indo-West Pacific or Indo-Pacific Asia, it comprises the tropical waters of the Indian Ocean, the western and central Pacific Ocean, and the seas connecting the two in the general area of Indonesia.

Across much of the Indo-Pacific region, the Chinese Communist Party (CCP) is using military and economic coercion to bully its neighbours, advance unlawful maritime claims, threaten maritime shipping lanes, and destabilize territory along the periphery of the People’s Republic of China (PRC).

The Indo-Pacific dialogue event had an esteemed panel of speakers who provided a detailed insight into the emergence of the Indo-Pacific as a region of significance and explored the need for the UK to engage more proactively on the Indo-Pacific framework. Cleo Paskal, Burzine Waghmar,  Prof Steve Tsang, Eerishika Pankaj and Siri Prasad shared their opinions.

British Parliament Hosts Indo-Pacific Dialogue

Cleo Paskal, Non-Resident Senior Fellow for the Indo-Pacific at the Foundation for Défense of Democracies, Senior Fellow at the Usanas Foundation, and Fellow at the Conference of Defence Associations Institute spoke about the PRC influence operations in the Pacific Islands. She provided deep insight into the Chinese manoeuvring in the pacific islands over many years.

Burzine Waghmar, inaugural Visiting India Fellow, Royal United Services Institute (RUSI), London, comments on the Legacy Lessons for the Indo-Pacific & Quad. He urged the UK to become a partner with the Indo-Pacific alliance and play a role both in the diplomacy and the maritime security of the region. Mr Waghmar is also the South Asia and Arts & Humanities Librarian; and academic affiliate at the Centre for Iranian Studies, Centre for the Study of Pakistan and SOAS South Asia Institute, School of Oriental and African Studies, London (SOAS).

Prof Steve Tsang, the current Director of the SOAS China Institute at the SOAS University of London, spoke about the need for the UK to have a clear and well-defined Indo-Pacific Strategy in light of the resurgence of China and its implications for the Indo-Pacific region as a whole. Prof Tsang also spoke about the Chinese perception of the western alliance and diplomacy in the region and the need to continue to engage with China, but on the terms of global world order.

Prof Tsang is also a political scientist and historian whose expertise includes politics and governance in China, Taiwan and Hong Kong, the foreign and security policies of China and Taiwan, and peace and security in East Asia.

British Parliament Hosts Indo-Pacific Dialogue

Eerishika Pankaj, the Director of New Delhi-based think-tank, the Organisation for Research on China and Asia (ORCA), which focuses on decoding domestic Chinese politics and its impact on Beijing’s foreign policymaking, spoke about the UK in Indo-Pacific frameworks: View from India amidst a Rising China challenge and emphasised the need for the UK to engage with likeminded democracies on the Indo-Pacific dialogue.

Siri Prasad, an Advocate & Masters’s Student at LSE, spoke about her experiences in the UK and emphasised the need for better collaboration between UK and India on technology and digital technologies.

The seminar was concluded by remarks from Lord Ranger, and Lord Waverley besides closing comments by the Chair MP Bob Blackman.

Categories
Dubai Events

Dubai culture expands book borrowing service

The Authority invites all readers to become DPL members and benefit from this knowledge infrastructure…reports Asian Lite News

The book-borrowing service expanded by Dubai Culture and Arts Authority (Dubai Culture) through its digital library enabled around 1,500 users from March until May 2022 to access a wealth of reading materials available in the library’s database.

As part of its efforts to facilitate access to knowledge and allow students, researchers or readers to access knowledge sources from around the world, Dubai Culture expanded the book-borrowing service in its Dubai Public Library network in cooperation with Overdrive to make its knowledge materials available in several forms, including digital books, audiobooks and videos.

Dubai Public Library members benefited from rich content in Arabic and English, borrowing a total 462 materials, whose topics varied between literary, entertainment, professional and academic books, and continuing-education books. The Authority invites all readers to become DPL members and benefit from this knowledge infrastructure.

ALSO READ:UAE receives 41%of FDI projects attracted by Arab countries in two decades

This comprehensive digital knowledge platform currently provides 3,788 books, distributed between digital books, audiobooks and videos, all of which are available to DPL members via Dubai Culture’s website, the DPL app, and the Libby app. Members can borrow up to five knowledge materials for seven days (digital and audio-books), and five days (videos).

Dubai Culture manages the Dubai Public Library network, which includes eight libraries for adults and seven for children, in addition to the digital library, multi-purpose halls and classrooms, providing community members with sources of knowledge in the light of efficient services and advanced technologies. All the library’s branches are linked to each other and to other modern libraries through the latest connectivity and networking technologies, allowing easy access to a wide range of books covering a wide range of topics, in both Arabic and English.

Categories
Abu Dhabi Arab News Events

Abu Dhabi International Book Fair to ‘inspire innovate enrich’

The Fair, running from 23rd to 29th May at the Abu Dhabi National Exhibition Centre (ADNEC)…reports Asian Lite News

The 31st edition of the Abu Dhabi International Book Fair (ADIBF), organised by the Abu Dhabi Arabic Language Centre (ALC), part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), is launching under the theme ‘Inspire, Innovate, Enrich’.

The Fair, running from 23rd to 29th May at the Abu Dhabi National Exhibition Centre (ADNEC), will see participation of more than 1,130 publishers from over 80 countries This year, ADIBF will be hosting more than 450 cultural, academic and creative events, as well as interactive activities that appeal to all sections of society.

As the Guest of Honour for ADIBF 2022, the Federal Republic of Germany will present an integrated programme showcasing the country’s culture and history at its own pavilion. These include events with nearly 80 publishers, experts and creators taking part in more than 14 cultural and professional sessions, as well as screenings of German films based on books. Visitors will also be invited to explore the works of renowned poet, author, playwright, and novelist Johann Wolfgang von Goethe, while a visual narration at the pavilion will introduce visitors to illustrious German tradition of creativity and literature.

ALSO READ: 31st Abu Dhabi Int’l Book Fair set to kick off from Monday

Audiences can enjoy events at numerous locations throughout ADIBF, including the main podium, youth platform, business lobby, lifestyle corner and art corner. The programme features a wide range of dialogue sessions, seminars, and literary, cultural and academic events. Some of the most-anticipated guests include poet and literary critic Adonis; Guido Imbens, who was awarded one half of the 2021 Nobel Prize for Economics; Prof. Roger Allen, leading Western researcher in modern Arabic literature; and Prof. Muhsin J. Al Musawi, Professor of Arabic and Comparative Literature at Columbia University in New York.

This year’s event will also include a wide range of educational events and activities for children including musical and dance performances, workshops and more. The Abu Dhabi Arabic Language Centre is inviting all members of society to attend the exhibition and participate in its events.

Categories
Arab News Events

MMA SMARTIES honours MENA 2021 winners

MMA SMARTIES honoured the most innovative and effective modern marketing campaigns that ran across the Middle East and North Africa region during 2021 at the Awards Ceremony held after the inspiring MMA MENA SMARTIES Creativity & Innovation Days Event…reports Asian Lite News

This year SMARTIES MENA Awards were given in a unique NFT format known as ‘SMARTIES MENA INTO THE METAVERSE’, the first tokenized awards in the region.  Istanbul based artist, Efe Balun created 4 exclusive animated artworks representing the Smarties trophy categories (Bronze, Silver, Gold and Industry Awards). All winners were prized with a unique art work.

MMA MENA SMARTIES Creativity & Innovation Days 2021 brought together Marketing Thought Leaders, Tech Experts and Researchers. The all-day event hosted MENA thought leaders from leading brands of the marketing ecosystem. Asma Shabab, from Accenture, made a striking introduction about ‘The Metaverse Imperative: Exploring marketing’s future in the internet of tomorrow’ for the event opening. ‘Embrace the Art of Marketing Science’ session held by Tony Evans, Meta, enlightened the attendees about learning the keys to developing modern marketing mix models that accurately capture the value of one’s digital efforts and what the future holds for marketers after the IOS 14 changes have made attributing value more difficult.

As the CEO of Female Fusion, Jen Blandos shared the insights on entrepreneurship, women in business, women in the workplace, health, wellness and resilience.

At the Innovation & Creativity panel, Devrim Melek, Senior VP, Strategy, OSN, Dr. Tamer Eltoni From Etisalat and Nurcan Bıçakçı Arcan from SAS expressed their opinion on the role of the CMO and discussed how marketers need to adapt their skillset and mindset to excel at their duties and advance the company. The session was followed by ‘New Era Of Marketers – What is the Future of Social Media Platforms’ panel where FAHAD OSMAN, Regional Head of Marketing, Tiktok, SOUHEIL SOUEID, Head of Advertising Product & Solutions, MENA, Google, JULIE CAIRONI BECK, Marketing – MENA Regional Head, Snap Inc., TERRY KANE, Director – MENAT, Meta shared the new trends on social media of the leading platforms.

One of the remarkable sessions of the event was ‘The Creative Effectiveness Formula’ panel led by subject matter experts: JESSICA USENBOR, Director of Product, Diversified Services and Partnerships OMG MENA, MAYANK GARG, Digital, CaST & Creative Partnerships Lead, GSK, SYED MANSOOR HUSSEIN, Category Marketing Leader, International Flavors & Fragrances as they shared their views on how brands can take the relationship between effectiveness and creativity and use it to lead different areas of thought, innovation, and earn their way into the cultural conversation.

Record Number of Case Submissions in 2021 Compared to Previous Years!

The aspect that set this year’s SMARTIES Awards apart from the previous years is the Business Transformation Themes considering the events affecting the world such as Covid-19. There were twice as more campaigns submitted to take the coveted SMARTIES trophy home compared to last year. The esteemed jury consisted of marketing thought leaders from MENA, who voted to choose MMA MENA SMARTIES 2021’s winning campaigns after a long and dedicated process of evaluation among more than two hundred submissions.

Gold, Silver and Bronze SMARTIES MENA 2021 Industry Awards were presented to the winners at the Awards Ceremony at Rixos Premiıum JBR in Dubai and honored as the most successful Media Agency, Technology Enabler, Ad Network, Advertiser and Best in-show.

Here are the MMA MENA SMARTIES 2021 Winners Based on Categories:

MARKETING OBJECTIVE

Gaming / Gamification & E-Sports:

du // Network Nation // MENA // AdColony

BRONZE

The Battle Of Flavors

SILVER

Travel From Home- Using AR to design a Virtual Vacation Experience

SILVER

 Machine Learning and AI:

EMO-BOT- Emotional Robot

GOLD

Kitco IPL Sports Sync AI Activation

SILVER

Audio / Sonic Branding:

\”Destination Calling\”- An 8D audio multidimensional travel experience

GOLD

Dettol- Back to School

GOLD

Brand Experience:

\”Destination Calling\”- An 8D audio multidimensional travel experience

BRONZE

\”The Futurines\” Seeing the Future with 3D Printing

SILVER

InMobi Helps McDonald’s See Engagement Rate 182% Above Benchmarks

SILVER

InMobi Proves the Value of Mobile Branding for Unilever’s Knorr

SILVER

Consumer Promotions:

InMobi Delivers New Subscribers for Streaming Platform Shahid, in a Post-IDFA Setting

BRONZE

Start Fresh

GOLD

Tawuniya Saudi National Day- A Home To Everyone

BRONZE

Contextual / Native Advertising:

\”Destination Calling\”- An 8D audio multidimensional travel experience

GOLD

\”Stitch-Play\”- A new take on Display

BRONZE

EMO-BOT- Emotional Robot

BRONZE

Cross Channel Integration:

e-Direct, a new way to shop Laundry

GOLD

Customer Experience:

7DAYS Mini Croissant // MENA // AdColony

BRONZE

McDonald’s Grand Chicken // MENA // AdColony

SILVER

Travel From Home- Using AR to design a Virtual Vacation Experience

GOLD

Data/Insights:

\”Stitch-Play\”- A new take on Display

SILVER

EMO-BOT- Emotional Robot

GOLD

Tawuniya Saudi National Day- A Home To Everyone

BRONZE

eCommerce (pivoting during the pandemic:

e-Direct, a new way to shop Laundry

GOLD

Innovation:

Kitco IPL Sports Sync AI Activation

SILVER

Lead Generation / Direct Response / Conversions:

Dar Al Arkan leads to Mecca

SILVER

EMO-BOT- Emotional Robot

GOLD

The year banking changed forever in KSA

SILVER

Location Based Services or Targeting:

Closer to du

SILVER

Hitting the right spot

BRONZE

McDonald’s Drive-thru Come-back

SILVER

NBK’s Activation & Wallet Share Campaign: Location Powered Audience Retargeting at Tesla Event

GOLD

mCommerce:

Babyshop mcommerce

BRONZE

e-Direct, a new way to shop Laundry

GOLD

The year banking changed forever in KSA

SILVER

Product / Services Launch:

\”Stitch-Play\”- A new take on Display

GOLD

Ford F-150 // MENA // AdColony

BRONZE

The Battle Of Flavors

BRONZE

Programmatic:

Dettol – Hajj

BRONZE

Social Impact / Not For Profit:

#SmallBusinessesMatter – Using Social to Keep SMEs Open

SILVER

Social Media Marketing:

#SmallBusinessesMatter – Using Social to Keep SMEs Open

BRONZE

Doing Something Never Done Before

SILVER

Social Responsibility:

Dettol- Back to School

GOLD

Technology Innovation:

e-Direct, a new way to shop Laundry

SILVER

User Generated / Influencer Marketing:

Dettol- Back to School

SILVER

Dettol Cool

BRONZE

Moshaya Family Animation

GOLD

Video Advertising:

InMobi and Spark Foundry Garner Nearly 3 million Impressions on In-App Ads for Almarai

BRONZE

InMobi Proves the Value of Mobile Branding for Unilever’s Knorr

BRONZE

L’Usine Puffs // MENA // AdColony

GOLD

INDUSTRY AWARDS:

Ad Technology Enabler of the Year: Inmobi

Ad Network of the Year: AdColony a Digital Turbine Company

Agency of the Year: Universal Media

Advertiser of the Year: RAKBANK

Best In Show: e-Direct, a new way to shop Laundry- Ariel and Tide I Leo Burnett Bei

Categories
Arab News Events Saudi Arabia

Saudi reveals brand new in-flight entertainment system

The system offers passengers over 5,000 hours of on-demand movies, music, TV shows, documentaries, games and live TV news in over 16 languages….reports Asian Lite News

Saudi Arabian Airlines (SAUDIA) has officially revealed its brand-new in-flight entertainment (IFE) system, Beyond, during Arabian Travel Market (ATM) 2022, which started today 9 May, at the Dubai World Trade Centre.

The new IFE system will further transform SAUDIA’s onboard experience with over 5,000 hours of HD content, including, but not limited to, Western and Eastern films and tv shows, as well as a library of E-books, weather reports, shopping, meal ordering, flight information and agenda timeline.

Beyond also features the largest Islamic content in the skies with guests notified of prayer times throughout the journey. A distinct Kid Mode allows younger guests to enjoy a selection of their favourite cartoons, movies, and games.

In addition to entertainment, Beyond offers a range of other practical features, such as the ability to check the status of the flight while en route; a real-time view of the sky during take-off and landing from cameras. Guests onboard can also enjoy shopping and browsing the latest products from the comfort of their seat.

ALSO READ: Saudi announces initiative to support aviation sector

Essam Akhonbay. SAUDIA VP Marketing & Product Management said, “We’ve never stopped improving our product. The new IFE will further transform SAUDIA’s onboard experience. The success of SAUDIA’s IFE investments and strategy is demonstrated by the loyalty and positive feedback from our guests across all cabin classes. We are delighted to showcase our new IFE with visitors at the ATM.”

The new IFE System Beyond will be implemented gradually across the SAUDIA fleet by the end of this year.

The SAUDIA stand is located in Hall 4 stand number ME4310 at the Arabian Travel Market.

Categories
Arab News Events

Turkiye to attend at Arabian Travel Market 2022

Turkiye’s historical and cultural assets as well as its famous cuisine will be highlighted at Arabian Travel Market…reports Asian Lite News

Türkiye will be in the spotlight at Arabian Travel Market 2022. The world-leading tourism destination will introduce its travel offerings at the event with an emphasis on the TurkAegean, Turkish Riviera, Black Sea regions, and tourism hotspot İstanbul. Türkiye’s historical and cultural assets as well as its famous cuisine will also be highlighted at Arabian Travel Market, set to take place between 9-12 May 2022. This year marks the 29th edition of Arabian Travel Market, which will focus on “The future of international travel and tourism”.

Within the scope of the event, Turkish Cuisine will be introduced in the Türkiye stand with a special area designated for the gastronomy book “Turkish Cuisine with Timeless Recipes”.  

Türkiye Attends Arabian Travel Market 2022 with 35 Representatives

Türkiye will attend the Arabian Travel Market 2022 with an impressive number of thirty-five Turkish tourism representatives, including the country’s official tourism agency Türkiye Tourism Promotion and Development Agency (TGA).

Located in Sheikh Saeed Hall 2, Türkiye’s national stand at Arabian Travel Market covers an expansive space of 414 square meters. Turkish tourism professionals will hold meetings at the stand with fair attendees from all over the world, welcoming buyers and representatives alike at stand EU1830.

The booth will offer an introduction to Türkiye’s blue voyage, sea-sun-sand, and historical tourism destinations TurkAegean and the Turkish Riviera. The country’s transcontinental and multi-faceted tourism center İstanbul will also be the main focus at the stand with promotional films showcasing the city’s art, cuisine, and shopping offerings. Türkiye’s scenic Black Sea region, famous for pretty, harborside hamlets boasting ancient fortifications, untouched beaches, and vibrant seaside towns, will be in the spotlight at the prestigious event, as well. Additionally, event attendees will be informed about the country’s latest sustainable and green tourism initiatives such as the collaboration agreement signed with the Global Sustainable Tourism Council at the beginning of 2022.

The Arabian Travel Market is expected to create new opportunities for future collaborations in tourism, unlocking business potential between the Middle East and Türkiye.

ALSO READ: ADTD reveals new projects at 29th Arabian Travel Market 2022

Türkiye welcomed over 30 million visitors in 2021, ranking 4th in the list of most visited countries according to the World Tourism Organization’s yearly report. The tourism hotspot’s 2021 success indicates a rise of %88 percent in tourist numbers compared to 2020, in which Türkiye fared considerably well thanks to its diligent vaccination efforts and highly successful and much acclaimed Safe Tourism Certification Program.

In the first quarter of 2022 compared to 2021, in the same period, 4.9 million foreigners visited Türkiye indicating a rise of % 150 percent in tourist numbers. Türkiye welcomed 1.3 million visitors from the Gulf countries in 2021 and the visitors from the Gulf countries to Türkiye rose by % 234 in the first quarter of 2022 compared to the same period in 2021.

Turkish Cuisine in the Spotlight

At Arabian Travel Market 2022, the country’s culinary diversity and richness will be on display at the Türkiye booth.

The country will showcase the gastronomy book “Turkish Cuisine With Timeless Recipes” which features contributions from prominent chefs, academics, and experts and highlights the rich cuisine’s waste-free, ecological and sustainable characteristics.

Tourism professionals and visitors will enjoy an introduction to Turkish cuisine via this attractive publication featuring traditional and local recipes as well as professionally curated, beautiful images.