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Rashmika joins vegan skincare brand Plum

Plum is one of India’s leading vegan, cruelty-free, and toxin-free beauty and personal care brand…reports Asian Lite News

I’m very excited about this new collaboration. Plum has been one of my favourite brands – it does what it says,” states actress Rashmika Mandanna who joins the joins vegan skincare brand Plum as an investor and brand ambassador.

Adding, “I am excited to represent and also invest in a brand that is passionate about adding genuine goodness to the world we live in!

Plum has experienced tremendous growth in recent years, and I am confident that the brand will soon become the “go-to” vegan brand. The brand creates no-nonsense products that our skincare desperately needs right now, given our hectic lifestyles and exposure to sun and pollution. I’ve been using Plum’s products for a while now and I absolutely adore them. I am beyond thrilled to bring some skincare love and goodness into everyone’s homes!”

Plum is one of India’s leading vegan, cruelty-free, and toxin-free beauty and personal care brand. This collaboration between the Pushpa: The Rise star and one of the fastest-growing beauty and personal care brands is expected to further solidify the brand’s position as a fan favourite and open up new channels for customer acquisition, particularly among India’s Gen Z and millennial audiences.

It has grown 15x since its first funding round in late 2018, thanks to a strong leadership and investor team focused on creating value for – People, the Planet, and Profit-sharing participants. Because of its high-quality product lines, lovable brand personality, and strong Omni-channel presence, it remains one of the fastest-growing brands in the new-age beauty space.

Commenting on the announcement, Shankar Prasad, CEO, and Founder at Plum said, “We are delighted to have Rashmika on board as we look forward to reinforcing our brand connect with consumers. She is a popular youth icon and fits very well with the brand ethos of Plum, with her real, approachable persona. This partnership is an important milestone as we continue to build Plum into a lovable brand that stands for keeping things clean, real and good.”

Rashmika’s investment comes after A91 Partners’ $35 million funding round in March 2022. Plum has raised over $50 million from consumer-focused institutional investors to date, indicating its future growth as the category leader in the new-age, direct-to-consumer beauty space.

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Prithvi’s ‘Kaduva’ release postponed

Hours before this announcement, Prithiviraj had attended a promotional event in Chennai, where he said that his film, ‘Kaduva’ will be a refreshing change…reports Asian Lite News

The release of director Shaji Kailas’s upcoming mass commercial entertainer ‘Kaduva’, featuring actors Prithviraj, Samyuktha Menon and Vivek Oberoi in the lead roles, has been postponed to July 7.

The film, which has cinematography by Abhinandhan Ramanujam and music by Jakes Bejoy, was supposed to originally release on June 30.

Taking to Instagram, actor Prithviraj, who is on a whirlwind tour to different cities to promote his film, made the announcement.

He wrote, “Bigger the dreams, larger the obstacles. Stronger the enemies, harder the fight! ‘Kaduva’ release has been postponed by one week to 07/07/2022 due to unforeseen circumstances.

“We will continue with all promotional activities as scheduled and keep faith in all your love and support for this mass action entertainer. We deeply apologise to all the fans, distributors, and theatre owners across the world.”

Hours before this announcement, Prithiviraj had attended a promotional event in Chennai, where he said that his film, ‘Kaduva’ will be a refreshing change.

The actor had said that the only genre that the Malayalam film industry had slightly forgotten was the mass action entertainer genre and that his upcoming film ‘Kaduva’ was a step in that direction.

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‘Iravin Nizhal’ BTS video for audience before first screening

The audiences will get to know where all the protagonist goes but they will not be able to find out the story or the climax of the film.”…reports Asian Lite News

In what could well be a first-of-its-kind move, National Award-winning actor and director Parthiban says that he will first screen the making-of video of his single-shot, non-linear film ‘Iravin Nizhal’ for audiences before screening the actual film to them.

In an exclusive interview, director Parthiban, who has a penchant for pushing boundaries, said, ” We will first screen the making video of the film, which will be almost half-an-hour long, to all audiences who come to watch my film. This will be followed by a short five to 10-minute break. After that, the actual screening will start and there will be no interval break during the screening then.”

Explaining why he had embarked on such a move, Parthiban says, “Most people do not know what a single-shot, non-linear film is. So, this video will enable them to appreciate the film better. Also, when I screened my film to some friends, I did not show them the making video. After the screening, some had a smile that gave away what they were thinking. Some thought that I must have shot different shots and edited them together. However, when I showed them the making video, they realised how wrong they were.”

But won’t this move take away the suspense element or won’t it give away the plot to audiences? Says Parthiban with confidence, “No, it won’t. The audiences will get to know where all the protagonist goes but they will not be able to find out the story or the climax of the film.”

‘Iravin Nizhal’ (which means ‘Shadow of the Night’, has music by Oscar winner A.R. Rahman and cinematography by Arthur A. Wilson. The film is all set to hit screens in July.

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‘Kaduva’ to bring back mass action entertainer genre

It is actually also a short form of the hero’s name in the film, Prithviraj disclosed while replying to a question that was posed to him after the launch…reports Asian Lite News

Stating that he was immensely proud of the content being generated by Malayalam cinema, actor Prithviraj on Monday said that the only genre that the industry had slightly forgotten was the mass action entertainer genre and that his upcoming film ‘Kaduva’ was a step in that direction.

Speaking at the launch of the film’s teaser in Chennai, which was attended by the entire cast of ‘Kaduva’ and a host of celebrities including Tamil actors Arya and Jiiva, Prithviraj said, “We have to have all kinds of films. Right now, the Malayalam industry is making superb films. We are going through a phase where we are making superb content but we’ve missed out one genre. I, as a film lover, miss the mass masala commercial entertainers in Malayalam. So, when they narrated this script to me in 2017, I felt it had been a long time since such films had come out in Malayalam.

“Let me make it clear, the multi-city promotions that we have embarked on is not only for ‘Kaduva’. This is the first step of a big process. I am someone who wishes that from now on, all big Malayalam films that are to be released are released in this fashion. We have to come and communicate with our audience in every state on a first person basis. I hope and pray that we will be able to sustain this process for all big releases coming from Kerala.”

The title of the film, which features Prithviraj and Samyuktha Menon in the lead and Bollywood actor Vivek Oberoi playing a pivotal role, means Tiger in Malayalam. It is actually also a short form of the hero’s name in the film, Prithviraj disclosed while replying to a question that was posed to him after the launch.

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Parthiban’s single-shot, non-linear film to hit screens on July 15

‘Iravin Nizhal’, which when translated into English means ‘Shadow of the Night’, has music by Oscar winner A.R. Rahman and cinematography by Arthur A Wilson…reports Asian Lite News

Director and actor Parthiban’s much-awaited single-shot, non-linear film, ‘Iravin Nizhal’ is to hit screens on July 15 this year.

The announcement about the film’s release was made by actor Dhanush, who took to Twitter to put out a poster that had the film’s release date and said, “All the best to the team.”

The film has triggered a huge amount of interest among film buffs and critics as director Parthiban claims this to be the World’s first single-shot, non-linear film. The fact that this is a single-shot film means that the film has not been edited and that what has been shot is being directly presented to audiences.

‘Iravin Nizhal’, which when translated into English means ‘Shadow of the Night’, has music by Oscar winner A.R. Rahman and cinematography by Arthur A Wilson.

Interestingly, Parthiban has said that he will first be screening the making video of his film to all audiences before screening the actual film to them.

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Rajat Kapoor’s ‘RK/Rkay’ set to release on July 22

Nflicks Pvt Ltd (Nitin Kumar and Satyavrrat Gaud) presents a Mithya Talkies and Priyanshi Films production ‘RK/Rkay’ written and directed by Rajat Kapoor…reports Asian Lite News

Actor-filmmaker Rajat Kapoor’s upcoming film ‘RK/Rkay’ starring Mallika Sherawat and Kubbra Sait is all set to release on July 22.

The film tells the tale of an anxious director (RK) who has finished shooting his new film, but things are not looking very bright at the edit table. He has an impending sense of doom.

As luck would have it, his worst nightmare comes true when he gets a disturbing phone call from the editing room saying the protagonist of the film jumped out of the screen, wresting control of the movie’s plot.

The comedy film has already been screened and appreciated at several international festivals including Shanghai International Film Festival, River To River Festival in Florence, Bucheon International Fantastic Film Festival, Austin Film Festival and Pune International Film Festival.

Talking about the film, Rajat said: “‘RK/Rkay’ is an idea that had been with me for the last 10 years almost. Slowly it evolved to find its present form. It’s a mad film…and I mean that in the best possible meaning of mad. It is unconventional, it is wacky and fun and has a distinct taste. Can’t wait to share this with our audience..”

The film produced by Priyanshi Films (Priyam Srivastava and Harshita Karkare) stars Mallika Sherawat, Kubbra Sait, Ranvir Shorey, Manu Rishi Chadha, Chandrachoor Rai, Abhijeet Deshpande, Abhishek Sharrma, Grace Girdhar, and Vaishali Malhara in key roles.

Nflicks Pvt Ltd (Nitin Kumar and Satyavrrat Gaud) presents a Mithya Talkies and Priyanshi Films production ‘RK/Rkay’ written and directed by Rajat Kapoor.

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Ranbir, Alia expecting first baby

She captioned the image: “Our baby .Coming soon.”…reports Asian Lite News

Bollywood star couple Alia Bhatt and Ranbir Kapoor are expecting their first bundle of joy.

Alia took to Instagram on Monday morning to share the good news with her fans and friend.

She shared a picture, where the actress is seen getting her sonography done while her husband Ranbir is seen looking at the baby on the screen.

She captioned the image: “Our baby .Coming soon.”

Alia and Ranbir’s friends from the industry such as Karan Johar, Parineeti Chopra, Rakul Preet Singh, Priyanka Chopra Jonas, Tiger Shroff and Mouni Roy among many others took to the comment section to congratulate the couple.

Alia and Ranbir met on the sets of ‘Brahmastra’ in 2018 and fell in love. The two got married in April 14.

ALSO READ-Priyanka expresses anguish over US abortion ruling

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Priyanka expresses anguish over US abortion ruling

Michelle Obama had stated in her statement that she was “heartbroken” by the decision…reports Asian Lite News

 Priyanka Chopra Jonas has expressed her anguish over the recent US Supreme Court decision. The Indian actress took to her Instagram stories to former US President Barack Obama’s wife and author Michelle Obama’s post on the ruling on abortion rights.

Renowned personalities have been protesting the US Supreme Court’s decision to overturn Roe v. Wade, the landmark ruling that safeguarded women’s reproductive rights.

Priyanka conveyed her disagreement on her Instagram stories. She added another post that included a cartoon contrasting American gun rights with abortion rights in addition to reposting a tragic statement made by the former First Lady.

Michelle Obama had stated in her statement that she was “heartbroken” by the decision.

“So yes, I am heartbroken, for the teenage girl, full of zest and promise, who won’t be able to finish school or live the life she wants because her state controls her reproductive decisions; for the mother of a nonviable pregnancy who is now forced to bring that pregnancy to term; for the parents watching their child’s future evaporate before their very eyes; for the health care workers who can no longer help them without risking jail time.”

On the work front, Priyanka will be seen in the upcoming series ‘Citadel’, as well as Farhan Akhtar’s ‘Jee Le Zaraa’.

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Kichcha gets vintage gift from Kapil

On the work front, Sandalwood star actor Kichcha Sudeep is currently busy with the promotions of his upcoming film, ‘Vikranth Rona’…reports Asian Lite News

Former India cricket team captain Kapil Dev has given Kannada actor Kichcha Sudeep a timeless present — a vintage bat.

The most recent news is that Kichcha Sudeep, who is a huge fan of Kapil Dev, got a surprise gift from the star cricketer.

The vintage bat had signatures of all the team members who won the World Cup for the country in 1983.

The excited Kichcha Sudeep took to Twitter and wrote, “Wohhhhhhhhhhhhhhhhhhhhh!! What a Sunday .. thank uuuu @therealkapildev sirrrrr for this hugeeeeeee surprise I’m waking to”. Not stopping there, Sudeep went on to write, “Wowwww… wasn’t expecting this. This a classic piece and I’m right now feeling on top of the world. Thank you thank you”. As one may remember, Kichcha Sudeep published ’83’ in Kannada in Karnataka.

On the work front, Sandalwood star actor Kichcha Sudeep is currently busy with the promotions of his upcoming film, ‘Vikranth Rona’.

Directed by Anup Bhandari, the movie’s trailer, which released two days ago, received a tremendous response.

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Pankaj gives all credits to OTT

Pankaj’s latest release is ‘Sherdil: The Pilibhit Saga’, which hit the big screen on June 24. He will next be seen in ‘Fukrey 3’…reports Asian Lite News

From playing Kaleen Bhaiya in ‘Mirzapur’ to the power hungry Godman Guruji in ‘Sacred Games’ and the cheeky lawyer Madhav Mishra in ‘Criminal Justice’, acclaimed actor Pankaj Tripathi credits his growth and popularity to the digital space.

What if there was no OTT?

In a conversation with Pankaj said: “If there was no OTT, then there would have been a fight still going on with me. I wouldn’t have got any reach. OTT only gave me space because there is importance of content and stories and not actors that much.”

He credits his popularity to the web space.

“Whatever I am, it is because of my stories and the characters that I have played. I am a very small person but my characters and stories are very big… The growth that I have had is all because of OTT,” he added.

Pankaj’s latest release is ‘Sherdil: The Pilibhit Saga’, which hit the big screen on June 24. He will next be seen in ‘Fukrey 3’.

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