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 ‘My Hair’ app to tackle unpredictability of hair colour results

This new innovative formula will successfully counter the number one consumer barrier to hair coloration: the fear of hair damage…reports Asian Lite News

Professional beauty tech brand, L’Oréal Professionnel announced the launch of  My Hair [iD] – the newest hair colour diagnosis app. Set to make its debut in premier salons nationwide, designed by Modiface Technology, this game-changing app tackles the unpredictability of hair color results, making it easier for the colorists to provide a detailed consultation to their clients. Users can virtually try an assortment of colors, empowering them to experiment before committing to any hair color transformation.

Customized for Indian skin tones with a diverse range of curated looks, the My Hair [iD] tool works towards providing the most interactive color consultation for its clients. The tool offers a five-step diagnosis which covers a percentage of gray hair, type of coverage expected, the pace of hair regrowth, length shade and the hair reflect. Post this, the app recommends a personalized shade recipe which aids the colorist for mistake-proof results. This app makes the hair color result highly predictable, allowing the hair experts to demonstrate their expertise and experience. 

In conjunction with the app the brand launched new iNOA formula launch of their new renovated iNOA hair color. Launched in 2009, iNOA is the first no-ammonia hair color in the market. After 14 years, iNOA has been reformulated making it 60% oil-based which utilizes the unique quality of oil to nourish the scalp and results in high impact color leveraging the Oil Delivery System Technology. This oil-powered base adds an element of luxury for a personalized in-salon hair color experience. This new innovative formula will successfully counter the number one consumer barrier to hair coloration: the fear of hair damage.

To demonstrate the new formula along with the innovative app, the brand organized Look and Learn events across major metro cities including Bengaluru, Mumbai, and Delhi. The event was attended by a whopping number of 3000+ hair professionals wherein Global iNOA Ambassadors demonstrated various chic and trendy hair looks on models using the all-new iNOA hair color range followed by a Q&A.

Sharing her thoughts, Mathilde Barthelemy-Vigier, General Manager – L’Oréal Professionnel India said, “L’Oréal Professionnel has been a pioneer in developing the professional beauty market, investing in groundbreaking research, technological advancements, and innovations. The launch of the new iNOA is our next big step to establishing our vision of providing science-backed innovations and technological breakthroughs. While we have improved the formula for an improved sensorial experience for the consumers, iNOA is truly now at the forefront of tech with the launch of an all-new hair color diagnosis & consultation app – My Hair [iD]. The app will change the way we consult for color, empowering our Pros with tech that truly elevates them & the consumers.”

Shedding light on the launch, Shweta Sahni, National Education Head – L’Oréal Professionnel said, “L’Oréal Professionnel has always strived to empower and elevate the skills of hairdressers. With the introduction of My Hair [iD], the brand continues its commitment to enabling professionals in the hair industry to perform their jobs effortlessly while fostering a creative environment. This AI-powered tool revolutionizes the diagnosis into a more scientific and technology-driven approach. Our primary focus remains on empowering an increasing number of enthusiastic hairdressers. To achieve this, we will be organizing L’Oréal Professionnel ‘Look n Learns’ across 50 cities, where over 50,000 hairdressers will be trained on the new iNOA. Through these initiatives, we aim to empower our Pros to become champions of their craft. More so, we are looking to update the app & make it locally relevant with looks that complement the Indian consumer’s skin tones; created in-house with our hairdressers across the country at the iNOA Recipe Studios!”

Commenting on the launch, Aditi Anand, General Manager Marketing – L’Oréal Professionnel India said, “Clean and personalized beauty are the top two emerging trends in India. With the new INOA launch, we are not just elevating but transforming the consumer experience and expectations with professional in -salon coloration.

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Lite Blogs Tech Lite

Discord introduces in-app soundboard

Discord.

To use Soundboard, users will need to go into any Voice channel in their server and they will see a new button next to Activities that looks like a music album…reports Asian Lite News

Chat platform Discord has introduced its own in-app soundboard which users can use in voice channels.

“We’re introducing Soundboard: a new way to react in Voice channels with sounds curated by your community,” Disocrd said in a blogpost.

“At launch, Soundboard can only be used or managed on desktop. However, mobile users can still hear any sounds you play so they’re in the loop when a HONKHONK happens,” it added.

The feature will be rolling out over the coming weeks.

Soundboard is a voice channel feature that allows you to play a short audio clip that can be heard by all participants in the same voice channel. Much like Reactions and Super Reactions, Soundboard is a way for you to express yourself and react to the voice channel’s conversation or Go Live stream, according to the company.

To use Soundboard, users will need to go into any Voice channel in their server and they will see a new button next to Activities that looks like a music album.

Clicking on that button will bring up the Soundboard panel.

In settings, users can reduce the volume all the way down if they don’t want to hear sounds from Discord soundboards, and they can also limit who can use soundboards on their server, the company mentioned.

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Business India News

Ashneer launches fantasy sports app CrickPe

Ashneer Grover launches fantasy sports app CrickPe ahead of IPL.(photo:@Ashneer_Grover/TWitter)

Former BharatPe Co-founder and Managing Director Grover and his wife Madhuri Jain Grover launched CrickPe to grab a pie of the growing fantasy sports market…reports Asian Lite News

Ahead of the Indian Premier League (IPL) 2023 that begins from March 31, Ashneer Grover’s new venture Third Unicorn has launched a fantasy sports app called CrickPe that aims to take on Dream11 and Mobile Premier League (MPL).

“Biggest revolution in Cricket since IPL – only fantasy game paying cricketers for performance. Where you win, cricketer wins, cricket wins,” Grover said in a tweet.

CrickPe will levy a 10 per cent platform fee of the total funds received for any public or private contest.

It allows players above 18 years of age to create a virtual team of cricket players and enter paid contests to earn cash prizes.

“It is the only fantasy cricket app in the world where with every match, the actual playing cricketers, cricketing bodies and real team owners win cash rewards, along with the fantasy game winners,” according to its description on Google Play Store.

The online fantasy sports market is currently dominated by Dream11.

Former BharatPe Co-founder and Managing Director Grover and his wife Madhuri Jain Grover launched CrickPe to grab a pie of the growing fantasy sports market.

According to a report by the Federation of Indian Fantasy Sports (FIFS) in collaboration with Deloitte, India’s fantasy sports market is likely to grow from Rs 34,600 crore in FY21 to an estimated Rs 1,65,000 crore by FY25, registering a CAGR of 38 per cent.

India is the world’s biggest fantasy sports market with a user base of more than 13 crore.

Grover’s Third Unicorn has been building a “market shaking” business which is “bootstrapped” and “without limelight”, according to a recent LinkedIn post by Ashneer.

According to data accessed through Tofler, the Grovers last year registered the new company. The firm had a total paid-up capital of Rs 10 lakh and an authorised share capital of Rs 20 lakh.

Grover had said he was planning to start his own venture without seeking funds from the investors.

Delhi HC issues summons to Ashneer Grover

The Delhi High Court on Friday issued summons to BharatPe’s former Managing Director Ashneer Grover in connection with a case filed by fintech company’s co-founder Shashvat Nakrani over claims of unpaid shares.

Representing Nakrani, senior advocate Neeraj Kishan Kaul contended that in case filed by co-founder Bhavik Koladiya on the same lines, the court has issued summons and has asked Grover to not create any third-party rights in respect of the shares in BharatPe.

The High Court had, on January 18, told Grover to file an undertaking in a week’s time and restraining him from creating any third-party rights over the shares.

Appearing before the bench of Justice Sachin Datta, Kaul said that it is Grover’s stand that he has paid for the shares in cash.

The court noted that the case was filed about five years after the shares were stated to have been transferred while Kaul argued for an interim relief.

Lawyer Giriraj Subramanium, Grover’s counsel, was questioned by Judge Datta if he was prepared to make a statement that no third-party rights would be created over the shares.

To this, Subramanium said that he has instructions not to make such a statement.

Justice Datta then listed the case for the next hearing on March 28, on the issue of interim relief sought by Nakrani.

“Plaintiff has been heard at some length in the interim relief application. Counsel for the defendant says they don’t want to file a response to the application. List on Tuesday for further arguments,” the court ordered.

The judge also issued notice on Nakrani’s application seeking to file some documents in a sealed cover.

Koladiya’s suit seeking to reclaim trasferred shares remains pending before another bench of the High Court.

BharatPe(Photo:Instagram)

In the Koladiya’s case, when the court had earlier asked Grover to not create any third-party rights over the shares, he had informed the court that subject to further directions from the court, he will not make any third-party interest in the 16,110 shares that Koladiya transferred to him and in any rights that accrue to him as a consequence thereof.

A single-bench judge Justice Prateek Jalan had ordered that Grover will be bound by his statement and directed him to file the undertaking.

The court had also served summonses on Grover and the fintech company, giving the former four weeks to respond to the application for an ad interim injunction and two weeks for a rejoinder to the same.

The bench had noted: “D1 (Grover) is bound to the aforesaid statement and is directed to file an undertaking to this effect within one week from today. Reply to application in four weeks, rejoinder in two weeks thereafter.”

Nakrani and Koladiya founded the fintech company in 2017. In 2018, Grover joined the company as the third co-founder.

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Lite Blogs Travel

A tip for easier trip planning

Using the website and app, travellers can now book flights from every major airport in the world to over hundreds of destinations. The enhanced flight product offers an end-to-end booking experience, from search to booking and post-booking support…reports Asian Lite News

Travellers in India can now browse and book flights from a global inventory of airlines to and from anywhere in the world for their upcoming summer holidays, on Booking.com’ new and improved flight-booking service, in time with the complete resumption of regular international flights in India.

As a part of its ongoing commitment to create a seamless and frictionless travel experience, the digital travel platform’s in-house branded flight service will create a whole new way to book and experience air travel that’s convenient, intuitive and ultimately more traveller-friendly.

This new advancement will help deliver a more personalised and convenient solution to travellers to help make their overall planning and travel experience smoother and more enjoyable.

Through this, travellers can search, book and pay for their flight without leaving the app or platform.

Using the website and app, travellers can now book flights from every major airport in the world to over hundreds of destinations. The enhanced flight product offers an end-to-end booking experience, from search to booking and post-booking support.

Travellers will be provided with the broad choice and easy experience of comparing flights from hundreds of airlines with the unique product features that are typically only available when booking directly with the airline such as increased flexibility, customisation and control.

What you see is what you pay: The platform is committed to completing price transparency and clarity, which means no hidden charges and no credit card fees. All associated flight costs and prices are clearly shown and communicated upfront.

Full visibility and access: Travellers arranging their flights have full visibility and access to ticket and seat options on most flights. The service also shows upfront which bags are included in the ticket, so it’s easier for customers to compare and make a decision that’s right for them and the trip they are taking.

Make your own selection: Customers arranging their flights with Booking.com can choose their seats, add their luggage requirements, select their meals, buy insurance and view the details of their flight reservation without ever leaving the Booking.com app.

Book with confidence: It offers travellers flexi-ticket options for ultimate peace of mind.

Multi-city itineraries: Along with single and return flight tickets, travellers can also arrange more complex and hyper-customised multi-city flight itineraries directly with Booking.com.

Budget-savvy travellers: Budget-savvy travellers can make use of split tickets, where they can combine one-way tickets from different airlines into unique itineraries (e.g. round trips, multi-city trips) to offer more choice, better prices and a simpler way to book the whole trip in one go.

Complete peace of mind: Customers who are happy to ‘self-connect’ to reach their destination can choose the ‘virtual-interlining’ tickets. Virtual-interlining tickets offer more choice and often better prices for customers. Behind the scenes, Booking.com pieces together the best flight choices for a specified route, looking into all available airlines and their schedules. The virtual-interlining tickets come with a Self-Transfer guarantee for complete peace of mind.

Compare flights with ease: For travellers who are undecided or open-minded about their destination, it allows customers to search for flights to and from multiple airports simultaneously to help inspire, save time and find great deals.

Here to help you: Indian customers can call the customer services team 24/7 for help and assistance with any reservation related queries

More for your trip: From the palm of their hand, travellers can arrange every element of their trip. From finding the right flight, arranging a car rental pick up or airport transfer, discovering new and exciting attractions, complemented with the perfect stay – all searched and booked from the same app.

Ritu Mehrotra, Commercial Director, APAC, China & Oceania at Booking.com said, “With more and more travel restrictions being lifted and the world slowly opening up again, summer 2022 seems to mark the return of travel for Indian travellers who are ready to get back out there and make the most of their summer holidays.

“To make it easier for everyone to experience the world, we are now offering a new and improved flight experience to customers in India, allowing them to seamlessly browse and book flights to anywhere in the world. This new flights booking service will ease the complexities of travel planning by empowering our customers to book their flights and stay easily and directly on Booking.com.”

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Social Media Tech Lite

Google launches ‘Harassment Manager’ to help women journalists


‘Harassment Manager’ allows users to document and manage abuse targeted at them on social media, starting with Twitter…reports Asian Lite News

Google on Tuesday launched an open source anti-harassment tool called ‘Harassment Manager’ to help women journalists and activists, especially those covering controversial topics or living under autocratic governments, manage online abuse.

Google’s Jigsaw unit has released the code for the open source anti-harassment tool on Microsoft-owned open source repository GitHub.

‘Harassment Manager’ allows users to document and manage abuse targeted at them on social media, starting with Twitter.

“It helps users easily identify and document harmful posts, mute or block perpetrators of harassment and hide harassing replies to their own tweets. Individuals can review tweets based on hashtag, username, keyword or date, and leverage our Perspective API to detect comments that are most likely to be toxic,” Jigsaw said in a post.

In addition to the partnership with Twitter, the effort also involved collaborations with several NGOs in the journalism and human rights space.

The Harassment Manager code is now available on Github, open sourced for developers and non-governmental organisations to build and adapt for free.

“Our hope is that this technology provides a resource for people who are facing harassment online, especially female journalists, activists, politicians and other public figures, who deal with disproportionately high toxicity online,” Jigsaw noted.

The company also looks forward to seeing developers and organisations tailor it to their specific needs and use the technology to help other at-risk populations.

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Business Social Media Tech Lite

RCS subscribers likely to jump 200% by 2026

The RCS (also called modern SMS) technology is being promoted by Google in the face of still competition from Apple iMessage…reports Asian Lite News

Despite tough competition from OTT messaging apps, the total number of RCS (Rich Communication Services) subscribers will grow from 1.2 billion in 2022 to 3.8 billion by 2026, accounting for 40 per cent of global mobile subscribers, a new report showed on Wednesday.

This represents a growth of over 200 per cent, according to Juniper Research.

The RCS (also called modern SMS) technology is being promoted by Google in the face of still competition from Apple iMessages.

RCS is a next-generation SMS protocol that upgrades text messaging with features like payments, high-resolution photo and file sharing, location sharing, video calls and much more.

It provides advanced business messaging services, such as chatbots and payments.

However, OTT messaging apps, which control their own development, will provide fierce competition for rich-media business messaging traffic.

To combat this threat, operators must promote the greater reach of RCS to subscribers over the fragmented OTT ecosystem to demonstrate its value, the report noted.

Despite the competition from OTT apps, the research forecasts global operator revenue from RCS will grow from $230 million in 2022 to over $4.6 billion by 2026.

To capitalise on this growth and combat OTT messaging competition, it recommends RCS providers offer a simple price-per-message monetisation model that has already been established through the use of SMS business messaging.

By 2026, the research anticipates that 95 per cent of RCS business traffic will remain on this model.

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-Top News India News

India launches BHIM-UPI in Bhutan

This fulfils the commitment made during Prime Minister Narendra Modi’s visit to Bhutan in 2019, reports Asian Lite News

Finance Minister Nirmala Sitharaman along with her Bhutanese counterpart Lyonpo Namgay Tshering on Tuesday jointly launched the BHIM Unified Payments Interface (UPI) in Bhutan.

“The services have started in Bhutan under India’s neighbourhood first policy and India is proud of our achievement and feel pleasure in sharing it with our valued neighbour,” Sitharaman said while speaking on the occasion of the virtual launch.

She described BHIM UPI as one of the brightest spots and an achievement for digital transactions in India during the time of COVID-19 pandemic.

“More than 100 million UPI QRs have been created in the last 5 years and BHIM UPI in 2020-21 has processed 22 billion transactions worth Rs 41 lakh crore,” Sitharaman said.

Finance Minister of Bhutan, Lyonpo Namgay Tshering, thanked and appreciated the Government of India for the launch of BHIM-UPI services in Bhutan and added that the bond between the two countries has become stronger each passing day.

The launch fulfils the commitment made by the two countries during Prime Minister Narendra Modi’s State visit to Bhutan in 2019, a press release issued by the Ministry of Finance said.

With the launch of BHIM-UPI in Bhutan, the payment infrastructures of the two countries are seamlessly connected and will benefit a large number of tourists and businessmen from India who travel to Bhutan each year, it added.

This will enhance the ease of living and ease of travelling through cashless transactions at the touch of a button, the Finance Ministry release explained.

As a part of the launch, Finance Minister Sitharaman also made a live transaction using BHIM-UPI to purchase an organic product from a Bhutanese OGOP outlet, which sells fresh farm produce made organically by local communities in Bhutan.

Bhutan is the first country to adopt UPI standards for its QR deployment, and the first country in India’s immediate neighbourhood to accept mobile based payments through the BHIM App, the release said.

India and Bhutan have already enabled inter-operability in acceptance of Rupay cards in each other’s countries in two phases – acceptance of Rupay cards issued in India at Bhutan based terminals in the first phase, and vice versa in the second phase.

The function was also attended by the Minister of State (Finance) Dr. Bhagwat Kishanrao Karad, the Governor of the Royal Monetary Authority of Bhutan Dasho Penjore, Secretary, Department of Financial Services, Debasish Panda, Ambassador of India to Bhutan, Ruchira Kamboj, Ambassador of Bhutan to India, General V. Namgyel, and the MD & CEO of NPCI, Dilip Asbe. (India News Network)

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