ASIANET – Central News Hub

Asianet News dominates the ratings in 2022

While there was a dip in the overall ratings recorded – something which is attributed to the emergence of OTT platforms, Asianet News did not seem to be affected…reports Asian Lite News

The year 2022 was an important one for the Indian Broadcasters as it witnessed the restart of the rating wars following the Broadcast Audience Research Council (BARC), the country’s premier agency that measure the TRP, commenced its rating a considerably long gap.

While it has been a close call among the national news channels, with each channel finding reasons to rejoice by interpreting data under various categories to their own benefit, it was not the case when it came to the news channels in Kerala. Asianet News, the oldest news broadcaster in Malayalam, started from where it had left off – on top of the table.

While there was a dip in the overall ratings recorded – something which is attributed to the emergence of OTT platforms, Asianet News did not seem to be affected. While in 2020, the channel was facing tight competition from its immediate rival, 24 News, in 2022 the channel increased the lead, leaving the competitors far behind. The channel successfully managed to retain its dominance for the rest of the year. There were weeks when Asianet News recorded clocked figures that were more than the compiled ratings of channels in second and third positions.

Besides the overall viewership rating, the Asianet News also dominated the time slot between 8 pm and 9 pm during the year 2022. This time slot, dubbed as prime-time, is when most news channels telecast their debate shows. Asianet News telecasts their debate show, News Hour, in this time slot.

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Asianet News ‘Salute Keralam’ awards announced

Asianet News has selected achievers from different categories who have fought for the wellbeing of the people despite various obstacles during the pandemic….reports Asian Lite News

Asianet News has announced the winners of its ‘Salute Keralam’ awards, instituted to honor the models of excellence during the fight against Covid-19 pandemic in the state. Six winners have been announced in different categories, and the awards will be presented to the winners on December 21st in Kochi.

Asianet News has selected achievers from different categories who have fought for the wellbeing of the people despite various obstacles during the pandemic. Each winner will be presented with a cash prize of Rs 50,000 and a citation.

The winner in the public category is Salamkumar, a resident of Ranni Naranammuzhi Unnathani Laksham Veedu Colony, who spared his vehicle to help Covid-19 patients to reach hospitals and help children in need with online learning materials.

The winner in the category for health workers is Nitin A.F, a clinical psychologist, who had been working at the Thiruvananthapuram General Hospital for more than a year without availing of even a single day’s leave.

Jithu Krishnan from Pooyapalli, Kollam, won the category for small and medium entrepreneurs, as he managed to put in place a low-cost oxygen supply system for the needy.

In the corporate category, Shijitha Ullas, General Manager of Confident Group, won the award for continuing to operate in a situation even when there was acute scarcity of workers without affecting day-to-day operations in the construction sector. G Girija from Karamana, Thiruvananthapuram, and Aby Moses from Peechi, Thrissur received special mention from the jury in the health workers category.

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