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Changing trends in beauty industry

Customers tend to have an inclination towards brands and products when they are endorsed by known and trusted faces…reports Vivek Singh and Saurav Patnaik

Retail therapy is a huge part of the festive season and all the brands have a bandwagon of offers to cater to one and all. From launching new collections to having huge discounts on existing products, their aim is to grab your attention and indulge you in a shopping spree with them.

If anything, the past year has made us all the more mindful about the kind of products we choose for ourselves. This also gave birth to various business opportunities and a boost to existing brands who have been striving hard to make a mark with their organic beauty products. People aren’t hesitate anymore to invest in premium beauty care products as long as the desired results are achieved.

Anveya, the premium quality hair and skincare brand offers result-driven products which could be a part of your daily care routine. Maintaining proper skin and hair during festival time can be time-consuming but not necessarily a tedious process. Fighting against dust and sweat has always been a numero uno problem for people with all types of skin and hair. From shampoos and conditioners to serums and oils, they have something for everyone. Their products like compressed oils, vitaliser, and essential oils have been the top choice for customers this festive season. Their sister brand, ThriveCo., has recently launched BeardKit, Hydrating Gel, Face Wash and Sunscreen which has already won a lot of hearts. Having a post-festive routine at night to cleanse, nourish and replenish your skin is as vital as oxygen. Your skin needs to breathe just like you do and these cruelty and paraben-free products should definitely be on your essentials shopping list.

Customers tend to have an inclination towards brands and products when they are endorsed by known and trusted faces. Influencer marketing has proved to be a huge boon to the brands looking to cater to a larger clientele than ever before. Beauty products come with various promises but only a few can stand the test of time. It is extremely important to know the details of the products you would like to buy. Right from the sourcing of the ingredients to the manufacturing process to the raw materials used for the packaging, one should know the product in and out. This conscious buying is not only because you will be applying the products on yourself but it should also be for the sustainability of nature.

Skin care (IANS)

The world is going the sustainable way and it’s time we as responsible humans do our bit to preserve the environment more than ever before. This festive season, the main focus is on sustainability and keeping the same thing in mind, brands are pitching their products by roping in relevant celebrities and influencers who could spread awareness about the same. Everyone is doing their bit to preserve nature, and it only makes sense to jump on the environmental bandwagon.

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‘Two Banks of a River : The Indus in Ladakh’

Ladakh is a dream place for most travelers. A series of photographs on the Indus River in the Ladakh region, taken by artist-photographer Isaac Tsetan Gergan, follow the length and breadth of Ladakh, from Nubra to Zanskar and Leh to Kargil telling the story of the river and of the state. On view till July 11 online, the exhibition titled ‘Two Banks of a River — The Indus in Ladakh’ brings to light the traditional practices followed by the locals and how the region’s waterways are imperiled by pollution and commercialisation.

Leh

The online exhibition foregrounds the Indus’ significant impact in Ladakh, which crosses serene riverscapes, from the high Himalayas, through a melange of cultures and traditions, down to its delta in the Sindh and out in the Arabian Sea during its course. Like it has nourished our ancestors, the river continues to bring life to the thousands of villages and communities along its course, says the exhibition about the life-giving river.

Building on how the Indus supports life, livestock and agrarian practices have built Ladakh, it shows how the Ladakhi way of life and everyday systems are sustainable and use resources wisely and in harmony with the environment. “One cannot say the same of today’s booming industries and infrastructure development.”

“Prayers have been offered to the great river, ashes dissolved into its currents. The Indus, like all water bodies, is sacred in these regions. The sacredness ascribed to water made communities use it wisely and deliberately, certainly not wastefully or thoughtlessly.”

The Vancouver-educated artist-photographer shares that the containers of water were prayed over, as they held a significant place in the home and were designed beautifully. “The plastic bucket, while cheaper and perhaps more practical, still pales. Do we carry forward our values related to water, even as we know of its decreasing availability? How can we still build our systems around traditional values connected with water?” says a note on the exhibition.

It adds: “Waterways are being polluted. We have a number of hydro-power projects that have come up too. Rising temperatures and erratic weather patterns, episodes of sudden downpours have increased risks to livelihoods and settlements. There is only so much water; can everybody have an equal share? The changes in the mountains are evident, many times before it is in the plains, owing to its fragility.

“Similarly the changes in climate are seemingly slow but certainly steady and constant. The impacts of Indus being dammed has altered life downstream, even if in small ways, or the flash floods that caused massive loss of life, land, and history. Sewage water seeping into the waterways, to the rise in tourism leaving an unmistakable trail of non-biodegradable waste, we come to make as our way of life. What is in our control and can we be better stewards of the resources we have been given?”

Leh

Reminiscing about a simpler past and reflecting on the present, the artist observes: “Photographing and writing about the Indus, hearing old folk tell their stories or experts giving presentations, I have been moved across emotions and thoughts about water and its central place in Ladakh. Sitting by still brooks to the banks of the raging Suru, I have seen water flow through Ladakh. Laying on the soft grass in a willow’s shade along a rushing stream, hearing the soft water following on the flattened pebbles is not only romantic but is still possible. From my position, while writing, on the other side of the bank are sounds of heavy machinery, earth movers, concrete and iron pillars rising higher, sweat under yellow helmets — a new age coming to the ancient mountains.”

The online exhibition is on view on the website of the India International Centre.

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