Bollywood Films Lite Blogs

‘It’s fun to experiment with roles’

‘Tehran’ is inspired by true events and the actress has already started working on the second schedule of the film…reports Asian Lite News

Former Miss World and actress Manushi Chhillar, who recently made her debut with the period film ‘Samrat Prithviraj’, has been cast opposite John Abraham for the film ‘Tehran’.

The actress feels grateful that she is getting to portray different roles that allow her to explore more as an actor and showcase her acting credentials to people.

‘Tehran’ is inspired by true events and the actress has already started working on the second schedule of the film.

Shedding light on the film’s progress, she said in a statement, “Yes, I have started the second schedule of my film ‘Tehran’ with John Abraham.”

She shared that getting to experiment and taking up diverse roles in the early phase of her career brings in a certain validation to her, “‘Tehran’ is a project that I’m extremely excited about as it not only gives me a chance to present myself in a new avatar but will also allow me to learn and grow as an actor, given the role I have in the film.”

The film is being produced by Dinesh Vijan of Maddock Films, who has been “hugely supportive” towards Manushi, as she is still getting acquainted with the world of cinema.

“It was really heart-warming to receive so much love after my first look from Tehran dropped. It’s fun to experiment with roles and I hope I get to challenge myself even more”, the actress added.

A Maddock Films production in association with Bake My Cake Films, ‘Tehran’ has been directed by Arun Gopalan, written by Ritesh Shah and Ashish Prakash Verma, produced by Dinesh Vijan, Shobhna Yadav and Sandeep Leyzell

Bags beauty endorsement

Manushi Chhillar recently made her foray into Bollywood opposite actor Akshay Kumar in Samrat Prithviraj.
The aspiring actress has another feather to her cap as she’s named the new face of Estee Lauder’s Advanced Night Repair Serum. “I am a long-standing admirer of the Estee Lauder brand, and especially their Advanced Night Repair serum. Being the face of this iconic product feels wonderful,” said Manushi,”I was introduced to the Advanced Night Repair a few years ago and I would definitely call it a skin care must have.”

“We are thrilled to welcome Manushi to the Estee Lauder India family as the new face of Advanced Night Repair,” said Rohan Vaziralli, General Manager, Estee Lauder Companies India. “In addition to her passion for all things beauty, we were drawn to Manushi’s values and dedication to helping others. She reflects our brand’s commitment to women’s advancement and know she will deeply connect with our consumers across India.”

The campaign will highlight Manushi’s passion for skincare and highlight Estee Lauder Advanced Night Repair Synchronised Multi-Recovery Complex, which combines the power of seven serums into one to hydrate, smooth fine lines, even out skin tone, strengthen and firm skin, impart radiance, and contain antioxidants.

The campaign, which launches this month and will be promoted on digital and social media platforms throughout India, is her first collaboration with a cosmetics company.

ALSO READ-Manushi joins team ‘Tehran’

Bollywood Films Lite Blogs

OTT and future of Indian cinema industry

The music industry is expected to reach Rs. 23 billion (USD 330 million) by 2023, from Rs 15 billion (USD 210 million) in 2020 at a CAGR of 15 per cent between 2020 and 2023…reports Asian Lite News

India is home to one of the largest and most vibrant film industries in the world. The country is famous globally for its movies and songs. Citizens of several nations, irrespective of the relations between India and their country, recognise India for its films. Such is the prominence of tinsel town internationally!

Bollywood or the Hindi film industry occupies a pivotal position. However, some regional movies including Tamil, Telugu, Kannada, Malayalam, Bengali and Punjabi films among others have also made it big abroad. India has 22 official languages and more than 19,500 dialects are spoken here as mother tongues. Hence, there are numerous varieties of films from different languages.

The Indian film industry generates nearly USD 2 billion a year. According to Britannica, Bollywood, Hindi-language sector of the Indian film industry began in Bombay (now Mumbai) in the 1930s and developed into an enormous film empire.

After early Indian experiments with silent films, in 1934, Bombay Talkies, launched by Himansu Rai, spearheaded the growth of Indian cinema. At the turn of the 21st Century, the Indian film industry – of which Bollywood remained the largest component – was producing as many as 1,000 feature films annually in all of India’s major languages and in a variety of cities. International audiences began to develop among south Asians in the United Kingdom and in the United States.

The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy and is making significant strides. Proving its resilience to the world, Indian M&E industry is on the cusp of a strong phase of growth, backed by rising consumer demand and improving advertising revenue. According to a FICCI-EY report, the advertising to GDP ratio is expected to reach 0.4 per cent by 2025 from 0.38 per cent in 2019.

According to a BCG report, India’s M&E industry is expected to grow between USD 55-70 billion by 2030. India’s digital advertising industry is expected to grow to Rs 23,673 crore (USD 3.09 billion) in 2022 from Rs 18,938 crore (USD 2.47 billion) in 2021.

Television would account for 40 per cent of the Indian media market in 2024, followed by print media (13 per cent), digital advertising (12 per cent), cinema (9 per cent), and the over-the-top (OTT) and gaming industries (8 per cent). The market is projected to increase at a compound annual growth rate (CAGR) of 17 per cent between 2020 and 2023.

According to India Brand Equity Foundation, within the M&E sector, animation, visual effects, gaming and comic (AVGC) sector is growing at a rate of 29 per cent, while the audio-visual sector and services is rising at the rate 25 per cent; is recognised as of one of the champion sectors by the Government of India. The AVGC sector is estimated to grow at 9 per cent to reach Rs. 3 lakh crore (USD 43.93 billion) by 2024, as stated by Piyush Goyal, India’s Minister of commerce & Industry, Consumer Affairs & Food & Public Distribution and Textiles.

The music industry is expected to reach Rs. 23 billion (USD 330 million) by 2023, from Rs 15 billion (USD 210 million) in 2020 at a CAGR of 15 per cent between 2020 and 2023.

Several Bollywood stars like Amitabh Bachchan, Hema Malini, Shahrukh Khan, Aamir Khan and Salman Khan are household names in various countries. Numerous Bollywood movies are also shot abroad, which has made the industry along with its stars popular globally.

Salman Khan Katrina Kaif-starrer spy-thriller ‘Ek Tha Tiger’ was shot in Istanbul and near the border with Syria and Iraq. Several more Bollywood movies were shot aboard and many in Middle East, including United Arab Emirates. Saif Ali Khan and Katrina Kaif-starrer political thriller Phantom was shot in in Lebanon, including downtown Beirut, the nearby area of Khandaq Al Ghameeq and the mountain town of Kfardebian.

A spy-thriller ‘Baby’ starring Akshay Kumar was shot in multiple locations in Nepal, Sri Lanka, Turkey and the UAE. Akshay Kumar-starrer war thriller ‘Airlift’ was reportedly partially shot in Al-Hamra Palace Beach Resort in Ras Al Khaimah.

Abhishek Bachchan and Aishwarya Rai Bachchan-starrer Guru’s famous song ‘Mayya Mayya’ was picturised in Istanbul’s Nuruosmaniye Mosque.

A lot many Bengali and South Indian movies are shot in Thailand, Singapore and US among other destinations.

Indian movies are filmed across the world and several are shot in across European locations like the UK, Switzerland, France, Belgium, Spain, Greece and Amsterdam. Also, southeast Asian countries are another favourite destination for shooting. Some movies are also filmed in Australia.

Apart from Bollywood, at present, South Indian movies are topping the chart. In the recent 68th National Films Awards in the country, movies from south swept the award ceremony.

The jury had received around 305 movies from 30 languages. The films from the southern region of the country dominated the National Film Awards. As many as 19 top awards across various sections went to south Indian films. During last year’s ceremony, south Indian films won as many as 15 awards in various categories.

Some very famous south Indian movies of recent times which made it big in domestic market as well as abroad are ‘Bahubali’ and ‘RRR’.

Apart from the over-arching Bollywood all the other regional film industries also have a distinctive name. Bengali film industry in West Bengal and Telugu film industry in Andhra Pradesh and Telangana are both called Tollywood. Similarly, Malayalam film industry in Kerala is known as Mollywood, film industry in Karnataka as Sandalwood, Assamese language film industry as Jollywood, Tamil film industry is called Kollywood and film industry in Odisha as Ollywood.

The future of Indian cinema will remain entwined with OTT platforms.

According to a Deloitte study, 83 per cent of India watches video content on their mobile phones. This still makes the cinema experience a unique one.

The story lines of Indian cinemas are undergoing a change. From love stories and family issue-based content, it is now moving towards other social issue-based stories and this trend is more perceptible in regional movies.

ALSO READ-Mani Ratnam makes two-part epic in 120 days

Lite Blogs

‘Exploring new formats is always a challenge’

Both the series premiered on OTT platform Disney+ Hotstar. Taking a cue, the actress will be soon making her series debut on Disney+ Hotstar…reports Asian Lite News

After making her digital debut in 2021 with the trilingual streaming film ‘Tirbhanga’, Bollywood actress Kajol is set to make her foray into long-format content with her upcoming web series.

Sharing her excitement, Kajol said in a statement: “Exploring new formats is always a challenge; but it’s a great thing as I love to take challenges head-on. Being an avid fan of digital series, the concept has always been intriguing; and after following cool shows such as Aarya and Rudra, I knew there was no other platform than Disney+ Hotstar to start my series journey.”

The yet-to-be-titled series, a drama, will see the actress in an all-new avatar. Kajol’s husband Ajay Devgn has earlier explored the digital medium in the capacity of both the producer (‘The Great Indian Murder’) and an actor (‘Rudra’). Both the series premiered on OTT platform Disney+ Hotstar. Taking a cue, the actress will be soon making her series debut on Disney+ Hotstar.

Gaurav Banerjee, Head – Content, Disney+ Hotstar & HSM Entertainment Network, Disney Star shared that “We are elated to have a celebrated actor like Kajol join us and charm viewers with her ethereal screen magic. With the beloved star, we are setting out on an all-new journey to bring a unique story of love, emotions and family.”

ALSO READ-Arjun feels lucky to get great tracks in career


India’s entertainment industry foresees unique growth

The country’s total video games and exports revenue was Rs 16,200 crore in 2021, and is forecasted to reach Rs 37,535 crore by 2026, increasing at a 18.3 per cent CAGR…reports Asian Lite News

India’s entertainment and media (E&M) industry is expected to reach Rs 4,30,401 crore by 2026 at 8.8 per cent CAGR, according to a report on Thursday.

The PwC’s Global Entertainment and Media Outlook 2022-2026 report has shown substantial growth across India’s E&M industry segments such as OTT video, newspaper, advertisements, online games, cinema, music, among others.

“The Indian Media and Entertainment outlook for the next few years is quite unique. There is an exciting pace of growth of digital media and advertising led by the deeper penetration of Internet and mobile devices in our market,” said Rajib Basu, Partner & Leader – Entertainment & Media, PwC India in a statement.

“At the same time, traditional media will hold their steady growth rate over the next few years. We shall see a very different profile of media and entertainment related businesses and revenue models emerging in the digital space once we have the rollout of 5G,” he added.

The absence of public entertainment and additional time at home due to the Covid pandemic more than doubled the total OTT revenue in 2020 and 2021. While growth rates will slow, the market will still expand at an impressive 14.1 per cent CAGR to reach Rs 21,032 crore in 2026.

India will also see an increase in total newspaper revenue at 2.7 per cent CAGR from Rs 26,378 crore in 2021 to Rs 29,945 crore in 2026. The country is expected to leapfrog both France and the UK to become the fifth-biggest newspaper market by 2026, and will also be the only nation to grow total newspaper print revenue consistently across the five-year forecast period, the report said.

Further, the out-of-home (OOH) advertising market is also demonstrating one of the strongest comebacks globally and is predicted to grow at 12.57 per cent CAGR to reach Rs 5,562 crore in 2026.

While the TV advertising market is expected to expand at a 6.3 per cent CAGR to reach Rs 43,410 crore by 2026, Internet advertising market is set to increase at a 12.1 per cent CAGR to reach Rs 28,234 crore by 2026.

The country’s total video games and exports revenue was Rs 16,200 crore in 2021, and is forecasted to reach Rs 37,535 crore by 2026, increasing at a 18.3 per cent CAGR. While still a fairly small market for the country’s size and population, India is the third fastest-growing video games market in the world, after Turkey and Pakistan.

India is also the third-biggest market globally in terms of total number of cinema tickets sold, after China and the US in 2021 and is set to grow at the highest growth rate amongst all the segments at a staggering 38.3 per cent CAGR in the forecast period to reach Rs 16,198 crore by 2026.

The music, radio and podcast segment also grew at 18 per cent in 2021 and is set to grow at 9.8 per cent CAGR to reach Rs 11,536 crore by 2026.

ALSO READ-Indo UK film Varnapatala begins theatre screenings; OTT deal soon  

Films India News

Real-life molls and their sugar daddies

Despite a satisfactory beginning in the film world in 1994, Bedi was concerned about her career not really taking off in the sea of mega-heroines of that era dominating the film industry….reports Asian Lite News

As is well-known, the mafia has always been hugely attracted to the glamour of Bollywood and many of its female personalities, especially the young, upcoming and coldly ambitious actresses.

The film industry abounds with tales of how many underworld dons or their associates seemed to develop a ‘crush’ on wannabe or even established heroines, meeting them at parties, special screenings, foreign stage shows or even cricket matches.

And somehow, whatever be the fate of these girls’ films, they seemed to make a ‘superhit’ impression on the mafiosi and both sides used the dalliance for ‘mutual benefits’.

Old Bollywood films were synonymous with the likes of the baddy, Hamid Ali Khan, dreaded as the on-screen vicious don Ajit, a suave and suited-booted velvety smooth talker, who had a perpetual female hanger-on — a smashing, sexy but a stupid, moronic ‘Mona Darling’ — who became as popular as the villain himself.

Though there are many rumours of such real-life ‘Mona Darlings’ in Bollywood who share cosy relations with the mafiosi, some like Mandakini, Mamta Kulkarni and Monica Bedi even grabbed top headlines for their dark liaisons.

An attention-grabber actress was Monica Bedi, 47, who strayed far from her onscreen exploits to off-screen experiments with the mafia baddies like Abu Salem, tagged also as a terrorist and currently in jail for various offences.

Despite a satisfactory beginning in the film world in 1994, Bedi was concerned about her career not really taking off in the sea of mega-heroines of that era dominating the film industry.

This was where her reported ‘friendship’ with Salem helped her get some film assignments, but the good times didn’t last too long.

Subsequently, in 2002, she was nabbed along with Salem in Portugal, served a prison sentence for illegal entry to that country, was deported to India in November 2005 and was convicted in a fake passport case, before her release from jail in July 2007.

Since then, she has largely kept a low profile, but continues her acting career with appearances in Bigg Boss-2, a couple of reality shows, crooning in a spiritual music album, a Punjabi film, and even a tele-serial, though the old spark is missing.

Mamta Kulkarni, 59, was once considered a show-stopper who had a dream career in Tollywood in 1991 and then Bollywood (1992), acting with top stars like Aamir Khan, Shah Rukh Khan, Salman Khan, Govinda, Akshay Kumar, Saif Ali Khan, Raaj Kumar, Nana Patekar, Sunny Deol, and more.

After a row over her role in “China Gate” (1998), with allegations of mafia allegedly threatening the film-makers, Mamta’s sunset started and by 2002, she had packed up her bags and the final film.

She re-surfaced suddenly in the limelight when her liaisons with an international drug baron Vicky Goswami emerged amid reports that she had married him in 2013.

In June 2016, Mamta shot into global news after the Thane Police bust a massive Rs 2,000-crore narcotics racket and named her and Goswami as the prime accused, though she denied any involvement.

Not convinced, the Thane Police in June 2017 declared the couple as a ‘Proclaimed Offender’, raided her Mumbai home and the US Drugs Enforcement Administration entered the probe with Goswami being extradited from Kenya to the USA that year.

Though Mamta’s whereabouts are not clear, she is reportedly living in a Gulf nation, fighting legal battles in India and Kenya.

A discovery of the legendary Raj Kapoor, Mandakini, 50, became the heart-throb of millions as she cavorted under a waterfall in “Ram Teri Ganga Maili” (1985).

With a floundering career not moving much after a smooth take-off, in the early-1990s, pictures of her meeting the absconder don Dawood Ibrahim Kaskar in Dubai were splashed in the media back home.

Shaken, she confessed to the meeting but furiously rebuffed all suggestions of having any serious relationship with the don, and after she bowed out of Bollywood with her final film “Zordaar” (1996), the wagging tongues finally rested in peace.

Presently, Mandakini is said to be an exponent in Tibetan Yoga along with her husband Dr. K. T. Rinpoche-Thakur who runs a Tibetan medicine centre.

Besides these, there are some other old and new starlets whose names have been linked with the underworld, but the wary Bollywood folk speak in hushed tones of such ‘rumours’.

ALSO READ: India Men’s Hockey Team stun Belgium 5-4 in FIH Pro League

Abu Dhabi Arab News Hollywood

Ranveer Singh gets vibrant mural at Yas Island in celebration of IIFA 2022

The mural encapsulates everything IIFA stands for, with its bold and eye-catching nature…reports Asian Lite News

In celebration of the 2022 International Indian Film Academy Awards (IIFA) which take place at Etihad Arena at Yas Bay waterfront, Yas Island Abu Dhabi between 3-4 June 2022, a colourful and opulent mural has been created by Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations to celebrate its association with Bollywood and brand ambassador, superstar Ranveer Singh and to countdown to the awards which are being hosted for the first time at the destination.

The mural encapsulates everything IIFA stands for, with its bold and eye-catching nature, making it the perfect visual to build buzz and anticipation ahead of the event.  The mural also creates a lasting legacy for the awards and is a nod to Yas Island’s standing relationship with Ranveer Singh, one of Bollywood’s most boundary-pushing star who is also Yas Island’s ambassador, as well as recognising the appeal of the destination to visitors from India and across the entire globe.

ALSO READ: ‘Jayeshbhai Jhordaar’ : An endearingly light-hearted film packed with messages

Yas Island launched the now viral ‘Yas Hai Khaas’ campaign with Ranveer Singh earlier this year, receiving exceptional engagement across social media, with over 70 million views across Yas Island’s social channels as well as achieving 80% of 2019 full years website traffic in the first 10 days of the video launch.

The International Indian Film Academy Awards take place on 4th June 2022 at Etihad Arena, Yas Island.

Bollywood Celebrity Films

Popular singer KK dies in Kolkata at 53

Playback singer Krishnakumar Kunnath, popularly known as KK, passed away here late on Tuesday night. He was 53…reports Asian Lite News

KK was in the city to perform at a function in Nazrul Manch organised by the Gurudas College.

It has been learnt that KK felt sick while he was performing.

After returning to his hotel, the singer complained of uneasiness following which he was rushed to a hospital, where the doctors declared him brought dead.

West Bengal Sports and Youth Affairs Minister Arup Biswas told mediapersons that the body has been sent for post-mortem.

“His family members have been informed. They are likely to reach Kolkata on Wednesday morning,” Biswas said.

He said KK came to Kolkata on Monday, and on the same day he performed at Nazrul Manch for a function organised by another city- based college.

Born on August 23, 1968, KK recorded songs in multiple languages including Hindi, Bengali, Assamese, Malayalam, Tamil and Telugu, among others.

Several Kolkata-based singers have expressed their grief over the sudden demise of KK, who will be remembered for songs like ‘Pyaar Ke Pal’, ‘Yaaron’, ‘O Meri Jaan’, among many others.

Fashion Lite Blogs

Celebs’ stunning looks in ‘yellow’

The young Mrs. proves that yellow is the new black, with her yellow Anya Hindmarch. Alia is frequently sported with this accessory when she’s opting for a more casual look…reports Olivia Sarkar

2022 is a year full of hope… in fashion the sentiment is portrayed through many hues, yellow being one of brightness and lightness. From stunning runway looks to casual street style, shades of yellow has everyone’s attention. Here’s some fashion inspiration.

Kriti Sanon

Kriti Sanon looks stunning in this lemon shaded backless maxi. Wear it to brunch or a casual dinner with friends.

Ranveer Singh

Ranveer’s cool, quirky, and offbeat style never fails to make waves. His fashion choices always draw attention, and fans admire his confidence even when his choices are a bit over the top. This egg yolk hued blazer is not for the faint hearted…

Varun Dhawan

Varun Dhawan chooses to pop of yellow with this hoodie which he wore around town recently.

Alia Bhatt

The young Mrs. proves that yellow is the new black, with her yellow Anya Hindmarch. Alia is frequently sported with this accessory when she’s opting for a more casual look.

Deepika Padukone

Deepika Padukone wore a saree pleated drape with vivid yellow, blue, pink, and green poppy print.

Shahid Kapoor

Taking a cue from Shahid Kapoor, your next purchase should be a bright yellow kurta and black palazzos.

Janhvi Kapoor

Janhvi Kapoor’s simple and elegant bright yellow kurta set is a perfect work outfit in the hot summer months.

ALSO READ-David Cronenberg’s ‘Crimes of the Future’ gets classy response at Cannes

Bollywood Lite Blogs

Bollywood fashion @ Cannes

Pooja looked stunning in a stunning pink sleeveless gown. She wore her hair in a low rise ponytail and added some make-up to steal the show…reports Asian Lite News

It’s time for the Bollywood celebs’ red carpet looks, where some made their dream debut to the fest, some added more glam to the event, and many simply stole the show with their presence at the 75th Cannes Film Festival.

Helly Shah

This year, TV actress Helly Shah made her Cannes Film Festival debut. She styled a green-hued ensemble with a risque thigh-high slit perfectly for the occasion. Helly posted the glamorous photos to her Instagram account with the caption, “Thankful and Grateful Debut at Cannes couldn’t have been a better one … Thank you @lorealparis for making it the PERFECT #festivaldecannes #cannes2022 #cannes.”

Aishwarya Rai Bachchan

On Day 2 of the film festival, Bollywood’s biggest star, Aishwarya Rai Bachchan, turned heads in two different yet majestic looks. The actress wore a pink Valentino pantsuit for the first look and exuded charm. Aish walked the red carpet in a stunning black gown with embellished flower sleeves for the second look.

Pooja Hedge

Pooja looked stunning in a stunning pink sleeveless gown. She wore her hair in a low rise ponytail and added some make-up to steal the show.

Hina Khan

Hina Khan’s first look for the 75th Cannes Film Festival wowed everyone. The actress chose a stunning strapless red gown as her outfit of the day. She wore minimal makeup and had a flawless base. Hina captioned the photos she shared, “#cannes2022 #frenchriviera.”

Tamannaah Bhatia

Tamannaah’s Cannes photos went viral, with many social media users praising her appearance. She was dressed in a monochrome black gown with a long trail.

Urvashi Rautela

Urvashi Rautela made her Cannes dream debut in a white off-shoulder ruffle gown, and she once again steals the show with her good sense of make-up and looks mesmerising.

Kamal Hasaan, AR Rahman and many more

Many celebrities, including Kamal Haasan, AR Rahman, Nawazuddin Siddiqui, R Madhavan, and others, were part of the Indian delegation at Cannes 2022, and we must say that these men looked dapper.

ALSO READ-CANNES FASHION: Royal styles on royal carpet

Arab News Bollywood Celebrity

Actor Sonu Sood joins hands with Aster Volunteers

Bollywood actor and humanitarian Mr. Sonu Sood has joined hands with Aster Volunteers, to encourage people to be aware of the alarming rate of rising liver disease cases in India and take proactive efforts to manage their liver health…reports Asian Lite News

On occasion of World Liver Day on 19th April, Bollywood actor and humanitarian Mr. Sonu Sood has joined hands with Aster Volunteers, the global CSR programme of Aster DM Healthcare to encourage people to be aware of the alarming rate of rising liver disease cases in India and take proactive efforts to manage their liver health. Liver failure due to the unavailability of viable organ donors is one of the main causes of death from liver disease.

The initiative will also support 50 underprivileged children in need of liver transplants receive the needed care at Aster Hospitals’ Multi-Organ Transplant Centre located at Aster CMI and Aster RV Hospitals in Bangalore, and Aster Medcity and Aster MIMS Hospital Calicut in Kerala, India.

ALSO READ: Take a look at popular Bollywood tales on ‘SPORTS’

In India, liver disease claims 200,000 lives every year,[i] while only 1500-2000 transplants are conducted every year, 10% of which are for children.[ii] One of the key reasons is the inability to afford the high costs associated with transplant cases. In addition to this, limited universal health-care access and limited availability of viable donors for transplant are major challenges.

Dr. Azad Moopen, Founder Chairman and Managing Director of Aster DM Healthcare:,“Aster since its inception has always believed in giving back to the society. Through this programme and with our association with a humanitarian like Sonu Sood, we intend to raise awareness on organ donation so that more lives, particularly of children can be saved. In the initial phase, we will be supporting 50 children in need of liver transplants from underprivileged families at our hospitals. Apart from being a successful actor, Sonu Sood is a philanthropist at heart. We have all seen his work during the lockdown days and he continues to do so. At Aster, we have been inspired by his act of volunteerism and philanthropy which is something Aster Volunteers stands for – to invite people to volunteer and support the underprivileged and also empower them for a better future. With Mr. Sood’s support in raising awareness among people we are hoping to reach out to more and more underprivileged families and children whose lives can be saved.”

Bollywood Actor & Humanitarian Sonu Sood said: “I happened to come across some of the phenomenal work Aster DM Healthcare has done through Aster Volunteers. It is amazing to see the large number of philanthropic activities taken up by Aster Volunteers and I am glad to support the cause. Rising incidence of liver disease, increasing fatality due to unavailability of viable donors and inability of the needy to afford transplants are causes of concern. We need to collectively come together to raise awareness on the same and help the needy. I hope my voice reaches out to those families whose children are in line for liver transplants but haven’t been able to do so due to unaffordability. I hope the association with Aster Volunteers continues to grow and we work towards a healthier tomorrow.”

Aster Hospital’s newly launched Multi-Organ Transplant centre is a multi-institutional and multidisciplinary centre designed to provide the best transplant experience. The centre is officiated by a skilled team of surgeons with technical expertise in performing different types of transplants including Liver, Kidney, Heart, Lung, Cornea and Bone Marrow Transplant. The centre also has one of the largest paediatric liver transplant programme in entire South India, that supports complete comprehensive care for liver diseases in children, comprising some of the best hepatologists (liver specialist doctors), best liver surgeons, trained coordinators, counsellors, and a nursing team along with critical care specialists, anaesthetists, interventional radiologists, and physiotherapists. The teams at these centres have been trained at some of the best hospitals and specialize in liver treatment abroad, holding a vast experience in hepato-pancreato biliary and abdominal multi-organ transplant surgeries. The centre has completed over 500 successful Liver Transplant Surgeries within the Aster Hospitals in India.