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Etihad Airways Partners with Katrina Kaif as Brand Ambassador

Katrina Kaif shares her excitement about the association: “I am thrilled to be back with Etihad Airways, a brand synonymous with world-class travel experiences…reports Asian Lite News

Etihad Airways, the national airline of the United Arab Emirates, has announced its partnership with Bollywood superstar Katrina Kaif as the new brand ambassador. This collaboration marks an important milestone as Etihad strengthens its presence in the Indian market and reunites with one of India’s most celebrated Bollywood stars.

Katrina Kaif, renowned for her global appeal and elegance, embodies the shared commitment to excellence as she reunites with Etihad. Her association with the airline will be unveiled through a captivating series of videos to be showcased across Etihad and Katrina’s social channels.

Katrina Kaif shares her excitement about the association: “I am thrilled to be back with Etihad Airways, a brand synonymous with world-class travel experiences. The airline’s commitment to excellence and its dedication to bringing people together resonate with my own values. I am excited to be part of a team that aims to create thoughtful connections and memorable experiences. I look forward to representing Etihad and being a part of their journey.”

Amina Taher, Vice President of Brand, Marketing and Sponsorship at Etihad Airways, explains the significance of this collaboration: “We are thrilled to welcome Katrina Kaif to the Etihad Airways family as our brand ambassador. Our partnership with Katrina is far from ordinary, it embodies the spirit of innovation and sophistication our airline represents, while celebrating our commitment to uniting cultures and communities. With her remarkable journey and global recognition, we’re not only showcasing Etihad’s offerings, but also fostering authentic connections that genuinely resonate with Indian travellers and celebrating our commitment to India.”

The new partnership builds on Katrina’s collaboration with Etihad in 2010 when she was featured as a discerning traveler showcasing Etihad’s travel experience. Her prior partnership showcased her appreciation for the airline’s commitment to comfort and top-notch service. Returning to partner again, Katrina and Etihad are showcasing Etihad’s strengthening relationship with Indian communities both domestically and in significant global markets such as the UAE, the United States, the United Kingdom, and Canada.

As the brand ambassador for Etihad, Katrina will be featured in a series of creative and engaging campaign videos that highlight the airline’s commitment to unparalleled comfort, flawless service, and seamless global connectivity. Her partnership with the airline bolsters its foothold in the Indian market, where it currently serves 8 Indian cities, further solidifying Etihad as the preferred choice for travelers and aligning seamlessly with the airline’s strategy for sustained growth in India.

The first video from the collaboration to be unveiled features Katrina Kaif on board Etihad’s newest A350 aircraft, offering a cinematic journey filled with emotions akin to a Bollywood film – featuring drama, love, and delightful surprises. The film also highlights the exclusive Armani-Casa dining wear, luxurious bedding, and complimentary in-flight Wi-Fly service, beautifully encapsulating the very essence of Etihad’s unwavering commitment to excellence. The captivating film can be seen on both Etihad and Katrina’s social media channels now.

ALSO READ-Etihad among most punctual airlines in M.E.

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Pepsi onboards Samantha as brand ambassador

Pepsi onboards Samantha Ruth Prabhu as its brand ambassador.(photo:IANSLIFE)

The gripping campaign through its powerful three words, ‘Rise Up Baby’, pays homage to the free-spirited women who do not let others define their worth, and march to their own rhythm…reports Asian Lite News.

Personifying the youth’s unwavering passion and unshakable spirit through its disruptive narratives, Pepsi unveils yet another rendition of its empowering new brand positioning ‘Rise Up, Baby!’. The campaign features actress, youth icon, and an inspiration for women across the country, Samantha Ruth Prabhu.

With this campaign, Samantha joins Pepsi’s star-verse as one of its newest brand ambassadors.

All set to redefine the cliches around gender roles in society, the stirring and inspiring campaign aims to encourage women to follow their passions and irrepressible beliefs to break the societal norms that the world has created for them. Portraying the archetypal situations an Indian woman faces daily, from being questioned for not being married by a certain age, shamed for staying out late for work or taking up a lead action-oriented role, the campaign is a commentary on the millions of passive comments and pressures that women go through in life.

The gripping campaign through its powerful three words, ‘Rise Up Baby’, pays homage to the free-spirited women who do not let others define their worth, and march to their own rhythm.

Commenting on the campaign, actress Samantha, said, “I strongly believe that women should always follow their hearts, shattering the stereotypes that society has set for us. The campaign, was, therefore, even more special for me as it exemplifies the unshakable and persistent spirit of the women of this generation while inspiring them to wear their quirks on their sleeves. I am truly excited to be associated with Pepsi and cannot wait for fans to get inspired by the campaign and ‘Rise Up, Baby!”

Pepsi onboards Samantha Ruth Prabhu as its brand ambassador.(photo:IANSLIFE)

Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, said, “Pepsi has always strived to reflect the synergy of the younger generation. Through our last two campaigns, we aimed to portray the irrepressible spirit of the youth as they rise above societal norms. For this campaign, our focus was to offer an empowering campaign for the woman of India and pay tribute to their unwavering self-belief and self-confidence. Samantha Ruth Prabhu is the epitome of the independent, bold, and free-spirited modern Indian women, and therefore resonates perfectly with our positioning of ‘Rise UP, Baby!’. We welcome Samantha to the Pepsi family and are extremely thrilled to work with her for many more disruptive campaigns going forward.”

ALSO READ-‘Cultural communities are slowly engaging and growing’

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Kiara replaces Katrina Kaif as Slice brand ambassador

I was able to do mainstream and OTT in parallel: Kiara Advani

Sharing her excitement on coming on board as the brand’s new face, the actor said, “Slice is a drink that is very much a part of my childhood memories and hence has a special place in my heart. I am thrilled to join the Slice family and be part of the legacy brand…reports Asian Lite News

Together, Slice and Bollywood actor Kiara Advani, will make a big statement in the summer of 2023. Advani will serve as the brand’s ambassador which hopes to strengthen its relationship with its consumers and maintain its status as the preferred beverage for mango fans all over the nation.

The company unveiled its brand-new summer campaign, which stars the well-known celebrity in a bewitching new film that transports audiences to a tropical paradise where the beautiful Kiara Advani is dressed in a flowy yellow ensemble with her best companion, Slice as she sits next to a boy who is attempting to woo her.

Speaking on the association and the new campaign, Anuj Goyal, Associate Director, Slice and Tropicana, PepsiCo India said, “We are thrilled to have Kiara Advani as our new brand ambassador. Known for her exceptional acting skills and her stylish persona, she has huge fan base amongst our target audience. We believe her popularity and mass appeal will help us connect with our consumers in a meaningful way.”

Sharing her excitement on coming on board as the brand’s new face, the actor said, “Slice is a drink that is very much a part of my childhood memories and hence has a special place in my heart. I am thrilled to join the Slice family and be part of the legacy brand. Slice is known for its picturesque campaigns that are remembered by one and all and no doubt, the new film will transport the audiences in the indulgent mango world like no other. I am sure that the consumers will enjoy it as much as I enjoyed shooting for it.” Kiara Advani speaks with about life after marriage and the endorsement:

Does it feel different now that you’re married ?

Kiara: Well, it feels no different. Yes, I’ve moved homes. I’m not staying with my parents. That’s new. That’s different, but I’m enjoying it. It’s exciting. It’s just overwhelming to be entering this phase of my life and I’m just happy.

You’ve had a spate of hits over the years, do you believe that actors like yourself can do OTT and films parallelly or do you believe there is still some time before you consider OTT?

Kiara: I truly feel I’m an example of this because very early on, even before most actors ventured into OTT, I took on an OTT film called Guilty, which released right after two big blockbusters Kabir Singh and Good News. I made the choice to do the film because I believed in it. And then came the entire influx of films going on OTT, artists making films and shows for OTT. So, I feel I was able to do mainstream and an OTT film parallelly much before it became a ‘so called’ trend. Having said that, I also do give a lot of credit to a film called Lust Stories for which I got a lot of critical acclaim and that was my first film that was released on the OTT platform.

When it comes to your favorite summer drink, why do you feel Slice is closest to your memories of childhood and what does it evoke?

Kiara: When I think of my childhood I actually do think of mangoes because as a child, we would wait for mango season and we’d wait for our mom, who would get the mangoes and we’d all be sitting around it, eating it, indulging in it, and the only way to indulge in mangoes even when it’s not in season is to get a bottle of Slice. So, for me Slice is that one drink that does complete justice to the mango and it’s my go to most favorite drink.

ALSO READ-Kiara Advani partners with Kimirica

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Shraddha roped as brand ambassador of Bella Casa

A gold medalist in Master of Fashion Management from NIFT, New Delhi, its CEO, Saurav Gupta was instrumental in signing Shraddha as investor and brand ambassador…writes Puja Gupta.

People are very conscious about their home styling and furniture purchasing in the modern days. Bollywood actress Shraddha Kapoor has been signed has the brand ambassador of Jaipur-based home furnishings brand Bella Casa.

Shraddha will co-create and endorse the label’s new collection ‘Shades of Shraddha’ across all Indian markets. This alliance will also entitle the actor to a part of the company’s equity and ensure a deeper involvement in the brand’s business strategy.

Elated to associate with a brand, the Bollywood star mentions she is looking forward to being a part of its unfolding story. “To support the growth of the country, we must advance more opportunities towards the development of worthwhile homegrown brands such as Bella Casa. I share the brand’s core beliefs and am proud to back an honourable brand that is steeped in such history. The label may have had humble beginnings, but their commitment and hard work has made them one of the best home fashion challenger brands in India.”

Bollywood Star Shraddha Kapoor roped in by Premium Home Furnishing Brand ‘Bella Casa’ as Brand Ambassador

She adds: “Their quality and designs wooed me, and I am keen to co-develop a new line with them for Indian and International markets.”

Having begun its journey as a bootstrapped start-up in the consumer brand space, Bella Casa Fashion & Retail Ltd. (BCFRL) is said to be one of India’s largest manufacturers and distributors of chic home textile products.

A gold medalist in Master of Fashion Management from NIFT, New Delhi, its CEO, Saurav Gupta was instrumental in signing Shraddha as investor and brand ambassador.

He says: “Bella Casa envisions becoming one of the most admired and successful fashion companies in India. We are very pleased to associate with Shraddha Kapoor and trust that this investment will catalyze our process of expanding to different parts of the country as well as introduce newer product lines. We look forward to a long-standing alliance with her and strongly believe that it will substantiate the brand philosophy we have.”

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