Tag: campaign

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Arab News Dubai UAE News

Ras Al Khaimah Tourism unveils new campaign at ATM 2022

Marking the next chapter in tourism marketing, Ras Al Khaimah Tourism Development Authority (RATKDA) unveils an all-new brand campaign at the Arabian Travel Market (ATM) 2022…reports Asian Lite News

Building on the successful launch of its new vision and brand identity at last year’s ATM, RAK Calling uses integrated social media platforms to follow a group of influencer friends as they discover the nature Emirate. In collaboration with renowned content creators from Europe and the Middle East, the digital-first campaign showcases the diversity of Ras Al Khaimah and a myriad of tourism experiences across its pristine beaches, lush mangroves, sprawling deserts and majestic mountains. Locations include the beautiful Waldorf Astoria Ras Al Khaimah and Jebel Jais, the UAE’s highest peak, with its iconic zipline, unique dining experience Puro 1484 and new and upcoming attractions Jais Wings, RAK Airventure, Jais Sledder and the Wingsuit Diving Platform taking center stage. 

Appealing to those who cherish responsible, meaningful and truly memorable experiences in the new era of travel, RAK Calling will resonate with those seeking ‘a sense of place’ and wanting to ‘live their moments.’ It joins several other leading and emerging destinations that have focused on purposeful, engaging content, including Iceland and New Zealand. Launched today (9th May), creative assets will be released in the Middle East and Europe across multiple languages via digital and social media channels. 

“This campaign marks an exciting next step in providing visitors with immersive content that not only highlights our iconic locations but also gives a sense of how Ras Al Khaimah can make you feel,” said Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority. “We recognise how important different mediums are in creating something that can easily be understood and remembered by intended audiences. We saw this first-hand when we launched our new brand identity last year with a razor focused approach that was instrumental in helping us achieve almost pre-pandemic visitor numbers in 2021. With RAK Calling, we are on the cusp of the metaverse; it’s an exciting new chapter in the destination’s virtual presence.”

He further added: “This campaign also represents other emerging destinations that don’t have large scale budgets but can creatively work with content makers to develop something super compelling and relevant to today’s audiences.”

The new campaign stars Egyptian actor Sherif Fayed (@sheriffayed) paragliding over the Hajar Mountains in a teaser for the soon-to-be launched Jais Wings experience, as well as Saudi mountaineer Raha Moharrak (@rahamoharrak) experiencing the thrill of the Jebel Jais Flight and UAE-based radio host Kris Fade (@krisfade) rock climbing at Bear Grylls Explorers Camp. Other highlights include:

‘Emirati batman’ Khalifa Al Ghafri (@khalifa_alghafri_uae), Dani Roman (@daniroman_) and Marco Fuerst (@fuerstmarco) gliding over Jebel Jais from the Wingsuit Diving Platform – the first base jump platform in the UAE recently opened for professional base jumpers and wing suit flyers

Dany Neville (@danyneville) hosting a DJ set whilst soaring over Ras Al Khaimah with RAK Airventure, the Emirate’s new tethered hot air balloon experience

Jessica Kahawaty (@jessicakahawaty) and Enjy Kiwan (@enjykiwan) taking on the mountain biking trails at Jebel Jais

Mad Shadz (@madshadz) conquering his fears on the Jais Sledder, the region’s longest toboggan run

Arabian Gazelles (@arabiangazelles) taking on the picturesque mountain roads and hairpin bends

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German model and reality television star Fiona Erdmann (@fionaerdmann) enjoying the view from 1484 by Puro, the highest restaurant in the UAE

As part of its digital-first approach, Ras Al Khaimah Tourism Authority has also unveiled two redesigned websites for the destination, reflecting the new brand identity announced last year. “We are constantly innovating to provide incredible and seamless experiences for our visitors, which starts even before they set foot in our beautiful Emirate. In the new era of travel, people research their destination in detail before making an informed choice. Our new websites give them a real feel for what our Emirate offers and provide both inspiration and details to make their visit truly memorable,” added Phillips.

To find out more about Ras Al Khaimah’s new campaign, check out YouTube or download directly HERE.  Alternatively, check out the Ras Al Khaimah Tourism Development Authority stand at Arabian Travel Market, ME3310.

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-Top News London News UK News

Labour fuels campaign to retain Bastions

Leaders claimed the party is running a campaign based on their progressive agenda and Tories’ discrimination against the common Londoners…reports Asian Lite News

London Mayor Sadiq Khan and senior leaders intensify their campaigns to retain Labour controlled boroughs in the forthcoming local elections on 5th May. Despite Partygate, the Conservatives are just 5 point behind Labour in voting intention polls. Every council seat in London’s 32 boroughs is up for election on 5 May. Labour currently controls 21 of London’s 33 councils

Mayor Sadiq, local MPs and senior leaders visited many places to support the campaign.

“From Waltham Forest to Wandsworth, Camden to Croydon – we have some truly brilliant local election candidates committed to their communities,” the Mayor tweeted after the visits. “Lovely to meet so many of them this weekend – and huge thanks to the hundreds of supporters who joined us.”

Leaders claimed the party is running a campaign based on their progressive agenda and Tories’ discrimination against the common Londoners.

The Prime Minister Boris Johnson attends a special meeting of the North Atlantic Council and a G7 leaders meeting at the NATO Headquarters in Brussels during the Ukraine situation. Picture by Andrew Parsons / No 10 Downing Street

The party is accusing the Boris government of “abandoning” London during the cost of living crisis. Studies show nearly 15% of London of households were in fuel poverty even before energy prices rose by an average of 54% this year.

Voters were urged to “send a message” to the Tories about their “pathetic response” to the cost of living crisis. Other issues on debate are climate emergency, council tax, protecting green spaces, and the housing crisis.

Labour says in London it has presided over a resurgence in council house building, the highest since the 1970s. In March 2022, it reached the target of starting more than 10,000 council homes.

During an event to launch the campaign at Barnet, Labour leader Sir Keir Starmer said the prime minister Boris Johnson and his government are hopelessly detached from the concerns of ordinary Londoners.

“Whether it is their arrogance over the parties in Downing Street, their meagre response to a rising energy crisis or their indifference to the spiralling cost of living, the Conservatives have run out of ideas,” he told the audience.

Sir Keir said that while prices are going “through the roof”, wages are going “through the floor”.

He said Labour would put a one-off windfall tax for oil and gas companies to take £600 off the bills of people who are struggling.

 “This is our chance to turn Barnet red, to keep London red and to show what a difference it makes to have a Labour party that is on your side,” he said.

Mayor Sadiq Khan said the Boris government is “the most anti-London government in recent history”.

Mr Khan also said the government was “levelling down our city and abandoning Londoners just when they need more support”.

He added: “Against the backdrop of more than a decade of cuts to local services, Londoners are facing a triple whammy of energy price hikes, tax increases and rising inflation.”

 According to government figures, two London boroughs are among the 10 most deprived authorities in England. Barking and Dagenham and Hackney, both run by Labour, ranked among the lowest on the Index of Multiple Deprivation. Three further boroughs, Islington, Newham and Tower Hamlets, are among the 32 most deprived areas of England.

ALSO READ-Gallery: Labour Leader Joins Interfaith Iftar

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News World World News

Campaign for presidential election kicks off in Philippines

At least 67.5 million Filipinos have registered to vote, including 1.8 million voters overseas…reports Asian Lite News

Campaign for presidential election formally kicked off in the Philippines on Tuesday, three months ahead of the voting on May 9 to choose a new President that will lead this Southeast Asian country in the next six years.

At least 67.5 million Filipinos have registered to vote, including 1.8 million voters overseas, reports Xinhua news agency.

They will also elect the vice president, about 300 lawmakers, and over 18,000 positions as local officials.

There are 10 presidential candidates and nine candidates for the Vice President.

According to surveys, Ferdinand Marcos Jr., 64, the son of former President Ferdinand Marcos, is leading in the opinion polls. Trailing behind him are 56-year-old incumbent Vice President Maria Leonor Robredo, Manila City Mayor Francisco Domagoso, Senator Manny Pacquiao, Senator Panfilo Lacson, and five others.

In the Philippines, the President and Vice Pesident are elected separately.

Davao City Mayor Sara Duterte-Carpio, 43, daughter of President Rodrigo Duterte, will run for vice president as the running mate of Marcos Jr..

Duterte, whose six-year term ends in June, has yet to endorse any presidential candidate.

Like in past elections, some candidates already started campaigning on television, social media, and radio months before the campaign season started.

As early as October, presidential aspirants have begun crisscrossing the archipelago to dole out goodies and cash, launch TV promotions and roll out social media advertising programs.

The candidates’ names and pictures are displayed on giant billboards along major highways.

However, unlike in the past, the candidates are not expected to barnstorm cities and towns, croon love songs, hug babies, and dance on stage to win votes.

ALSO READ: Lebanese President denies claims delay in parliamentary elections

The Commission on Elections has imposed restrictions in order to contain the spread of Covid-19, barring politicians from entering houses, crowding, handshakes, hugs, kissing, or any actions that involve physical contact.

Even taking selfies and photographs, activities that require proximity with people, as well as distribution of food and drinks are prohibited.

With the Covid-19 threat, the candidates are expected to be more prominent in digital platforms and hire social media savvy advisers to woo the youth, who comprise more than half of the total registered voters.

Meanwhile, the crescendo of campaign rhetoric and mudslinging is also expected to intensify in the coming days as the three-month campaign unfolds.

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India News Punjab

Rahul to begin Punjab campaign by paying obeisance at Golden Temple

He said in May his account gained 6,40,000 followers but since August it has fallen to zero…reports Asian Lite News

Former Congress President Rahul Gandhi will begin his campaign in Punjab for the upcoming Assembly elections on Thursday by paying a visit to Golden Temple in Amritsar, a party source said on Wednesday.

As per the schedule, the Congress leader will pay obeisance at Sri Harmandir Sahib and take part in Langar along with 117 other party candidates.

He would later visit Durgiana Mandir in Amritsar.

The Congress leader is also scheduled to visit Bhagwan Valmiki Tirath Sthal along with the candidates and pay obeisance there after which he would address the “Navi Soch Nava Punjab” virtual rally at Mithapur in Jalandhar.

Punjab will go to the polls for the 117 assembly seats on February 20.

Rahul writes to Twitter

Rahul Gandhi has written to Twitter questioning its policy on suppressing his reach to his followers and not curbing hate speeches in the country.

The letter written on December 27 says, “It is perplexing that growth in my Twitter follower has suddenly been suppressed, with nearly 20 million followers on my Twitter account very active adding 8 to 10 thousand followers daily.”

He said in May his account gained 6,40,000 followers but since August it has fallen to zero.

“I have been albeit discreetly informed by people of Twitter India that they are under immense pressure by the government to silence my voice,” he wrote.

Rahul said to twitter, “you have enormous responsibility that twitter does not actively help in the growth of authoritarianism in India as the world is watching.”

He also mentioned how his account was blocked but Twitter at that time had said that following the complaint by the NCPCR, Gandhi’s Twitter account was temporarily suspended and the party, from his official handle, tweeted that due process was being followed for its restoration.

Rahul Gandhi, who joined Twitter in April 2015 and has 19.6 million followers on the social media platform, is expected to stay connected via other social media platforms.

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-Top News COVID-19 UK News

Pope backs Covid immunisation campaigns

Francis, who dedicated about a fifth of his six-page address to the pandemic, warned against ideological statements regarding vaccinations…reports Asian Lite News

Pope Francis on Monday condemned “baseless” ideological misinformation about COVID-19 vaccines, backing national immunisation campaigns and calling health care a moral obligation.

Francis spoke in his yearly address to the diplomatic corps accredited to the Vatican, sometimes called his “State of the World” address because it is a broad survey of the global situation.

His words to diplomats from nearly 200 countries marked the closest he has ever come to a de facto backing of vaccine mandates, which have become controversial in Italy and other European countries.

“We have realised that in those places where an effective vaccination campaign has taken place, the risk of severe repercussions of the disease has decreased,” he said.

“It is therefore important to continue the effort to immunise the general population as much as possible”.

Francis, who dedicated about a fifth of his six-page address to the pandemic, warned against ideological statements regarding vaccinations.

“Sadly, we are finding increasingly that we live in a world of strong ideological divides. Frequently people let themselves be influenced by the ideology of the moment, often bolstered by baseless information or poorly documented facts,” he said.

“Vaccines are not a magical means of healing, yet surely they represent, in addition to other treatments that need to be developed, the most reasonable solution for the prevention of the disease,” he told the diplomats gathered in the Vatican’s frescoed Hall of the Benedictions.

By saying that “health care is a moral obligation” in the context of a speech supporting vaccinations, Francis appeared to be responding to Catholics and other Christians, particularly in the United States, who say they have a religion-based right of conscientious objection to vaccines.

Francis, who is fully vaccinated, called for a global political commitment “to pursue the good of the general population through measures of prevention and immunisation”.

He renewed his appeal for the equitable distribution of vaccines to poor nations, saying that “monopolistic rules” regarding patents should be put aside for the greater good.

Francis also reiterated his defence of migrants, saying each country should accept as many as possible and that responsibility for their integration should be shared.

On climate change, he said the results of last year’s COP26 summit in Glasgow were “rather weak in light of the gravity of the problem” and hoped that action on global warming could be consolidated at COP27 planned for Egypt in November.

He repeated calls for dialogue in areas of conflict or crisis such as Lebanon, Ukraine and Myanmar as well as his call for a ban on the possession of nuclear weapons.

ALSO READ-Modi recalls Pope’s words

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Arab News News World

Libya’s House of Representatives express concern over hate campaigns

Libya’s House of Representatives has expressed deep concern about the increasing campaigns of hate and political incitement against Parliament and its members…reports Asian Lite News

In a statement, Parliament blamed “irresponsible media outlets and social media that have become platforms for hate, incitement and the spread of false information”, reports Xinhua news agency.

“As the Foreign Committee of the House of Representatives confirms its respect to the freedom of expression, press and the right for peaceful protest, (it stresses) that this should be within the limits of the law,” the statement said.

ALSO READ: Libya’s Parliament calls for new date for Presidential polls

A number of Libyans on Monday protested in front of the headquarters of Parliament in the eastern city of Tobruk, demanding a new date for the elections and the publication of the final lists of the presidential and parliamentary elections candidates.

Libya’s presidential elections, originally scheduled for December 24, 2021, has been postponed indefinitely due to technical and legal issues.

The elections are part of a roadmap adopted by the UN-sponsored Libyan Political Dialogue Forum, which aims to bring stability in Libya following years of political division and insecurity.

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-Top News UAE News World

World’s Coolest Winter Campaign to raise $10 million

The campaign will collaborate with Galaxy Racer’s Content Creator AboFlah, to support hundreds of thousands of refugees and families in need in Africa and the Arab world…reports Asian Lite News

The World’s Coolest Winter campaign, which celebrates the UAE’s most beautiful tourism destinations, is extending humanitarian support to more than 100,000 refugees and people in need through a new humanitarian initiative called Warm Winter.

The campaign will collaborate with Galaxy Racer’s Content Creator AboFlah, to support hundreds of thousands of refugees and families in need in Africa and the Arab world. It aims to raise over US$10 million to provide food, winter clothing, blankets, mattresses and critical aid to help displaced men, women and children prepare for harsh winter conditions.

Launched in partnership with Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and Galaxy Racer, a Dubai-based lifestyle organisation that specialises in esports, gaming, lifestyle and handles AboFlah’s presence and activations, the humanitarian campaign is calling on everyone to help vulnerable people get through the winter. It will provide the most aid and support to the largest number of refugees and people in need in cooperation with the United Nations High Commissioner for Refugees (UNHCR) and the Food Banking Regional Network.

Anyone from anywhere in the world can donate to the humanitarian initiative. Contributions can be made to the Warm Winter campaign, which will run from 7th January, 2022, at MBRGI.ae/WarmWinter.

As part of the campaign, AboFlah will live in a glass room in Downtown Dubai nearby Burj Plaza and the Burj Khalifa until US$10 million is collected. It will be live-streamed on YouTube and other content creators and influencers will be collaborating and creating their own posts to raise awareness of the humanitarian initiative.

AboFlah’s YouTube channel is one of the fastest-growing YouTube channels in the world, with over 22 million subscribers and over 2.8 billion views. He is followed by millions of fans who avidly watch his vlogs, comedy shorts and formatted shows covering video games and popular culture.

Millions in Need of Support AboFlah said, “Warmth in winter for those facing harsh winter conditions is no less important than food and water. There are millions of refugees and displaced people who need all the support they can get. I wanted to participate in this humanitarian initiative and hope everyone will contribute by bringing warmth to the lives of those who are deprived of it. The World’s Coolest Winter campaign deserves appreciation for launching Warm Winter in cooperation with MBRGI and I am proud to support it.”

Sarah Al Nuaimi

SARAH AL NUAIMI, DIRECTOR, MBRGI: “The Warm Winter initiative from the World’s Coolest Winter campaign represents joint efforts and fruitful cooperation between reputable institutions in charity, humanitarian and relief. We are pleased to see Mohammed bin Rashid Al Maktoum Global Initiatives, UNHCR and the Food Banking Regional Network unite alongside influential content creators to raise awareness about this important cause. Warm Winter reaffirms the UAE’s established culture of compassion and humanitarian work. As we celebrate our nation’s beautiful natural and touristic attractions during the cooler months, we will not neglect nor forget refugees and needy families facing bleak, life-threatening conditions in other parts of the world this winter.”

Galaxy Racer Links Content Creators with Humanitarian Initiatives For his part, Paul Roy, CEO of Galaxy Racer, said, “At Galaxy Racer, we believe in giving back to the community and all of us, including our content creators such as AboFlah, share this value as well. AboFlah has done a lot of charities in the past and has been an inspiration to many. We are confident this initiative is going to be record-breaking for the right reasons and we are happy to support the Mohammed Bin Rashid Al Maktoum Global Initiatives and its partners into making this a reality for the greater good with positive impact.”

Founded in 2019 with its headquarters in Dubai, Galaxy Racer is the largest esports, gaming and lifestyle organisation in the world, and plays a key role in supporting the campaign, by utilising its leading global role to attract some of the most prominent content creators in the region. The organisation has previously achieved several successes, including its global partnership with LaLiga, Spain’s top professional football league, organiser of the GirlGamer Festival World Finals in Dubai and organised a Dubai inter-school FIFA tournament, including awarding deserving scholarships worth a total of US$70,000 to the winners, which contributed to achieving Dubai’s vision in the field of the future of technology. Through its several activities, it encouraged young people to explore new job opportunities in the esports and gaming industry, to establish Dubai as a regional and global hub for competitive esports events.

Direct Access to Hundreds of Thousands of Beneficiaries UNCHR and the Food Banking Regional Network will purchase basic supplies and necessities such as blankets, winter clothes and heating appliances and provide them to refugees in Jordan, Iraq and Lebanon. The assistance will also extend to individuals and families in Syria and Egypt. UNHCR estimates that there are 3.8 million refugees and displaced people in the Arab region, as well as millions in Africa, who need critical assistance to survive winter.

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Khaled Khalifa, Senior Advisor & Representative to the GCC, UNHCR, said, “UNHCR provides vital support to millions of refugees and displaced people in the region. Through our cooperation with Mohammed bin Rashid Al Maktoum Global Initiatives, we can jointly implement large-scale campaigns to relieve hundreds of thousands of refugees from life-threatening conditions. We are pleased to support the Warm Winter initiative, which reaffirms the importance of the collective efforts led by the UAE to provide relief to those most in need, in cooperation with global partners.”

An Open Letter of Solidarity Dr. Moez El Shohdi, Founder and CEO of the Food Banking Regional Network, noted that the humanitarian initiative launched by World’s Coolest Winter campaign, which aims to provide all the necessities for a warm winter to all those in need, embodies the values of compassion, kindness and human solidarity.

He said, “FBRN is proud to cooperate with MBRGI, UNHCR and content creators interested in humanitarian work on this critical project. Warm Winter will provide direct support to refugees and those in need, serving as an open message of solidarity to aid millions of refugees and displaced people facing bleak conditions this winter.”

Warm Winter is an extension of AboFlah’s past humanitarian work. A previous campaign in October 2021 raised US$1 million from 31,000 donors during a 28-hour live broadcast which garnered over 28 million total views, to support refugees in Syria, Lebanon, Jordan and Iraq in coordination with UNCHR.

Categories
-Top News COVID-19

Johnson slams anti-vaccine campaigners

Johnson noted that other European countries were going for “coercion”, after Italy on Wednesday made Covid-19 vaccinations mandatory for all those aged over 50, with fines for those who refuse…reports Asian Lite News

British Prime Minister Boris Johnson on Thursday hit out at anti-vaccine campaigners’ “mumbo jumbo” and “nonsense” in his toughest attack yet on those opposed to Covid-19 jabs.

“I want to say to the anti-vax campaigners, the people who are putting this mumbo jumbo on social media: they are completely wrong,” Johnson told journalists.

“You haven’t heard me say that before, because I think it’s important we have a voluntary approach in this country and we’re going to keep a voluntary approach,” he said, during a visit to a vaccination centre.

The UK, already among the European countries worst hit by the pandemic, with a virus death count of nearly 150,000, has seen a fresh surge in cases due to the arrival of the Omicron variant in late November.

Johnson noted that other European countries were going for “coercion”, after Italy on Wednesday made Covid-19 vaccinations mandatory for all those aged over 50, with fines for those who refuse.

“What a tragedy that we’ve got all this pressure on the NHS (National Health Service), all the difficulties that our doctors and nurses are experiencing and we’ve got people out there spouting complete nonsense about vaccination,” he added.

“It’s absolutely wrong, it’s totally counterproductive, and the stuff they’re putting out on social media is complete mumbo jumbo.”

Johnson said Tuesday it was “absolutely crazy” that intensive care units in Britain were being filled by the unvaccinated, pushing stretched NHS resources to the limit.

He noted the country had two million vacant vaccination slots this week and that the majority of people getting intensive hospital care for Covid are not fully jabbed.

England’s Chief Medical Officer Chris Whitty added at the time he was “saddened” by the number of unvaccinated patients in hospital and “frustrated” at the deliberate scare tactics of anti-vaxxers.

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Goa India News Politics

BJP’s kicks off 10-year report card campaign

Goa Assembly polls will be held in February- March next year along with Uttar Pradesh, Punjab, Uttarakhand and Manipur. The BJP has been in power in the coastal state since 2012…reports Asian Lite News.

For winning the third election in a row in the state, the Goa BJP has started presenting a report card of state government to people.

The party workers are visiting every household with the works of the BJP government in the last ten years.

A well placed source said that a campaign has been launched to reach every house in the state with the works of the BJP government in 10 years.

“We have started presenting our report cards to people. Report card contains works of the BJP government in the state since 2012. The campaign started on January 1 and will continue till January 10. In these 10 days, BJP workers will reach out to each and every household in the state and tell the voters what our government has done in the last 10 years,” he said.

Goa Assembly polls will be held in February- March next year along with Uttar Pradesh, Punjab, Uttarakhand and Manipur. The BJP has been in power in the coastal state since 2012.

Apart from knocking each door in the state, the BJP workers and leaders are also meeting eminent personalities with the report card and taking their suggestions. “We are meeting eminent personalities and influencers giving details of our government in the last two terms,” a party leader said.

The saffron party, meanwhile, is organising meetings at different levels to activate its cadres. “Assembly level convention of the party has started and workers’ meetings are also being organised across the state,” he said.

It has set a target to win over 25 seats in the 40-member Goa Assembly. BJP national general secretary and state in-charge, CT Ravi said that BJP will form the government for third term by winning more than 25 seats.

“People have seen development in the last ten years under the BJP government and will once again elect a BJP government to further accelerate the pace of development of the state. We are going to win over 25 seats,” Ravi said.

ALSO READ-BJP to corner Opposition via virtual rallies in UP

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-Top News UK News

Campaign to promote awareness about sustainable fashion

Earth Day, which began in 1970 as a grassroots movement, led to the passage of the Environmental Protection Agency, the Clean Water Act, the Clean Air Act and the Endangered Species Act…reports Vishal Gulati

Earthday.org on Monday formally launched its new campaign “Fashion for the Earth” dedicated to changing the trajectory of the fashion industry and educating the public on sustainable fashion.

Sustainable fashion refers to a clothing supply chain that is ecologically and socially responsible. It says the topic of sustainable fashion has been noticeably absent from the ongoing the UN climate action discussions (COP26), even though the fashion industry is responsible for 10 per cent of total greenhouse gas emissions.

Corporations, governments as well as every day individuals around the world have a role to play in the solution. From making personal changes to advocating for and legislating better, more sustainable fashion practices, to educating others about the issue, there must be commitments at all levels.

Earth Day, which began in 1970 as a grassroots movement, led to the passage of the Environmental Protection Agency, the Clean Water Act, the Clean Air Act and the Endangered Species Act.

Today, EARTHDAY.ORG will act to avert the impact of an industry that squanders the earth’s finite resources, destroys soil, contaminates fresh water with hazardous chemicals, and pollutes the atmosphere with carbon and the oceans with microplastics.

All for the sake of profits and with little mind to the consequences, the fast fashion industry takes a devastating toll on the labour force and the natural world.

To address the psychology and the pattern of overconsumption of clothing requires education. The new Fashion for the Earth website contains numerous educational resources and materials, including a fashion footprint calculator, sustainable fashion quiz, and additional information on the environmental impact of the fashion industry.

In the coming months, Earthday.org will host additional Earth Day Live digital events to highlight both fashion designers as well as industry insiders using their influence to change standards in materials and manufacturing.



Past event participants include: LaRhea Pepper, CEO, TextileExchange; Maxine Bedat, Director, New Standard Institute; Lewis Perkins, President, Apparel Impact Institute; and Lucie Brigham, Chief of Office, UN Office for Partnerships.

As a part of the campaign, Earthday.org has recruited Fashion for the Earth Ambassadors including Melissa Tan, Host and Producer, Actress, Climate Activist and zero waste advocate; LaRhea Pepper, CEO, Textile Exchange; and Kerry Bannigan, Executive Director, Fashion Impact Fund and Co-Founder, Conscious Fashion and Lifestyle Network.

This group of industry insiders and young professionals around the world have pledged to responsible clothing consumption and are working to educate others on how they can make sustainable changes in their lives.

‘My Planet, My Closet’ is designed to create a dialogue around sustainable fashion and change the prevailing mindset around shopping.

‘My Planet, My Closet’ is a play on the typical fast fashion hauls circulating on social media but with a twist.

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