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Realme-Coca-Cola smartphone may soon be a reality

There are already leaked stories around the possibility of launching a new phone as part of the collaboration….reports Asian Lite News

Global smartphone brand realme and Coca-Cola are likely to join hands to bring a unique offering for the Indian market, which will be the biggest announcement of the year.

There are already leaked stories around the possibility of launching a new phone as part of the collaboration.

According to sources, the launch will be in line with realme’s philosophy of Leap forward experience enabled by powerful technologies and stunning design.

The product might benefit tremendously owing to realme and Coca-Cola’s massive appeal among the Indian youth. It will also be interesting to see two trendy brands coming together to create trendy lifestyle options for the youth.

realme currently has over 70 million customers in India and has been seen actively working with local communities and youth oriented brands for a wide range of unique technologies, offerings and experiential campaigns.

For realme, India has always remained the biggest and most important market with it contributing 50 per cent of the user base. The year 2022 has been an eventful year during which they have introduced a number of smartphones across its series to cater to the varied needs of its customers.

The phone is expected to have various brand-new and exciting features, as well as an innovative look — complementing product DNA of both the brands.

It is yet to be seen if the phone will be a special edition or a new smartphone range by realme and Coca-Cola, according to sources.

There was no response from any of the brands when reached out for a statement.

To create resonance among Indian youth, realme has executed multiple brand associations with top designers in India and platforms like FDCI x Lakme Fashion Week to provide them with leap forward brand experience.

Last year, realme collaborated with Amit Aggarwal to replicate and embody GT NEO 3T’s design ethos to his fashion line. realme NEO 3T’s exclusive checkered flag design symbolizing speed, passion, victory, and glory became an inspiration that powered realme x Amit Aggarwal �ONYX’ collection.

The collaboration at the country’s most sought-after premier fashion event presented an elevated exploration of trend-focused fashion concepts rooted in empowering design and brought a perfect fusion of technology and avant-garde design coming together to create amazing designs with the human touch.

The brand also recently released a youth track, �Naya Nazariya’, produced by realme Music Studio.

The new track sits at the centre of realme’s campaign for the realme 10 Pro series launch, “New Vision” that promotes a new way of thinking among the youth that embraces a larger vision of making conscious life choices and is a part of realme’s �Dare to Leap’ campaign for 2023.

Announcing the track, Madhav Sheth, CEO realme India, VP, realme and President, realme International Business Group had said that “With the rising stars of the country, a tone of inspiration, and the dare to leap” attitude, we want to turn the music studio into a platform that enables young people to be inspired while having fun.”

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Coca-Cola, Zepto team up for a World Without Waste

Consumers can access the ‘Return PET Bottles’ feature on the Zepto app, where they can opt to return up to four empty PET bottles across any brand. The bottles will then be collected by Zepto riders during delivery…reports Asian Lite News

In a first-of-its-kind initiative, leading beverages major Coca-Cola India, has partnered with 10-Min grocery delivery service, Zepto, for a unique ‘return and recycle’ initiative for PET bottles. The joint initiative seeks to establish an organized process of collection of PET bottles with 100 per cent traceability, to ensure effective plastic waste management.

The initiative is an extension of The Coca-Cola Company’s global goal of creating a World Without Waste. In line with this vision, the Company’s partnership with Zepto in India intends to create a circular economy for plastic by connecting all participants in the PET recycling value chain. Leveraging the Zepto two-wheeler distribution network, Coca-Cola India seeks to ‘collect back’ empty PET bottles of any brand from consumers.

Commenting on the initiative, Greishma Singh, Vice President, Customer & Commercial Leadership, India & South West Asia Operating Unit, The Coca-Cola Company, said, “At Coca-Cola, we are continually leveraging our scale and reach across markets to reduce waste pollution and achieve our sustainability goals. This innovative partnership with Zepto provides a great platform to generate awareness, influence behavior, and encourage consumers to recycle PET bottles in a super convenient way from the comfort of their homes. We hope this partnership will enhance consumers’ inclusion in the path towards a more sustainable, better, shared future.”

Consumers can access the ‘Return PET Bottles’ feature on the Zepto app, where they can opt to return up to four empty PET bottles across any brand. The bottles will then be collected by Zepto riders during delivery. The initiative has been launched in select locations in Mumbai and will further be scaled to other markets in India soon. Zepto has been leading a similar effort for paper bag collection on its app where customers have the option to help reuse bags by returning them to the delivery partner. Vinay Dhanani, Chief Operating Officer at Zepto, said, “Zepto users have an eco-conscious mindset where they have consistently expressed their interest and passion towards sustainability. Being a future-first brand and firm believer in protecting the health of the environment, we see an opportunity in leveraging our expertise to contribute to environment-friendly initiatives. On the back of our last-mile delivery network in Mumbai, we have been able to seamlessly integrate with this initiative that ensures effective plastic waste management. As one of India’s youngest and fastest-growing startups, Zepto is excited to be a part of a collective change with Coca-Cola India that enables and inspires customers to make an impact. As we grow, our focus will be on creating an impact to build a better future for the generations to come.”

10-minute grocery deliver app Zepto raises $100 mn.

The Coca-Cola Company’s World Without Waste initiative is aimed at finding solutions to global challenges of packaging waste, and is focused on three core pillars – (i) Design all primary consumer packaging to be recyclable by 2025 & use 50% recycled material in all packaging by 2030; (ii) Collect and recycle a bottle or can for every one the company sells by 2030; (iii) Partner: Bring people together to support a healthy, debris-free environment. In India, The Coca-Cola Company is working with partner organizations to achieve complete plastic circularity by improving local recycling systems where post-consumer cartons, cans, and bottles are efficiently recycled.

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