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Tag: Deepika Padukone

  • Deepika Padukone Partners with Hilton

    Deepika Padukone Partners with Hilton

    Deepika Padukone said, “I’m proud to be partnering with a global brand like Hilton to share the importance of The Stay for Indians worldwide. My generation works extremely hard, and we want to see value in the experiences that we choose to invest in…reports Asian Lite News

    Hilton (NYSE: HLT) announces a global ambassador partnership with actress, producer, philanthropist, and entrepreneur, Deepika Padukone. The partnership is an extension of Hilton’s first global marketing platform, ‘Hilton. For The Stay,’ in India, spotlighting why it matters where you stay amid continued demand for travel in the region.   

    This strategic collaboration marks an important milestone for Hilton, reaffirming the company’s commitment to expand in the dynamic Indian market. Recognized for her inspiring journey in the entertainment industry and beyond, Deepika embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveler. Her resilience, innovation, and global outlook, complements Hilton’s mission to offer exceptional experiences, making her the ideal choice to champion Hilton’s global marketing platform. Deepika’s connection with her audience is built on authenticity and a shared pursuit of excellence – qualities that are at the heart of Hilton’s service philosophy.

    Breaking away from conventional stereotypes and scripting her success story, Deepika’s rise in the highly competitive Bollywood and Hollywood entertainment industries, coupled with her philanthropic work mirrors the ethos of the entrepreneurial generation which is shaping contemporary India today. Acknowledged with the Crystal Award by the World Economic Forum for her leadership in raising mental health awareness in 2020 and named the TIME 100 Most Influential People in the World, Deepika’s achievements have set her firmly on the world stage.

    Led by consumer insights, ‘Hilton. For The Stay’ was launched in July 2022, and illustrates the realities and stresses of traveling, highlighting the importance of ‘The Stay’ as a crucial element that can make or break any trip. Hilton’s hyper-localized approach for the India campaign will start with understanding the unique preferences of local consumers in the coming months. Through market research and Deepika’s synergy with the Indian audience, Hilton aims to uncover relatable tensions in travel which will be interwoven into the campaign, alongside demonstration of how Hilton is here to remove their pain points and extend our signature hospitality, for every stay. 

    Deepika Padukone said, “I’m proud to be partnering with a global brand like Hilton to share the importance of The Stay for Indians worldwide. My generation works extremely hard, and we want to see value in the experiences that we choose to invest in. What I love about Hilton, is that they truly understand the importance of The Stay. A hotel stay can make or break a trip. Having your needs anticipated and looked after even before you step into the hotel lobby lets you know that you’re well taken care of. I look forward to creating lasting memories with Hilton and sharing them with the world.” 

    Mark Weinstein, chief marketing officer, of Hilton, said, “Deepika’s iconic status in India coupled with her ability to effortlessly bridge tradition with modernity makes her the ideal brand ambassador for Hilton.  Through our partnership, we look forward to exploring Deepika’s unique, authentic Hilton Stay experiences.  The stories we’ll tell together will inspire travellers from across India to join Hilton Honors and experience their very own Hilton Stays.”

    With 25 operating hotels and 17 hotels in the pipeline in India, Hilton has set its sights on the Indian market to triple its estate in the coming years. Its global partnership with Deepika and upcoming ‘Hilton. For The Stay’ campaign rollout cements its commitment to India as part of the company’s strategy to increase its brand visibility and strengthen its position in the hospitality market.

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  • Deepika Padukone launches self-care brand 82E

    Deepika Padukone launches self-care brand 82E

    Eighty-Two East reflects the global Indian icon’s journey and experience as a modern woman who is rooted in India but global in her outlook…reports Asian Lite News

    A pioneering advocate of mental, physical, and emotional well-being, actor Deepika Padukone launches her self-care brand, 82E (pronounced Eighty-two East) on Thursday. The brand will offer premium, high-performance products that make the practice of self-care a simple, effective, and enjoyable part of everyday life.

    The name is inspired by the meridian that runs longitudinally through India and defines the standard time of the country. Eighty-Two East reflects the global Indian icon’s journey and experience as a modern woman who is rooted in India but global in her outlook.

    The brand will launch with skincare as its inaugural category this month. Eighty-Two East’s skincare products are formulated by in-house experts, and each product combines an Indian ingredient with a scientific compound into a powerful formula. The products have been thoughtfully designed to make skincare a delightful ritual.

    The brand takes pride in being India’s first celebrity-owned self-care brand that is backed by global institutional venture capitalists. On the occasion of launching her very own self-care brand, Deepika Padukone, Co-founder, of Eighty-Two East, says “Wherever I am in the world, practicing simple acts of self-care consistently, helps me stay grounded and enables me to feel my most centred. With Eighty-Two East, I hope to inspire us all to connect with our truest, most authentic selves through consistent and humble self-care practices. The first step in that direction is our range of skincare products that have been rigorously sourced, carefully crafted, and clinically tested so you can build simple, joyful, and effective everyday rituals to care for the health of your skin.”

    The launch marks Padukone’s foray into full-fledged entrepreneurship, expanding her mission to leave behind a distinguished legacy and to inspire people to live authentic lives beyond her professional endeavours as an actor, producer, and mental health advocate.

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  • Less predictable, more volatile story of ‘Gehraiyaan’

    Less predictable, more volatile story of ‘Gehraiyaan’

    Craftily, the plot is tense on the brink of a psychological drama with its painful uncertainties, extremes of emotions, and the onslaught of hormones. The struggle to strike a balance is innately dramatic…reports Troy Rebeiro

    Film: ‘Gehraiyaan’ (Streaming on Amazon Prime). Duration: 148 minutes, Director: Shakun Batra. Cast: Deepika Padukone, Siddhant Chaturvedi, Ananya Panday, Dhairya Karwa, Naseeruddin Shah and Rajat Kapoor. (Rating: ****)

    ‘Gehraiyaan’ is a slow-burn, captivating, noir drama that draws you into its immersive narrative, which tells us, “Life is all about choices. … Let’s put all this behind us and move on.”

    Shots of the deep sea and its rolling waves form a subtle leitmotif in the film that reminds you of life’s mysteries, innumerable choices, and the momentum of moving on.

    But are choices and moving on so simple? At least not for Alisha, a yoga instructor in Mumbai who is at the crossroads of her life. She has a strained relationship with her father, who lives in Nashik.

    She is also haunted by memories of her mother’s demise. Moreover, there are roadblocks in the way of her entrepreneurial endeavours, and the spark in her six-year-old relationship with Karan, an aspiring author, seems to have petered out.

    But when she catches up with younger cousin Tia and her fiancé Zain, sparks fly between her and Zain. She gets drawn to him. Then, burdened with the uncertainty of their relationship, she tries to stay away from Zain. But eventually, after Zain convinces her that the feeling is mutual, she inevitably gives in to the relationship.

    So far, so good, but when the plot abruptly shifts gear from romance to noir, ‘Gehraiyaan’ becomes an altogether less predictable, more volatile story whose twists and turns revolve around the selfishness of human beings and the desperate lengths to which it can drive people.

    Craftily, the plot is tense on the brink of a psychological drama with its painful uncertainties, extremes of emotions, and the onslaught of hormones. The struggle to strike a balance is innately dramatic.

    Director Shakun Batra’s cleverness lies in fashioning from these ingredients a relaxed but stylish thriller in which suspense is accompanied by a scuffle for survival instinct and, perhaps toughest of all, hope.

    Deepika and Siddhant, as Alisha and Zain, are sincere in their roles; attractive and responsive with an instinctive ability for calm expression and restrained emotions. They create a completely trustworthy pair of complementary forces.

    Supporting them with equal fervour are Ananya Panday and Dhairya Karwa as Tia and Karan. They both are impressive and earnest.

    Naseeruddin Shah as Alisha’s laid-back dad, and Rajat Kapoor as Zain’s cold and calculating colleague, are both stoically effective but perfunctorily limited by the script.

    Mounted with ace production values, cinematographer Kaushal Shah’s location shots, inland or over water, in Alibaug or in Mumbai, look grim and evocative, perfectly in line with the film’s breathtaking rhythm.

    Overall, ‘Gehraiyaan’ keeps you hooked till the end.

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