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Shop Smarter: E-commerce Festive Sales Are Here

Amazon India has created more than 100,000 seasonal job opportunities across its operations network for the festive season…reports Asian Lite News

E-commerce giants Amazon, Flipkart, Myntra and others on Sunday began the festive season sales in India which is expected to reach Rs 90,000 crore worth online gross merchandise value (GMV) in the festive month — up 18-20 per cent from last year’s festive month sales.

Driven by about 140 million shoppers, online sellers, especially small ones, expect at least a 15 per cent jump in festive sales year-on-year, with the median growth figure of 26 per cent sales increase expected, according to market intelligence firm Redseer Strategy Consultants.

Amazon India has created more than 100,000 seasonal job opportunities across its operations network for the festive season.

The opportunities include direct and indirect jobs in cities such as Mumbai, Delhi, Pune, Bengaluru, Hyderabad, Kolkata, Lucknow and Chennai, among others. Myntra’s Big Fashion Festival, is now live with more than 23 lakh fashion, beauty and lifestyle products from over 6,000 leading international, domestic and D2C brands.

During the event, customers will have access to unmissable offers on thousands of domestic and international brands, as well as an additional 15 per cent off on using Myntra’s co-branded credit card in association with Kotak Mahindra Bank, to unlock more value on their festive purchases. Additionally, the shoppers can avail payment offers through partners like ICICI, Kotak, Paytm and Cred.

Snapdeal has also launched the first sale of the festive season called the ‘Toofani Sale-Festive Dhamaka’, from October 8-15. Consumer electronics brand Samsung has rolled out mega deals on a wide range of its televisions for the much-awaited festive season.

The offers are on Neo QLED TV, OLED TV, Crystal 4K iSmart TV, Crystal Vision 4K TV, QLED 4K TV, The Frame TV and more. “At Samsung, we are committed to enhance this festive cheer for our customers through exciting offers on our televisions. We are confident that our unique offers will add more joy to this festive season,” said Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India.

On purchase of select Neo QLED 8K & 4K TVs, consumers can get a free Galaxy S23 Ultra 5G worth Rs 124,999, a 50-inch The Serif TV worth Rs 69,990, The Freestyle projector worth Rs 59,990 or a Soundbar worth Rs 49,990, along with a 3-year comprehensive warranty on the Neo QLED TVs.

In exclusive partnership with top online retailer Flipkart, Blaupunkt, a German electronics brand, has announced hefty discounts on the whole range of TVs during the Flipkart’s ‘Big Billion Days’. Blaupunkt will offer customers incredible savings of up to 80 per cent on Smart TVs and appliances. The all-new TVs will start at an attractive price of Rs 6,299. The newly-launched 43-inch QLED is available at Rs 28,999.

“Flipkart’s The Big Billion Days accompanying the festive season is a great opportunity for us to provide our customers with Blaupunkt’s exceptional TVs to experience premium affordability,” said Avneet Singh Marwah, CEO of Super Plastronics Pvt Ltd (SPPL), exclusive brand licensee of Blaupunkt TVs in India.

According to Jagjeet Harode, Vice President – Electronics, Appliances and Private Brands at Flipkart, the customers across India can elevate their viewing experience by upgrading their TVs. “This collaboration with Blaupunkt’s new range is a significant addition to our marketplace, bolstering our offerings as we approach the festive season,” he said in a statement.

SPPL aims to do an overall business worth Rs 500 crore this festive season. In the smartphone segment, all major players have announced exciting promotions. Around 42 per cent Indians plan to buy a premium smartphone (Rs 30,000 and above) this festive season, and 5G, latest processor and RAM are the top specifications while making the purchase, according to Counterpoint Research.

Samsung, Apple and OnePlus are the most preferred brands this festive season. HTech, a comprehensive solutions provider, has announced their first festive sale offer for the latest HONOR 90 5G in India, offering discounts up to Rs 11,000.

According to the company, HONOR 90 can now be purchased at Rs 26,999 this festive season. OnePlus has extended offers to the recently launched OnePlus 11, OnePlus 11R, including the new OnePlus 11R Solar Red, as well as OnePlus Nord 3, the new OnePlus Pad Go and many more.

Starting October 7, the offers on the entire product portfolio are now live. Amazon has announced exciting offers on Echo, Fire TV, and Kindle devices during its ‘Great Indian Festival 2023. Customers can avail up to 55 per cent off on Echo smart speakers, Fire TV devices, Kindle e-reader, and Alexa smart home combos, said the company.

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Business Economy India News

Much awaited e-commerce policy soon

Commerce Minister Piyush Goyal on Wednesday held final round of consultations with industry players…reports Asian Lite News

The government is likely to come out with the draft of the much awaited e-commerce policy soon.

The prospects of the policy being unveiled soon looked brighter as Commerce Minister Piyush Goyal on Wednesday held final round of consultations with industry players like Amazon, Flipkart, and Tata Digital among others.

Consumer Affairs Secretary Rohit Kumar Singh and Secretary, Department for Promotion of Industry and Internal Trade (DPIIT) Rajesh Kumar Singh were also present in the meeting.

Key issues like predatory tactics adopted by big industry players, deep discounting and distinction between inventory-led e-commerce platforms and marketplaces, were discussed in the meeting, sources said.

Encouraging digitisation of small and medium enterprises and whether to keep fallback liability on e-commerce platforms, were some other issues which came up for discussion during the consultations, they added.

There was unanimity in the meeting that the e-commerce policy should be brought as soon as possible along with changes in the Consumer Protection Act, in the light of growing e-commerce industry and changing market dynamics, sources said.

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Business Economy India News

Indian e-commerce to grow 1000% by 2030

The domestic e-commerce market is likely to witness a 10-fold hike – from the current levels of 4-billion parcels delivered per annum to 40 billion per year by 2030….reports Asian Lite News

Portending an alarming situation, Indian e-commerce is expected to grow 1000 percent and emissions will shoot up by 8 million tons (80 Lakh) by 2030, as per a new research by the Clean Mobility Collective (CMC) and Stand.earth Research Group (SRG), released globally on Wednesday.

The domestic e-commerce market is likely to witness a 10-fold hike – from the current levels of 4-billion parcels delivered per annum to 40 billion per year by 2030.

The total annual emissions from this sector would zoom up to 8 million tons of CO2 – equivalent to 16.50 lakh petrol cars driven for a year – Aby 2030, said the CMC-SRG study.

The report said that the global e-commerce market is anticipated to witness substantial growth with parcel growth projected to more than double from 315 billion parcels in 2022 to over 800 billion parcels by 2030.

This heightened activity will contribute to a total emission of 16 crore tons of CO2 in the next 8 years, or equal to 400 gas-fired power plants.

Already notorious as a significant contributor to Greenhouse gas emissions world over, the transportation sector will see exponential emissions increase by 2030, as stated by the report.

Titled aCost of Convenience: Revealing the hidden climate and health impacts of the global e-commerce-driven parcel delivery industry through 2030′, the report forecasts that global annual e-commerce emissions related to last mile delivery alone could rise to as high as 160,000 tons of CO2 per annum by 2030.

To sequester the last-mile delivery sector emissions for 2022 alone, over one billion trees are required to be planted every year and allow them to grow for a decade, says one of the key points in the report.

“With e-commerce growing exponentially over the coming years, the industry needs to address its ballooning emission footprint. Decarbonising the sector is not only economically viable and saves India significantly massive expenditure on import but has the co-benefits of reducing and avoiding emissions and air pollution as well,” said Siddharth Sreenivas, CMC’s India Coordinator.

“Unabated growth of last-mile delivery will have significant climate and health impacts if e-commerce companies fail to act at scale before 2030,” added SRG Investigative Researcher Dr Devyani Singh.

The reports said that in the normal business scenario from 2023-2030, major players like Amazon, Flipkart and DHL will together contribute an additional 17 million tons of CO2 emissions.

The report has frowned upon global e-commerce market leader Amazon “for its insufficient commitments towards achieving zero emission deliveries by 2030”, plus other things.

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Business Economy

Traders’ body calls for e-commerce regulator

The CAIT has strongly pitched for six basic fundamentals needed for e-commerce policy and the rules under the Consumer Protection Act…reports Asian Lite News

The Confederation of All India Traders (CAIT) has demanded an empowered Regulatory Authority to monitor and regulate the e-commerce trade in the country.

The CAIT has strongly pitched for six basic fundamentals needed for e-commerce policy and the rules under the Consumer Protection Act.

In a communication sent to Union Commerce & Consumer Affairs Minister Piyush Goyal, the CAIT said six fundamentals are necessary for a robust growth of e-commerce which include transparent operations of e-commerce platforms; easy accessibility and adequate grievance redressal by e-commerce entities; non- discriminatory access of marketplace platforms to all stakeholders of the value-chain; avoidance of conflict of interest between marketplace platforms; sellers and various service providers on the platform and formation of an empowered Regulatory Authority to monitor and regulate the e-commerce trade in India.

CAIT President B.C. Bhartia and Secretary General Praveen Khandelwal said that mandatory registration of e-commerce entities conducting business through any e-mode will lay the substantial foundation of a well defined eco-system and the extent of e-commerce landscape can easily be gauged with the registration process and shall protect consumers from rogue/fraudulent e-commerce companies. Transparency should be the hallmark of any business activity and every e-commerce marketplace must therefore act in a transparent manner with respect to all stakeholders, namely — the customer, sellers, logistics partners and payment gateways.

They said that it must be ensured that consumers can reach out to senior grievance redressal officers of the marketplace entities to resolve their concerns and therefore provision of Grievance Officer, Nodal Officer & Compliance Officer is laudable.

The CAIT further opined that it is extremely important for an e-commerce marketplace platform to act as a neutral platform for third party sellers where every such seller has a non-discriminatory access in the context of Logistics service provider, payment gateway system and each seller must have a non-discriminatory access to every customer and every customer must have such access to every seller on the platform.

The traders’ body suggested that to avoid any conflict of interest, the e-commerce marketplace or its related entities should not act as a seller on such marketplace platforms.

“At present many E-commerce Marketplace entities are creating economic disruption by surreptitiously carrying on inventory e-commerce activities on their marketplace platform. The E-commerce Marketplace entities themselves become sellers on the platform by misusing loopholes and are virtually carrying out Multi Brand Retail Trade (MBRT) and also they are even selling goods below the cost to capture market share thereby creating enormous financial strain on small retailers who have no option but to shut shop,” it said.

The trade leaders said that the e-commerce policy and the rules will put an end to the subsidies being extended to controlled sellers by offering huge discounts to them in a differentiated manner. Similarly, the use of affiliated payment service providers to lure consumers and influence them to buy from these controlled trading companies, by giving discounts on payment service charges, would come to an end.

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COVID-19 News World

US holiday e-commerce sales growth slows down: Report

US e-commerce sales expanded at a much slower pace in the holiday season of 2021, according to a report issued by Mastercard Inc…reports Asian Lite News

US e-commerce sales from November 1 to December 24 grew 11 per cent from the same period of 2020 in comparison with a hefty year-on-year increase of 47.2 per cent in the holiday season of 2020, Xinhua news agency quoted the Mastercard SpendingPulse report as saying.

US holiday e-commerce sales growth slows down: Report

The Covid-19 pandemic resulted in robust expansion of online sales in the US, but the breakneck growth has slowed down due to economic reopening and fading growth momentum.

E-commerce sales made up 20.9 per cent of total retail sales in the holiday season of 2021, slightly higher from 20.6 per cent in 2020.

By contrast, e-commerce only accounted for 14.6 per cent of total retail sales in the holiday season of 2019.

The US reported $214.6 billion of e-commerce sales in the third quarter of 2021, up 6.6 per cent year on year, much lower than 36.1 per cent of year-on-year expansion in the same period of 2020, according to adjusted statistics issued by the Department of Commerce on November 18.

The share of e-commerce in total retail sales even declined gradually from 13.8 per cent in Q3 of 2020 to 13 per cent in Q3 of 2021, according to the Department of Commerce.

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However, e-commerce sales in the holiday season of 2021 still posted a higher growth rate than 8.1 per cent expansion of in-store retail sales, according to the Mastercard report.

The e-commerce channel continues to experience elevated growth as consumers enjoy the ease of holiday browsing and buying in the comfort of their own homes, said the report by Mastercard.

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Lockdown fuels growth of E-commerce, OTT, gaming

E-commerce, OTT, gaming saw over 100% growth in 2020. The OTT segment witnessed an incredible 144 per cent increase in the number of transactions and a 139 per cent increase in expenditure between 2019 and 2020

Advantage OTT, Gaming and e-commerce. Covid spread has fuelled the growth of tech sector. Amid the pandemic, online payments, indoor entertainment and gaming witnessed over 100 per cent growth in India last year, a new report said.

 As theatres and offline entertainment avenues remained shut consumers turned to indoor entertainment, the OTT segment witnessed an incredible 144 per cent increase in the number of transactions and a 139 per cent increase in expenditure between 2019 and 2020, according to online payments solution provider PayU.

 The pandemic gave a huge boost to online payments, seen in the 24 per cent increase in the number of transactions and 23 per cent increase in expenditure across the PayU platform, year on year.

 “PayU is committed to partnering with merchants to facilitate adoption of digital infrastructure,” said Hemang Dattani, Head- Data Intelligence, PayU.

 Interestingly, during the festive season (October-December 2020) there was a 45 per cent spike in the number of online transactions vis-a-vis the same period in the previous year.

 The number of UPI transactions grew by 288 per cent and expenditure through UPI grew a phenomenal 331 per cent between 2019 and 2020.

 The gaming segment saw a phenomenal 100 per cent increase in expenditure and a 154 per cent increase in average ticket size between the two years.

 “For gaming and entertainment, the number of transactions made at night increased by 34 per cent while the number of transactions made during the day decreased by 11 per cent in 2020 vs. 2019, an indication of the increased dependence on indoor entertainment while working from home,” the findings showed.

  Travel and hospitality were some of the most impacted sectors with an 86 per cent drop in the number of transactions and expenditure between pre and post-COVID quarters (January-March vs April-June 2020).

 Compared to 2019, there was a 46 per cent drop in the number of transactions and a 52 per cent in drop in expenditure in ’20.

 “Edtech emerged as a winner, with a 78 per cent increase in the number of transactions and a 44 per cent increase in expenditure,” the report mentioned.