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Fashion’s AI Revolution

AI’s impact on fashion design is nothing short of revolutionary. McKinsey’s analysis suggests that within the next three to five years, generative AI has the potential to significantly boost operating profits in the apparel, fashion, and luxury sectors…writes Mamata Roy

In recent years, the fashion industry has undergone a significant transformation, where technology is making waves and stealing the spotlight, with artificial intelligence (AI) at the epicenter of this transformation. This dynamic duo of fashion and AI is not just tweaking design processes and redefining our shopping experiences; it’s also prompting some big questions about sustainability and ethics in the fashion industry.

Think about predicting fashion trends, and you have AI. Take IBM’s Watson Trend App, for example. This intelligently designed tool analyzes heaps of online data to predict what styles are going to be trendy. So, instead of designers relying solely on gut feelings, they can use AI insights to create collections that match what people are buzzing about.

AI’s impact on fashion design is nothing short of revolutionary. McKinsey’s analysis suggests that within the next three to five years, generative AI has the potential to significantly boost operating profits in the apparel, fashion, and luxury sectors. Conservatively estimated, this could mean an addition of $150 billion, with the possibility of reaching up to $275 billion.

Furthermore, AI stepping into design processes has put creativity on autopilot. Whether it’s crafting design twists or playing with patterns and textures, AI is stretching the limits. The upshot? Speedier, more efficient design workflows, enabling fashion houses to stay nimble in keeping up with changing tastes.

Revolutionizing the Shopping Experience

AI is on the verge of revolutionizing industries, already making a significant impact across all sectors. According to Statista, global artificial intelligence in the fashion market amounted to 270 million U.S. dollars in 2018 and is expected to reach 4.4 billion U.S. dollars by 2027.

In the realm of online shopping, AI is revolutionizing personalization. It tailors your shopping journey based on preferences and behaviour, offering recommendations that boost engagement. Moreover, AI-driven virtual try-on experiences bridge the gap between online and in-store shopping, allowing real-time product visualization. 

But AI goes even beyond personalization; acting as your digital stylist, analyzing past purchases and trends to curate outfits tailored to your taste. Platforms like Heuritech leverage AI to analyze social media images, helping brands like Louis Vuitton and Dior anticipate trends and align production.

AI’s Impact on Influencer Marketing

Influencer marketing has emerged as a cornerstone of marketing strategies for brands across all industries. With the rise of social media, consumers are increasingly turning to influencers for product recommendations and lifestyle inspiration. These digital tastemakers, with their large and engaged followings, have the power to sway consumer behaviour and shape purchasing decisions.

In the fashion sector, where trends change rapidly and consumer tastes are diverse, AI is playing a crucial role in optimizing influencer collaborations. By analyzing vast amounts of data, AI identifies the most relevant influencers for brands, based on audience demographics, engagement rates, and content preferences. 

This targeted approach ensures that brands collaborate with influencers who resonate with their target audience, maximizing the impact of their marketing efforts. Additionally, AI-powered tools help track and measure the effectiveness of influencer campaigns, providing valuable insights for future strategies.

Sustainability and Ethical Considerations

The fashion industry ranks as the second most polluting sector, responsible for 8% of global carbon emissions and 20% of global wastewater, according to MDPI. In response to growing environmental worries, AI is becoming a crucial partner in promoting sustainability within the industry. AI algorithms can optimize supply chains, reduce waste, and aid in the creation of eco-friendly materials. By predicting demand more accurately, fashion brands can minimize overproduction and contribute to a more sustainable industry.

As technology progresses, ethical concerns take center stage, especially in AI’s role in fashion. Questions arise about data privacy, labour ethics, and the perpetuating of biased beauty standards. Balancing innovation with ethical responsibility becomes crucial. Despite its transformative potential, integrating AI into fashion faces hurdles. Challenges include data security, algorithm biases, and the demand for skilled professionals to manage AI systems.

What Future Holds for the Duo

As AI advances, we’re looking at a future where it plays a bigger role in making fashion more sustainable. With AI getting better and better, more companies might join in to tackle environmental issues and find new ways to be eco-friendly. This means we could see AI used more in designing clothes, running stores, and making fashion greener.

The blend of tech and fashion, especially AI, is changing things in big ways. AI helps predict trends, makes shopping cooler, and pushes for greener practices. As fashion keeps up with these changes, it’s important to be smart and ethical about how we use technology.

ALSO READ-AI is boosting access to healthcare: MBZUAI

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Lifestyle Lite Blogs

Redefining Beauty with Emotional Skincare

Instead of chasing trends or unrealistic beauty standards, prioritise healthy functioning skin. Consult a dermatologist to understand your skin type and specific needs, and choose products accordingly. Remember, healthy skin doesn’t have to be “flawless.”…writes Malavika Jain

For generations, the beauty industry has focused on achieving flawless skin, often with a product-centric approach. But what if our skin held the key to not just outward beauty, but also internal well-being? Enter the exciting realm of emotional skincare, a movement that bridges the gap between beauty and mental health, recognizing the profound connection between the two.

This shift is supported by growing scientific evidence. Psychodermatology, a branch of dermatology that explores the mind-skin connection, reveals how stress, anxiety, and depression can manifest in skin conditions like acne, eczema, and psoriasis. Conversely, healthy skin-care practices can positively impact our mood and emotional well-being.

So, how can we embrace emotional skincare? 

Here are some key aspects:

Move beyond simply applying products. Approach your skincare routine as a mindful self-care ritual. Focus on your breath, be present in the moment, and connect with your senses. This creates a space for relaxation and reduces stress, which benefits your skin.

Instead of chasing trends or unrealistic beauty standards, prioritise healthy functioning skin. Consult a dermatologist to understand your skin type and specific needs, and choose products accordingly. Remember, healthy skin doesn’t have to be “flawless.”

Gently massage your face while applying products to calm and reduce stress hormones. Facial massage can also improve circulation and lymphatic drainage, both beneficial for skin health and mental health.

While products can play a significant role, emotional skincare is about holistic well-being. Prioritise quality sleep, manage stress through activities like yoga or meditation and nourish your body with healthy foods. Remember, true beauty radiates from within.

Society often bombards us with unrealistic beauty ideals. Instead, cultivate self-compassion and acceptance. Celebrate your unique skin, scars, and all. This shift in perspective can significantly improve your mental health and your relationship with your skin.

Recent developments in emotional skincare:

The landscape of wellness and self-care is constantly evolving, and skincare brands are at the forefront of this movement, integrating holistic practices, like NeuroGlow (Mintel’s 2024 trend), into their products and messaging. This mind-body connection, explored through the lens of Psychodermatology, is revolutionising how we approach skin health.

One key development lies in the rise of personalised skincare. By addressing individual skin concerns and emotional needs, brands empower individuals to create a connection with their routines. 

Technology further empowers informed self-care through teledermatology, providing convenient online access to dermatological expertise. This removes barriers and fosters a deeper understanding of individual skin needs.

Mood science plays a crucial role in this conversation, as research increasingly reveals how emotions can impact our skin’s health. Stress, for instance, can manifest as breakouts or exacerbate existing conditions. To address this, brands are incorporating aromatherapy into their offerings. Essential oils, with their mood-boosting and calming properties, offer a natural approach to promoting emotional well-being and radiant skin.

Psychodermatology in Action:

Embracing emotional skincare is not just about achieving clearer skin, but about fostering healthier, happier skin and cultivating a radiant you – Inside and out. However, true transformation goes beyond the surface. The burgeoning field of Psychodermatology unveils the critical link between our emotions and skin health. 

This groundbreaking science delves into the skin-mind connection, the missing link in truly holistic beauty regimens. By understanding how stress, anxiety, and even happiness influence our skin, we can create personalized solutions that address the root cause of concerns, not just the symptoms.

Therefore, embracing emotional skincare and delving deeper into the skin-mind connection isn’t just a trend; it’s the future of holistic beauty. It’s about empowering individuals to achieve radiant skin and a sense of well-being that truly shines from within. By prioritising mindful practices, celebrating your unique beauty, and seeking professional help when needed, you can create a holistic self-care approach that benefits your skin and mental health. 

Remember, true beauty radiates from a place of self-love and acceptance, and emotional skincare is a powerful tool to help you get there.

ALSO READ-Debunking Winter Skincare Myths

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Bollywood Health Lite Blogs

Fitness Icons of Bollywood

To keep those paycheques raining, Bollywood personalities put in a lot of hard work in their fitness and physical attractiveness. Some choose to go to doctors for a snip and tuck and other spend time sweating it out in the gym, here’s a look at a select few are included who have inspired millions of followers worldwide by continuing to be physically active to ensure they keep up appearances. 

Anil Kapoor

Anil Kapoor is renowned for his extraordinary physical well-being, vitality, and perpetual youth. Even at sixty, he still keeps a trim and nimble body. Cardiovascular exercises such as jogging, cycling, swimming, and brisk walking are all part of Kapoor’s fitness regimen.

Suniel Shetty

Suniel Shetty is renowned for his commitment to physical well-being and the upkeep of a toned physique. His routine for physical fitness consists of martial arts, functional training, and controlled eating.

Alia Bhatt

Alia Bhatt is renowned for her toned body and focus health and fitness. To shed those postpartum kilos, adhered to a strict fitness routine that included a variety of exercises, functional training, and a well-balanced diet.

John Abraham

To build and maintain his muscular physique, John Abraham combines weight training, rigorous workouts, and clean diet.

Tiger Shroff

Tiger Shroff’s exceptional agility, suppleness, and martial arts prowess are well-known. To get his well-defined body, he follows a strict diet, martial arts training, and rigorous exercise routine.

Shilpa Shetty

Shilpa Shetty is a living example of elegance, grace, and physical fitness. Her quest to keep her body, mind, and physical fitness in good condition has been greatly aided by her dedication to yoga. Shetty combines Ashtanga, hot, and power yoga in her practice.

ALSO READ-Trendy fall outfits for all seasons

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Fashion Lite Blogs

Kalki Koechlin Talks Female Gaze

Kalki said: “Of course, and it’s about time and most of the directors I have worked with in the last 6-7 years have been women and it is a different perspective and we have stories to tell.”…reports Asian Lite News

National Award-winning actress Kalki Koechlin revealed how she wants to be remembered 10 years down the line.

Kalki, who turned showstopper for the label Aikeyah at the ongoing Lakme Fashion Week x FDCI on day 3, talked to IANS on the sidelines of the event.

Asked how the actress wants to be remembered 10 years from today, pat came the reply from Kalki, who said: “Relevant”.

In her 15 years long journey in Hindi cinema, Kalki has worked with female directors such as Zoya Akhtar, Anu Menon, Konkona Sen Sharma and Meghana Gulzar.

Does she believe that there is a “female gaze”?

Kalki said: “Of course, and it’s about time and most of the directors I have worked with in the last 6-7 years have been women and it is a different perspective and we have stories to tell.”

The 40-year-old actress, who made her Hindi film debut in the black comedy-drama ‘Dev.D’ in 2009, shared details about her fashion sensibilities.

“I’m really into sustainable clothing in my personal life more. I’d rather spend that extra money in something of quality, and I also love my second-hand vintage upcycled market.”

The actress said she tries to keep it simple.

“I do try to keep it simple in my daily life because I do so much in my work.”

Kalki does not agree with what many feel is that expensive means fashionable.

“I think you can find incredible stuff in second-hand and vintage stores and local markets. But yes there is a price to pay for good quality,” she said.

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Fashion Lite Blogs

Janhvi Advocates for Indian Wear and Sustainable Fashion

Kapoor’s commitment to sustainability was evident as she voiced her appreciation for Kalki’s craftsmanship and the artisans behind their creations…reports Asian Lite News

Renowned Bollywood actress Janhvi Kapoor graced the ramp as the showstopper for the label Kalki at the Lakme Fashion Week x FDCI, showcasing her love for Indian wear and advocating for sustainable fashion.

Expressing her fondness for Indian attire, Kapoor emphasized its simplicity and grace, labeling it as the “most beautiful piece of clothing” one can don. Her sentiments resonated as she elegantly strutted the runway in a fish-cut lehenga adorned with crystals, tassels, and floral motifs, embodying the ethereal essence of the label’s collection titled “Inara.”

In an exclusive interview, Kapoor shared her fashion philosophy, highlighting her preference for style infused with comfort. Despite her celebrity status, she emphasized that one need not splurge on expensive garments to achieve a stylish look, asserting that it’s the art of styling that truly defines fashion.

Kapoor’s commitment to sustainability was evident as she voiced her appreciation for Kalki’s craftsmanship and the artisans behind their creations. She acknowledged the “labour of love” invested by artisans, emphasizing the importance of supporting sustainable practices in the fashion industry.

The actress, known for her versatility on and off the screen, expressed excitement for her upcoming projects, including “Mr & Mrs Mahi” and “Ulajh,” as well as her Telugu debut in the Jr NTR-starrer ‘Devara: Part 1”.

Joining Kapoor on the runway was actor Aditya Roy Kapur, who exuded charm in Kalki’s men’s wear collection. Donning an achakan with crystals paired with well-tailored pants and a shirt, Kapur exemplified the label’s modern Indian aesthetic.

Reflecting on the experience, Kapur expressed delight in walking alongside Kapoor, describing it as a “fun experience” while acknowledging the mesmerizing allure of Kalki’s INARA collection.

As Janhvi Kapoor and Aditya Roy Kapur added sparkle to Indian wear at the Lakme Fashion Week x FDCI, their collaboration with Kalki not only showcased exquisite designs but also advocated for sustainable and stylish fashion choices.

ALSO READ-ALDO India Ropes in Aditya, Janhvi as Brand Ambassadors

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Fashion Lite Blogs

Weaving a Narrative of Tradition and Innovation

Shah is here at the Lakme Fashion Week x FDCI to showcase his latest range christened “GULAL”, which he described as a symphony of cultural elegance and modern sophistication…writes Durga Chakravarty

Award-winning textile designer Gaurang Shah is happy with the efforts of Indian personalities such as Vidya Balan, Tabu, and Kirron Kher to name a few, for their contributions to promoting Indian weaves.

He said their endorsement not only showcases the sartorial splendour but also fosters a sense of pride and recognition for skilled artisans.

Talking about Indian celebrities doing their bit to promote Indian styles and weaves, Shah told IANS: “Undoubtedly, Indian celebrities wield significant influence in shaping fashion trends, and many are fervent champions of indigenous styles and weaves such as Vidya Balan, Kirron Kher, Sonam Kapoor, Anushka Sharma, Tabu and many more.”

“From donning exquisite Kanjeevarams to embracing the intricate craftsmanship of Phulkari, they effortlessly blend tradition with contemporary allure, amplifying the global appeal of Indian textiles. Their endorsement not only showcases the sartorial splendour of our heritage but also fosters a sense of pride and recognition for our skilled artisans,” he added.

The designer said that they “serve as cultural ambassadors, weaving a narrative of inclusivity and reverence for our rich textile legacy.”

Shah is here at the Lakme Fashion Week x FDCI to showcase his latest range christened “GULAL”, which he described as a symphony of cultural elegance and modern sophistication.

The designer, who ventured into costume designing with Nag Ashwin’s 2018 Telugu film ‘Mahanati’ based on the life of actress Savitri, makes no bones about Indian fashion competing at international levels.

“Indian textiles possess an inherent allure, steeped in centuries of tradition and craftsmanship. From the intricate patterns of Banarasi to the delicate elegance of Chanderi, each weave whether it is a saree or ghagra for bridal or casual wear, tells a story of heritage and skill,” he said.

Indian fashion captivates with its vibrant colours, rich textures, and timeless designs, said the designer.

Shah added: “It’s not merely about competing; it’s about celebrating the unique history of our cultural identity, resonating with fashion enthusiasts worldwide. More so, the adaptable talent of our weavers, whom we continue to enrich with newer design ideas and skill sets, which we do with our weaves across India.”

The 2024 edition of LFW is special for Shah, who is making a comeback to the runway after a long break.

The designer said the pandemic was the reason.

“The hiatus from the runway! Well, it’s been quite the journey. You see, in the wake of the pandemic, our beloved looms faced a temporary lull in production, a momentary pause in the rhythmic dance of threads. But fear not, for our passion for weaves and Jamdani burns brighter than ever!” Shah said.

He added: “It took a bit of time to rekindle that vibrant energy, to align every warp and weft just right. And now, oh, our looms hum with renewed vigour, weaving tales of tradition and innovation alike.

Shah wanted to make a “grand re-entrance”, to unveil something fresh and captivating, something that would stir the soul of every fashion aficionado.

“And what better time than Phagun, with its burst of colours and zest for life? GULAL, our latest creation, is just the beginning — a kaleidoscope of hues that will paint the seasons ahead. So, brace yourselves, for our journey through the palette has only just begun!” he added.

Shah Revives Forgotten Textile Artistry

Award-winning textile designer Gaurang Shah honoured the heritage of the nation’s textiles by showcasing “long forgotten” embroideries such as Mochi, Parsi Gara, Petit Point, and Kasuti, among many others on the runway with his latest collection ‘Gulal’.

It was a housefull for Gaurang, who showcased over 40 ensembles comprising of 30 lehengas and 10 sarees, each a testament to the intricate craftsmanship of India’s weaves on day 2 of Lakme Fashion Week x FDCI.

The presentation began with a live music performance by Germany-based medical engineer and singer Hardik Chauhan, who is known to perform Gujarati folk numbers. He was joined by the models, who did garba.

This was followed by a playful tale of Radha and Krishna’s Holi antics by Kathakali dance, which is associated with spirituality.

The collection, which took over a year to create featured ghagras and sarees, which according to the designer highlighted the “long forgotten embroideries like Mochi, Parsi Gara, Petit Point and Kasuti, Phulkari, Kutch and Kashmiri.”

“The dynamic designs line up hinted at the glory of yesteryears, the luxuries that are now rare and opulent,” the designer said.

The 40 exquisite garments consisted of Jamdani, Jacquard, and Dobby, which are the dynamic weaving techniques used to create textiles in hand charkha Khadi, fine cotton, silk matka, and other natural silks.

Shah described the colour palette as “standing for purity, sincerity, and peace and is worn particularly in the Spring season of Phalgun.”

As per the designer: “The weaves are made with virtues of patience and precision that each artisan practices while hand weaving each textile. Their emotions and traits are woven into each line. Each piece of GULAL will be a combination of three different textiles of India.”

Regal Showcase at Lakme Fashion Week x FDCI

It was a complete royal affair as veteran designer Rajesh Pratap Singh showcased his latest collection on the first day of the Lakme Fashion Week x FDCI here on Wednesday.

However, it soon turned into a pet party as two four-legged furry friends joined the models to bring the curtains down on the show.

Before Singh showcased his capsule collection, which was in collaboration with polo-wear brand La Martina, fashion lovers were treated to a glimpse of the ‘sport of the kings’ – a polo match at the Mahalakshmi Race Course.

A carefully picked playlist featuring songs such as ‘Who’s gonna ride your wild horses’, ‘Riders of the storm’, and ‘Horse Soldier’, gelled perfectly with the theme of the show, as the horses and the polo game took the centre stage to be the inspiration behind the collection.

The silhouettes featured in Pratap’s collection included Jodhpuri pants, blazers, polo T-shirts, and shirts, all in the rich hues of royal blue, gold, ivory, and burnt orange, among others.

However, during the end, the show earned several “awes” after a stray dog ran and joined the group of models, who strutted towards the paparazzis to strike a final pose for the collection.

Another stray dog stood right in front of the cameras, while the models posed along with a polo player for the final picture.

All in all, the show was a complete hit — as the collection earned the claps, while the strays stole the limelight.

ALSO READ-Fresh Faces Shine at Lakme Fashion Week x FDCI GenNext Show

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Fresh Faces Shine at Lakme Fashion Week x FDCI GenNext Show

Designer Shimona Agrawal, 28, came next and showcased the collection called ‘Hue’ under her eponymous label, which had been made out of myriad techniques. Inspired by the art and history of the spiritual capital of India, Banaras, ensembles were tastefully made from pure handwoven silk…reports Asian Lite News

The GenNext show at Lakme Fashion Week x FDCI turned out to be a stellar one for the fashion fiesta on its latest edition, as four new faces gave a promising, fresh, and inclusive start on Wednesday.

The five-day fashion celebration commenced on Wednesday and will bring down the curtains on March 17 with its grand finale. Four excellent designers Rohitash Notani, Charmee Ambavat, Kriti Greta Singhee, and Shimona Agrawal gave a creative start to the new edition with their debut collection.

The first to showcase was Kriti Greta Singhee.

Geometric patterns of mathematical art were the theme for designer Kriti Greta Singhee’s collection titled ‘Third Space-Sustainable Future’, which focused on the flow of lines and folds.

The fabrics used for the collection include organic, sustainable, and eco-friendly hand-woven natural silks and cotton silk from Phulia in Bengal.

Talking about her collection, Singhee told reporters here: “I was so excited to showcase as it was a lot of hard work. It feels amazing… My collection is all about textile manipulations and I have used the origami technique.”

Designer Shimona Agrawal, 28, came next and showcased the collection called ‘Hue’ under her eponymous label, which had been made out of myriad techniques. Inspired by the art and history of the spiritual capital of India, Banaras, ensembles were tastefully made from pure handwoven silk.

Agrawal said of her collection: “Hue is a captivating tribute to Benarasi silk but with a twist that it is completely brocade free. The collection is a celebration of the craftsmanship we have in the present and commitment to preserving it in the future.”

Then, there was a collection by the brand The Terra Tribe by 35-year-old Charmee Ambavat. Christened ‘Indigene’, the collection showcased cultural references to indigenous tribes of Africa and the intricately painted mud houses in rural Africa made out of locally manufactured organic cotton made consciously by the makers in India.

Ambavat said: “The collection has taken inspiration from Africa. The primitive and raw nature that you find in Africa… We have tried to keep it as conscious as possible.”

Then came 40-year-old Rohitash Notani, who showcased a collection under his brand Rosani. His collection ‘Anima and Animus’ is a comparison between the conventional masculinity and sensuality that is associated with feminine energy. The collection revolved around office wear and uniform fabrics made out of cotton drill, blended with an array of embroidered materials.

Talking about his collection, Notani, who is an alumnus of the IED Milan, said: “Celebrating the duality that coexists within us. The pluralistic identities. The masculine and the feminine. So, the intention was to take what I grew up knowing.”

The first day, the first show of the fashion celebration was dominated by hues such as black and grey infused with several other colours and textures. The GenNext platform has previously churned out some of the best designers such as Masaba Gupta, Nachiket Barve, and Rahul Mishra.

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Sculpting Beauty

The show will present a vision that is rooted in sculpture and definition, both in beauty and fashion, with AFEW’s Fall-Winter ’24 collection having the designer look at his constant muse i.e. nature as the ultimate sculptor and artist…reports Asian Lite News

The House of Lakmē grand finale for Lakmē Fashion Week in partnership with Fashion Design Council of India (FDCI) is all set to witness a spectacular presentation by Rahul Mishra, whose global luxury ready-to-wear label AFEW will debut its Fall-Winter 2024 collection in India. Launched at the Palais de Tokyo in Paris, the brand will make its way to the runway on 17th March at the Jio World Convention Centre in Mumbai.

Commenting on his upcoming show Rahul Mishra said, “Presenting at Lakmē Fashion Week x FDCI always feels like a homecoming and this time around it’s an honour to showcase our global Easy to wear luxury brand ‘AFEW Rahul Mishra’ for the first time in India. I’m looking forward to presenting my Fall-Winter ’24 collection which draws its inspiration from the House of Lakmē’s MultiSlayer Sticks that will for the wearer define a new approach to beauty, one that is personalised and sculpted to one’s face shape.

“At AFEW Rahul Mishra we have always celebrated our Indian heritage, married to our international take on fashion, and collaborating with Lakmē, is always special and even more so as we come together at the House of Lakmē Grand Finale marking a new era in fashion and beauty, one that is inspired by nature as the ultimate sculptor.”

The show will present a vision that is rooted in sculpture and definition, both in beauty and fashion, with AFEW’s Fall-Winter ’24 collection having the designer look at his constant muse i.e. nature as the ultimate sculptor and artist.

Appreciating the otherwise simple natural forms for their structural personality through a sculptor’s lens, the silhouettes are envisioned in bright solid hues and graphic textures and play with geometric representations that bring to the fore the relation of stone and sculpture.

The inspiration reveals itself in rigid but organic installations of natural forms that consist of vegetal and animal motifs. As a strong reference to his eight-year-old daughter’s influence on his creative endeavours, the visuals are partially influenced by the children’s story, ‘The Fox and the Star’ whose characters appear in the collection amongst other imagined structures.

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Crafting Timeless Tales of Elegance in Indian Menswear

The beauty of this is reflected in the vastness through which the brand has become associated with the richness of regal and classic menswear. Amongst these are some who stand out in their respective fields creating a sense of aspiration that so beautifully resonates with the brand, while possessing their unique individual styles such as Amitabh Bachchan, Anil Kapoor, Saif Ali Khan, and many others…writes Raghavendra Rathore

Fashion, a mirror reflecting the essence of culture and time, often possesses the remarkable ability to transcend the best of both worlds. It’s akin to art, carrying within its folds the stories, traditions, and aspirations of a society. Within this vast tapestry of global fashion, the Indian men’s wear segment stands as a testament to the enduring beauty of timeless classics. These classic styles, deeply intertwined with the royalty and heritage of India, have evolved over the centuries to become a symbol of prestige and refined elegance. Homegrown luxury menswear brand Raghavendra Rathore is the go to label for distinguished personalities who choose to make a statement with classic silhouettes.

The brand’s journey from its inception has been a profound exploration of the rich cultural heritage, particularly within the princely state of Rajasthan. This enchanting land, with its majestic palaces, bustling bazaars, and timeless narratives, has always been an unceasing source of inspiration. It’s within this vibrant cultural crucible that the brand was born, and it’s here that we found our distinct identity.

At the core of this journey lies the iconic Bandhgala, a garment that reverberates with the very soul of Rajasthan. This classic design, characterized by a high collar and front buttoning, traces its origins back to the princely courts of India. It was the attire of choice for Maharajas and their courts, a symbol of their regal status. Today, Bandhgala has transcended its historical roots to become synonymous with elegance and sophistication, favored not only by Indian dignitaries but also by global style icons.

The beauty of this is reflected in the vastness through which the brand has become associated with the richness of regal and classic menswear. Amongst these are some who stand out in their respective fields creating a sense of aspiration that so beautifully resonates with the brand, while possessing their unique individual styles such as Amitabh Bachchan, Anil Kapoor, Saif Ali Khan, and many others.

Ultimately, it is in this ideology that every garment becomes a canvas, every stitch a brushstroke, and every detail a narrative. Hand-embroidered motifs, reminiscent of our country’s royal courts, lush textiles like velvets and silks celebrating our rich textile legacy, and the dhansa technique handcrafted on the Jodhpur Bandhgala are all emissaries of Indian craftsmanship. They echo the classic, transcending ornate details and embroideries.

These personalities value creations that are not just about crafting clothes but about crafting stories. Moreover, I strongly believe that true luxury is handmade, and it’s the hands of these skilled artisans that bring our creations to life. Collaborating closely with local communities, we stand by creating garments that tell tales of tradition, artistry, and culture. By engaging them in our creative process, the aim is not only to sustain but also celebrate these timeless skills, all while contributing to their socio-economic upliftment. It’s a beautiful symbiosis that empowers our designs and the artisans who breathe life into them.

Ensembles created at our atelier are a harmonious blend of regal elegance and contemporary sophistication. Whether it’s meticulously crafted bespoke tailored suits or intricately designed ethnic ensembles, each garment exudes a sense of refinement and timelessness.

In the pursuit of contemporary elegance, we’ve found inspiration in individuals known for their suave and sophisticated styles. They have challenged us to create daring and innovative styles. Together, we’ve explored unique textiles, daring color palettes, and intricate embellishments, resulting in outfits that set new trends and defy conventions.

Our designs have graced the bustling streets of Mumbai, the glamorous vibes of Miami, the historical charm of Delhi, and the cosmopolitan energy of Dubai. It’s a proud moment for our brand to see our designs transcending cultural boundaries, reflecting a universal appeal.

Working with these distinct personalities has also been instrumental in exploring my creative sensibilities at the same time remaining consistent, and unaltered by individual personalities. These icons are a testament to the versatility of RRJ’s couture pieces that have traveled along with time and graced the bustling streets of Mumbai, the glamorous vibes of Miami, the historical charm of Delhi, and even the cosmopolitan energy of Dubai. It is a humbling and rewarding experience to witness the brand and its signature Bandhgala’s versatility winning hearts worldwide, transcending cultural boundaries, and reflecting a universal appeal.

As this journey continues, keeping both tradition and innovation alive in the design sketches, we look forward to dressing more distinguished figures and helping them express their unique narratives through our timeless pieces. After all, it is only through these classic styles, deeply rooted in our cultural heritage, that designs become more than just clothing; they are known as symbols of prestige, timelessness, and the evergreen taste of royalty.

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FDCI Showcases ‘Made in India’ Talent at Lakmē Fashion Week

With more than 400 members, the Fashion Design Council of India (FDCI) was established with the primary goal of spreading the fashion industry – based on the foundation of supporting, fostering, and showcasing the nation’s finest fashion and creative talent…reports Asian Lite News

Anticipation surges with the return of India’s official and largest Fashion Week, the Lakmē Fashion Week in partnership with FDCI to the heart of Mumbai. House of Lakmē, the Fashion Design Council of India, and Reliance Brands (RBL) have announced the schedule and dates for the upcoming season which will take place at the Jio World Convention Center from 13-17th March 2024. The platform is set to redefine the essence of Indian fashion and weave together narratives of fashion, beauty, modernity, and individual expression. As the platform raises the curtains on its upcoming 49th edition, audiences across India will embark on a journey of sartorial splendor where a roster of marquee designers will be taking center-stage. 

Day 1 will open with the coveted INIFD Presents GenNext show, followed by the premier of a Fashion x Beauty Trend Magazine- LFW Edition. This trend magazine presented by Lakmē, will showcase the 2024/25 global trends across fashion, beauty, design, and lifestyle. Lakmē Fashion Week x FDCI will culminate with the House of Lakmē Grand Finale on 17 March which will entail the showcase of an award-winning couturier’s new collection.

With more than 400 members, the Fashion Design Council of India (FDCI) was established with the primary goal of spreading the fashion industry – based on the foundation of supporting, fostering, and showcasing the nation’s finest fashion and creative talent. As handlooms take center stage in a nation whose history is steeped in the flavors of indigenous crafts, FDCI remains loyal to its promise to promote the “Made in India” badge. The FDCI Stockroom will also help attendees gain direct access to collections off the ramp and interact with designers on the ground. This season, FDCI will be hosting three showcases, one is FDCI Presents ‘Measure’ featuring an international Designer, and the other is GQ X FDCI Men’s Edit featuring designers Countrymade, Jaywalking, and Rishta by Arjun Saluja. In addition, FDCI will be collaborating with Pearl Academy for ‘First Cut’.

Reliance Brands, which operates Lakmē Fashion Week x FDCI, is a prominent player in India’s luxury and fashion industries. The organization places a lot of emphasis on nurturing the nation’s young designers and fashion talent as well as creating sustainable narratives through initiatives like INIFD presents GenNext and R|ElanTM Presents Circular Design Challenge. The Circular Design Challenge, which was first launched in India in collaboration with R|ElanTM and the UN, has now expanded globally, and winner Anish Malpani of ‘Without’ will be showcasing his talent to the world this season. One can also witness the fusion of heritage and contemporary elegance as JJ Valaya unveils his latest collection, JJV Kapurthala, at the R|ElanTM showcase during Lakmē Fashion Week x FDCI. 

Lakmē Fashion Week x FDCI has always been one of the most awaited and celebrated fashion shows in the country. All showcases will continue to be live-streamed across the platform’s OTT partners JioCinema and JioTV, while the Lakmē showcases and initiatives will also be streamed on Lakmē’s social media handles. The event is also taken live on the LFW and FDCI social media channels to reach the widespread Indian and global fashion audience.

Sunanda Khaitan, Vice President, Lakmē said, “We are delighted to announce the forthcoming edition of Lakmē Fashion Week in partnership with FDCI, India’s largest and official Fashion X Beauty event. Unparalleled design talent and artists will converge across every facet of the five days of fashion, as this season plays center stage to the latest innovations, technologies, and trends in fashion & beauty. The House of Lakmē will debut a collection that is modern, trendsetting, and has a high-performance approach to beauty, against the Lakmē Fashion Week X FDCI Finale runway show helmed by a globally celebrated Indian designer.” 

Sunil Sethi, Chairman, FDCI commented, “We are thrilled to announce our return to Mumbai for the upcoming Lakmē Fashion Week in partnership with FDCI. This season we are all set to bring forth the best in design talent to the runway. Our goal is to develop an environment that provides a platform for seasoned and up-and-coming designers to showcase their talent to the industry whilst also nurturing a newer crop of designers through our talent discovery initiatives. We are eagerly looking forward to this season and are confident that it will bolster the Indian fashion industry to new heights.” 

Jaspreet Chandok, Group Vice President, Reliance Brands said, “We return with an electrifying agenda, set to celebrate exceptional design talent from India and beyond, featuring a selection of influential and visionary creators. We are also grateful for the continued support of our esteemed brand partners and are eager to welcome the new collaborators joining us on this thrilling journey. Our anticipation is high as we aim to transform the event into a vibrant hub of ideas encompassing design, innovation, and sustainability in the upcoming season in Mumbai.”

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