Categories
Fashion Lite Blogs

Gaurav Gupta Unveils Aarohanam Collection in Paris

This collection, Aarohanam is ascension. A Sanskrit word that has a deep spiritual significance marking the journey of a being from the gross to the subtle, from solid to sublime, from darkness to light…reports Asian Lite News

Designer Gaurav Gupta presented his collection at ongoing Paris Couture Week. The designer has made inroads on the International red carpet with many a pop icons and Hollywood stars choosing to wear his designs for prestigious movie awards and galas.

This collection, Aarohanam is ascension. A Sanskrit word that has a deep spiritual significance marking the journey of a being from the gross to the subtle, from solid to sublime, from darkness to light. This phenomenon inspires the collection. It portrays elevation from reason to innocence, letting go of every construct to become one with the natural design of existence. Much like the movement of a snake’s journey as it sheds old skin to emerge anew, reborn. It is reflective of the concept of kundalini – the coiled snake that rests dormant at the base of our spines till it is awakened by the power of deep meditation and intent. That is when the curtain of illusion lifts, the chakras open and the flame ignites.

Cropped jackets, exaggerated capes, fluid trench coats and sculpted metal structures come together to paint the surrealism which breathes in ancient Indian texts like the Vedas. Chiffon, woolen suiting’s, tailored textiles are made richer with indigenous techniques like Badla, Mukaish and Zardozi peeping through multi-dimensional crystals greeting luminescence. The couturier’s signature sculpting art meanders throughout the collection.

Aarohanam is a trip beyond the horizon, a serpentine move from electricity to light.

ALSO READ-Asha Gautam Unveils Kadam Project, a Celebration of Timeless Fashion

Categories
Fashion Lite Blogs

Gaurav Gupta’s custom creation dazzles as Beyoncé takes the stage

Beyonce is an absolute epitome of hope, infinity, and freedom. Her presence, aura and magnanimity spreads freedom and power in the world…reports Asian Lite News

Grammy award winning singer, songwriter and entrepreneur, Beyoncé Giselle Knowles-Carter chose a Gaurav Gupta infinity Crystal Bodysuit paired with Crystal Legging Boots for her Renaissance World Tour Concert. This is the first time an Indian designer has featured on her illustrious Renaissance tour.

‘’ Beyonce is an absolute epitome of hope, infinity, and freedom. Her presence, aura and magnanimity spreads freedom and power in the world. We custom made the Infinity Crystal Bodysuit for her inspired by the new logo of Gaurav Gupta Couture – keeping it true to her iconic Renaissance World Tour! This magical collaboration is a very beautiful personal moment for me, my team, and the brand. We are so grateful for our amazing partnership with Hema of Maison Bose for making this happen so seamlessly,” says Gaurav Gupta.

“Mrs Carter has always been at the top of Maison Bose’s wishlist and we are so honoured to have had the opportunity to collaborate on a custom look by Gaurav Gupta with the incredible support of her stylist Karen Langley. It has taken months of patience, perseverance and dedication to bring this moment to fruition. We couldn’t have made this possible without the hard work of our team, who behind the scenes have given it their all! Like the saying goes, it truly takes a village! This will go down in history as one of the greatest shows in our lifetimes and we are thrilled to have played a small ‘fashionable’ part in it,” Hema Bose Of Maison Bose.

ALSO READ-Denim decoded to build perfect jeans collection

Categories
Fashion Lite Blogs

Cardi B, Fan Bingbing wear Gaurav Gupta Couture

The starkness of the first light is imagined in the absolute whites submerged in lustrous, iridescent pearls. A reminder of the blank canvas, eager to begin.”…reports Asian Lite News

American rapper, Cardi B, and popular Chinese actress, Fan Bingbing were in attendance at the AW’24 Paris Haute Couture Week Collection, wearing Indian label Gaurav Gupta Couture.

Cardi B can be seen donning a neon glass gown and a quilted bolero from the latest collection, while Fan wore the black smoke sculpture gown from SS’23 (Shunya).

Cardi B at Gaurav Gupta AW24 Paris Haute Couture Week Showcase

Where did creation emerge from? The universe and all that it holds, where did it all begin? Fascinated by this question I found myself struck by wonderment for the concept of Hiranyagarbha, said the designer. 

“The Vedas, one of the most ancient Indian scriptures sing of Hiranyagarbha – Hiranya translates as golden and garbha, the womb.

All of creation is thought to have emerged from this primal golden womb through which everything and therefore nothing, arose.

It is in the pristine nothingness where all possibilities of metamorphosis swim, this collection takes birth. It floats through the cosmic cycle of elements from where amoeba to gods to humans come into being and in time are absorbed back into the supreme reality, the Brahman.

The starkness of the first light is imagined in the absolute whites submerged in lustrous, iridescent pearls. A reminder of the blank canvas, eager to begin.”

The designer adds, “This collection is a journey from birth, transformation, realisation, and eventual harmony with the cosmos. It is a peek into the golden womb, inviting us to embrace the stark light within.”

ALSO READ-Oppenheimer has ‘zero’ CGI shots

Categories
Lite Blogs

Curating a world of fantasy and surrealism

Every year, we’re becoming braver, experimental and more fearless. I am even more proud of our team and the brand, as we have managed to make it a commercial success too…Gaurav Gupta speaks with Puja Gupta

Gaurav Gupta has established his name as an avant garde designer, not just in India but also internationally. The brand made its global presence felt when American rapper Megan Thee Stallion debuted it at the Oscars red carpet wearing a custom gown.

Gupta says it was the most fulfilling moment for him to be the first Indian designer to be worn by an ‘A plus’ celebrity on the carpet. We got to chat with him about his journey, his brand aesthetics and more:

Gaurav Gupta’s creation

How would you define the journey of Gaurav Gupta as a brand?

The brand started 17 years back with my brother and business partner Saurabh Gupta with 2-3 tailors and a master. And today we’re a team of over 200 people and each one of them is extremely skilled and talented for their own purpose in the brand. The brand has always stood by the principles of being experimental, innovative and driving culture to expand minds, and to be able to show people a new way of living.

Creating a world of fantasy and surrealism, it’s an art-fashion brand. Every year, we’re becoming braver, experimental and more fearless. I am even more proud of our team and the brand, as we have managed to make it a commercial success too.

Another amazing thing that happened this year is that the brand has become fully global and was on multiple best-dressed lists across the globe for our placement at the Oscars with Megan thee Stallion, at Time100 with Mary J Blige, dressing Cardi-B for her music video, Aishwarya Rai at Cannes and many others for dressing iconic cult personalities.

How has your design aesthetics changed over the years?


We are culturalists, we have our own cult in language and design. It honestly depends on my mood; this time it’s more space-age which is becoming more and more fearless. It’s not about what a client wants, we tend to challenge it more and the world responds to it.

Your most fulfilling moment?

The most fulfilling moment for me was when I woke up to Megan Thee Stallion debuting at the Oscars red carpet wearing our custom gown. It was the first time an Indian designer was worn by an A plus celebrity on the carpet. I could see the potential of an Indian designer truly becoming global, we were recognised for our history, our expertise in form and design. And then to be touted as the best-dressed celebrity across almost all leading international media, was surreal.

Gaurav Gupta’s creation

You launched your latest collection at LFW x FDCI. Tell us about it.

The collection is called ‘StarLand’, inspired by the infinity of the cosmos. An extra-terrestrial other planetary zone; travelling through space and galaxies. This is what inspired me, the infinite shapes, our galactic-meteoric embroideries, comet like shapes, cosmic colors like the blackness of space, Jupiter gold, galactic lava grey and space teal. We were extremely playful with menswear inspired by astrology and astronomy-sharp embroideries and cuts. An abstract interpretation of how a new world would look like. It took us 3-4 months to create the entire collection.

What are you next working on?

I am working towards making the brand more and more sustainable. And establishing a zero-waste policy-all our packaging is made out of recycled ocean and landfill waste. And there are many new projects in the pipeline like new stores, architectural projects and others that I can’t disclose, yet.

ALSO READ-To design, build, and furnish the spaces

Categories
Fashion Hollywood Lite Blogs

Gaurav Gupta’s global fashion magic at Cannes

American Actress, YouTube Comedian and Television Host Liza Koshy with over 13.2 million subscribers and over 1.4 billion views choose this white Gupta creation at the Cannes Film Festival 2022…reports Asian Lite News

At the 75th Cannes Film Festival 2022, Indian designer Gaurav Gupta’s custom creations were worn by both international and Indian celebrities.

Global icon Aishwarya Rai, Italian actor Catrinel Marlon, Television Host Liza Koshy, lead actor of the upcoming film ‘Boy From Heaven’ Mehdi Dehbi and veteran Indian actor Kamal Hassan all made an appearance in Gaurav Gupta Couture.

Gupta has recently been on the ‘best dressed’ lists across the globe for his recent placement at the Oscars on Megan Thee Stallion. He has also dressed new-age rapper Cardi-B, Emmy award winner Jennifer Hudson, Netflix star Chrishell Stause and more. Currently the brand is on the verge of global expansion in full strength.

Catrinel Marlon

Italian Actor and Model Catrinel Marlon wore a custom Gaurav Gupta Couture Gown at the Cannes Film Festival 2022

From a conversation with Marlon’s stylist Mike Adler to developing the bespoke couture gown-Gaurav’s PR firm in L.A Maison Bose owned by Hemasree Bose, an Indian origin entrepreneur, synthesised the creative collaboration.

The gown was almost architected on Catrinel; pure-artistic couture. The colour captures the iridescence of the Abalone. And the shell is engineered with Gaurav’s indigenous sculpting technique; a fluid sculpture constructed to move with an anatomical form rhythmically. The gown features a dramatic leg-baring slit overlaid with a multilayered bustle. It is generously adorned with precious glass beads that are intricately hand-embroidered all over. The gown took over 1100 man-hours to make.

Liza Koshy

American Actress, YouTube Comedian and Television Host Liza Koshy with over 13.2 million subscribers and over 1.4 billion views choose this white Gupta creation at the Cannes Film Festival 2022.

She wears an iconic sculpture dress from the designer’s couture Archives. A three-dimensional wearable art piece in our indigenous craft.

Mehdi Dehbi

The Lead actor of the upcoming film ‘Boy from Heaven’, Mehdi Dehbi, known for the title role in Netflix series; Messiah, at the Cannes Film Festival 2022 wore this Gupta futuristic classic velvet Tuxedo dripping in dark iridescent glass beads with angular cut pocket flaps and a velvet shawl for his film premier.

The Belgian actor wore an exclusive look from the Gaurav Gupta Man collection. The stylists, Zadrian and Sarah, paired the Stellar Tuxedo with a white waist corset and shirt.

Kamal Hassan wearing Gaurav Gupta

The Veteran Indian actor, director, and producer; Kamal Hassan wore an exclusive Gaurav Gupta Man look for the NFT launch of his film ‘Vikram’ among the global film fraternity. He exuded understated glamour; in the classic tuxedo engineered in black velvet with a metallic three-dimensional drape sculpted on the lapel.

ALSO READ-Dance for health