Tag: iPhone 15

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Apple unveils iPhone 15 series, new Watches

iPhone 15 Pro and iPhone 15 Pro Max, also available in 6.1-inch and 6.7-inch display sizes, will be available in black titanium, white titanium, blue titanium, and natural titanium finishes….reports Asian Lite News

Giving its next-generation of iPhones a brand new look and power, Apple on Tuesday debuted the new iPhone series with four models — iPhone 15, 15 Plus, 15 Pro and 15 Pro Max — that come with industry-leading features. For the first time, the ‘Make in India’ iPhone 15 will be available from the day of the global sales (September 22).

Available in 6.1-inch and 6.7-inch display sizes, iPhone 15 and iPhone 15 Plus will be available in pink, yellow, green, blue, and black finishes in 128GB, 256GB, and 512GB storage capacities, starting at Rs 79,900 and Rs 89,900, respectively.

iPhone 15 Pro and iPhone 15 Pro Max, also available in 6.1-inch and 6.7-inch display sizes, will be available in black titanium, white titanium, blue titanium, and natural titanium finishes.

iPhone 15 Pro starts at Rs 134,900 and is available in 128GB, 256GB, 512GB, and 1TB storage capacities.  iPhone 15 Pro Max starts at Rs 159,900 and is available in 256GB, 512GB, and 1TB storage capacities.

Customers in more than 40 countries, including India, will be able to pre-order all four models beginning September 15, with availability beginning September 22.

The devices feature a strong and lightweight titanium design with new contoured edges, a new Action button, powerful camera upgrades, and A17 Pro for next-level performance and mobile gaming.

“This is the most pro lineup we have ever created, with a state-of-the-art titanium design, the best iPhone camera system yet that enables game-changing new workflows, and the A17 Pro chip, which ushers in a new chapter of performance and games never before seen on iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.

The customizable Action button allows users to personalise their iPhone experience. A17 Pro unlocks next-level gaming experiences and pro performance.

The new USB‑C connector is supercharged with USB 3 speeds — up to 20x faster than USB 2 — and together with new video formats, enables powerful pro workflows that were not possible before.

The premium titanium used on iPhone 15 Pro and iPhone 15 Pro Max has one of the highest strength-to-weight ratios of any metal, making them Apple’s lightest Pro lineup ever.

Meanwhile, iPhone 15 and iPhone 15 Plus, feature an industry-first colour-infused back glass with a stunning, textured matte finish, and a new contoured edge on the aluminium enclosure. Both models feature the Dynamic Island, and an advanced camera system designed to help users take fantastic photos of everyday moments in their lives.

The iPhone 15 lineup also introduces the next generation of portraits, making it easier to capture portraits with great detail and low-light performance.

Apple also launched Watch Series 9, with the new S9 chip, double tap gesture, a brighter display, faster on-device Siri with the ability to access and log health data, Precision Finding for iPhone and more features. Apple Watch Series 9 starts at Rs 41,900 and Apple Watch SE starts at Rs 29,900.

Customers in India and other select countries can now order Apple Watch Series 9 and Apple Watch SE, with availability in stores beginning September 22.

Apple Watch Series 9 is available in 41mm and 45mm sizes in starlight, midnight, silver, (PRODUCT)RED, and a new pink aluminum case, as well as stainless steel in gold, silver, and graphite cases.

“Apple Watch is an indispensable companion that helps millions of people with their health, fitness, communications, and safety,” said Jeff Williams, Apple’s chief operating officer.

Apple Watch Series 9 is powered by custom Apple silicon in the all-new S9 SiP. The power efficiency of the S9 SiP allows Apple Watch Series 9 to maintain all-day 18-hour battery life, said the company.

“At Apple, we are committed to making products customers love and protecting the planet at the same time, and this year, we hit a key milestone toward our Apple 2030 goal,” said Lisa Jackson, Apple’s vice president of Environment, Policy, and Social Initiatives.

With double tap gesture, users can easily control Apple Watch Series 9 using just one hand and without touching the display.

For the first time on Apple Watch, Siri requests can be processed on the device. The company also unveiled Apple Watch Ultra 2, bringing new features to Apple’s most capable and rugged smartwatch. With all the new advancements, Apple Watch Ultra 2 has the same 36-hour battery life with regular use and up to 72 hours in Low Power Mode.

Apple Watch Ultra 2 is priced at Rs 89,900, also available from September 22.

Apple also announced AirPods Pro (2nd generation) with MagSafe Charging (USB‑C), making the world’s most popular headphones even better.

AirPods Pro (2nd generation) with MagSafe Charging Case (USB‐C) will be available for Rs 24900 from apple.com/in/store and more than 30 other countries and regions starting September 22.

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Apple accelerates ‘Make in India’ iPhone 15 export plans

New Apple products are displayed in San Francisco Bay Area, California, the United States, Sept. 7, 2022. (Xinhua/IANS)

A small set to ‘Make in India’ iPhone 15 units are likely to be exported to other countries within a short span of time from its global launch….reports Asian Lite News

In another push to its India manufacturing dream, Apple maker Foxconn is all geared up to start the local production of the next-generation of iPhone 15 at its Sriperumbudur facility near Tamil Nadu faster than ever, as the company doubles down on the ‘Make in India’ initiative.

Sources close to the development said that Apple aims to deliver locally-assembled iPhone 15 as soon as it is launched globally in the middle of next month, in order to narrow the launch-to-availability gap and increase its exports from India to other nations.

According to sources, a small set to ‘Make in India’ iPhone 15 units are likely to be exported to other countries within a short span of time from its global launch.

Other Apple suppliers in India like Pegatron and Wistron (being acquired by the Tata Group) will also assemble iPhone 15 as soon as possible, they added.

Bloomberg was first to report about the development.

Last year, Apple started assembling iPhone 14 at the Foxconn facility in India in September, a first in years when a new iPhone was assembled within weeks of its global launch in the country.

This time, the deadline has further been shifted to nearly a month early, so that the locally-assembled iPhone 15 can go on sale in the country at par with global right before the festive season, as well as can be exported fast.

Earlier this month, Apple CEO Tim Cook announced the company has set a June quarter records in India, driven by the robust sales of iPhones.

During the company’s fiscal 2023 third quarter results, Cook said that the performance of “our new stores in India this spring exceeded our expectations”.

On a specific question on the potential of India, Cook said: “You know we did hit a June quarter revenue record in India and we grew strong double digits. We also opened our first two retail stores during the quarter and of course it’s early going currently, but they are currently beating our expectations in terms of how they are doing”.

He further said that the company continues to work on building out the channel and putting more investment in its direct-to-consumer offers in the country.

“We still have a very, very modest and low share in this smartphone market, so I think it’s a huge opportunity for us. And we are putting in all of our energies to make that occur,” he added.

Apple, with the highest average selling price (ASP) of $929, registered a massive 61 per cent YoY growth in India in the April-June period, according to the IDC.

India is now among Apple’s top 5 markets globally as the iPhone maker continued to lead the ultra-premium segment (Rs 45,000 and above).

According to the India Cellular and Electronics Association (ICEA), Apple’s market share is set to exceed 50 per cent in FY24.

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India, China may produce iPhone 15 simultaneously

The tech giant has been working with its suppliers and ramping up its production in India over the years…reports Asian Lite News

As Apple prepares to unveil next-generation iPhone 14 series next week which will be assembled in India just about six weeks behind China, industry analyst Ming-Chi Kuo on Thursday claimed that the next iPhone 15 is likely to be manufactured at the same time in India and China next year.

As the time difference between India and China has narrowly decreased in terms of manufacturing iPhones in the country, it is now expected that both countries would produce iPhone 15 simultaneously in 2023.

“The iPhone 14’s mass production schedule in India this year is still about six weeks behind China, but the gap has improved significantly. Therefore, it is reasonable to expect that India and China will be able to produce the new iPhone 15 at the same time next year,” Kuo tweeted.

Last month, reports mentioned that the tech giant will start the production of the latest iPhones in India two months after its debut.

However, the Kuo now mentions that it will be manufactured “about six weeks” later.

“My latest survey indicates Foxconn’s iPhone production site in India will ship the new 6.1-inch iPhone 14 almost simultaneously with China for the first time in the second half of 2022 (India being one quarter or more behind in the past),” Kuo tweeted last month.

In the short term, India’s iPhone capacities/shipments still have a considerable gap with China, “but it’s an important milestone for Apple in building a non-Chinese iPhone production site,” the analyst added.

The tech giant has been working with its suppliers and ramping up its production in India over the years.

Meanwhile, Apple’s ‘Far Out’ event on September 7 will showcase the new iPhone 14 lineup, Watches, and other products.

This will be an in-person event at Apple’s Cupertino campus in the US, the company’s first big event to take place since the two years of the pandemic.

Apple sold over 1.2 million iPhones in the country in the second quarter (Q2) this year, registering a massive 94 per cent growth (year-on-year) according to market intelligence firm CyberMedia Research (CMR).

Apple first started manufacturing iPhones in India in 2017, with iPhone SE.

The tech giant manufactures some of its most advanced iPhones in the country, including iPhone 11, iPhone 12 and iPhone 13 at the Foxconn facility while iPhone SE and iPhone 12 are being assembled at the Wistron factory in the country.

New ultra-wide camera

As tech giant Apple is all set to unveil its next-generation iPhones, a new report claims that iPhone 14 Pro models will feature a new ultra-wide camera.

According to analyst Ming-Chi Kuo, a new ultra-wide camera with a bigger sensor for enhanced low light sensitivity will be included in the iPhone 14 series Pro models, but the technology will be significantly more expensive.

“I predict two iPhone 14 Pro models’ ultra-wide cameras will upgrade to 1.4Aum (vs. iPhone 13 Pro’s 1.0Aum). CIS (CMOS image sensor), VCM (voice coil motor), and CCM (compact camera module) have a significant unit price increase in this upgrade, with about 70 per cent, 45 per cent, and 40 per cent,” Kuo wrote on Twitter.

“Other components’ price increases are limited. Sony (CIS), Minebea (first VCM supplier), Largan (second supplier), and LG Innotek (CCM) are the significant beneficiaries of the ultra-wide camera upgrade,” it added.

Recently, Kuo said that iPhone 14 might come with its long-rumoured satellite communication feature that is likely to be used in emergencies for texting or voice services.

The company’s flagship product launch event for this year will take place on September 7.

The next-generation iPhone 14, to be produced in India around two months after its China production, will see four models — a 6.1-inch iPhone 14, a new 6.7-inch iPhone 14, a 6.1-inch iPhone 14 Pro and a 6.7 iPhone 14 Pro Max, according to reports.

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