Saifee Rupawala, CEO of Lulu Group, Ashraf Ali MA, Executive Director, T. Abu Baker, Lulu Abu Dhabi Director, Ajay Kumar, Lulu Abu Dhabi Regional Director and other senior officials.
The new retail shopping destination provides an enriching experience for the citizens and residents of Shawamekh and its surrounding areas…reports Asian Lite News
Retail giant Lulu Group has expanded its presence in Abu Dhabi by opening a new hypermarket at Shawamekh Central Mall in the city’s suburbs.
Humaid Al Marzouqi, Director of Wathba Municipality Center, inaugurated the Hypermarket in the presence of Yusuf Ali MA, Chairman of Lulu Group and other dignitaries.
The latest retail shopping destination also offers enriching shopping experience to the citizens and residents of Shawamekh and its surrounding areas. The shopping centre also boasts of other tenants such as money exchange, ATM, F & B outlets, pharmacy, jewellery shop and other amenities making it a community oriented complete retail destination in the neighbourhood.
Anchor tenant Lulu hypermarket is spread over 85,000 square feet and comes packed with all the favourite shopping features that have made LuLu the top retail chain across UAE. A well-stocked supermarket with the choicest selection of ingredients from across the world, fresh food in the Hot Foods section, bakery, electronics, household need and much more.
Humaid Al Marzouqi, Director of Wathba Municipality Center, said: “we always extends support to projects and initiatives that serve the community, and Lulu, is one of the key supporters to such partnership between all government agencies in the Emirate of Abu Dhabi. This new hypermarket will surely serve the diverse needs of residents in this locality and also support the local agriculture sector.”
On the occasion Yusuff Ali said, “as part of our expansion plan, we are on the track to open new hypermarkets across UAE in the coming years, which will give more employment to the local work force. In Abu Dhabi Emirate alone, we plan to open 7 new hypermarkets by next year, especially in the suburbs and interior regions, so that our shoppers don’t have to travel long distance for world-class shopping. We are proud to be part of UAE’s overall development and will continue to support sustainable development strategies of our visionary leadership” added Yusuffali.
Also present were Saifee Rupawala, CEO of Lulu Group, Ashraf Ali MA, Executive Director, T. Abu Baker, Lulu Abu Dhabi Director, Ajay Kumar, Lulu Abu Dhabi Regional Director and other senior officials.
Lulu Group Announces Ramadan Initiatives for 2024. The retail giant reiterates their Ccommitment to price stability, discounts, and community engagement…reports Asian Lite News
Lulu Group, the leading retail chain in the UAE, announced its comprehensive Ramadan initiatives for 2024, aimed at ensuring price stability, offering enticing promotions, and fostering community engagement during the holy month.
In response to global challenges such as inflation and shipping concerns, Lulu Group has established sourcing centers worldwide to guarantee an uninterrupted supply of essential food products, particularly those relevant to Ramadan. The key focus is on preventing price rises by instructing suppliers and vendors not to increase prices during Ramadan, ensuring affordability for all shoppers.
Up to 60% discount on a range of essential food and grocery products during Ramadan across all LuLu stores in the UAE. Regular weekly promotions and offers will be available across all categories, including food & non-food, which will be published through social media and special promo catalogues. More than 5,000 products will be offered at special prices throughout the Ramadan season, covering categories such as food, groceries, dinnerware, fresh produce, home appliances, electronics, lifestyle products, and furnishings.
To enhance affordability, Lulu Group introduces two sizes of ‘Ramadan Kits’ priced at AED 85 and AED 120, respectively. These kits include rice, sugar, milk powder, instant food, jelly, custard mixes, fruit cordials, pasta, grains, oil, and other essential groceries, providing convenience and value for shoppers during the holy month.
In addition to discounts and promotions, Lulu’s Ramadan campaign includes a ‘sharing is caring’ donation drive, now in its 12th year. Partnering with leading brands in association with Dubai Cares, Lulu will donate Dh1 for every product sold during the month of Ramadan across all LuLu stores.
Lulu is also partnering with the Emirates Red Crescent to donate Ramadan kits and Iftar boxes to people in need.
LuLu Group introduces Shopping Gift Cards exclusively meant for charity purposes, available in denominations of AED 25 and AED 50. These cards can be purchased and gifted to the less privileged segments of society, allowing individuals to contribute to charitable causes during Ramadan.
Throughout Ramadan, a series of targeted promotions to enhance the shopping experience for shoppers. These promotions include:
1. DATES FESTIVAL – Features the most sought-after dates from around the world.
2. FRUITFUL DEALS – Incredible offers on fresh fruits and vegetables.
3. HEALTHY RAMADAN – Promotes gluten-free, vegan, and organic products.
4. MEAT MARKET – Full range of meats, poultry & seafood.
5. SWEET TREATS – Wide variety of traditional Arabic sweets and desserts.
6. IFTAAR BOXES – Affordable and convenient food boxes.
7. RAMADAN HOME – Wide selection of kitchen and home appliances.
8. BIG TV MAJLIS – Exclusive discounts on large-screen TVs, and home theater systems.
9. IFTAR SPECIALS: Features Indian & Arabic snacks.
10. RAMADAN SUPER NUTS: Special discounts on premium nuts.
11. RAMADAN FISH FIESTA: Exclusive offers on a wide selection of fresh seafood.
12. EID SALE – Discounts on Clothing & Lifestyle products.
As part of the Ramadan experience, Lulu will host “Ramadan Nights” in selected hypermarkets, providing families and friends with an opportunity to come together, shop, dine, and enjoy cultural experiences, fostering a sense of community and celebration.
The Ramadan initiatives by Lulu Group reflect its commitment to serving shoppers, supporting communities, and spreading the spirit of generosity and unity during the holy month.
UAE Retired Military Association (RMA) partners with Lulu Group to serve retired military personnel and their families…reports Asian Lite News
UAE’s Retired Military Association (RMA) joined hands together with prominent retailer Lulu Group to serve retired military members and its affiliates. As per the MoU signed between RMA and Lulu Group today, Lulu Hypermarkets across UAE will provide shopping cards to retired military association for the benefit of its personnel and affiliates.
The MoU was signed by H.E. Major General Pilot (R) Khalaf Nasser Rashid Al Qubaisi, Chairman of the Board of Directors of the Retired Military Association and Mr. Yusuffali M.A., Chairman and Managing Director of Lulu Group International at the Association’s head office in Abu Dhabi.
Also present on the occasion were, Major General Engineer (R) Ahmed Khalfan Mohamed Al Qubaisi, Executive Director, Brigadier General Hamad Nasser Al Zaabi, Executive Director of Administration and Public Affairs, Major pilot Ali Mohamed Saeed Al Ameemi, Director of Government Relations, Saifee Rupawala, Chief Executive Officer of Lulu Group, Ashraf Ali MA, Executive Director, Abu Baker TP, Director of Abu Dhabi, V. Nandakumar, Director of Communications and other officials.
“We are extremely happy to associate with the Retired Military Association and it’s an honour for us to be a part of this great initiative. We also take this opportunity to extend our gratitude to the UAE leadership for their continued support and patronage.”
Yusuff Ali MA, Chairman of Lulu Group—
H.E. Major General Pilot (R) Khalaf Nasser Rashid Al Qubaisi said: “In implementation of the insightful leadership’s vision, and its permanent interest in the nation’s citizens in general and retired military personnel in particular, and in line with the objectives of the Retired Military Association related to social support for its retired military members, the association has signed several agreements with a number of entities and institutions in the public and private sectors, and today, we have signed an agreement with Lulu Group, one of the leading retailers, and we aim through which to uplift and increase the quality of services provided to the retired military personnel and their families.”
On his part, Yusuff Ali MA, Chairman of Lulu Group said: “We are extremely happy to associate with the Retired Military Association and it’s an honour for us to be a part of this great initiative. We also take this opportunity to extend our gratitude to the UAE leadership for their continued support and patronage.
Speaking at the event, H.E. Satish Kumar Sivan expressed, “LuLu Exchange’s remarkable growth is a testament to its dedication to providing essential financial services…reports Asian Lite News
LuLu Exchange, a leading financial services provider, proudly commemorates its growth and success with the inauguration of the 100th customer engagement centre at Q1 Mall, Al Warqa, Dubai. This historic achievement reinstates the company’s commitment to enhancing customer experience and expanding its reach in the region. The newly opened customer engagement centre takes the tally of global engagement centres under LuLu Financial Holdings to 314.
The milestone 100th Customer Engagement Centre was inaugurated by H.E. Satish Kumar Sivan, Consul General of India, Dubai, alongside Mr. Adeeb Ahamed, Managing Director of LuLu Financial Holdings and Mr. Richard Wason, CEO, Lulu Financial Holdings in the esteemed presence of the company’s senior management and key dignitaries from the financial industry.
Speaking at the event, H.E. Satish Kumar Sivan expressed, “LuLu Exchange’s remarkable growth is a testament to its dedication to providing essential financial services. This 100th Customer Engagement Centre is a significant step forward, reflecting the company’s commitment to the community.”
Mr. Adeeb Ahamed remarked, “Our commitment to a value-driven approach is evident in every aspect of our operations, ensuring that integrity and customer satisfaction guide our actions. We actively work towards financial inclusion, recognizing the importance of accessible financial services for all. This commitment aligns with our broader vision of making a positive impact on the communities and environment with a focus on sustainability. The persistent support from the leadership and governance of the UAE has been instrumental in our growth journey. Their strategic vision and commitment to excellence have provided a solid foundation for our success. As we celebrate this milestone, LuLu Exchange remains dedicated to upholding high standards in financial services, with gratitude for the trust placed in us by millions.”
Since its establishment in 2009, marked by the inauguration of the first Customer Engagement Centre in Abu Dhabi, LuLu Exchange has undergone a significant transformation, evolving into a diversified leader within the global payments industry. Over the past 15 years, the company has expanded its presence across all seven emirates of the UAE, making a substantial impact on the financial landscape.
LuLu Exchange has consistently demonstrated remarkable growth over the last decade, aligning with the growing demand for remittance services, and established itself as a trusted global financial service provider. The 2023 World Bank report validates this upward trajectory, revealing a substantial surge in global remittances to an impressive $860 billion. Amidst this growth, the resilience exhibited by labour markets in advanced economies and Gulf Cooperation Council (GCC) countries has played a vital role in supporting migrants and facilitating crucial fund transfers back to their home countries. In 2023, India topped the charts in remittances, and LuLu Exchange, with its extensive global operations, played a pivotal role as a major facilitator of cross-border payments into India. Lulu Exchange processed $9.4 billion in the year 2023, leveraging its global payout network covering over 100 countries. This underscores LuLu Exchange’s integral part in the global financial landscape and further reinforces its unwavering dedication to providing secure and transparent cross-border payment solutions.
LuLu Exchange’s strategic focus on digital transformation and platform-based innovations has positioned it as a key player in cross-border payments, foreign exchange, WPS payroll solutions, and wholesale banknotes. With a customer base spanning millions of individuals from diverse nationalities each year, LuLu Exchange has consistently delivered prompt, transparent, and reliable services.
This accomplishment is made possible through its extensive network of customer engagement centres throughout the UAE and the proprietary LuLu Money digital payments app, reflecting the company’s unwavering commitment to excellence in financial services. As LuLu Exchange continues to evolve and grow, its legacy of innovation and customer-centric initiatives remains a driving force in the dynamic landscape of global financial services.
Emirates Awwal initiative supports the local food sector, which will contribute to enhancing the economic and social benefits of the UAE through the rehabilitation of sustainable agriculture….reports Asian Lite News
In a bid to support the local products and farmers, Lulu Hypermarkets launched the Al Emarat Awwal (UAE First) initiative across all Lulu hypermarkets in the country.
The initiative was inaugurated by HE Mariam Bint Mohammed Saeed Hareb Almheiri, UAE Minister of Climate Change and Environment in the presence of Dr. Juma Al Matrooshi, Director General of Dubai Silicon Oasis, Yusuffali M.A., Chairman of the Lulu Group and other dignitaries at Lulu Hypermarket, Silicon Central Mall in Dubai.
After inauguration, UAE Minister and other dignitaries toured the various “Al Emarat Awwal” initiatives which will be on display till the UAE national day on 2nd December.
Mariam Almheiri praised the initiative, noting that it will market local products to a large customer base, not only within the country but also at the level of the GCC countries. Minister also appreciated the tireless efforts of the Lulu Group to contribute to supporting the economy and developing the agricultural sector in the country.
Yusuffali M.A. on the other hand expressed his pride in the participation of Lulu Hypermarkets in the marketing of UAE agricultural production and various food products, noting that the group will regularly organise events, festivals and performances through a large marketing campaign to increase the market share of Emirati products, which will further contribute to strengthening the sectors of agriculture and the local industry, which are the key to Food security for this great nation.
He said that the Emirates Awwal initiative supports the local food sector, which will contribute to enhancing the economic and social benefits of the UAE through the rehabilitation of sustainable agriculture. We are very excited to be part of this initiative and we will extend all support to boost the UAE local economy.
Lulu Hypermarket works closely with a large number of local companies and organizations to market their products and provide the required support from training, management of operations, packaging and marketing, in addition to distinctive display sites in Lulu stores across all cities of the UAE, and works with a number of leading food products factories in the UAE to market its products under the ‘Lulu’ brand name.
On this occasion Lulu Group also signed an MOU with UAE based Elite agro for procuring and promoting agri products from the UAE. The MoU was signed by Dr. Abdulmonem Almarzooqi, Chief Executive Officer of Elite Agro and Saifee Rupawala, CEO of Lulu Group.
Also present on the occasion were Ashraf Ali MA, Executive Director of Lulu Group, Salim MA, Lulu Director, Salim VI, COO and other officials.
The promotional activities will enable maximum dissemination of information and awareness about the benefits of ethnic, unique, and GI-tagged agricultural products to consumers in the destination country, said the official release…reports Asian Lite News
The Agricultural and Processed Food Products Export Development Authority (APEDA), Ministry of Commerce (Government of India), signed a Memorandum of Understanding (MoU) with global retail major Lulu Hypermarket LLC to boost exports of agricultural products to the Gulf Cooperation Countries (GCCs), said a press release by the Ministry of Commerce and Industry on Monday.
According to the official release, the MoU, aimed at promoting Brand India globally, was signed in the presence of APEDA Chairman Abhishek Dev and LuLu Group Chairman-cum-Managing Director Yusuf Ali MA at the World India Food (WIF) 2023 on November 3, 2023, in New Delhi.
With the MoU, APEDA would promote Indian agricultural products, including millets, across the GCC, as LuLu Group International (LLC) has its presence across the GCC, Egypt, India and the Far East, with 247 LuLu stores in operation and 24 shopping malls, said the official statement.
The LuLu Group is the fastest-growing retail chain in the Middle East and Asia, added the official statement.
The press note further mentioned that the MoU will also facilitate promotional activities for APEDA’s scheduled products with the LuLu Hypermarket retail chain.
As per the MoU document, Lulu Group will actively promote and showcase a wide range of products in the APEDA basket of agricultural and processed food products in their retail outlets.
A dedicated shelf space (special sections or aisles) will be allocated within LuLu Group’s stores to display APEDA’s products prominently and to enhance their visibility, said the press release.
APEDA and LuLu Group will engage with consumers through interactive events, sampling and tasting campaigns, season-specific campaigns for fruits and vegetables, new product launches and the promotion of products arising from the Himalayan and North Eastern States and organic products, added the press release.
As per the release, the APEDA also facilitated the signing of MoUs by the Arunachal Pradesh Marketing Board, Sher-e-Kashmir University of Agricultural Sciences & Technology, Jammu and Meghalaya Agricultural Marketing Board, and the Lulu Group, aimed at boosting export potential from Himalayan and North Eastern states.
The promotional activities will enable maximum dissemination of information and awareness about the benefits of ethnic, unique, and GI-tagged agricultural products to consumers in the destination country, said the official release.
Further feedback from consumers will be actively sought to improve product offerings, added the official release.
The MoU also stated that APEDA and LuLu Group would jointly work to explore opportunities to facilitate the export of agricultural products through its international network of stores, thereby expanding the global reach of Indian agricultural products and their accessibility to consumers.
Both APEDA and LuLu Group would jointly facilitate export-oriented promotional programmes such as Buyer-Seller Meets (BSM), R-BSMs, B2B meetings, trade fairs and roadshows in association with the Indian Missions abroad and concerned stakeholders, said the press release.
LuLu Group will provide its assistance in the labelling of products according to the requirements of different importing countries, the MoU paper said, adding that both parties would mutually decide the commercial matters and applicable terms. (ANI)
Saudi – India to strengthen trade ties; A memorandum of understanding was signed by both parties. Lulu Group Chairman MA Yusuff Ali said the bilateral agreements will give a leap forward in the industrial partnership of the two countries
Indian Minister of Commerce and Industry Piyush Goyal said that India and Saudi Arabia will ensure cooperation in more areas in trade and commerce. Union Minister’s response at the meeting of Saudi-Indian businessmen organized by the Federation of Saudi Chambers (FSC) in Riyadh. The chamber representatives of both the countries signed the MoU in this regard.
In the presence of Mr Goyal and Saudi Chamber President Hassan Al Huwaisi, Saudi Chamber Secretary General Waleed Al Arinan, ITC. Group Chairman and Chamber of Indian Industry President Sanjeev Puri signed the MoU.
Mr Goyal said that the service of Indian businessmen in Saudi Arabia is commendable. He also explained the investment opportunities in India in the meeting. More than 100 trade and industry representatives from Saudi Arabia and India attended the meeting.
Lulu Group Chairman MA Yusuff Ali said that the bilateral agreements will give a leap forward in the industrial partnership of the two countries. He added that Lulu is moving fast with the progress of Saudi Arabia and gratefully remembers the help, cooperation and support of the Saudi Crown Prince behind the leap towards the goal of Lulu 100 with 58 Lulu hypermarkets in Saudi Arabia.
Round Table Meeting
The Federation of Saudi Chambers (FSC) held a Saudi-Indian roundtable to review investment opportunities in the Kingdom. Mr Goyal, FSC Chairman Hassan Alhwaizy, Indian Ambassador to Saudi Arabia Suhel Ajaz Khan, and over 100 representatives of Saudi and Indian entities and companies took part in the meeting that explored Indian investment prospects in sectors specified in the Kingdom’s Vision 2030, economic trends and developments in India, and the opportunities available to Saudi business owners in this country.
Goyal said that the visit made by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister, to India achieved historic results for Saudi-Indian relations. He underscored India’s unique position as an economic and investment destination for foreign investors, with its large market size exceeding 1.4 billion people, and said that his country has an economic vision that targets $2 trillion annually in overall exports.
Goyal said that the Kingdom’s Vision 2030 and the India-Middle East-Europe Economic Corridor (IMEEC) will boost international trade and cooperation, and the volume of future investments in the two counties, highlighting the Indian companies’ desire to enter the Saudi market.
Alhwaizy highlighted India’s 75-year economic partnership with the Kingdom, and the fact that the Kingdom is India’s fourth trading partner and the second largest energy supplier; it registered SAR196 billion volume of trade in 2022, a growth of 51%.
He expressed appreciation for the Saudi-Indian Strategic Partnership Council efforts, which, he said, brought about a major shift in the trade and investment relationship between the two countries. He said he was looking forward to seeing partnerships in green hydrogen, manufacturing, energy, agriculture, food security, healthcare, and information technology.
Saudi-Indian Business Council Chairman Abdulaziz Al-Qahtani said that in the course of 26 years, the council played an important role in strengthening economic relations and encouraging partnerships between business owners in the two countries, adding that India is an important market for Saudi companies, and Indian investors have great opportunities in the Kingdom.
FSC and the Federation of Indian Industry signed a memorandum of understanding at the meeting, stipulating strengthening economic relations, ensuring coordination between business owners and companies in Saudi Arabia and India, and cooperating in trade and investment.
Mr Goyal also attended the 7th edition of Future Investment Initiative (FII) meet in Riyadh.
He also met several dignitaries from the host country including Saudi Arabian Energy Minister Prince Abdul Aziz Bin Salman Al-Saud, Commerce Minister Majid bin Abdullah AlKassabi, and Investment Minister Khalid Al Falih.
Goyal addressed the 7th Edition of FII in one of the plenary sessions titled “The Coming Investment Mandate”.
He also co-chaired a conclave session on the theme “From Risk to Opportunity: Strategies for Emerging Economies in the New Industrial Policy Era” along with the Saudi Investment Minister.
This was followed by a bilateral meeting where the two ministers deliberated expansion of investment across diverse sectors to foster economic growth and further enhance strategic partnership between the two countries.
Goyal also held bilateral meetings with Saudi Arabian Industry and Mineral Resources Minister Bandar bin Ibrahim AlKhorayef, CEO NEOM Nadhmi Al Nasr, and Governor of Public Investment Fund (PIF) Yassir Rummayyan.
Discussions pertained to improvement in bilateral relations, especially in the field of commerce and industry.
Goyal also took part in the business round table organised at the Federation of Saudi Chambers, and highlighted the multiple opportunities offered by India. The growing trade between the two countries reached an all-time high of $52.75 billion in 2022-23. The conference aimed at further strengthening the economic partnership between the two countries.
Goyal also met World Bank President Ajay Banga and prominent business leaders on the sidelines of the FII. He held interactive sessions with Indian business leaders and the Indian community in Saudi Arabia, both constituting a respectable part of the Saudi economy.
Saudi Arabia is one of India’s most important strategic partners. The level of cooperation between the two countries can also be witnessed with the establishment of India-Saudi Arabia Strategic Partnership Council (SPC).
Archana Anand, Chief Business Officer, ZEE5 Global said, “We are thrilled to complete 5 years of our very special partnership with LuLu to delight consumers by adding entertainment into the shopping experience…reports Asian Lite News
ZEE5 Global, the world’s largest streaming platform for South Asian content, recently completed 5 years of their partnership with LuLu Hypermarket, the most admired retail chain in the region to bring entertainment into the shopping experience. To mark the occasion, the platform arranged for a fan meet and greet with Aditi Rao Hydari, who played Anarkali in the blockbuster web series, Taj: Divided by Blood, as part of LuLu’s annual ‘Celebrations of India’ campaign. The brand also revealed its participation in Lulu’s new brand loyalty program and announced special offers for customers on the occasion.
ZEE5 Global’s latest collaboration with LuLu Hypermarket not only goes in new markets like Qatar but also takes it to the next level with ZEE5’s participation in Lulu’s loyalty program “Happiness”. As part of the program, shoppers at LuLu Hypermarkets across UAE and Qatar will get a free one-month subscription and exclusive offers on yearly subscriptions for every purchase. Further, Loyalty members across GCC will get special discounts on ZEE5 Global 4K monthly and annual packs.
Aditi Rao Hydari’s association with the platform at an exclusive meet and greet in the Middle East added an extra layer of excitement for shoppers, allowing fans to personally interact and engage with their star. This follows her outstanding performance as Anarkali in the blockbuster ZEE5 Original period drama “Taj: Divided By Blood.”
Archana Anand, Chief Business Officer, ZEE5 Global said, “We are thrilled to complete 5 years of our very special partnership with LuLu to delight consumers by adding entertainment into the shopping experience. The Middle East is one of our highest priority markets and one where we have shot to leadership as a South Asian OTT platform. We look forward to continuing to bring our audiences unforgettable experiences with their favourite stars and the best of Bollywood blockbusters and South Asian stories.”
Aditi Rao Hydari said, “It’s been such a wonderful experience connecting and interacting with my fans in Doha, Abu Dhabi and Dubai! The global response to my show Taj: Divided by Blood has left me completely overwhelmed and I would like to thank ZEE5 Global for making this happen. My heartfelt congratulations to ZEE5 Global and LuLu for their remarkable 5-year partnership and for this wonderful event!”
ZEE5 Global’s latest collaboration with LuLu Hypermarket not only goes in new markets like Qatar but also takes it to the next level with ZEE5’s participation in Lulu’s loyalty program “Happiness”…reports Asian Lite News
ZEE5 Global, the world’s largest streaming platform for South Asian content, recently completed 5 years of their partnership with LuLu Hypermarket, the most admired retail chain in the region to bring entertainment into the shopping experience.
To mark the occasion, the platform arranged for a fan meet and greet with Aditi Rao Hydari, who played Anarkali in the blockbuster web series, Taj: Divided by Blood, as part of LuLu’s annual ‘Celebrations of India’ campaign. The brand also revealed its participation in Lulu’s new brand loyalty program and announced special offers for customers on the occasion.
ZEE5 Global’s latest collaboration with LuLu Hypermarket not only goes in new markets like Qatar but also takes it to the next level with ZEE5’s participation in Lulu’s loyalty program “Happiness”. As part of the program, shoppers at LuLu Hypermarkets across UAE and Qatar will get a free one-month subscription and exclusive offers on yearly subscriptions for every purchase. Further, Loyalty members across GCC will get special discounts on ZEE5 Global 4K monthly and annual packs.
Aditi Rao Hydari’s association with the platform at an exclusive meet and greet in the Middle East added an extra layer of excitement for shoppers, allowing fans to personally interact and engage with their star. This follows her outstanding performance as Anarkali in the blockbuster ZEE5 Original period drama “Taj: Divided By Blood.”
Archana Anand, Chief Business Officer, ZEE5 Global said that We are thrilled to complete 5 years of our very special partnership with LuLu to delight consumers by adding entertainment into the shopping experience. The Middle East is one of our highest priority markets and one where we have shot to leadership as a South Asian OTT platform. We look forward to continuing to bring our audiences unforgettable experiences with their favourite stars and the best of Bollywood blockbusters and South Asian stories.
Aditi Rao Hydari opined that It’s been such a wonderful experience connecting and interacting with my fans in Doha, Abu Dhabi and Dubai! The global response to my show Taj: Divided by Blood has left me completely overwhelmed and I would like to thank ZEE5 Global for making this happen. My heartfelt congratulations to ZEE5 Global and LuLu for their remarkable 5-year partnership and for this wonderful event.
Indian Ambassador Sunjay Sudheer along with Yusuffali MA at the Inauguration ceremony of "Celebrating India" promotion at Lulu Hypermarket, Al Wahda Mall in Abu Dhabi. Also in the picture are Saifee Rupawala, CEO, Shabu Abdul Majeed, Retail Director, V. Nandakumar, Director Marketing & Communications, TP Abubakker, Director Abu Dhabi of Lulu Group
Indian Ambassador Sunjay Sudhir inaugurates the annual event to showcase the best of India to the World. Special emphasis is being given to millets as this year has been declared the Year of Millets by the UN. More than 20 different varieties of millets are on display, as well as various delicacies made from millets that are on sale at the hot-food counter….reports Asian Lite News
Indian Ambassador Sunjay Sudhir inaugurates LuLu Hypermarket’s annual ‘Celebrations of India’ campaign at Al Wahda Mall, Abu Dhabi, in the presence of Yusuff Ali M.A., Chairman and Managing Director of LuLu Group, and other dignitaries.
The Lulu Group, which is one of the largest importers of Indian products, is showcasing more than 5,000 unique products this year in both food and non-food categories. Special emphasis is being given to millets as this year has been declared the Year of Millets by the UN. More than 20 different varieties of millets are on display, as well as various delicacies made from millets that are on sale at the hot-food counter. Apart from this Lulu is also promoting products from different states of India such as ODOP initiative of Uttar Pradesh, Pineapples from Meghalaya, Kashmiri Apples, Indian eggs from Tamil Nadu, fruits and vegetables from Kerala, and other South Indian states, among others.
LuLu Celebrations of India is a series of festivals that incorporate various events such as India Independence Day, Onam, Janmashtami, Ganesh Chaturthi, Navratri, and Diwali. These events will present a unique immersive shopping experience at LuLu, with regional food trails, celebrity visits, and amazing promotions and offers on every category, from fresh food to groceries to lifestyle and fashion wear, in time for the upcoming festive season. The event showcases Indian handicrafts, khadi and ethnic wear; Indian food items like biryani, chaat, grills, snacks, falooda, sweets, and more. Stage activities include Ethnic wear fashion show, classical and folk dances of India.
“I am honoured to be here for LuLu Celebrations of India and I must express my amazement at the array of products on display and for sale,” said Indian Ambassador Sunjay Sudhir. “The fact that the Indian community feels at home in the UAE is due in no small part to the availability of the food they cherish. These products, brought fresh from India, are truly remarkable. I wish the LuLu Group all the success, and I sincerely hope that you continue celebrating this event year after year and even expand the number of hypermarkets. This is a valuable contribution to the Indian community and to India as a whole.”
Yusuff Ali M.A., Chairman and Managing Director of LuLu Group, said: ” Through these festivals, we strive to showcase and popularize Indian products, duties and responsibilities I firmly believe in. The personal relationship and friendship between His Highness Sheikh Mohammed bin Zayed Al Nahyan, the President of the UAE, and Prime Minister Shri Narendra Modi of India, bolster ties between our nations. The recent Comprehensive Economic Partnership Agreement (CEPA) further benefits both countries’ businesses. We are profoundly grateful for the Indian embassy’s wholehearted support in advancing India’s interests—a debt of gratitude we hold dear.”
Archana Anand, Chief Business Officer, ZEE5 Global said: As a South Asian focused streaming platform, ZEE5 Global has won hearts across the Middle East, bringing audiences here the best of entertainment in their language, and has fast shot to category leadership both in this market and globally. Through our continued partnership with LuLu, we look to jointly create unforgettable experiences for shoppers across the region by bringing together entertainment and shopping like never before with exclusive offers, a chance to meet their favourite star and much more.”
As in previous years, LuLu has partnered with ZEE5 Global, the world’s largest platform for South Asian entertainment which will be flying in popular Bollywood celebrity Aditi Rao Hydari to meet fans in the UAE and Qatar. Shoppers at LuLu Hypermarkets across UAE and Qatar will get a free one-month subscription and exclusive offers on yearly subscriptions for every purchase. Further, Happiness loyalty members across GCC will get special discounts on ZEE5 4K monthly and annual packs.
