In terms of regional presence, Indian Burger Chain Jumboking tops the chart in Mumbai with 111 stores followed by McDonald’s having 78 stores in Mumbai….reports Asian Lite News
A whitepaper titled ‘Top Burger Chains in India’ by store count, prepared and published in May 2023 by leading investment banking firm Kennis Ventures Private Limited, lists out the top organised players in the burger industry, primarily focused on selling burgers to Indian consumers.
The report states: “US based global burger chain McDonald’s turns out to be the largest burger brand in India with 501 stores as of March 2023. The brand is closely followed by its US competitor Burger King (India Franchisee being Restaurant Brands Asia Limited) with 391 stores. Home-grown Burger chain brands have also found their way to the top of the Burger Industry and have marked their presence. With 137 stores, Jumboking is the clear leader amongst domestic brands and has 3rd place in the overall ranking as on date.”
The report considers only those burger brands with at least 10 stores across the country. It also identifies regional leaders in India’s top cities.
In terms of regional presence, Indian Burger Chain Jumboking tops the chart in Mumbai with 111 stores followed by McDonald’s having 78 stores in Mumbai.
In Delhi NCR, Burger King has the largest presence with 84 stores followed by McDonald’s at 79 stores.
In the city of Bengaluru, McDonald’s has the lead with 45 stores followed by Burger King at 39 stores.
McDonalds also leads in Pune with 32 stores while interestingly, both McDonalds and Burger King are tied in Hyderabad with Jumboking coming in at third.
“This report has been an eye-opener. First of all, it gives a clear picture of the top three players in the Indian burger industry, separating the wheat from the chaff, which is critical to investment decisions,” says Saurabh Agarwal, founder-director of Kennis Ventures Private Limited.
“Secondly, it’s a thorough report. We have identified 12 brands with close to 1,545 outlets across about 160 cities in India.”
The report captures data about other brands like Wendy’s, Boss Burgers, Burger Singh, Burger Point, The Burger Company, Biggies Burgers and Burgrill as well.
Industry reports by Kennis Ventures Private Limited have served as enablers to decision making, to private equity firms and financial institutions.
McDonald's India North & East embarks on Restaurant Modernization.(photo:IANSLIFE)
Anshul Aila wadi- Business Head, Youth, Music and English Entertainment Cluster, Viacom 18, said: “We at MTV are excited to kickstart the first-ever McDonald’s i’m lovin’ it Live concert in India, with a stellar line-up of artists. With this curtain-raiser, we’re happy to bring more elevated youth experiences to our fans.”…reports Asian Lite News
When Harrdy Sandhu, Aastha Gill, and Shalmali Kholgade played live at the McDonald’s i’m lovin’ it Live concert in association with MTV, Gurugram got warmed up. The gala performance served as the opening act for McDonald’s worldwide flagship music IP, which McDonald’s India – North and East first introduced in India in cooperation with MTV.
More than 1500 individuals flocked to the location to express their love and passion for cuisine and music. When Aastha Gill performed, the audience was seen singing and dancing along while flashing their cellphones. Shalmali Kholgade further shocked the audience with well-known renditions early in the evening. The event, which featured Harrdy Sandhu performing his top hits, was nothing short of a sensory delight.
Sanjeev Agrawal, Chairman, McDonald’s India – North and East, said: “We are super elated to host the first musical concert in India under the banner of McDonald’s i’m lovin’ it Live in partnership with MTV. This is also our way of thanking McDonald’s fans and strengthen our relationship with them. We are excited to have a stellar line-up of artists who performed today and for our upcoming studio-recorded performances. We are hopeful of creating the “feel-good” moments for the brand’s fans through this banner.”
Anshul Ailawadi- Business Head, Youth, Music and English Entertainment Cluster, Viacom 18, said: “We at MTV are excited to kickstart the first-ever McDonald’s i’m lovin’ it Live concert in India, with a stellar line-up of artists. With this curtain-raiser, we’re happy to bring more elevated youth experiences to our fans.”
The McDonald’s global flagship music IP, i’m lovin’ it Live, was introduced to India by McDonald’s India – North and East in collaboration with MTV. As a component of the music IP, i’m lovin’ it Live will pair well-known musicians to produce original, never-before-heard compositions while incorporating the fine cultural details that the musicians have been most influenced by. Guru Randhawa, Armaan Malik, Arjun Kanungo, Harrdy Sandhu, Shalmali Kholgade, and OAFF are just a few of the top musicians who will guide this avant-garde musical trip and compose 6 unique compositions that will be shown on MTV in a series of 4 episodes beginning in January 2023.
Armaan Malik
Sanjeev Agrawal, Chairman, McDonald’s India – North and East shared his thoughts on the new IP.
It’s been a while since we saw a new campaign from the brand on these lines, what is the idea behind it?
Sanjeev Agrawal: i’m lovin’ it Live is a unique global flagship music property of McDonald’s with music at its core. The idea is to establish deeper connect with our brand fans through their passion for music and become a part of their lives. The IP is introduced for the first time in India by McDonald’s India – North and East. The concept of i’m lovin’ it Live is built around the premise of popular artists coming together, and creating unique, never-heard-before compositions, while experimenting with various genres and bringing out fine cultural nuances by which the artists have been influenced the most. The brand roped in Superstar and brand ambassador, Kartik Aaryan, who unveiled i’m lovin’ it Live on December 14.
Armaan Malik and Kartik Aryan are big youth icons what synergies of the brand compliment them?
Sanjeev Agrawal: Love for music and love for food are the two most exciting binding factors for our youth today. Armaan is one of the most inspiring young singers India has today. His passion for music is what makes him rule over the hearts and playlists and we are so glad to have him as part of i’m lovin’ it Live with MTV among an exemplary line-up of 8 artists including Guru Randhawa, Arjun Kanungo, Shalmali Kholgade, Harrdy Sandhu & OAFF.
Kartik represents the youth of the country and his love for the brand is evidential. He is versatility and popularity among the youth and families makes him the perfect choice as our brand’s ambassador as we are a brand with mass appeal and a place for families.
When it comes to McDonald’s there’s a real focus on visibility, why is it important to be present in the best and most historical locations in each city?
Sanjeev Agrawal: We have presence in 12 states with 150+ restaurants across North and East India. We have a bold vision to become a better McDonald’s that our customers know. We are redefining the McDonald’s experience with the much-anticipated changes – a modern look & feel, self-ordering digital kiosks, and elevated hospitality standards with table service and Guest Experience Leaders. These are our Experience of the Future restaurants. Our people and technology will be the two key elements in this journey.
We recently launched our first restaurant in Odisha in Bhubaneswar and our first and largest restaurant in Northeast India in Guwahati. We continue to look for exciting locations to expand our footprint in the North and East India and our vision is to have approximately 300 Experience of the Future restaurants in the next 3 years in North and East India.
McDonald’s introduces digital menu boards in North, East India. (Photo: Pixabay)
What is the trend prediction and marketing outlook for 2023?
Sanjeev Agrawal: As per the Euromonitor International report, the Indian informal eating out (IEO) industry is expected to grow at a CAGR of 10 percent to USD 64,977 million by 2025. And within the IEO segment, the chained QSRs market is expected to grow at a CAGR of 13 percent to USD 3,917 million by 2025, offering immense growth potential. Chained QSRs are leading the growth for IEO.
McDonald’s has a strong foundation and deep roots in India, and we are committed to writing the next great chapter of the McDonald’s journey in India.
According to a previous deal, the rebranded fast-food network will use new names on the menu and retain all employees under equivalent terms for at least two years…reports Asian Lite News
The successor to McDonald’s in Russia, “Vkusno – i tochka,” reopened the first batch of 15 restaurants in Moscow and its suburbs, three months after the US fast-food chain ended its business in Russia.
Oleg Paroev, General Director of the company, on Sunday announced the new brand meaning “Delicious — and that’s it,” during a ceremony at the restaurant in downtown Moscow’s Pushkinskaya Square, the first McDonald’s restaurant in the Soviet Union that opened in 1990.
Another 50 outlets will be reopened on Monday, and nearly 200 outlets are expected to reopen by the end of June. All of McDonald’s former 850 restaurants across Russia are expected to reopen by the end of summer, Paroev told reporters.
According to a previous deal, the rebranded fast-food network will use new names on the menu and retain all employees under equivalent terms for at least two years, Xinhua news agency reported.
McDonald’s suspended its business in Russia on March 14. The company announced its withdrawal from Russia on May 16 and three days later sold the assets to Russian businessman Alexander Govor, a former McDonald’s licensee.
