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Bollywood Films Lite Blogs

Five billion views for ‘Pushpa’ music album

Icon Star @alluarjunonline ‘s #PushpaTheRise is the First Album to hit 5 BILLION VIEWS ????”…reports Asian Lite News

Pan-India blockbuster ‘Pushpa – The Rise’ may have released more than a year ago but the Allu Arjun starrer continues to set new highs in the popularity stakes. The movie has achieved yet another record by becoming the first ever album in India to hit 5 billion views.

Taking to social media, the makers of the film shared the poster and wrote “The Biggest Ever Feat In Indian Cinema ?????

Icon Star @alluarjunonline ‘s #PushpaTheRise is the First Album to hit 5 BILLION VIEWS ????”

From the time the first poster of the film was dropped to the time the film lasted in the theatres, ‘Pushpa’ became a rage across markets.

From ‘Sammi Sammi’ to ‘Eyy Bidda Idhi Naa Adda’, Indians grooved to the movie’s lyrics. ‘Oo Antava Ooo Antava’ went on to became the biggest party anthem of the year.

‘Pushpa: The Rise’, directed by Sukumar, broke several box office records and even entered the Rs 100 crore mark in the Hindi belts. It went on to mint Rs 300 cr worldwide.

ALSO READ-‘Pushpa’ creates new records in Box office

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Lite Blogs Music

‘Music is like what breath is to life’

Believing that it is important that young and upcoming singers do not look for shortcuts, he says that consistent riyaaz is paramount…reports Sukant Deepak

At the age of 13, he ran away from home to Gorakhpur in search of a guru after listening to a voice on the radio. Training under Ustad Rahat Ali Khan of Gorakhpur and imbibing the Patiala Gharana style of singing, singer Daler Mehndi, one of the very few Punjabi musicians who continue to be relevant decades after he took to the mic, says that his commitment to music is like what breath is to life.

“It is my highest truth and the sole purpose of my life. It is the art form in which I have found my oneness,” he tells .

The singer, who recently released his single ‘Apna CM’ dedicated to Haryana Chief Minister Manohar Lal Khattar, admits that social media has completely changed the music scenario, with singles ruling the roost and albums becoming a thing of the past.

“This is a great time for all performing artists. In this age of fast consumption, variety is the key. One can now work on tracks according to how she/he is feeling and not wait for an entire album considering the latter would sometimes take years or months. It is a great feeling to be able to continuously work on your music and ensure that it comes out timely and regularly,” says Mehndi, who has to his credit evergreen numbers like ‘Ho Jayegi Balle Balle’, ‘Dardi Rab Rab Kardi’, ‘Tunak Tunak Tun’, ‘Zor Ka Jhatka’ and ‘Nach Baby Nach Kudi’.

At a time when in face of Punjabi singer Moosewala’s recent murder, there has been much debate about the lyrics in contemporary Punjabi songs, Mehndi says he has always been extremely conscious about the lyrics he uses.

“As an artist, our art has a capacity to bring about behaviour change in society. I believe each one of us should strive for that. It is extremely important for artists to be conscious about what we are doing,” says the singer and lyricist who has been instrumental in making Bhangra popular worldwide, as well as Indian pop music independent of Bollywood music.

Believing that it is important that young and upcoming singers do not look for shortcuts, he says that consistent riyaaz is paramount.

“Humility is important and staying away from alcohol and drugs will benefit them greatly.”

Mehndi, who recently started a series ‘Jewel of Music’ that involves looking for talents who have not been able to get their due owing to lack of exposure, financial conditions, family restrictions or other reasons, says, “We are releasing albums and singles of such talented artists.”

Ask him what comes first –lyrics or the music, and he says that it all depends on the creative flow. Stressing that most of my songs are created extempore, he adds, “The famous ‘Namoh Namoh’ was created in Islamabad while performing on stage and ‘Kudiyan Shehar Diyan’ came together with words and music while performing live on stage in Nagpur.”

Adding that the government and large corporates must patronise musicians and artists as they are the custodians of values and art culture for future generations, he concludes, “They need to be financially comfortable, give them tax and health benefits.”

ALSO READ-Change your vibes with music

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Lite Blogs Music

World Music Conference : Can music manage obesity?

The global incidence of obesity in younger individuals, is on the rise, despite the modifiable nature of the disease-causing behaviours and habits…writes Sruthi Ramakrishnan, FRAS –Youth member, Global Steering Committee

Childhood obesity is a growing public health concern – in the UK alone, the National Child Measurement Programme highlighted a rise in obesity prevalence in children, especially in the last year.

Why is this bad? Childhood Obesity is a common risk factor for numerous non-communicable diseases, including, but not limited to CVD, cancers, type 2 diabetes, periodontal disease, all of which severely impair one’s quality of life. It also adds further strain to our healthcare systems; obesity is thought to be associated with over 800,000 hospital admissions in the last year. The global incidence of obesity in younger individuals, is on the rise, despite the modifiable nature of the disease-causing behaviours and habits. As such, obesity is a growing public health concern.

Childhood Obesity can be categorised as a complex multifactorial disease, caused by some modifiable risk factors such as unbalanced diet, lack of exercise, and psychological factors. Conventional preventative advice and non-medication/non-clinical treatments involve recommending a lower calorific intake, and regular exercise. However, so far, this intervention has not ceased the ever-growing incidence of the disease.

To address this, the World Music Conference 2022 seeks to explore the theme: “Music to Promote Physical Health In Children And Adolescents”.

Our intention is to facilitate healthier lifestyle habits and choices in our participants, especially the youth, to prevent and manage the onset of obesity. We will delve into the impact music can have on some of the modifiable risk factors for obesity, such as the effect of music on psychological factors, the effect of music on nutrition, and the effect of music in inspiring movement.

We hope that the conference calls for change on an individual lifestyle scale, as well as a larger national and international scale.

Can music encourage healthier eating habits? How does music contribute to exercise motivation? Could music-based practice be instilled in school curriculums to encourage healthier habits in children? Find out at the World Music Conference, 10th December 2022.

Child Obesity (Rep Image/ ANI)

Let’s hear what some of the key members in the WMC team have to say!

Dr. Chithra Ramakrishnan, MBE, FRSA, FRAS, Founder, Director of British Carnatic Choir and Curator of the World Music Conference comments on the theme of this year’s conference. “I believe that music and musical activities have the potential to equip children with a greater sense of self-awareness and self-control, which could be part of the answer to prevent or manage the growing obesity crisis.

As well as being mentally and creatively stimulating, music can be a great physical experience that encourages movement and exercise.

This year, the conference will look at how both children and parents may use music to foster a healthier lifestyle, certainly much needed at present, given the rise in obesity prevalence in youth according to the National Child Measurement Programme.”

Professor Sandeep Ranote, Medical Director and Consultant Child and Adolescent Psychiatrist highlights the necessity for us to explore this topic, now, more than ever.

“Children and young people are one third of our population, but all of our future. Now, more than ever before, our youth face increasing challenges following a global pandemic, climate and financial challenges and navigating a complex digital world.

There is no greater wealth than our health and preventing ill health is vital not only through education and awareness but also through a range of holistic approaches to strengthen the toolkits for the next generations in looking after their own health and well-being. The creative arts have long been known for their positive impact and we must now build their evidence base so that they can be adopted globally as part of our approach to the obesity problem and in turn also support better mental health and well-being. All young people have potential but not all are provided with opportunity – together we can change this, and I am delighted to have been invited to be part of the World Music Conference 2022 – “Music to promote physical health in children and adolescents.”

Professor Abdul Rashid Gatrad, OBE, FRCP, Hon FRCPCH, MRCS, also expressed his joy over the conference and its worthy theme.

“Obesity should be classed as the most important non communicable disease that man-kind faces! We have to look at innovative ways, such as music, to combat the scourge of obesity and its ramifications of diabetes, cardiovascular disease and other ailments. Apart from genetic and other factors, excess food consumption is central to obesity. Food contributes to 20% of greenhouse gas production – so the message is clear! Furthermore, increasing global temperatures will lead to more inactivity and will increase obesity – not forgetting the impact of heat on medicines such as Insulin. It is predicted that by 2035 more will be spent on treating obesity and its associated complications than the cost of all cancers put together! So, there is no doubt that slowing down and stopping global warming will have a positive impact on the incidence of obesity.”

Highly acclaimed Brazilian pianist, composer, and educator, Professor Samuel Quinto adds:

“I am delighted to support the conference as an advisor on the Global Steering Committee and as an Ambassador to the UN. We will be launching an anthem to help create awareness of childhood obesity and help to build a platform for positive health outcomes through music.”

This conference seeks to foster a healthier lifestyle for the younger generation – so let’s hear from them! University student and Global Ambassador of the World Music Conference, Sruthi Ramakrishnan,FRAS states

“This topic could not be explored at a more relevant time – with the pandemic attributing to a more sedentary lifestyle for many school children and social exclusion/isolation (and ultimately poorer mental health), the following rise in obesity is no surprise. So how does the WMC come in? To deliver patient-oriented care in the healthcare field, we are always looking for an evidence basis to support clinical practice; I hope that this conference sparks conversation and inspires further research into the use of music in obesity prevention and management. If there is a scientific basis for a certain practice, people will be more likely to implement these changes to their routine, inducing healthier and happier living. We must not underestimate the power of music!”  

Hopefully this article has given you a greater insight into the WMC 2022, and we look forward to seeing you there on 10th December 2022 to learn more!

(Note: Hopefully this article has given you a greater insight into the WMC 2022, and we look forward to seeing you there on 10th December 2022 to learn more! For More Details, Visit: www.worldmusicconference.co.uk)

ALSO READ-World Music Conference attracts participants from over 30 countries

READ MORE-World Music Conference 2020 Goes Global

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Lite Blogs Music

Change your vibes with music

Each week, writer/host Jeremy Godwin looks at one aspect of mental health and provides straightforward, practical advice based on quality research and his own experience of learning how to live with anxiety and depression…reports Asian Lite News

Mental wellness has become an increasingly popular topic in recent years, partly due to the pandemic, which was a difficult time for many of us personally, but also due to prevalent external factors such as world news and social media.

In the midst of this chaos, we seek solace in order to sleep better, feel less overwhelmed, or simply relax after a long day. In this age of visual fatigue and ‘doom scrolling,’ audio – both music and podcasts — is becoming increasingly important. Recognizing the value of audio, Spotify’s new initiative, ‘Pause with Spotify’, aims to create a mental wellness ecosystem of content, experts, and advocates who can simplify and share relatable conversations with anyone looking for relevant resources.

Here are a few examples:

The Pause playlist – this brings together podcast episodes and songs that will help you take a break, when you need it, where you need it. Updated every mid month, the playlist will focus on different aspects of mental wellness. Current theme: mindfulness.

The All is Well playlist
– Episodes from across different podcasts, curated to nourish your mind and soul.

Here are also a few of the best podcasts catering to mental health needs – whether you want straight science, apt advice, or just listen to real life experiences of others like you.

Yours Mentally Podcast – The podcast discusses issues that are on all of our minds, but we are afraid to speak up on. Hosted by 3 teenagers with the help of multiple mental health professionals, the podcast aims to help listeners get answers to their questions that they may not get elsewhere.

Let’s Talk About Mental Health –
Each week, writer/host Jeremy Godwin looks at one aspect of mental health and provides straightforward, practical advice based on quality research and his own experience of learning how to live with anxiety and depression — so you can get tips that actually work from someone who understands what it’s like to go through mental health challenges

New Mindset, Who Dis? – A podcast that has no gurus, no fluff, and no preaching of generic life advice. Just unfiltered thoughts on self-help, wellness, and mindsets with practical and personal insights on how to live a purposeful life.

Take a Pause with Varun Duggirala – Does the daily hustle make you anxious and overwhelmed? Join Varun as he sheds light on concepts and real-life stories that will motivate you, and build the right mindset.

The Sarah Jane Show – Sarah engages in a friendly conversation with a few incredible people who share their experiences and knowledge to inspire listeners. She also shares her own thoughts and ideas that can help you live the best life.

If you still cannot make up your mind, Spotify’s Wellness hub has a collection of playlists and podcasts that will help you navigate through a few of the most common issues we face on a daily basis. Go to the Spotify app, type ‘Wellness’ in the search bar, and pick your audio of choice.

ALSO READ-Yas Island welcomes Eid with fireworks, music concerts

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Arts & Culture India News

Ladakh int’l music festival ends with heartfelt tribute to Bravehearts


The army said the event witnessed an overwhelming response from locals, tourists as well as media houses and was a grand success…reports Asian Lite News

The first ever Ladakh International Music Festival (LIMF) concluded in Leh on Monday, officials said on Tuesday.

The army said that the event, which was conducted over three days from April 30 to May 2, saw performances by local as well as contemporary bands.

“The event was aimed at paying tribute to heroes who laid down their lives for the motherland as also to showcase local talent and music as part of ‘youth empowerment’,” the army said.

The event was organised at Col Sonam Wangchuk Stadium in Leh by two media houses, ‘Picture Time’ and ‘Sky2Ocean’, with support from Fire and Fury Corps, Ministry of Culture and Tourism Department of the Union Territory of Ladakh.

“Leading bands of the country, including ‘Indian Ocean’, ‘Tetseo Sisters Nagaland’, ‘Parashra Band’ and ‘Joi Barua Band’ participated in the festival along with six local bands from Leh,” the army said.

The event provided a platform to the local bands to participate alongside contemporary musicians from the rest of the country. In addition to the leading bands, Bollywood celebrities Darshan Kumar and Richa Chadha also attended the event.

The army said the event witnessed an overwhelming response from locals, tourists as well as media houses and was a grand success.

To pay tribute to the Bravehearts who laid down their lives in the defence of Ladakh, a new metaverse ready song composed by Joi Barua will be released at the Rezangla War Memorial on Wednesday.

ALSO READ-A galaxy of artists perform against violence in the world

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Education Lite Blogs Music

Folk singer uses music to draw students back to school

Before schools reopened, teachers attended a training session and even paid door-to-door visits to persuade parents to send their children back to school, but the response was not satisfactory…reports Sreeja Ghosh

“I repeatedly say ‘shikhhai jatir merudanda’ (education is the spine of the nation) through my songs,” says kobiyaal, or folk singer, Ganesh Bhattacharya, on his unique way of encouraging students of rural West Bengal, who dropped out of school during the pandemic, to return to classes after their two-year gap.

“Village folk don’t understand formal languages, but they respond well to rural dialects and folklore. Since they also believe in mythological figures, I use a mythological theme in my songs that’s common in kobigaan. Through my poems, I convey how Kalidas was first insulted for not being educated but went on to gain knowledge,” adds Bhattacharya, who has spent the last three decades trying to revive kobigaan, which can be traced back to the 17th Century.

Kobigaan is a form of Bengali rural folk art that includes performances of songs and verbal duels among poets. It flourished during the 18th and 19th centuries, after which its popularity dwindled. Bhattacharya now uses its special connect with the rural population to raise awareness about social issues and highlight the importance of education among rural folk, in West Bengal’s Bankura district. The easy-to-follow poetry set to a rhythm makes it more appealing to his audiences, he said.

Getting students back a challenge

Kushnath Kundu, headmaster of Sree Chandanpur Prathamic Vidyalaya, a pre-primary school in Gangajalghati, Bankura said, “After the Covid-19 pandemic struck, many students from poor families became reluctant to attend school. A lot of parents also sent their children to work as labourers in nearby towns. And since the government sanction of paray pathshala (mohalla/neighbourhood classes), teachers have been finding it challenging to bring students back to school, as many of them are no longer interested in continuing with their education.”

Before schools reopened, teachers attended a training session and even paid door-to-door visits to persuade parents to send their children back to school, but the response was not satisfactory.

“We then decided to ask Ganesh Bhattacharya to raise awareness and encourage children to attend school once again, through his kobigaan. I believe it’s one of the easiest ways to communicate the value of education to rural people,” added Kundu.

The devoted kobiyaal was happy to oblige: “I strongly believe my kobigaan will instil the importance of education in students and their parents. So when Kushnath Kundu and other teachers requested me to perform, I agreed to the task without taking a single penny for such a good deed.”

Many found this tactic of encouraging students and parents in Gangajalghati quite unique and followed suit.

Biswanath Ghosh, headmaster of Dangapara Vidyalaya in Bankura, said, “I congratulate Ganesh Bhattacharya and Kushnath Kundu for this initiative. I really appreciate the way they presented the whole idea, and I now want kobiyaal Ganesh to perform at my school, too.”

Education seems to be a luxury’

Does kobigaan really raise awareness about the need for education? In a nutshell, yes.

“If we make such arrangements frequently, then it will definitely work,” Ghosh said. “In my school, there’s 100% attendance. But this scenario is not the same at every school.”

Ghosh further explained the reason behind the reluctance to return to school: “Most students here are so poor that they only attend school to have a mid-day meal. After Class 5, they are least interested in continuing with higher studies. There are many students who are the first generation of their family to even attend school. There’s no encouragement from the families either, which is why it’s more important to raise awareness among guardians. Many also lost their homes to heavy rain and flooding, so education seems to be a luxury for them.”

“The past two years completely distanced children from school and education,” the headmaster added. “Online classes are next to impossible as only one or two in 100 students can afford smartphones. Even then, there are connectivity problems. Parents would rather get their daughters married than send them to school. Kobiyaal Ganesh is taking the initiative to also spread awareness against child marriage and various related health issues.”

While schools appear to be receptive to this form of interaction, they were unable to share more information on the impact of Bhattacharya’s kobigaan initiative. Moreover, the overall sentiment was one that called for the need to improve students’ attendance further.

‘Storytelling has a long-lasting effect on learning’

Educationist Reetika Bhandari, a resource executive with the CBSE Centre of Excellence, believes that getting children excited about learning and teaching them is an accomplishment.

“The vision of the National Education Policy 2020 is to bring at least 2 crore students back to school to complete their studies and also to make education engaging and enjoyable for them,” said Bhandari, who is also a recipient of the Best Education Outreach 2021 Asia Pacific Excellence Award, the Mentor of the Year Award and the Guru Vashisht Utkrisht Samman.

“As an educationist, I’ve always believed that activities like dance, street plays, kobigaan and puppet shows, when integrated with the usual curriculum, can bring wonderful results,” she added. “Storytelling and dramatic techniques have a long-lasting effect on children’s learning, and this has been proven scientifically. Storytelling activates parts of the brain that allow the listener to turn the stories into their own ideas and experiences due to the release of certain hormones. This process is called neural coupling. So through such recitations of folktales and poetry, we can make education enjoyable.”

The kobigaan effect: more girls at school

On the impact of kobigaan on promoting education, headmaster Kundu said there’s been a mixed response from parents, as many of them are more eager to send their children to work rather than school.

“While many parents have shown gratitude towards the reopening of schools, and kobigaan did improve their response, teacher feel that attendance needs to be higher,” he said, adding that the attendance and academic performance of school girls was higher in comparison.

On the other hand, headmaster Ghosh said: “Attendance in my school has always been good. It was almost 100 per cent before the pandemic, and it hasn’t reduced since then.

Jagat Pathor, the father of a Class 3 student at Sree Chandanpur Prathamic Vidyalaya, appreciates the kobigaan initiative.

“I really like the way they chose to inspire students,” he said. “In these two years, we had no facilities for online classes. I have a small business, but I can’t afford the latest smartphones, and a strong internet connection in villages is not possible. So we are happy they are back to school.”

Kobiyaal Bhattarcharya is hopeful

“At least people are recognising my work and asking me to spread awareness. Results may take some time, but I believe my hard work will definitely help reform society. Due to the pandemic, our education system is suffering. So I perform at schools to boost attendance. Even parents are appreciating it.”

The government supports kobigaan through different awareness programmes like science fairs and Bishwa Bongo Sahitya O Sanskriti Mela but has allotted a nominal stipend of Rs 1000 for performers of this folk art. While there are many kobiyaal who continue to perform, Bhattacharya claims he’s the only one of them putting in the effort to revive its glory.

“No one is bothered to patronise this dying art form. It needs stronger support and more funds toward research,” he concluded.

ALSO READ-

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Lite Blogs Music

Gen Z into new music listening trends

As more songs become available online, more people are turning to platforms such as Apple Music, Spotify, and others to listen to what is now known as “bedroom pop.”…reports Knox Artiste

The Indian music industry is undergoing a revolution, and Gen Z is driving the change. Gone are the days when people had to listen to a record, turn on the radio, or rely entirely on MTV to hear their favourite songs. Today, a slew of self-made superstars have risen to prominence with their own independent labels – written, produced, and streamed from the privacy of their own bedrooms.

The Impact of the Internet: Without a doubt, the Internet has had the greatest impact on the creation, distribution, and consumption of music content in India and around the world. In the last decade, terms like YouTuber, Tiktoker, and Social Media Influencer have become commonplace, as more and more people embrace the streaming era. As more songs become available online, more people are turning to platforms such as Apple Music, Spotify, and others to listen to what is now known as “bedroom pop.”

Unconventional Genre: People were surprised that such a sound existed when I performed my first flashup in 2017. To be honest, I wouldn’t have been able to find those songs from all over the world if it hadn’t been for the shifting narratives in the global music space. I knew most people, especially the young, go to YouTube for music, so I had to launch the release there. I just released my second flashup, #MagicMomentsFlashup, and the response has been incredible, with 3.5 million views in just a week.

New ways of getting heard (and seen): Gone are the days when you had to wait in line with a slew of other aspiring artists for your big break. Today, there are many independent music producers who have risen to prominence simply by creating amazing covers of songs performed by well-known artists and posting them online. In the name of Gen Z, these singers do this because there is a ready audience online.

More Playlists, less albums: Playlists are made by combining a list of one’s favourite songs into a folder on a digital device, rather than having a CD with 10 or more songs by the same artist. This limitless list is created and best enjoyed with headphones using music apps and platforms.

Diversity is now the name of the game: This is due to the fact that you have unrestricted access to a wide range of sounds. According to Forbes’ 2018 Music Consumption Study, more than 90 per cent of Gen Z listen to more than five musical genres on a regular basis. And it doesn’t really matter where the song comes from; as long as it’s trendy, recommended in an online community, or shared by a “online” friend, it’s fine.

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Bollywood Lite Blogs Music

Genre is not challenging as Benny focuses on ‘creation’

In the weekend he performed at the ‘Mahindra Open Drive 2022’ in Pune and according to Benny, performing live before such a cheerful audience is the best high…reports Asian Lite News

Making his Bollywood singing debut with ‘Pappu Can’t Dance Sala’ in 2008 for the film ‘Jaane Tu Ya Jaane Naa’, singer Benny Dayal has sung songs in various film industries in more than eight languages as well as expanded his horizon as an indie-pop artiste.

The singer says finding the balance between film music and indie is not challenging for him as every genre finds its own audience and as an artiste, his focus is on creation only.

While the mainstream market of music is mostly ruled by the film music be it on radio, television channels, asked about the challenge, Benny told IANS: “I think it has everything to do with finding the balance. I love both the space. Especially now the way audio streaming platforms like Spotify, Ganna and many others are existing where we are listening to music all the time, indie music is flourishing. There is so much visibility that we have as artistes, we get to know every week about the reach of our songs and that is the instant validation for us.”

He went on adding, “When it comes to film music, I always have two versions of them. One, that I sing in the studio, the other that I perform live.”

In the weekend he performed at the ‘Mahindra Open Drive 2022’ in Pune and according to Benny, performing live before such a cheerful audience is the best high. Apart from him music groups like ‘When Chai Met Toast’, solo artistes like Kamakshi Khanna and Raghav Meattle also performed on stage.

“This is why I, along with my band, change the sound of a Bollywood song and create something new. I tend to change the instrumental arrangement of it in such a way that it sounds like a new song. You see, in a live gig, I want our audience to sing along with me. Since they know the lyrics of the song, they can sing along, the instrumental part of it is the surprise for them, that they dance on! This madness happens at a live gig,” Benny signed off.

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Lite Blogs Music

‘I started my career by singing at cafes and restaurants

Talk to her about how being Kumar Sanu’s daughter can be an enormous pressure and she smiles that she always has to think of the consequences of her actions — professionally and in personal life…writes Sukant Deepak

She studied music from the Royal Music Of London and acting at the prestigious Lee Strasberg Theatre & Film Institute in the US. Los Angeles based singer and actor Shannon K has also finished filming a movie ‘The Big Feed’ in the US and ‘Chaal Zindagi’ here. The fact that she is playback singer Kumar Sanu’s daughter can wait, for she insists — “I started my career by singing at cafes and restaurants. I remember getting rejected many times in auditions and coming back home crying from meetings by highly demeaning behaviour people in the industry.

“So, it hasn’t been easy for me. I didn’t get up one day and was offered projects. Time and again, I have had to prove myself,” she says.


Of course, being surrounded by music forever did warm her up to the art form as she remembers asking her father to take her along to the studio even as a child. “When I decided to make it my career, it was made clear that considering it was my decision, I would have to deal with all the hurdles and fetch work just like any other newcomer,” Shannon tells.

Believing that training may be instrumental for understanding the theory of music in-depth and grasping the technical side of it, she feels that it is not really imperative. “Now, dad is not classically trained, his passion for the art form has been the driving force. It depends on the kind of effort you put into your work, it is about that thirst for learning.”

Debuting as a playback singer with Himesh Reshammiya’s song ‘Duggi’ for the movie ‘Happy Hardy And Heer’, besides lending her voice for the scores of the movie ‘Khalibali’ and the web series ‘The Casino’, the actor-singer who has been collaborating across musical genres feels that it is a great way to merge various styles and create something novel.

“It is always beneficial for everybody involved to reach out to a newer audience who may have never heard of their music before. You get to learn and share a lot. Of course, when it comes to expressing one’s own personal thoughts, it makes sense that the song is solely yours,” she adds.

Talk to her about how being Kumar Sanu’s daughter can be an enormous pressure and she smiles that she always has to think of the consequences of her actions — professionally and in personal life.

“It certainly is a huge pressure of carrying forward your parent’s legacy ahead. Sometimes it’s to a disadvantage as people don’t value you or see you as an individual. You are somehow stuck under your parent’s shadow and to come out of that and make a name for yourself is a big deal. There surely was some discrimination which I had to face every time I went looking for work.”

Remembering her time at Lee Strasberg, one of the finest acting schools in the world where she learnt not just method acting but also other technical aspects of the craft, Shannon says: “Also, I have learnt a lot while filming in India.”

In her final year of studying business management and looking forward to graduating early next year, the artist is looking at finishing some fashion projects.

“I have sung multiple songs for different projects, they should be releasing next year,” she concludes.

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Tech Lite

Amazon Music to surpass Pandora soon

Amazon Music is estimated to grow 5.3 per cent year over year, the forecast claims, while Pandora has continued to lose users since 2017…reports Asian Lite News

Amazon Music is likely to surpass Pandora this year to become the music streamer with the second most number of users in the US, says a report.

According to estimates from Insider Intelligence, this study includes users on both paid and ad-supported plans for these services, reports TechCrunch.

So, while Apple Music has an estimated 38.2 million subscribers, compared to Amazon Music’s 52.6 million or Pandora’s 49.1 million, none of Apple’s subscribers are on a free, ad-supported plan (though they could, of course, be on a free trial), the report said.

Amazon Music is estimated to grow 5.3 per cent year over year, the forecast claims, while Pandora has continued to lose users since 2017.

A representative from Pandora declined to comment on the new report, but said that Pandora is the leading ad-supported audio streaming service in the US.

According to its most recent report, Pandora currently has 52.3 million users, down from 58.9 million the prior year.

And when it comes to paid subscribers, Pandora lags far behind its competitors, per Insider Intelligence estimates from last year, the report said.

Spotify remains the number one US music streamer by a wide margin, with 180 million premium subscribers globally, and 406 million monthly active users across both paid and free plans.

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