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Business Economy

Layoffs hit Nike

Reports also surfaced late last month that one of Vietnam’s largest shoe manufacturers for major brands such as Nike and Adidas plans to cut at least 6,000 jobs due to poor orders….reports Asian Lite News

Not just the tech industry but layoffs have also hit other verticals and now, leading footwear and apparel brand Nike has laid off several employees who took to professional networking platform LinkedIn to share their plight.

Most job cuts affected Nike recruiters who said that they have been laid off.

Nike, however, did not comment on the social media posts about these job cuts.

The employees posted on LinkedIn after Nike announced the resignation of Ratnakar Lavu, the top technology executive at the company.

Jordan Ingram, senior talent acquisition partner at Nike, said it was hard for him to find the words.

“Like many other amazing people lately, I was laid off from Nike yesterday. If you have followed me or worked with me at all, you know how much I love my career and what I get to do. #SeniorTechRecruiter I take serious the opportunity to change people’s lives, and there is no greater joy then being able to love your job and the company you work for,” Ingram posted on LinkedIn.

“I am open to work, and I need to be working for my family,” he added.

Reports also surfaced late last month that one of Vietnam’s largest shoe manufacturers for major brands such as Nike and Adidas plans to cut at least 6,000 jobs due to poor orders.

Frank P, another talent recruiter team member, posted: “Type, delete, type, delete. As I try to find the words to say I was #laidoff yesterday from #nike. Like many talented and truly amazing people, I am now #opentowork.”

“Despite this unexpected life event, I am excited for a new door to open as this one has been closed. I am looking for a new role and would appreciate your support,” Frank wrote.

Natalie Rincon, a product designer, said she was impacted by the layoffs at the company.

“It has been an amazing two years working alongside talented individuals, but I plan on using this time to recharge and refresh before diving back into the job search. Moving forward, I am excited to explore new opportunities in the field of product design and would love to connect with fellow designers and individuals who have been affected by layoffs,” Rincon added.

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Lite Blogs Woman

Nike to empower women during phases of pregnancy and beyond

Motherhood’s chronology frequently continues past nine months. In reality, managing motherhood from before conception through pregnancy and postpartum can take up to 10 years for many women who have more than one kid…reports Asian Lite News

Mothers are the best endurance athletes, among many other things. Nike (M), which was first introduced in 2020, has now been expanded to empower women worldwide throughout all phases of pregnancy and beyond.

Nike (M), exemplifies the brand’s inclusive design ethos, was developed by analysing data from more than 150,000 comparative scans of pregnant and non-pregnant women. Nearly 30 female athletes who were pregnant or postpartum provided extensive feedback on fit, feel, and functionality to designers throughout the design process.

Nike Dri-FIT (M) Tank Nike Dri-FIT (M) Pullover

“Being a mother isn’t a one size fits all role, and we applied that mindset with our inclusive design approach while creating the Nike (M) collection,” says Carmen Zolman, Nike VP of Innovation Apparel Design. “The more we listened to expecting mothers and postpartum mothers, the more we learned and reworked the capsule to fully support her relationship with sport and movement during such a transformative time in her life.”

Undoubtedly, one of the most significant life-altering bodily experiences is giving birth. Every mom’s journey and recovery is unique, whether she is a biological mom, surrogate mom, adoptive mom, adoptive stepmom, or another type of mom. Motherhood’s chronology frequently continues past nine months. In reality, managing motherhood from before conception through pregnancy and postpartum can take up to 10 years for many women who have more than one kid.

Nike Dri-FIT Swoosh (M) Bra

It can be challenging for expectant and new mothers to find the support they require to find sport and continue to move around after giving birth, as motherhood also marks a new chapter in a woman’s relationship with her body and with sport. The brand was created and tested for moms, by mothers, so that she may move anyway she pleased during the duration of her pregnancy.

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Fashion Lite Blogs

Uncover the best version of yourself

The footwear introduces a new generation of fans to the world of Looney Tunes, featuring colourways and graphic treatments that highlight different characters…writes N. Lothungbeni Humtsoe.

By the time the credits roll in Space Jam: A New Legacy, producer Maverick Carter hopes the audience feels a sense of joy — and not just in watching LeBron James and the Looney Tunes team up in a spectacularly imaginative cartoon universe. Carter hopes that the audience gets the feeling they’ve been on a journey with the characters, following the ups and downs of the cast, culminating in a fun, cinematic finale that playfully stands the test of time.

A unique power that Nike has within the film — on display is their commemorative footwear and apparel collections — tapping into a special mix of inspirations brought by sport: a sense of fun is integral in finding your potential because potential is all about possibility.

“The biggest moment in the movie for our characters is the final game,” says Carter. “It culminates into this epic showdown with real consequences for everyone playing. The game matters. So when a kid sees the characters wearing Nike gear, their imagination makes the connection that Nike gives you the tools to uncover the best version of yourself.”

The footwear introduces a new generation of fans to the world of Looney Tunes, featuring colourways and graphic treatments that highlight different characters. For the court, a three-style series of the LeBron 18 Low in adult and kids sizes uses a split colour design to call out some of the most memorable faceoffs in the franchise’s history, including Bugs vs. Marvin the Martian, Tweety Bird vs. Sylvester and Road Runner vs. Wile. E. Coyote. Toddler sizes include versions of the Air Force 1, featuring a host of characters (don’t worry, there are adult sizes too), and a Bugs LeBron 18.

Previewed in the film is the new LeBron 19. It boasts a double-chambered Air Max unit in the heel and a newly shaped Zoom Air forefoot unit for a reliable underfoot ride for James. According to Nike Basketball footwear designer Jason Petrie, the new platform was inspired by the futuristic magic behind the movie.

“In designing the LeBron 19, we were definitely guided by what was happening in the film,” says Petrie. “We wanted to give LeBron a brand-new feeling that was synonymous with an otherworldly, space-age kind of look.”

On the apparel, Nike and LeBron-branded Dri-FIT uniforms are made from smooth, shiny Durasheen fabric with an engineered print and stitched-down twill logos featuring the two all-star teams: the Tune Squad and the Goon Squad. The Tune Squad varsity jacket incorporates the same premium letter stitching across the chest, while a vibrant, all-over orange print lines the inside.

The Space Jam: A New Legacy collection from Nike is now available on nike.com, Nike app and select Nike stores.

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