Tag: Nykaa

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Bollywood Lite Blogs

Janhvi Kapoor the face of Nykaa Naturals

No stranger to the Nykaa family, Janhvi Kapoor is the perfect fit for the brand, known for her stunning mane and affinity for homegrown ingredients…reports Asian Lite News

I have been a firm believer in the benefits of using natural ingredients on the body, be it the face or hair, because I have seen it practiced at home since childhood. When I have time, I still take care of my hair by applying apple cider vinegar or onion. When I got the opportunity to represent something that I believe in, I was completely convinced. Nykaa Naturals Hair Range is something that resonates with the idea of replicating the use of natural ingredients in a more advanced form and being able to provide hair with the nourishment it needs to be healthy,” says Janhvi Kapoor.

Nykaa Naturals Hair introduces a potent blend of traditionally successful ingredients to address issues with Indian hair and debuts a new campaign with Janhvi Kapoor as the face. Born and raised in India, where haircare practises are deeply ingrained, Nykaa Naturals has a thorough understanding of the various hair types and issues that Indians face as a result of their diverse environment, including hard water, pollution, humidity, UV damage, dust, and filth. It combats these environmental stressors with six potent formulations that combine traditional hair care methods with research, understanding that Indian hair requires specific care.

No stranger to the Nykaa family, Janhvi Kapoor is the perfect fit for the brand, known for her stunning mane and affinity for homegrown ingredients. The Nykaa Naturals Hair Care range is infused with traditional hair-loving ingredients like – Apple Cider Vinegar, Ginger, Fenugreek, Onion, Amla, Curry leaves, Fermented Rice Water, Charcoal, and Shikakai, etc. all of which are complete superfoods for hair. A customized solution backed by experts, the Nykaa Naturals Hair Range has been developed after analyzing Indian weather, water, lifestyle, and diverse hair types to create a potent infusion of effective ingredients for beautifully healthy hair. The campaign will see Janhvi’s association being brought to life via onsite, digital and social media campaign via a brand film- https://www.instagram.com/reel/CsdRDQAoe01/that focuses on the core messaging Indian Hair Care = Nykaa Naturals Hair Care.

Natural hair care range to boost your hair.(photo:IANSLIFE)

Vishal Gupta, Executive Vice President, Nykaa’s Consumer Beauty brandssays, “Indian hair is very different owing to extreme geographical weather conditions. One product can’t fit all. With Nykaa Naturals, our team has developed products that blend centuries old hair care rituals with modern science. Janhvi Kapoor was our first pick since she perfectly fits the persona of the brand. Her gorgeous hair and her connection with her roots towards the use of natural ingredients and believing in them, is the core reason why we wanted her to represent the brand.”

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Fashion Lite Blogs

Iconic and sustainable trends

Winners will garner national and international press-offering a myriad of opportunities on the world stage plus amplification of the ELC and NYKAA platforms…reports Asian Lite News

Beauty&You is a program to discover, spotlight, and propel the next generation of Indian beauty brands and to support India-focused companies and entrepreneurs.

The program has been launched by The Estee Lauder Companies (ELC) and NYKAA, one of India’s leading omnichannel beauty and lifestyle retailers. Through a competitive application process, awards to both pre-launch and in-market premium beauty concepts will be announced in November 2022.

It aims to assist founders, innovators, and creators in holistically growing their businesses by identifying brand goals, achieving scale ambitions, and curating product portfolios that speak to a new generation of Indian consumers.

Access to ELC and NYKAA relationships and expertise across the beauty ecosystem will be provided to award recipients in order to nurture emerging ideas that amplify Indian voices and address unmet needs in the categories of skin care, makeup, hair care, and fragrance.

Beauty&You India will provide award winners with, among other things, the following resources:

Masterclasses: An insider’s view of what it takes to build iconic,sustainable beauty brands from leading global experts.

Financial Support: Total prize pool up to INR 4 Cr (approximately $500,000 USD) across the program for the most innovative, inspiring, and breakthrough ideas.

Mentorship: Access to experts from across the beauty landscape-product and content development, brand building, finance, operations, and supply chain.

Awareness: Winners will garner national and international press-offering a myriad of opportunities on the world stage plus amplification of the ELC and NYKAA platforms.

Distribution Support: Valuable guidance on how to scale and reach consumers at a local and global level with the opportunity to access NYKAA’s expansive omnichannel reach, placing the brands on the road to long term success.

In addition to the benefits listed above, successful applicants may establish a long-term relationship with ELC’s New Incubation Ventures and NYKAA. The India programme will be led by Shana Randhava, Vice President, ELC New Incubation Ventures, and Anchit Nayar, CEO of Beauty for NYKAA e-Commerce.

A panel of eminent entrepreneurs, industry experts, and thought leaders from the worlds of beauty, fashion, media, and technology will assist Shana and Anchit with the judging process.

Katrina Kaif, Superstar and Founder of Kay Beauty, Sabyasachi Mukherjee, Founder & CEO, Sabyasachi, and Samarth Bedi, Executive Director of Forest Essentials are among the industry experts who have committed their time and expertise to the programme as custodians of successful, homegrown Indian brands that have earned tremendous global appeal.

The programme reflects ELC and NYKAA’s shared commitment to positively impacting the entire beauty ecosystem, as well as their shared desire to fuel the growth of the Indian premium beauty segment by meeting consumers’ evolving needs and preferences by delivering breakthrough and locally relevant products, experiences, and business models.

“With its incredibly vibrant economy and cutting-edge startup community, India represents an exciting opportunity for beauty creators and innovators. Our vision is for Beauty&You is to harness the entrepreneurial energy in India to advance next-generation beauty brands by presenting opportunities that help put brands on a long-term, sustainable growth path,” says Shana Randhava, Vice President, New Incubation Ventures, The Estee Lauder Companies. “The programme is inspired by the core values and collaborative culture that ELC and NYKAA share. We believe we have a responsibility to share our experiences with the next generation of founders and we hope Beauty&You India will be a catalyst for Indian entrepreneurs to fuel their passion, brand, and mission.”

With his robust experience of building the unparalleled omnichannel beauty offering at NYKAA, Anchit Nayar, CEO of Beauty for NYKAA e-Commerce, is committed to providing access for companies and founders to market and scale their businesses. “NYKAA’s emergence as a leading consumer technology platform over the past several years is an outcome of an incredibly vibrant digital India that has spurred innovation and created an entrepreneurial ecosystem that is best in class globally.

“Now it is a chance for us to give back to the ecosystem by fostering the next generation of entrepreneurs in the beauty and lifestyle verticals. Beauty&You India is an opportunity for us to identify and nurture talented founders to build truly unique consumer brands for the Indian consumer, and potentially for the world.”

The BEAUTY&YOU website went live on July 21 at 9:00 am IST. The application portal opens on August 1, and will accept applications until 11.59 p.m. IST on September 30.

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Fashion Interview Lite Blogs

‘Nykaa built on pillars of discovery’

Nykaa Fashion has today become a go-to destination for elevated lifestyle choices and brands for consumers who appreciate and seek a curated offering…speaks Adwaita Nayar, CEO Nykaa Fashion

Celebrating concepts and themes ranging from retro, Gen-Z, quirky and educational, IYKYK — a chic new accessory label by Nykaa Fashion, sparks an emotion, defined by a free-spirited vibe and nonchalant attitude that also reflects in the designs on offer.

IYKYK boasts of its own unique monogram, carefully designed to combine the letters in a circular form, designed to look both sophisticated and fun at the same time. The monogram embodies the brand’s core philosophy — it incorporates the solid form of the logo but at the same time it is open to interpretation, perfectly mirroring the acronym “If You Know You Know”!

The brand is the latest in Nykaa Fashion’s stable of widely loved consumer brands such as Pipa Bella, Nykd by Nykaa, Gajra Gang, and RSVP. We caught up with Adwaita Nayar, CEO Nykaa Fashion, to get more details.

Read Excerpts:

Nykaa Fashion is probably the only Indian fashion e-commerce site to launch its own labels like IYKYK? What is the idea and merit behind this decision?

Nykaa Fashion has been built on the pillars of discovery, convenience and curation, and to that end, all our owned brands aim to fill gaps in the choice available to fashion shoppers. Whether it’s our Indian occasion-wear brand Gajra Gang that offers contemporary silhouettes and separates or NYKD by Nykaa — that offers intimate wear, sleepwear as well as athleisure clothing, consciously focused on size inclusivity, quality and comfort. We have now launched IYKYK — a chic new accessory label that will appeal to those with a sophisticated style sensibility. With each label, we aim to offer unique handwriting for the new-age Indian consumer who is not shy of expressing their personality through their fashion choices.

The accessory label also has vegan options, how important is it to include sustainability in new brand launches?

At Nykaa Fashion, being conscious about the choices we make and promote is a continuous, everyday effort. We want to simplify the idea of sustainability for our consumers by decoding myths surrounding ethical fashion and making it more accessible to them, while also aiding the discovery of new and mindful labels on our platform. On these terms, all the IYKYK bags and accessories are made using PU leather as a conscious decision to offer more environment-friendly options to our consumers as they adopt the rules of eco-responsibility on their own terms.

The IPO had a great response, how did you feel?

The IPO was a big milestone and it further affirmed that we have something unique and have built the right business. Our focus is to continue building a brand that consumers can turn to for all their lifestyle needs.

What is the target audience for the new brand, marketing innovations and product portfolio?

Sophisticated, aspirational and chic, the IYKYK girl possesses a streak of spontaneity, nonchalance and is ‘in with the trends’. She knows what’s trending, but she doesn’t necessarily follow or like every trend. She is the “With-IT” girl who values being privy to trends and styles that stands out.

IYKYK’s product portfolio celebrates free-spiritedness and stylish nonchalance through each design and the bags, and shoes will appeal to anybody wanting to make a fashion-forward statement through their accessories. The distinct designs and neutral shades make these accessories both edgy and timeless. The offering spans from flats, stilettos to bags, which are all completely made from PU leather and available in a range of earthy and neutral palettes. It’s a collection that inspires style and confidence without trying too hard. One can see this reflecting across all the brand’s marketing platforms — from Instagram to our campaign launch to how the product catalog has been shot.

What is your vision for Nykaa Fashion private label?

Nykaa Fashion has today become a go-to destination for elevated lifestyle choices and brands for consumers who appreciate and seek a curated offering. Since our launch, we have focused on expanding our assortment of brands across categories, and today we offer curations for women, men, kids, luxe, tech as well as home. Our efforts continue to be in sync with evolving preferences and trends across fashion and lifestyle, to make every customer’s journey more comprehensive and diverse, from discovery to purchase.

Our biggest focus is on making every Nykaa Fashion shopper’s experience more enriching and engaging and we do this by continuously presenting fresh and innovative content through various digital formats. We recently kicked off a series of successful Watch & Buy sessions on Nykaa Fashion keeping with the growing interest in live commerce. Another innovation is the stylist advice made accessible to shoppers through WhatsApp. Curation and tech innovation will continue taking the lead in shaping customer experience on Nykaa Fashion.

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Nykaa founder Falguni India’s self made billionaire

At present, the promoter family holds around 53 per cent stake in FSN E-Commerce Ventures, which owns Nykaa…reports Asian Lite News.

Lifestyle-focused consumer technologies platform Nykaa’s founder Falguni Nayar is no stranger to India Inc and its various components.

Notably, the stellar opening of Nykaa’s stock listing on Wednesday has made Nayar one of the richest self-made billionaires in the country.

Besides her, the stock’s debut catapulted its promoters — the Nayar family — as one of India’s richest self-made billionaires.

At present, the promoter family holds around 53 per cent stake in FSN E-Commerce Ventures, which owns Nykaa.

The stake at the opening price of Rs 2,001 per share was worth over $6.5 billion. The promoter family has stakes of Falguni Nayar and her children Anchit Nayar, Adwaita Nayar, and the Nayar Trust.

Falguni Nayar is the Founder, Executive Chairperson, Managing Director and Chief Executive Officer of FSN E-Commerce Ventures, which owns Nykaa. She has over 26 years of experience in e-commerce, investment banking and broking.

Prior to founding Nykaa, she was associated with Kotak Mahindra Capital Company for 18 years, where she served as the Managing Director.

She has also served on the boards of various companies, including Tata Motors and Aviva Life Insurance Company India.

Presently, she serves as an independent director on the boards of various companies, including Kotak Securities, ACC and Dabur India.

Listed at Rs 2,001 at the opening bell, the scrip, as against the offer price of Rs 1,125, went to touch a high of Rs 2,248. It closed at Rs 2,206.70.

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