Tag: SHARJAH

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Sharjah Ramadan Festival 2024 records AED 400 mn in sales

The 37-day event delivered enthralling shopping experiences to Sharjah’s residents and visitors…reports Asian Lite News

The Sharjah Ramadan Festival 2024, which concluded its 34th edition last night, Saturday, recorded major success in revitalising the retail sector and commercial activity across the emirate’s markets.

The 37-day event delivered enthralling shopping experiences to Sharjah’s residents and visitors, encompassing a wide range of malls, commercial centres, and entertainment destinations across various cities and regions in the emirate.

The festival’s offers, promotions, and substantial discounts were complemented by a series of entertainment programmes and activities, spreading festive cheer and fun-filled ambience throughout the holy month of Ramadan and Eid Al Fitr.

Organised by the Sharjah Chamber of Commerce and Industry (SCCI), this year’s festival exceeded sales volume expectations, generating approximately AED 400 million and achieving a growth rate of 25 percent.

The Sharjah Ramadan Festival 2024 successfully drew visitors and families from within and outside the emirate, offering them massive discounts, that go up to 75 percent off, across a wide variety of products and merchandise presented by exhibitors, including both local and international brands.

The festival witnessed during Eid Al Fitr a strong momentum and a huge influx of visitors, who flocked to the major shopping centres and various participating destinations and were lured by the diverse entertainment programmes and festive shopping experiences.

Attendees eagerly engaged in raffle draws held throughout the festival’s pavilions, where they won valuable prizes and shopping vouchers, worth up to AED 1 million, presented by the Sharjah Chamber in collaboration with the participating shopping centres.

Furthermore, an extensive range of lucrative offers was showcased within the festival, encompassing destinations, hotels, and distinguished tourist attractions.

Mohammad Ahmed Amin Al Awadi, Director-General of SCCI, emphasised the Chamber’s commitment to helping the Sharjah Ramadan Festival achieve tremendous success. This success has further cemented the festival’s leading position as one of the foremost commercial and entertainment events in the region.

He underscored the SCCI’s sponsorship of shopping promotions as part of its strategy to stimulate and diversify the emirate’s economy, promote innovative branding practices, and bolster support for local businesses and entrepreneurs.

For his part, Abdul Aziz Al Shamsi, Assistant Director-General for Communication and Business Sector at SCCI, noted that the robust visitor turnout and the satisfaction expressed by participating centers and retail outlets across the emirate indicate the tangible outcomes manifested in the record-breaking sales achieved by the festival. This achievement serves as a catalyst for the chamber’s intensified efforts to uphold the event’s stature and enrich its capacity and allure to attract Sharjah’s visitors and residents.

Meanwhile, Ibrahim Rashid Al Jarwan, Director of Economic Relations and Marketing at SCCI, and General Coordinator of the Festival, attributed the festival’s tremendous success to the collaborative efforts and partnerships with strategic partners, major sponsors, governmental entities, and the private sector.

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Sharjah Airport shares Eid joy with passengers

The Airport employees welcomed passengers, while offering sweets and hospitality…reports Asian Lite News

Sharjah Airport shared the joy of Eid Al Fitr with passengers, celebrating the end of the holy month of Ramadan, in an atmosphere filled with happiness and joy, fitting the aestheticsof Eid and its religious and social meanings.

The Airport employees welcomed passengers, while offering sweets and hospitality. This initiative, which Sharjah Airport regularly implements, is part of its institutional values to enhance social communication with passengers and add unforgettable value to their occasions and holidays of all kinds, contributing to their preparation for spending unique times and special moments with their families and friends throughout the Eid days in the emirate of Sharjah.

Passengers expressed their happiness with this warm gesture from Sharjah Airport and shared their keenness to make Sharjah Airport their first choice for trips to and from the UAE, due to the leading service system it dedicates to passengers and customers while caring for their comfort and safety.

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‘Saba Sanabel’ flour boasting the highest protein content

saba sanabel cultivation

Saba Sanabel flour is grown using a chemical-free process and is fertilised only with natural manure, it has earned five quality and safety accreditation certifications…. reports Asian Lite News

The Sharjah Department of Agriculture and Livestock (SDAL) has announced that the wheat farm located in Mleiha yields “Saba Sanabel” flour boasting the highest protein content globally, exceeding 19 percent.

The success of Sharjah wheat is credited to the initiatives and supervision of H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, according to Dr. Engineer Khalifa Al Tunaiji, Chairman of the Department of Agriculture and Livestock.

“Saba Sanabel” is now considered the best type on the planet thanks to its exceptionally high protein content and lack of any fertilisers, pesticides, or other potentially dangerous compounds.

Al Tunaiji attributed the high percentage of Sharjah wheat “Saba Sanabel” produced at the Mleiha wheat farm to the organic farming system. This system helps improve the fertility and content of the soil, which in turn ensures that the wheat grains are of higher quality and type.

He also stressed the need to use desalinated water for irrigation, which is free of contaminants. This results in an increase in grain production and protein content because water speeds up the transfer of dry matter from stems and leaves to grains, a key component in plant development.

Since SDAL’s “Saba Sanabel” flour is grown using a chemical-free process and is fertilised only with natural manure, it has earned five quality and safety accreditation certifications.

Thus, Sharjah wheat is free of toxins and chemical components that could change its nature as a food ingredient or make it more productive. It meets the quality and safety criteria applicable in the UAE, which boosts customer trust and helps it compete in the markets. As a result, it is the first national product to get the “Made in the UAE” logo.

ALSO READ : Sharjah explores trade, investment ties with India

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Sharjah explores trade, investment ties with India

The IBPC-SCCI meeting highlighted facilitative measures and investment opportunities for Indian firms in Sharjah, emphasising the crucial role of periodic gatherings for communication between stakeholders.

The Indian Business and Professional Council, affiliated with the Sharjah Chamber of Commerce and Industry (SCCI), has conducted an extensive business meeting to discuss ways to strengthen cooperation and boost bilateral trade volume and mutual investments between the business communities of Sharjah and India.

Discussions delved into prospects for enhancing coordination between the two business communities and exploring investment opportunities across diverse strategic economic sectors.

The meeting also focused on bolstering the exchange of information regarding investment prospects and building sustainable partnerships to fuel growth in trade exchanges and joint investments, leveraging the comprehensive economic partnership between the UAE and India.

Held during the Ramadan suhoor banquet at Sharjah’s Jazerat-al-alam, the meeting was attended by Dr. Khaled Omar Al Midfa, Chairman of Sharjah Media City (Shams), and Ahmed Obaid Al Qaseer, CEO of the Sharjah Investment and Development Authority (Shurooq), as well as Adel Al Ali, Group Chief Executive Officer of Air Arabia, and Abdul Aziz Al Shamsi, Assistant Director-General for Communication and Business Sector at SCCI.

Also present were Satish Kumar Sivan, Consul General of India in Dubai and the Northern Emirates; Jamal Saeed Buzangal, Director of the Media Department at SCCI; Lalu Samuel, Chairman of the Indian Business and Professional Council, along with members of the Indian Business Council, business community representatives, and heads of major Indian companies operating in Sharjah.

The meeting underscored the facilitative measures and investment prospects extended to Indian companies within the emirate, emphasizing the pivotal role of periodic gatherings in bridging communication between investors, corporate heads, and business leaders from both Sharjah and India.

Moreover, the discussions highlighted the level of investment cooperation and the diverse opportunities available for Indian companies operating in Sharjah, particularly within strategic sectors such as energy, maritime industries, shipping services, and ship agencies. The meeting also delineated opportunities available for Indian companies specializing in commerce, food industries, tourism, real estate, and contracting.

Abdul Aziz Al Shamsi emphasised that the Indian Business Council’s meeting, which brought together all those concerned with consolidating ties between Sharjah and Indian business communities, stands as an essential component of the endeavours made by the Sharjah Chamber and its associated business councils to boost business relations between the two communities.

Stressing its pivotal role in catering to the needs of member companies affiliated with the Indian Business and Professional Council, Al Shamsi added that the meeting aligns with broader efforts to enhance economic and commercial cooperation with India.

He pointed out that such gatherings provide fruitful opportunities for fostering new business partnerships between Indian and Emirati companies, which in turn serve as a fundamental pillar for fortifying bilateral trade and mutual investment.

For his part, Lalu Samuel noted that the Indian Business Council’s meeting aimed at bringing together leaders of Indian companies investing in Sharjah with their counterparts in the emirate, along with relevant entities, to develop cooperative relations and explore further opportunities to achieve the council’s objectives.

Underscoring the importance of fostering communication bridges between Indian companies and economic prospects in Sharjah, Samuel clarified that this initiative seeks to cement sustainable collaborative ties and create avenues for acquainting with efforts supporting investors, and thereby elevating economic activities in the emirate.

An estimated 17,500 Indian companies are currently operating in the Emirate of Sharjah, according to SCCI’s members. The Sharjah Chamber inaugurated the Indian Business and Professional Council in February 2023.

ALSO READ: SCC calls for introducing Sharjah’s attractions

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SCC calls for introducing Sharjah’s attractions

The council also suggested developing marine tourism in collaboration with the emirate’s ports and competent authorities…reports Asian Lite News

The Sharjah Consultative Council (SCC) has recommended that the Sharjah Commerce and Tourism Development Authority continue integrating with relevant parties and developing the tourism sector while taking advantage of available growth opportunities.

The council also suggested developing marine tourism in collaboration with the emirate’s ports and competent authorities.

During its seventh session, chaired by Dr Abdullah Belhaif Al Nuaimi, the council called for a quick study of the need for hotels, particularly in the Eastern Region, to accommodate the increasing demand from tourists and conference organisers. It also recommended the preparation of legislation regulating the use of closed hotels and abandoned facilities.

The council emphasised the importance of completing the development of the tourism sector and providing top-notch services to visitors and tourists in line with Sharjah’s renaissance. It also stressed the need to establish appropriate mechanisms to serve this vital sector and highlight Sharjah’s tourist attractions.

At the start of the session, the council approved the minutes of the previous meeting and discussed the Sharjah Commerce and Tourism Development Authority’s policy. The committee recommended enhancing the authority’s role in developing the tourism sector.

The council approved the recommendations, which emphasised the importance of providing the tourism sector with prosperity and qualifying it to face challenges and rapid developments. The authority was granted permission to permit tourist activity in rest houses and camps under specific requirements, controls, and standards.

The council also stressed the need for coordination with tourism companies and the employment of national qualifications and expertise in the tourism field.

The council thanked the committee for preparing the project, the Economic, Industrial, and Financial Affairs Committee of the Council, the applicants, and everyone who contributed and shared their observations and opinions, including the General Secretariat employees, for their efforts and fruitful cooperation in enriching the debate.

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Sharjah Ruler receives Ramadan well-wishers

Those who came to extend the Ramadan greetings included sheikhs; senior officials; dignitaries of the country; and UAE citizens who prayed to Allah Almighty to revisit the fasting month with more goodness, progress, security, safety and prosperity for the UAE and its people…reports Asian Lite News

H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, today received at Al Badee’ Palace, Ramadan well-wishers, on the first day of the holy month.

Those who came to extend the Ramadan greetings included sheikhs; senior officials; dignitaries of the country; and UAE citizens who prayed to Allah Almighty to revisit the fasting month with more goodness, progress, security, safety and prosperity for the UAE and its people.

The reception was attended by H.H. Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah; H.H. Sheikh Abdullah bin Salem bin Sultan Al Qasimi, Deputy Ruler of Sharjah; H.H. Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah; and several officials from the emirate.

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Welcome to Sharjah Museums

Renowned as a landmark of cultural significance in Sharjah and the region, the Sharjah Museum of Islamic Civilisation stands out for its architectural magnificence, echoing traditional Arab-Islamic designs…reports Asian Lite News

Sharjah Museums Authority (SMA) announced free access to the Sharjah Museum of Islamic Civilisation throughout the Holy Month of Ramadan. The museum will operate in two visiting slots from 9 am to 2 pm and from 9 pm to 11 pm, welcoming guests every day except Friday.

However, it will adjust its evening hours by closing during the last ten days of Ramadan to accommodate the heightened period of Taraweeh and night prayers, while it will remain closed on the 29th and 30th of Ramadan in observance of Eid Al Fitr preparations.

Renowned as a landmark of cultural significance in Sharjah and the region, the Sharjah Museum of Islamic Civilisation stands out for its architectural magnificence, echoing traditional Arab-Islamic designs.

Originating as a marketplace in 1987, its construction covers an expansive area of 10,000 square meters, inspired by the esteemed Natural History Museum in London, which shares the same exquisite stonework.

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Sharjah Tourism to Shine at ITB Berlin

Sharjah to highlight best of its adventure, cultural riches, natural beauty at ITB Berlin 2024…reports Asian Lite News

The Emirate of Sharjah is gearing up for its participation in the ITB Berlin – the world’s leading travel trade show, slated for March 5-7, 2024. Themed ‘Pioneer the Transition in Travel & Tourism. Together’, the Sharjah Pavilion will host an impressive roster of 19 entities, consisting of government and private sectors, spearheaded by Sharjah Commerce and Tourism Development Authority (SCTDA). Participants, representing a broad tourism and hospitality industry spectrum, including cultural and entertainment sectors, will showcase the emirate’s multifaceted tourism experiences that have positioned Sharjah as a prime global destination.

The emirate’s participation underscores its mission to foster international tourism partnerships to draw a greater influx of visitors and investors, with a keen eye on the European market.

Commenting on the upcoming participation, Khalid Jasim Al Midfa, Chairman of SCTDA, said: “In an era where the tourism industry witnesses unprecedented dynamism, we must embrace change, pursue innovation, and spearhead development vigorously. Our ambition is to not only match the pace of global advancements in hospitality, transportation, and leisure but also to set benchmarks in enriching cultural, heritage, and natural explorations. Our presence at ITB Berlin this year will showcase Sharjah’s leading projects, both existing and in the pipeline, and to vividly present our emirate’s distinguished attributes, exemplary services, and unique tourism offerings.”

Al Midfa added: “Our participation in this year’s ITB Berlin effectively contributes to supporting our plans and efforts in line with the vision and directives of H.H. Sheikh Dr Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, of enhancing the emirate’s position on the global tourism map.”

“ITB Berlin is an important platform to promote the emirate as a premier global tourism destination. It opens avenues for international collaborations with key stakeholders, investors, and global entities in the tourism and travel industry. The European market, with Germany at its core, remains instrumental for Sharjah, marking it as our second-largest European tourism source next to the United Kingdom. Engaging in this edition is a strategic move to bolster our initiatives and collaborative efforts to elevate the tourism landscape and drive a substantial increase in visitor numbers to our emirate,” continued Al Midfa.

Sharjah is set to captivate visitors from Europe and globally at the ITB Berlin, showcasing a spectrum of seamless and integrated tourist experiences that span various sectors—from infrastructure and transportation, highlighted by Sharjah International Airport Authority, Sharjah Airport Travel Agency (SATA) and Air Arabia’s exemplary air transport services, to environmental wonders presented by the Environment and Protected Areas Authority (EPAA) with gems like the Sharjah Safari. Meanwhile, the Sharjah Marine Club will highlight various marine sports and activities in the emirate.

In heritage, culture, and leisure, Sharjah’s rich tapestry is unfurled by the Sharjah Museums Authority (SMA), Sharjah Institute for Heritage (SIOH), and Sharjah Classic Cars Club, each narrating the emirate’s storied past and vibrant cultural landscape. The tourism and hospitality sector shines with the Sharjah Investment and Development Authority (Shurooq) showcase of its portfolio, including a suite of exclusive staycations and resorts part of the Sharjah Collection, namely Al Faya Retreat, Al Badayer Retreat, Moon Retreat, Kingfisher Retreat, Nomad, Najd Al Meqsar Village and others.

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Sharjah-Malaysia Roundtable Strengthens Ties, Aims to Double Businesses

The primary objective of the roundtable was to strengthen the existing ties of culture and trade between Sharjah and Malaysia…reports Asian Lite News

The Sharjah FDI Office (Invest in Sharjah), in partnership with the Consulate of Malaysia and the Malaysian Business Council, organized the ‘Sharjah-Malaysia Business Roundtable’ at the House of Wisdom. The event brought together Chairmen and CEOs of prominent entities in Sharjah, as well as diplomats, Malaysian delegates, and representatives.

The primary objective of the roundtable was to strengthen the existing ties of culture and trade between Sharjah and Malaysia, providing a platform to discuss the current market dynamics, strategic approaches, inherent advantages, as well as the promising investment opportunities available for both parties. During the event, goals were announced to double the number of Malaysian businesses in the emirate while reinforcing the commitment to building mutually beneficial relationships and exploring avenues for collaboration and growth.

Exploring avenues to strengthen relations

His Excellency Ahmed Obaid Al Qaseer, CEO of Sharjah Investment and Development Authority (Shurooq) opened the day’s proceedings with a keynote address, followed by a speech by HE. Mohd Fadly Amri Aliaman – Consul General of Malaysia to Dubai. In his address, the CEO of Shurooq expressed the importance of roundtable discussions in bringing together leaders from key institutions, authorities, and industries in Sharjah and Malaysia.

Al Qaseer noted that such gatherings build upon existing relations and explore avenues to strengthen them through additional partnerships and investments. Highlighting the close relations between Sharjah and Malaysia.

Divulging further details into trade relations between Malaysia, the UAE, and Sharjah specifically, Al Qaseer said, “The UAE stands as the primary trade partner for Malaysia. In 2023 alone, trade volumes between Sharjah and Malaysia reached $94.1 million. Globally, the UAE holds the position of Malaysia’s 17th trade partner globally, representing a significant 32% of Malaysia’s trade with Arab countries.”

Diverse economy and promising opportunities

The roundtable activities comprised a panel discussion, featuring HE Mohamed Al Musharrkh, CEO of Sharjah FDI Office (Invest in Sharjah); HE Fahmy Ansara Dahalan, Chairman of the Malaysian Business Council in the UAE, and HE Mohamed Al Rais, Executive Director at Al Rais Travel & Shipping Agencies Group.

Intersection of developmental vision

HE Mohamed Al Musharrkh underscored that the support and services provided by Sharjah play a pivotal role in the UAE’s economy, as the strategic location and diverse free zones, cultural and developmental standing attract investors specialised in a variety of sectors from different countries. He pointed out that this role contributed to turning the UAE into Malaysia’s second largest trade partner in the region and that through collaboration with their Malaysian counterparts, they aimed to double the number of Malaysian businesses in Sharjah.

“Exceptional relations bring us together with Malaysia, and we are working closely with the Malaysian Business Council to attract Malaysian enterprises and facilitate investment exchange between the UAE and Malaysia, valued at around AED1.4 billion, which has made Malaysia a strategic partner of Sharjah and the UAE alike,” Al Musharrkh added.

He expressed optimism about collaboration, especially within the Islamic financial sector and mentioned the recently established direct flight between Sharjah and Malaysia, stating, “The recent addition of a direct flight between Sharjah and Malaysia will greatly encourage commerce and tourism between our two locations.”

Al Musharrkh also outlined the collaborative focus on various sectors, including tourism, advanced light manufacturing like robotics, logistics, healthcare, human capital, and innovation through renowned universities in University City. Al Musharrkh stated that he expects significant growth in these areas in the near future.

Growth, resilience, and stability

HE Fahmy Ansara, Chairman of the Malaysian Business Council in the UAE, expressed his gratitude to Invest in Sharjah for organising the roundtable, stating that it contributes to furthering the trade and cultural relations between Sharjah and Malaysia. “The advanced regulatory and legislative environment in the UAE and the Emirate of Sharjah has encouraged Malaysian companies to expand into the Emirati markets. These companies have managed to achieve impressive growth and demonstrated stability, underscoring the anticipation of further expansion in the upcoming phase,” said Ansara.

“This is attributed to many factors, such as the diversity of industries, the expansion into modern technology sectors within the UAE, as well as the strategic location that serves as a gateway to key markets across the region and the world. These factors will undoubtedly motivate more innovators and founders to establish their businesses here, and enhance their partnerships with local counterparts,” he added.

Strengthening the connection between Sharjah and Maylasia

During the session, HE Mohamed Al Rais, Executive Director at Al Rais Travel & Shipping Agencies Group, commented on the increased impact of tourism in fostering economic ties and investment in the UAE. He stated, “Tourism naturally brings more residents to the UAE and that leads to more foreign businesses and investment within the nation. We are actively working on increasing tourism and commerce between Malaysia and Sharjah.” Highlighting the existing strong connection between the two locations, Al Rais acknowledged the prevalent use of connecting flights to Malaysia.

Attractive business environment

The roundtable saw a showcase of success stories of UAE-based Malaysian companies, including Chulia Middle East, GISB Holdings, IACS International, and Ever Sendai, who praised the supportive business environment in the UAE. They highlighted advantages such as the ease of business establishment, advanced infrastructure, a diverse economy, strategic location, and a skilled workforce.

The Sharjah Business Roundtable, organised by the Sharjah FDI Office, is an annual event that invites a different guest nation each year to explore mutual economic interests, aiming to enhance Sharjah’s global economic position and promote it as an ideal destination for investment, business, and trade exchanges.

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Sharjah gears up for Entrepreneurship Festival

SEF 2024 will cover a spectrum of entrepreneurial topics, from the future of global business to raising capital, monetising content creation, and promoting innovation in the digital economy….reports Asian Lite News

The primary focus of this year’s Sharjah Entrepreneurship Festival 2024 (SEF 2024), taking place on 3rd and 4th February, at the Sharjah Research Technology and Innovation Park (SRTIP), will reside on its 50 plus panel discussions and talks, featuring more than 200 of the greatest local, regional, and global industry minds.

SEF 2024 will cover a spectrum of entrepreneurial topics, from the future of global business to raising capital, monetising content creation, and promoting innovation in the digital economy.

These discussions, spread across four dedicated stages, namely, the Impact Stage, the Founders Stage, the Community Stage, and the Creative Stage, will provide attendees with a unique opportunity to gain knowledge, insights, tips, tricks, and skills from leading pioneers who have proven what it takes to create thriving businesses.

Impact Stage

The Impact Stage, sponsored by Arada, sets the tone for SEF 2024 with discussions on inspiring a new generation of entrepreneurs and exploring the fundamentals of building a business empire. Visionaries and industry leaders will uncover how to nurture innovation in the GCC’s start-up landscape, offer insights and experienced knowledge about creating a thriving business, and share lessons they have learnt. Attendees can expect discussions on leadership principles, the realities of entrepreneurship, and funding their entrepreneurial dreams. The stage will also tackle the evolution of education, thinking globally with your business, the role of AI and GPT, and the art of personal branding.

Founders Stage

The Founders Stage, part of the “Start-up Town” sponsored by EMAAR, will offer a roadmap for start-ups. Here, panel discussions and talks will cover the intricacies of raising capital, VR, deep tech, and the schools of the future, as well as inspirational founder stories and perspectives. Attendees will learn to navigate co-founder differences, bio-hacking, and the advantages of venture building and venture capital. The stage will also explore topics such as scaling start-ups, the impact of AI on the workforce, fintech advancements, and the evolving landscape of the e-mobility market and technology.

Community Stage

The Community Stage, sponsored by Alef, will focus on propelling entrepreneurship within Sharjah and the broader ecosystem, bringing together founders, investors, educators, and mentors. Discussions will revolve around taking advantage of the global tourism industry, empowering women in sports, and celebrating UAE’s young trailblazers. Here, attendees can gain insights into the Arab literary scene, content creation as a business, and the emerging eco-fashion sector. The stage will also address topics such as building successful businesses with family members, achieving consistency for venture success, and standing out in the consumer goods market. Additionally, there will be discussions on monetising personal brands, building confidence, and promoting inclusivity.

Creative Stage

The Creative Stage will come alive by exploring strategies for standing out in the market, starting a business in Sharjah, and being creative in the digital economy. Discussions will cover the emerging market of gaming and esports, VR, and other creative tech. Attendees will have the opportunity to explore branding, marketing, and advertising while shedding light on the cultural and creative sectors as a source of economic growth, as well as film and cinematography and the dynamics of digital communities.

With a mission to continually inspire the next generation of changemakers and promote innovation and entrepreneurship in the UAE and the region, SEF 2024, organised by Sharjah Entrepreneurship Centre, promises a dynamic and diverse content programme under the theme “Our Shared Canvas”, set to welcome over 5000 entrepreneurial enthusiasts, visionaries, and changemakers as the largest entrepreneurship event in the region.

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