The collection will be promoted on social media and via exciting store branding. Titan is also tying up with key influencers in the region to promote this collection.
Leading Indian diversified watch maker Titan is always known for innovations. Ushering in a hugely exciting and action-packed last quarter of 2021, Titan Watches has unveiled Pastel Dreams, a collection of watches for women that brings together contemporary styles and classic watch design.
Colour is undoubtedly the watch industry’s obsession du jour and the season’s pastel trend has been embraced by Titan Watches. The soothing hues used in the collection bring a welcome calming note to sizzling summer days. Cool ice blue, misty violet, dusty rose, Tuscany tan, mint green and sand can be found on the soft suede-like straps, the premium velvety look and feel adding a touch of vintage glam.
The collection brings together the classic with current fashion, minimalism with pastels. Also found in the collection is a rose gold-plated case and tone-on-tone dial, in elegant mother of pearl, fine sandblast for that shimmery effect or shaded for an ombre effect.
“Our consumer research showed that women in the UAE are seeking accessories for self-expression. In this new collection, we have tried to capture the current trend for minimalism with pastel shades represented in interesting materials and patterns. We believe these watches perfectly capture the buoyant mood of women in the UAE,” said Vandana Bhalla, Marketing Head-International Business Division, Titan Company Limited.
“The youthful aura of our new Pastel Dreams Collection is designed for the effortless vibe of today’s young woman who works hard and plays hard and covets accessories that are fashionable. Each watch in this collection encourages the wearer to celebrate the good life and can perfectly complement their work wardrobe but also add that fun vibe whether they’re in the boardroom, having lunch alfresco or dancing the night away with friends,” she added.
The collection will be promoted on social media and via exciting store branding. Titan is also tying up with key influencers in the region to promote this collection.
Prices for the Pastel Dreams collection start at AED 195 and the watches are now available at Titan retail outlets across UAE, select Hour Choice stores, leading department stores, online marketplaces, and authorized retailers.
Established in 1984, Titan Company Ltd. is a USD 2.8 billion (2019-20) listed company, manufacturing more than 15 million watches every year, with a customer base of over 200 million in 32 countries across 11,000 points of sale. Titan is also the recipient of the prestigious red dot design award for Titan Edge- the slimmest watch in the universe.
Quality is never a compromise in Titan’s watch development and its state of the art manufacturing facility spreads over 450,000 sq. ft. Rated by many experts as among the best in the world, the facility bears ISO certifications for quality and environment management systems.
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