Some of the key category highlights include the Sports segment, with about 2,000 brands across footwear and apparel on offer, followed by the BPC segment, which will host 1400+ brands at never-before prices, offering more than 70K styles…reports Asian Lite News
The 17th edition of Myntras biannual End of Reason Sale (EORS) is set to cater to 5 million shoppers with a whopping 17 lakh styles across leading fashion, beauty and lifestyle brands, the company said on Wednesday.
The latest edition of EORS from December 10-16 is bigger with a 70 per cent higher style count than the previous winter edition, raising the bar with over 17 lakh styles across more than 6,000 popular domestic and international brands on offer, according to the company.
Early Access for Myntra Insiders (members of Myntra’s loyalty programme) begins on December 9.
Insiders will also avail free shipping on all orders, and one-of-a-kind price reductions of up to 20 per cent, in addition to the already unmatched prices on offer during the mega fashion carnival.
“EORS has been a mainstay for fashion enthusiasts across the country with 16 successful editions to its credit, and we are confident the 17th will pack a punch, for it keeps getting bigger and better every year, including the selection and sheer number of brands participating with an array of the versatile styles on offer,” said Sharon Pais, Chief Business Officer, Myntra.
The gala event also presents multiple opportunities for Myntra to empower its key partners across the fashion ecosystem, including Kirana store partners, small and medium scale brands, and supply chain partners.
“We are looking forward to catering to the millions of shoppers that wait with bated breath for the EORS to elevate their looks and outfits for the new year and the upcoming party season to wrap up the year in style,” Pais added.
The seven-day event is also expected to cater to 5 million unique customers across the country.
Consumers can choose from an extensive selection of fashion, lifestyle, home decor, beauty and personal care (BPC) products at sharp value offers and unprecedented prices, from leading brands like USPA, Lakme, Dorothy Perkins, boohoo, Nasty Gal, H&M, MASIC, Anomaly, Etude, Levis, Louis Phillipe, Kenneth Cole, Nike, Puma, Adidas, Boat, Red Tape, HRX, Baggit, Lavie, Anouk, Vishudh, Mamaearth, MAC, Benefit, Bath and Body Works, among others.
Some of the key category highlights include the Sports segment, with about 2,000 brands across footwear and apparel on offer, followed by the BPC segment, which will host 1400+ brands at never-before prices, offering more than 70K styles, including incredible offers on Maybelline and Lakme, buy 1 get 1 offer on brands like Nivea and WOW.
In addition, premium brands like MAC, Kama Ayurveda, and Forest Essentials are also giving free gifts and other exciting offers to engage shoppers.
New launches in the segment that are set to captivate consumers include, leading brands such as Anomaly, MASIC, Freeman, and Etude, among others, said the company.
“Limited-time programmes such as Brand Mania and Happy Hour will roll out special offers, First time shoppers can also expect free shipping on their first four orders, while also receiving exciting coupons for future use. ” said Myntra.
With over 16,000 Kirana partners and franchises catering to 20k pin codes across the country, EORS-17 will be leveraging Myntra’s acclaimed Kirana mode to support 80 per cent of the deliveries associated with the event.
Meanwhile, Myntra’s third and the biggest edition of ‘Big Fashion Festival’ (BFF) saw a record 1.2 million new customers from across the country.
As customers shopped in plenty for fashion, beauty and lifestyle products during the event, the ‘Myntra Big Fashion Festival’ saw over 45 percent of visitors coming from tier 2 and 3 cities.
The top non-metro cities during BFF were Guwahati, Bhubaneswar, Dehradun, Jammu, Imphal, Mysore, Siliguri, Udaipur, Cuttack, and Jalandhar. The third edition of BFF offered access to 1.5 million styles, 1.5X more compared to the previous edition, enabling a diverse set of over 6,000 brands to cater to the festive shopping needs of the entire family, said the ecommerce platform. The event saw the fastest order getting delivered in around 240 minutes.
“Spreading the cheer of festivities, the Myntra Big Fashion Festival concluded on a high note, with 6 million customers placing orders across fashion, beauty and lifestyle, as they shopped for their entire family’s festive needs. Our strong last mile network, including 21,000 kirana partners, has fulfilled 60 per cent of the items ordered before the end of the event, yet another testament of our customer centricity and commitment to deliver an unparalleled fashion shopping experience,” said Sharon Pais, Chief Business Officer, Myntra.
“The event also gave an impetus to many homegrown D2C brands by bringing them the opportunity to connect with millions of upwardly-mobile fashion-forward shoppers of the country, with some of them registering a robust growth. We are delighted with the value that this edition of the Big Fashion Festival has been able to bring about for brands across the spectrum including domestic and international, in addition to helping augment income for our kirana partners and artisans while serving the festive fashion needs of our customers,” Pais added.
The top trending categories this edition were women’s Indian wear and western wear, men’s casual and work wear, beauty and personal care, and watches and wearables while the beauty and personal care category that scaled up its portfolio by 2X YoY, saw 40 per cent more customers than last edition.
