Originating from Dagestan, Russia, since its foundation in 2018 to its recent presentation at the Beinopen forum in 2023, Measure has been on an extraordinary trajectory…reports Asian Lite News
The Fashion Design Council of India (FDCI) is once again all set to steal the spotlight on the fourth day of Lakmē Fashion Week with a trailblazing presentation – an International designer initiative “Measure”, showcasing an innovative collection “TOi.” at JIO World Convention Centre, Mumbai.
Originating from Dagestan, Russia, since its foundation in 2018 to its recent presentation at the Beinopen forum in 2023, Measure has been on an extraordinary trajectory.
Measure, stands as a cultural phenomenon in the realm of modest fashion, hailing from Dagestan, Russia. It seeks harmony between the natural and the man-made, the past and the present, the vital and the spiritual. Notable milestones include the creation of the multi-brand concept store Others and its opening in Moscow, participation in the prestigious Moscow Fashion Week, and media coverage in Elle and Vogue Italia and Russia.
Designer Zainab Saidulaeva’s cutting-edge collection “TOi” is a creative exploration inspired by Dagestani wedding traditions, fusing the mosaic of customs, wedding gifts, and historical attire into a contemporary design narrative. The collection’s design ethos is expressed through a delicate interplay of layering and rich texture, making Measure a distinctive force in the fashion landscape.
“As a designer, I am thrilled to unveil my ‘TOI’ collection at LFW x FDCI, a creative journey into Dagestan wedding traditions. Inspired by the rich tapestry of customs and garments from the region’s past, the collection explores the beauty of multi-layered outfits in black and various shades of white, using silk in diverse variations. Join us on this mesmerizing journey into the heart of Dagestan’s cultural heritage, all thanks to the Fashion Design Council of India for this incredible opportunity” said designer Zainab Saidulaeva.
Scheduled to be held on 16th March at 8:30 pm, this show is an exquisite fusion of fashion and art, adding another chapter to this legacy, and capturing the imagination of fashion aficionados and art lovers alike.
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