While there was a dip in the overall ratings recorded – something which is attributed to the emergence of OTT platforms, Asianet News did not seem to be affected…reports Asian Lite News
The year 2022 was an important one for the Indian Broadcasters as it witnessed the restart of the rating wars following the Broadcast Audience Research Council (BARC), the country’s premier agency that measure the TRP, commenced its rating a considerably long gap.
While it has been a close call among the national news channels, with each channel finding reasons to rejoice by interpreting data under various categories to their own benefit, it was not the case when it came to the news channels in Kerala. Asianet News, the oldest news broadcaster in Malayalam, started from where it had left off – on top of the table.
While there was a dip in the overall ratings recorded – something which is attributed to the emergence of OTT platforms, Asianet News did not seem to be affected. While in 2020, the channel was facing tight competition from its immediate rival, 24 News, in 2022 the channel increased the lead, leaving the competitors far behind. The channel successfully managed to retain its dominance for the rest of the year. There were weeks when Asianet News recorded clocked figures that were more than the compiled ratings of channels in second and third positions.
Besides the overall viewership rating, the Asianet News also dominated the time slot between 8 pm and 9 pm during the year 2022. This time slot, dubbed as prime-time, is when most news channels telecast their debate shows. Asianet News telecasts their debate show, News Hour, in this time slot.