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UAE, Bahrain ministries to strengthen cooperation

The two sides then discussed their cooperation in modernising government work and exchanging expertise in all areas, to improve government performance and provide the best services…reports Asian Lite News

Mohammad bin Abdullah Al Gergawi, Minister of Cabinet Affairs, and Hamad bin Faisal Al Malki, Minister of Cabinet Affairs of Bahrain, discussed strengthening the cooperation between their ministries.

The meeting’s participants addressed the relations between the UAE and Bahrain, especially in light of the support of President His Highness Sheikh Mohamed bin Zayed Al Nahyan and His Majesty King Hamad bin Isa Al Khalifa, King of Bahrain, as well as His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai.

The two sides then discussed their cooperation in modernising government work and exchanging expertise in all areas, to improve government performance and provide the best services.

The meeting was attended by Sheikh Khalid bin Abdullah Al Khalifa, Ambassador of Bahrain to the UAE, Mariam Adnan Al Ansari, Assistant Under-Secretary for Projects at the Bahraini Prime Minister Office for Project Affairs, Maryam Al Hammadi, Secretary-General of the UAE Cabinet, and a number of officials.

UAE-Bahrain trade

The non-oil trade exchange between the UAE and Bahrain over the past 10 years increased by over 92 percent, totalling AED23.7 billion compared to AED12.3 billion in 2012, according to recent data issued by the Federal Competitiveness and Statistics Centre (FCSC),

Their total non-oil trade exchange during the same period also amounted to AED188 billion, with imports accounting for AED77.4 billion, exports for AED37.8 billion, and re-exports for AED72.8 billion while the value of their non-oil bilateral trade at the end of the third quarter of this year totalled AED17.9 billion, compared to AED16.5 billion for the same period in 2021, an increase of 8 percent.

The year 2019 was ranked first in terms of volume of bilateral trade between the two countries over ten years, with a value of AED28.7 billion, and 2018 came in second place, with their non-oil trade amounting to AED28.3 billion.

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Bahrain-UAE non-oil trade grows by 92%

Their total non-oil trade exchange during the same period also amounted to AED188 billion, with imports accounting for AED77.4 billion, exports for AED37.8 billion…reports Asian Lite News

The non-oil trade exchange between the UAE and Bahrain over the past 10 years increased by over 92 percent, totalling AED23.7 billion compared to AED12.3 billion in 2012, according to recent data issued by the Federal Competitiveness and Statistics Centre (FCSC),

Their total non-oil trade exchange during the same period also amounted to AED188 billion, with imports accounting for AED77.4 billion, exports for AED37.8 billion, and re-exports for AED72.8 billion while the value of their non-oil bilateral trade at the end of the third quarter of this year totalled AED17.9 billion, compared to AED16.5 billion for the same period in 2021, an increase of 8 percent.

The year 2019 was ranked first in terms of volume of bilateral trade between the two countries over ten years, with a value of AED28.7 billion, and 2018 came in second place, with their non-oil trade amounting to AED28.3 billion.

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Emirates A380 attracts thousands of visitors at Bahrain Air Show

In addition to its flagship A380, Emirates Flight Training Academy also displayed its Embraer Phenom 100EV training aircraft, which was visited by many aviation hopefuls interested in pursuing a career as a pilot….reports Asian Lite News

The Emirates A380 drew in close to eight thousand visitors during its 2 days appearance at the Bahrain International Airshow (BIAS) 2022. Trade visitors, aviation enthusiasts and the general public were able to experience its latest signature products, including the airline’s newest Premium Economy cabin which boasts luxurious leather seats, elegant wood accents, ample legroom, easily accessible charging points, one of the largest screens in the sky, in addition to many other meticulous touches.

In addition to its flagship A380, Emirates Flight Training Academy also displayed its Embraer Phenom 100EV training aircraft, which was visited by many aviation hopefuls interested in pursuing a career as a pilot.

During the first day of the airshow, Emirates and Gulf Air kicked off their relationship with the official signing of a codeshare agreement, which will enable Gulf Air customers to connect via Dubai to a host of Emirates’ destinations across Europe, Africa, The Far East and South America. The agreement was signed by Sir Tim Clark, President of Emirates Airline, and Captain Waleed Al Aalawy, CEO of Gulf Air, in the presence of His Excellency Zayed Al Zayani, Gulf Air Group Chairman, and senior officials at both two airlines.

Emirates is the largest operator of Airbus A380, with close to 80 aircraft presently in active service flying to 37 destinations in 25 countries, with more cities set to receive the double-decker by the end of 2022. Emirates will retrofit more than 120 aircraft with Premium Economy seats starting this month as part of a $2 billion investment in the onboard experience, which also includes elevated dining options and more sustainable choices.

Emirates has been serving Bahrain since 2000, and currently operates three flights a day between Dubai and Bahrain International Airport. Emirates has operated its flagship A380 to Bahrain several times to mark different occasions, including the Kingdom’s National Days.

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MBZ, Hamad discuss regional issues

King Hamad praised the pivotal and effective role played by the UAE, under the leadership of Sheikh Mohamed, on the regional and international arenas, reports Asian Lite Newsdesk

UAE President  Sheikh Mohamed bin Zayed Al Nahyan received King Hamad bin Isa Al Khalifa of Bahrain on Wednesday.

During the meeting, both the leaders exchanged friendly fraternal conversations that express the deep-rooted historical relations that unite the UAE and the Kingdom of Bahrain and their peoples, wishing the two countries continued progress, state media WAM reported.

The meeting addressed ways of strengthening aspects of joint coordination and action and diversifying their horizons in all fields in order to advance sustainable development efforts and contribute to achieving the aspirations of their peoples and their common interests, based on the strong brotherly ties that unite the two countries and their belief in the unity of a common destiny, it added.

The two leaders expressed their pride in the solid brotherly bonds between the two countries and the level of their fruitful cooperation on various tracks.

King Hamad praised the pivotal and effective role played by the UAE, under the leadership of Sheikh Mohamed bin Zayed Al Nahyan, on the regional and international arenas, and its good efforts to consolidate the pillars of security and stability and spread peace in the region and the world, as well as its global initiatives to promote human values on coexistence, tolerance and cooperation between peoples.

The two sides discussed a number of Gulf and Arab issues and developments in the regional and international arenas, and exchanged views on a number of issues of mutual interest.

Attending the meeting from the UAE side were Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Presidential Court, Sheikh Khaled bin Mohamed bin Zayed, Member of Abu Dhabi Executive Council and Chairman of Abu Dhabi Executive Office, Sheikh Hamdan bin Mohamed bin Zayed Al Nahyan, and Sheikh Mohammed bin Hamad bin Tahnoun Al Nahyan, Advisor for Special Affairs at the Ministry of Presidential Court.

Present from the Bahraini side were Sheikh Nasser bin Hamad Al Khalifa, Bahrain King’s Representative for Humanitarian Work and Youth Affairs, and several Bahraini Sheikhs and senior officials.

Joint Security Committee

The joint security committee between the ministries of the interior of the UAE and Bahrain convened two weeks ago to discuss ways of boosting their security cooperation, developing e-connectivity systems and promoting the exchange of information and expertise.

The Emirati side was led by Major General Khalifa Hareb Al Khaili, Under-Secretary at the Ministry of Interior, while the Bahraini side was led by Lt. General Tariq Al Hassan, Head of Public Security at the Ministry of Interior of Bahrain.

Al Khaili said the meeting was part of the joint security committee to boost bilateral ties in security and police areas.

The meeting also discussed various topics, projects, initiatives and best practices in the area of security covering the exchange of information, the e-connectivity between the ministries of the interior of the two countries, e-connectivity related to traffic violations, and joint training courses between their police colleges.

Recently, a delegation from Bahrain was briefed about the experiences of the Federal Authority for Identity, Citizenship, Customs and Port Security (ICP) on population data management and identification, mechanisms for proving the personal identity of individuals, registration systems, and the issuance of Emirati ID cards and passports.

The delegation led by Dr. Zakaria Ahmed Al Khaja, Vice Chairman of the Information and eGovernment Authority of Bahrain, visited the ICP.

Major General Suhail Jumaa Al Khaili, Director-General of the ICP highlighted the deep-rooted bilateral ties between the UAE and Bahrain and lauded the role of their leadership in supporting the development of government services across all sectors.

The ICP’s excellence in the areas of identity and passports and its related activities are the outcomes of the strategic approach of the UAE Government to ensure the happiness of customers and offer proactive and innovative services to the public in an advanced and smart manner, to keep pace with recent developments.

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Bahrain joins industrial partnership for sustainable growth

Bahrain, a major producer of raw aluminum and iron ore, will increase the partnership’s total industrial manufacturing value add from $106.26 billion to $112.5 billion…reports Asian Lite News

The second Higher Committee meeting of the Industrial Partnership for Sustainable Economic Development kicked off on Sunday in Cairo in the presence of Dr. Nevin Gamea, Egypt Minister of Trade and Industry, Dr. Sultan bin Ahmed Al Jaber, Minister of Industry and Advanced Technology, and Yousef Al Shamali, Jordanian Minister of Industry, Trade and Supply.

At the meeting, the Higher Committee announced and welcomed the Kingdom of Bahrain as a new member of the Partnership represented by Zayed bin Rashid Alzayani, Minister of Industry and Commerce of Bahrain.

Bahrain, a major producer of raw aluminum and iron ore, will increase the partnership’s total industrial manufacturing value add from $106.26 billion to $112.5 billion. Bahrain boasts a strong industrial sector with more than 9,500 companies and 55,000 employees and $4.3 billion in industrial Foreign Direct investments.

The Partnership aims to establish large joint industrial projects, create job opportunities, contribute to increasing economic output, diversify the economies of the partner countries, support industrial production and increase exports.

The Higher Committee also reviewed a presentation by the Executive Committee, delivered by Abdullah Al Shamsi, Assistant Under-Secretary, Industry Growth, at the Ministry of Industry and Advanced Technology, Dana Alzoubi, Secretary-General of the Jordanian Ministry of Industry and Supply as well as Hatem Alashry, Advisor to the Egyptian Minister of Industry and head of the Executive Committee.

As a result, 12 projects worth US$3.4 billion have been shortlisted and will move into the feasibility studies phase. In total, the Executive Committee received 87 industrial project proposals focused on fertilizers, agriculture and food. In the next phase, the Partnership will focus on the metals, chemicals, plastics, textiles and clothing sectors.

The delegation also included UAE ambassador to Egypt, Maryam Al Kaabi, Jordan ambassador to Egypt, Amjad Al-Adayla, and Ambassador of the Kingdom of Bahrain to Egypt Dr. Khaled Fahad Alalawi among others.

In her remarks, Dr. Nevin Gamea stressed the significance of the industrial partnership in confronting the economic consequences of the global crises and highlighted the importance of the private sector engagement in sustainable development for the Arab World.

“This partnership is key to ensuring value and supply chains, reaching industrial self-sufficiency, and creating more jobs,” said Jameh, adding, “We welcome Bahrain to join this partnership, which will help maximise the benefit of the industrial capabilities of the four countries.”

“To make use of this initiative, partners shall exchange science and technology expertise, set up industrial partnerships, and take advantage of the partners’ markets to promote multilateral trade,” she further said.

“Egypt’s government is very keen to do what it takes to support this partnership and pave its way so that it can achieve its targets,” she added.

Meanwhile, Yousef Al Shamali said, “Today’s meeting is a continuation of the executive committee meetings held over the past two days and a culmination of weeks’ long sectoral workshops of experts in the fields of pharmaceuticals, agriculture, fertilizers and food.” He noted that this progress has been achieved two months after the launch of the partnership in Abu Dhabi.

Jordan, he pointed out, is keen on supporting all aspects of joint Arab work, as instructed by King Abdullah II, and today’s gathering shows how the leaders of the three countries share a common vision about joining efforts to create a comprehensive economic project.

“The meeting highlighted the political and economic ties binding our nations, and ushers in a new era of joint action and effective economic integration with tangible impacts,” the minister added.

He further noted that Bahrain’s joining in the partnership will give a boost to the initiative, accelerating the pace of achieving the desired economic integration.

Dr. Sultan Al Jaber highlighted the UAE’s commitment to the partnership, and said, “Today, we welcome Bahrain as a vital and dynamic addition to the partnership. Bahrain’s industrial sector plays a crucial role in sustainable economic development. I would also like to thank the Arab Republic of Egypt for hosting this second meeting of the Higher Committee. We look forward to reviewing these joint projects and assessing the next steps required from private sector companies, government agencies and supporting bodies to ensure the projects’ feasibility to ensure rapid implementation,” Al Jaber said.

“I call on companies to leverage the competitive advantages and opportunities for partnership available in each of the participating nations and to conduct their own feasibility studies to maximise their projects’ chances of success. As government agencies, we must identify the key enablers these projects require to succeed and do everything in our power to help companies overcome potential obstacles. Rest assured, we will provide support to ensure that industrial companies can be confident in investing in and implementing successful projects. This combination of government support with private sector commitment will help the partnership achieve maximum sustainable economic and social benefits,” he added.

He concluded, “The Industrial Partnership for Sustainable Economic Development is open to any party who wishes to contribute to the development of the industrial sector, promote integration across industries, and leverage the competitive advantages offered by the UAE, Egypt, Jordan, and now Bahrain. Our combined efforts and teamwork will enhance the development of the companies and countries involved in this partnership by reducing costs, safeguarding supply chains, creating more jobs, boosting self-sufficiency, planning for the future and applying the latest technology.”

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Gulf American Hospital to launch on 20th of July

The Gulf American Hospital is gearing up to officially launch its first branch in the Kingdom…reports Asian Lite News

The Gulf American Hospital, one of the leading multispecialty hospitals in the Kingdom of Bahrain, is gearing up to officially launch its first branch in the Kingdom, with operations expected to begin in the state-of-the-art facility on July 20, 2022.

Located in Sehla on Shaikh Salman Highway and alongside Shaikh Isa bin Salman Highway, the new hospital occupies 9,270 square metres and accommodates 65 beds in its first stage of operation.

The Hospital encompasses five operating rooms that are fully-equipped for large operations, recovery rooms, intensive care units, special operation theatres for normal labour and caesarean delivery, an adjacent nursery and neonatal intensive care unit, in addition to an emergency department ready to receive patients around the clock and an ambulance unit.

On the occasion, Founder and Chairman of the Gulf American Hospital Mr. Hussain bin Salman Al Owainati said the hospital was established in line with the current recovery of the medical sector in the Kingdom.

Mr. Al Owainati hailed the endless support provided by the Government, led by Crown Prince and Prime Minister His Royal Highness Prince Salman bin Hamad Al Khalifa, to the sector, stating that this has created an encouraging investment environment.

He explained: “The Gulf American Hospital has been equipped in accordance with the latest and highest international standards for medical facilities, and in cooperation with a number of leading global establishments.”

“The hospital has been established to provide top-notch medical services for all family members, including simple or acute cases, as it has specialised clinics to provide the best medical services, such as dermatology and cosmetology, ENT, dentistry, and the obstetrics and gynaecology clinic with a new concept and utmost privacy. Additionally, the specialties at the hospital also include paediatrics, gastroenterology, endoscopy, internal medicine, urology, neurology and orthopaedics, in addition to a pharmacy, modern laboratories and a physiotherapy clinic that is equipped with the latest devices in the field,” Mr. Al Owainati pointed out.

The iconic hospital has been designed by a group of Italian designers, who have long experience in designing major hospitals around the globe, with a unique design, and attractive interior and exterior details, which suit the GCC society and are conforming with the international standards for patients and in line with the conditions of the National Health Regulatory Authority (NHRA).

ALSO READ:Bahrain, Egypt stress two-state solution as imperative

The hospital’s distinguished medical and administrative team is working on preparing a plan for innovative programmes that serve medical tourism in the Kingdom to provide premium medical services that contribute to the improvement of the medical services provided in the Kingdom of Bahrain, which will be announced soon after obtaining the approvals of the competent authorities.

Mr. Al Owainati added: “The hospital will begin receiving patients and visitors starting from July 20, 2022, despite the impacts of the Coronavirus (Covid-19) pandemic on the prices of medical equipment and the difficulty of its availability, which was one of the main challenges that we faced. Specialists in the medical field well understand the size of the challenges faced in providing a distinguished service, the profit and loss margins, and the magnitude of administrative expenses. However, in return for all of this, there is a noble humanitarian message that we are keenly perusing; to serve the citizens, residents and visitors of the Kingdom of Bahrain with utmost care, sincerity and devotion.”

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Bahrain, Egypt stress two-state solution as imperative

Bahraini King Hamad bin Isa Al Khalifa met with visiting Egyptian President Abdel Fattah al-Sisi, where they stressed the two-state solution as an imperative one to the Palestinian-Israeli conflict…reports Asian Lite News



The two leaders on Wednesday said in a joint press release that it is important to return to “serious and effective negotiations” to achieve peace “in accordance with the principle of the two-state solution,” which “guarantees the Palestinian people their right to establish their independent state on the 1967 borders with East Jerusalem as its capital”.

They also urged Iran to abide by the principles of non-interference in the affairs of Arab countries, comply with the principles of good neighbourliness, and spare the region all destabilising activities, Xinhua news agency reported.

Moreover, the two sides expressed their aspiration for further cooperation in the banking, economic and commercial fields, through the establishment of joint investment platforms and more mutual visits.

Meanwhile, a Palestinian was killed on Wednesday during clashes with Israeli soldiers in the northern West Bank city of Jenin, Palestinian medics and eyewitnesses said.

Wessam Abu Bakker, director of Jenin Hospital, told Xinhua news agency that Mohammad Mer’ei, 25, was killed after being shot in the chest by Israeli soldiers who had stormed the city.

He said that Mer’ei later succumbed to his wounds in hospital.

Meanwhile, Palestinian eyewitnesses in Jenin said that an Israeli army force stormed the city early in the morning to arrest Palestinian activists who were wanted by the Israeli security intelligence.

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They added that fierce clashes broke out in the city between the Israeli army and dozens of Palestinians.

There was no immediate Israeli army response to Mer’ei’s killing.

The Palestinian Foreign Ministry condemned the young man’s killing, saying in a press statement that Mer’ei’s death is the result of “Israeli politicians who give instructions to the soldiers to kill.”

The ministry said it holds the Israeli government directly responsible.

“We call on the International Criminal Court to immediately start investigating the crimes of the Israeli occupation and the Israeli settlers,” the statement said, adding that Mer’ei is “a direct victim of Israel’s continued impunity.”

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Bahraini King, Egyptian Prez hold talks

King Hamad bin Isa Al Khalifa of Bahrain has held official talks with Egyptian President, Abdel Fattah el-Sisi, currently on a visit to the country…reports Asian Lite News

Prince Salman bin Hamad Al Khalifa, the Crown Prince, Deputy Supreme Commander and Prime Minister of the Kingdom of Bahrain, attended the meeting.

During the meeting, held at the Al Sakhir Palace, the two sides reviewed Bahraini-Egyptian relations and ways to strengthen strategic cooperation between the two countries in a way that benefits their peoples.

Earlier, senior diplomats from Israel, the US, the United Arab Emirates (UAE), Bahrain, Morocco and Egypt have agreed to form a framework for regional cooperation.

The meeting, hosted by Bahrain in Manama on Monday, was the first one of the Steering Committee of the Negev Forum, a summit attended by the same countries and held in Israel’s Negev Desert in March, reports Xinhua news agency.

The next meeting of its kind is expected to take place later this year, according to Israel’s Foreign Ministry.

The officials discussed “ways to promote the cooperation in a manner that will bring tangible benefits for the region and its people”, the Ministry said.

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Cooperation in such fields as security, clean energy, and food and water security will be explored, it added.

The meeting came ahead of US President Joe Biden’s visit to Israel and Saudi Arabia in July.

The UAE, Bahrain and Morocco agreed to normalise their ties with Israel under the aegis of the US in 2020.

Egypt and Israel signed a peace accord in 1979.

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Egypt, Bahrain, Jordan welcome regional summit in Saudi

The three leaders welcomed the upcoming summit to be hosted by Saudi Arabia in July, comprising leaders of the Gulf Cooperation Council countries, Egypt, Jordan, Iraq and the US, reports Asian Lite Newsdesk

Egyptian President Abdel-Fattah al-Sisi has held a meeting with visiting Bahraini King Hamad bin Isa Al Khalifa and Jordanian King Abdullah II in the Egyptian resort city of Sharm El-Sheikh on cooperation in various fields as well as regional and international issues.

The three leaders discussed “mutual coordination towards various issues of common concern in addition to the latest developments on the regional and international arenas and the challenges facing the region,” said the Egyptian presidency in a statement on Sunday.

They stressed it is important to bolster the “brotherly and strategic” relationship between the three countries to higher levels to achieve common goals and interests, Xinhua news agency reported.

They also welcomed the upcoming summit to be hosted by Saudi Arabia in July, comprising leaders of the Gulf Cooperation Council countries, Egypt, Jordan, Iraq and the US, said the statement.

US President Joe Biden will make his first trip to the Middle East region next month, visiting Israel, West Bank and Saudi Arabia from July 13-16.

The three leaders affirmed at the end of the summit the need to continue coordination and consultation regarding the current issues so as to promote Arab national security and serve pan-Arab work. They also asserted support to all counterterrorism efforts to maintain security and stability.

Earlier in the day, Egyptian President Sisi met with visiting Bahrain’s King Hamad, discussing regional and international issues.

During a meeting on Saturday in the Red Sea resort city, the two leaders agreed to maximise bilateral coordination and cooperation to develop the joint Arab action system in a bid to safeguard Arab national security and enhance Arab capabilities, Xinhua news agency reported, citing an Egyptian presidential statement.

Sisi noted Egypt is ready to enhance bilateral cooperation with Bahrain in various fields, push forward development coordination in the Middle East, and strengthen unity and joint Arab action facing various regional and international challenges.

For his part, King Hamad praised the pivotal and well-established role of Egypt as the cornerstone of regional security and stability and acknowledged Egypt’s efforts in promoting joint Arab action at all levels.

He said the two countries have seen significant progress in political and economic relations, among other fields.

Meanwhile, US President Joe Biden will travel to Jeddah, Saudi Arabia at the invitation of Saudi King Salman, to attend a Summit of the Gulf Cooperation Council plus Egypt, Iraq, and Jordan (known as the GCC+3).

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Saudi Arabia is the current chair of the GCC and the venue for this gathering of nine leaders from across the region.

The trip to Israel is meant to “reinforce the United States’ iron-clad commitment to Israel’s security and prosperity” and by attending the GCC Summit the Biden administration intends to “advance US security, economic, and diplomatic interests in the region,” White House press secretary Karine Jean-Pierre said in a statement.

Biden will discuss with other assembled leaders the energy crisis, the wars in Ukraine and Yemen, the Iranian nuclear file, cybersecurity and food security.

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TCL Electronics joins Jashanmal  

TCL Electronics (1070.HK), the global No.2 LCD TV brand and a pioneer in consumer electronics and home appliances, has entered into a strategic alliance with Jashanmal, one of the leading retail groups in the GCC…reports Asian Lite News

The partnership will enable TCL to reach a wider customer base with its top-of-the-line home appliances and air conditioners (AC) for the first time in the UAE, Oman, and Bahrain.

The partnership with Jashanmal is part of TCL’s expansion strategy in the Middle East and Africa (MEA) region. Jashanmal will be a key partner for TCL in the region, launching their extensive range of home appliance products and newest FreshIN ACs as well as handling end-to-end operations from distribution, logistics to warranty and service.

Commenting on the partnership with Jashanmal, Ms. Sunny Yang, General Manager of TCL MEA, said, “We are excited to have partnered with Jashanmal, which would help us in our expansion plans in the Middle East. This partnership enables us to launch our home appliance products and ACs for the first time in the UAE, as Jashanmal is known for distribution of a wide range of brands across the GCC. Both partners will create unique opportunities for new customer acquisition by utilizing the comparative advantages offered by one another. Jashanmal is more than a fulfilment partner for TCL. This will be a strategic relationship, where both parties work together at every stage of the process.”

“Our latest strategic partnership makes perfect sense as leaders in our own respective fields. Our growth story helps us continue to expand our regional footprint and product offering to our expanding customer base. Jashanmal is a name known for credibility with a 103-year-long heritage as a retail distributor in this region. Their market knowledge will help us optimize our product range to suit the local consumer needs and give us a major competitive edge in the region,” she added.

Mr. Khalid Soliman, Group CEO of Jashanmal, said, “Our partnership with TCL will add value to our business as one of the most respected names in the marketplace. This will help us meet requirements of our customers in the region looking for technologically advanced home appliances and ACs. We reiterate our position as a prominent industry leader in offering the right kind of support to credible brands like TCL that can offer top quality products to customers in this region. We have a close eye on consumer buying trends and develop a wide range of products to serve the consumers’ needs.”

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“We will utilize our strengths for new customer acquisition. We pride ourselves for our unique offerings to our customers with a seamless omnichannel experience and convenience. TCL’s portfolio of home appliance products including ACs, refrigerators with the brand’s proprietary, cutting-edge technology will allow us to strengthen our catalogue of home products and reach new customers. It will enable us to expand our market penetration, develop fresh marketing and sales strategies, and increase revenues in both short and long terms,” he added.

Over the past year, TCL has gained significant market share in most of the MEA markets and is currently the ranked second in the world amongst LCD TV brands. Now, TCL plans to attract a wider range of customers with its range of home appliances and ACs. 

TCL home appliances and ACs are now available across various outlets in the UAE, Oman, and Bahrain and more products will be available for consumers across the Middle East in the near future. The products include their line of top and front-loading washing machines, refrigerators, chest freezers, water dispensers, washers and dryers, and floor standing ACs, and their latest FreshIN Inverter Split AC models.