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Kylie Jenner Brings Kylie Cosmetics to India

In a significant milestone in the brand’s global expansion Kylie Cosmetics, launches in India…reports Asian Lite News

“I am so excited to launch Kylie Cosmetics in India – I created Kylie Cosmetics to give my fans access to the makeup products that I use and love, and I can’t wait to share my collection with all my fans in India.”, said Kylie Jenner, Founder of Kylie Cosmetics. 

In 2015, Kylie Jenner embarked on her beauty business with the launch of Kylie Lip Kits – a collection of three liquid lipsticks with corresponding lip liners. Since then, Kylie supported by Global beauty powerhouse Coty, have continued to expand her beauty empire around the world in over 50 countries, and across eye, complexion, and countless innovations in lip. The beauty line is carefully crafted with clean formulations and vegan ingredients that deliver on trend, high-quality, high-pigment, and high-performance formulations that fans around the world have come to love.

In a significant milestone in the brand’s global expansion Kylie Cosmetics, launches in India. Partnering with House of Beauty, the leading beauty specialty company which brings coveted international beauty brands to India, Kylie Cosmetics’ arrival has been long awaited by Indian beauty consumers. This partnership marks the first time the brand has partnered with an Indian omnichannel specialist like House of Beauty.  

The launch collection includes the best-selling Matte and Velvet Lip Kits, as well as recent must-have launches such as Precision Pout Lip Liner, Power Plush Longwear Foundation, Kylash Volume Mascara, Power Plush Longwear Concealer and Tinted Butter Balm.

Starting 25th April 2024, Kylie Cosmetics will be available exclusively in 25 Sephora India stores nationwide and online on www.sephora.in

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Ranveer joins SUGAR cosmetics for Gen Z and Millennial

Sugar Cosmetics began as a direct-to-consumer brand in 2015, but quickly expanded into the offline market in 2017. Today, the brand generates annual sales of more than INR 550+ crores and has a physical presence with 45,000+ retail touch points in 550+ cities…reports Asian Lite News

Bollywood superstar Ranveer Singh invest in SUGAR Cosmetics, a leading omnichannel beauty company among Gen Z and Millennial consumers. This collaboration expected to solidify Sugar’s fan favourite status and open up new channels for customer acquisition, particularly among Gen Z and millennial audiences in India.

Excited about this new partnership, Ranveer Singh added, “Defying the conventional has been embedded in my DNA and I take pride in partnering with a brand that believes in empowering women. I have admired Sugar’s ability to build a tremendous fan-following over the years and I’m excited to be a part of this journey and help the brand achieve its mission of providing Indian women access to premium & quality makeup products specially formulated for them.”

Commenting on the announcement, Vineeta Singh, Cofounder and CEO, Sugar Cosmetics said, “We are absolutely thrilled to welcome Ranveer to the family. The brand is the makeup of choice for bold, independent women who refuse to be stereotyped into roles and if someone shares the same DNA as ours, it is Ranveer! His personality of being bold, quirky, and vibrant makes the partnership a natural fit.”

“We are delighted to have Ranveer on board as we look forward to reinforcing our brand connect with consumers. He is undoubtedly one of the most popular youth icons in the country and his unstoppable and clutter-breaking personality fits very well with the brand ethos of Sugar. This will help supercharge our growth trajectory as we continue scaling the brand aggressively to build it into a large and much-loved makeup & beauty brand” said Kaushik Mukherjee its Cofounder & COO.

Sugar Cosmetics began as a direct-to-consumer brand in 2015, but quickly expanded into the offline market in 2017. Today, the brand generates annual sales of more than INR 550+ crores and has a physical presence with 45,000+ retail touch points in 550+ cities.

Ranveer’s investment comes on the heels of a $50 million Series D fundraise led by L Catterton’s Asia fund, the world’s largest consumer-focused private equity firm. Multiple private equity funds expressed strong interest in the expanded round, with existing investors A91 Partners, Elevation Capital, and India Quotient continuing to participate.

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