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Emirates NBD announces 5th edition of annual Unity Run

Community run to celebrate diversity and inclusion of people of determination at Dubai Silicon Oasis…reports Asian Lite News

Emirates NBD, a leading banking group in the Middle East, North Africa and Turkey (MENAT) region has announced the 2021 edition of its annual Unity Run on Friday, 5 November at Dubai Silicon Oasis, the event’s venue partner.

To mark the UAE’s Golden Jubilee, this year’s Unity Run will celebrate with a special parade of UAE flags by participants as they honour unity in diversity in the UAE. Led by Emirates NBD’s flagship advocacy platform #TogetherLimitless, the event is open to children and adults of all abilities and ages and offers free entry to people of determination as well as their friends and family.

Emirates NBD Unity Run 2020-1

Held under the Patronage of HH Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Sports Council and Chairman of the Higher Committee for the Protection of the Rights of People of Determination and organised under the umbrella of the Hamdan bin Mohammed Community Sports Initiative, Unity Run aims to promote diversity and the social inclusion of people of determination in the UAE.

The event will include a three-kilometre and five-kilometre fun event, and participants can choose to run, walk, use wheelchairs, or push strollers towards the finish line. There will be special spot prizes for participants and finisher certificates for all. The event supports two major UAE institutions for children and young people of determination; Al Noor Training Centre for Persons with Disabilities and Senses Residential and Day Care Centre, as well as Emirates Red Crescent.

MOADH BUKHASH, CHIEF MARKETING OFFICER, EMIRATES NBD GROUP: “We are very excited about this year’s edition of Emirates NBD Unity Run. We will not only be celebrating the unity, tolerance and inclusiveness that we enjoy in the country, but also be commemorating the UAE’s Golden Jubilee, to add to the festivities. As an organisation that is committed to supporting people of determination, we are proud to back the ‘My Community’ initiative launched by His Highness Sheikh Hamdan bin Mohammed Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council that aims to transform Dubai to a disability-friendly city.”

For his part, Haidar Ali, Senior Vice President of Client Success at DSOA said: “We are delighted to host the Emirates NBD Unity Run in its fifth edition, and we look forward to welcoming children and adults of all abilities and ages from the DSO community, Dubai and the wider UAE. In line with DSOA’s corporate values, we are committed to enhance the overall quality of life and well-being for the entire community through offering an encouraging environment for healthy activities.

ALSO READ: UAE, UK to conduct exercise to toughen border controls

Haidar added: “In addition, our responsibility towards society ensures inclusion of all segments, resulting in a healthier future for everyone, just as this year’s Unity Run will celebrate the nation’s Golden Jubilee with a special parade of UAE flags as participants honour unity in diversity in the UAE.”

Ruth Dickinson, Event Director & Managing Partner, FittGROUPME, said “This year’s Emirates NBD Unity Run is a special celebration of the UAE Golden Jubilee and brings together the community to highlight the accessibility and inclusion of people of determination in all areas of UAE society. It is part of the annual 30 x 30 Dubai Fitness Challenge and participating is a fun way to be included in the Challenge whilst supporting people of determination and the cause for inclusion.”

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-Top News Arab News UAE News

Mars Mission launches competition for UAE students

Three winners will be selected from the entries received, qualifying for prizes of AED 10,000, 7,000 and 5,000 respectively. Students have until Saturday, 20th November, 2021, to register for the competition…reports Asian Lite News

The Emirates Mars Mission (EMM) team has launched the fifth cycle of its Explore Mars Competition, offering science, technology, engineering and mathematics (STEM) students an opportunity to explore Mars using scientific data from EMM’s Science Data Centre for the first time.

The competition gives students the chance to analyse the science data gathered by the Hope Probe, working individually or collaborating in teams of up to three people. To enter, students are required to produce an A1 format scientific poster – a commonly used presentation of science data used in international science meetings and events. The posters will be judged by a panel and evaluated based on their scientific content and insight, design and presentation.

EXPO 2020

Three winners will be selected from the entries received, qualifying for prizes of AED 10,000, 7,000 and 5,000 respectively. Students have until Saturday, 20th November, 2021, to register for the competition.

For competition guidelines and registration, students should contact science@mbrsc.ae.

Omran Sharaf, Project Director of the Emirates Mars Mission at MBRSC, said: “This is the first time in the five years we have been holding the Explore Mars competition that we have been able to offer students the chance to analyse live data from our own instruments, so we are particularly excited to see what insights and discoveries they manage to pull together. The EMM Science Data Centre is currently hosting data gathered from Hope’s first mission phase, including ground-breaking observations of Mars’ discrete aurora and our findings of unusually high concentrations of atmospheric oxygen and carbon monoxide.”

The Explore Mars Competition is geared towards honing and refining students’ research skills by exposing them to the EMM Science Data Center (SDC) and the analytical tools required to compare and contrast the Hope Probe’s unique data sets.

Hessa Al Matrooshi, Emirates Mars Mission Science Lead, said: “Launching the fifth version of the Explore Mars competition highlights our ongoing commitment to inform, educate and inspire the next generation of talent. After sharing the first batch of data gathered by Hope Probe with the scientific community, we are excited to use this contest as an opportunity to get students excited about using the data to serve as a launch pad to inspire and encourage them to explore careers in space science.”

ALSO READ: Dubai is world’s busiest international airport again

The Emirates Mars Mission is studying the relationship between the upper layer and lower regions of the Martian atmosphere, giving the international science community full access to a holistic view of the Martian atmosphere at different times of the day, through different seasons.

The Hope Probe carries three state-of-the-art instruments: EXI – The Emirates eXploration Imager is a digital camera that will capture high-resolution images of Mars along with measuring water ice and ozone in the lower atmosphere through the UV bands.

EMIRS – The Emirates Mars InfraRed Spectrometer will measure the global distribution of dust, ice cloud, and water vapor in the Martian lower atmosphere.

EMUS – The Emirates Mars Ultraviolet Spectrometer will measure oxygen and carbon monoxide in the thermosphere and the variability of hydrogen and oxygen in the upper atmosphere.

Data from these instruments is uploaded every three months to the EMM Science Data Centre and made publicly available to scientists, researchers and enthusiasts globally, without embargo.

The Mission’s Hope Probe is following its planned 20,000 – 43,000 km elliptical science orbit, with an inclination to Mars of 25 degrees, giving it a unique ability to complete one orbit of the planet every 55 hours and capture a full planetary data sample every nine days throughout its one Martian year (two Earth year) mission to map Mar’s atmospheric dynamics.

EMM and the Hope probe are the culmination of a knowledge transfer and development effort started in 2006, which has seen Emirati engineers working with partners around the world to develop the UAE’s spacecraft design, engineering and manufacturing capabilities. Hope is a fully autonomous spacecraft, carrying three instruments to measure Mars’ atmosphere. Weighing some 1,350 kg, and approximately the size of a small SUV, the spacecraft was designed and developed by MBRSC engineers working with academic partners, including LASP at the University of Colorado, Boulder; Arizona State University and the University of California, Berkeley.

The Hope Probe’s historic journey to the Red Planet coincides with a year of celebrations to mark the UAE’s Golden Jubilee.

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-Top News Travel & Tourism UAE News

Emirates, Maldives ink tourism deal at Dubai Expo

Emirates has reaffirmed its long-standing partnership with the Maldives by extending a Memorandum of Understanding (MoU) with the Ministry of Tourism earlier this week…reports Asian Lite News

H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Civil Aviation Authority and Chairman and Chief Executive of Emirates Airline and Group, met Ibrahim Mohamed Solih, President of the Maldives, at the UAE Pavilion at Expo 2020 Dubai.

The MoU was signed by Ahmed Khoory, SVP Commercial West Asia & Indian Ocean at Emirates, and Dr. Abdulla Mausoom, Minister of Tourism of the Maldives, and Thoyyib Mohamed, CEO and Managing Director, Maldives Marketing & Public Relations Corporation.

EXPO 2020

Khoory said, “Maldives is a very integral market in Emirates’ network and we are very pleased to be renewing our commitment to the island-nation today. Emirates has proudly served the country for more than 34 years and we look forward to continue strengthening our long-standing partnership, and to boosting the country’s trade and tourism industry.”

For his part, Dr. Mausoom said, “With over 1,000 flights and visits from 170,000 passenger arrivals to the Maldives this year, Emirates Airline continues to be a very important partner in Maldives Tourism success story. Ministry of Tourism is confident that this tri-party MoU between Emirates Airline, Maldives Marketing and Public Relations Corporation MMPRC and the Ministry, will connect the Maldives better with UAE and the world, support tourism development and promote tourism.”

Thoyyib Mohamed, CEO and Managing Director, Maldives Marketing and PR Corporation, said: “Our relationship with Emirates Airline is one that spans over three decades. A great deal of the success of the Maldives tourism industry can be attributed to the long-lasting and fruitful relations we have with airlines – and Emirates is no exception.”

ALSO READ: Expo Records Nearly 1.5 Million Visits in 24 Days

The agreement reaffirms the airline’s commitment to the island-nation and outlines key initiatives to continue supporting the country’s tourism recovery. Since January 2021, the airline has operated the highest number of passenger flights to the Maldives, connecting 170,000 passengers to the country, from more than 100 destinations including the top markets, United Arab Emirates, Russia, Germany, United States of America, and Czech Republic.

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-Top News Dubai UAE News

Emirates recognised for best digital customer experience

Emirates’ marketing team has been recognised by Sitecore, one of the world’s leading digital experience platforms, for “Best Use of a Customer Data Platform (CDP)”…reports Asian Lite News

The award was presented to Emirates at the recent edition of GITEX, Dubai’s technology trade exhibition, for demonstrating excellence in the delivery of its digital customer experience (CX) utilising the Boxever platform.

Emirates recognised for best digital customer experience

Emirates was selected from amongst 110 large service organisations, based on its best-in-class CX and digital capabilities. Over the past four years, Emirates has invested in CDP solutions such as Boxever, acquired by Sitecore in March 2021, utilising it in conjunction with its proprietary marketing data platform to deliver to the complex needs of customers. Their combined capabilities are a reflection of the close collaboration between the Group’s internal marketing team and Boxever, who have maintained a steady focus on delivering to a demanding customer agenda.

“Sitecore Middle East recognizes Emirate’s marketing team that has driven its digital customer experiences utilizing the Sitecore CDP solution to meet complex needs of their customers,” said Mohammed AlKhotani, Area Vice President, Middle East and North Africa, Sitecore.

“Emirates Airline shows how the Middle East is leading digital innovation, and converting website visits into engaged customers to make their travel planning easier.”

ASLO READ: Emirates presents SMEs visiting Expo with winning proposition

“Emirates is honoured to be recognized with an award in digital customer experience. The world of service marketing has advanced at top speed over the past few years, and our ambition to deliver the best customer experience in the travel industry is very much a core objective for Emirates and our wider group of travel brands. We are delighted to be acknowledged by Sitecore, a company with tremendous heritage in digital marketing, along with the wider fraternity of digital marketing professionals. We look forward to continue growing our capabilities to better deliver to our customer needs and preferences,” said Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Marketing & Brand – Emirates Group.

The recognition represents Emirates’ continued investment and innovation in the delivery of relevant and personalized experiences across the digital customer journey. Sitecore’s accolade also underscores Emirates’ ongoing drive to deliver the best customer experiences in the airline industry: digitally, on the ground and onboard.

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-Top News Dubai EXPO 2020

Emirates presents SMEs visiting Expo with winning proposition

As the Premier Partner and Official Airline of Expo 2020 Dubai, Emirates is enhancing the benefits that SMEs stand to gain from visiting the largest themed event taking place in Dubai…reports Asian Lite News

Small and medium sized businesses (SMEs) planning a visit to Dubai during Expo 2020 Dubai will be reaping even more rewards during the six-month mega event with the launch of the latest Emirates Business Rewards incentive.

EXPO 2020

As part of the offer, designed especially for SMEs, the airline is providing bonus Emirates Business Rewards Points to members of its corporate loyalty programme, applicable on flights to Dubai for the duration of the event. For flights booked to Dubai by 15th November 2021, for travel until 31st March 2022, Emirates Business Rewards members will see their rewards balance grow faster by earning 25 percent additional Business Rewards Points on their trip. The offer will enable businesses to earn 1.25 Points for every US Dollar spent on inbound flights to Expo 2020 Dubai’s host city.

Business Rewards Points can be redeemed to book flights and upgrades for eligible individuals from the registered organisation, including business owners, their employees, in addition to guests. T&C’s apply.

ALSO READ: Exalto Emirates showcased at ADIBS

Over 20,000 SMEs are currently enrolled in the Emirates Business Rewards programme and potentially lucrative opportunities lie ahead for its member base, consisting of professional services and consulting firms, technology providers, traders as well as businesses across various sectors including real estate, construction, IT and healthcare, among others.

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-Top News Woman

UAE to form women’s World Tour cycling team

UAE Team Emirates announced today that they are working with current women’s cycling team Alè BTC Ljubljana to add a women’s team to their successful men’s team for 2022…reports Asian Lite News

The recent inaugural Paris-Roubaix Femmes boosted the profile of women’s cycling and the return of the women’s Tour de France in the summer of 2022 is expected to further develop the sport and increase the popularity and visibility of women’s cycling.

In a new and modern era of inclusivity for the sport, the Emirati squad will emulate fellow World Tour teams Trek-Segafredo, Jumbo-Visma and Movistar in having a successful women’s team alongside their men’s team.

Regarding the possible entry of UAE Team Emirates into the world of women’s cycling, Team Principal Mauro Gianetti explained, “We are pleased to announce that we are working to create a female team to compete on the world stage as part of the UAE ambition to develop cycling, in support of a global project that started back in 2017.

ALSO READ: NAMA launches Women’s inclusion Toolkit in MENA region

“Together with the Alè BTC Ljubljana Team, we have found the right opportunity and the availability we were looking for and, in collaboration with the UCI, we are preparing all the necessary documents for the completion of the acquisition of the World Tour license starting 1st January 2022. In the coming weeks we will have the definitive framework and we will be ready to present the project.”

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-Top News Dubai UAE News

Emirates announces A380 flypast over Dubai

Emirates Expo 2020 Dubai special livery aircraft will be performing two low level flypasts over Sheikh Zayed Road and the Expo 2020 Dubai site tomorrow morning, Wednesday 13 October and Thursday 14 October…reports Asian Lite News

Opportunities for media and the public making their morning commute to spot the aircraft will approximately be between the hours of 5am to 8am (local time) across different vantage points on Sheikh Zayed Road and around Dubai Expo 2020 and its surrounding areas. The flypasts being conducted over the next two days will be for a special project to be revealed soon by the airline.

Expo 2020

Emirates encourages the public to take photos and videos of the flypast of the special A380 livery, however, people are reminded not to put the flypast at risk by using drones and to comply with all GCAA guidelines pertaining to ‘no fly zones’ for unmanned aircraft/drones.

ALSO READ: Emirates, Qantas extend ties to help boost travel recovery

In September, Emirates introduced the bold Expo 2020 Dubai livery on its A380 aircraft. This eye-catching invitation to the Expo 2020 will be seen across the airline’s A380 network over the coming months.

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-Top News Arab News World

Emirates, Qantas extend ties to help boost travel recovery

The agreement was signed by Emirates President, Tim Clark, and Qantas Group CEO, Alan Joyce, at the International Air Transport Association Annual General Meeting in Boston…reports Asian Lite News

Emirates and Qantas, the Australian carrier, have announced to extend their cornerstone partnership for another five years, meaning customers and frequent flyers of both airlines will have access to an expansive joint network, and millions of reward seats to travel across Australia, New Zealand, Europe and the UK.

The agreement was signed by Emirates President, Tim Clark, and Qantas Group CEO, Alan Joyce, at the International Air Transport Association Annual General Meeting in Boston.

The airlines have existing approvals from regulators to operate a joint business until March 2023. Qantas and Emirates will seek re-authorisation from relevant regulators, including the Australian Competition and Consumer Commission, to continue the core elements of the partnership including coordination of pricing, schedules, sales and tourism marketing on approved routes until 2028.

ALSO READ: Emirates to roll out IATA Travel Pass across six continents

The deal includes an option to renew for another five years beyond that.

Together, both airlines are making millions of reward seats available for frequent flyers to access more than 100 destinations using their Qantas Points or Skywards Miles, which many have been stockpiling throughout the pandemic.

For Emirates customers, the deal provides access to over 55 Australian destinations that Emirates does not fly to, and Qantas customers can fly on Emirates to Dubai and access over 50 cities in Europe, the Middle East and North Africa, that Qantas does not fly to.

Emirates, Qantas extend ties to help boost travel recovery

As Qantas and Emirates recover from the impact that COVID-19 has had on their respective businesses, the partnership will continue to deliver financial upside for both airlines.

Commenting on the partnership, Clark said, “The extension of our partnership with Qantas is testament to its success. It also reflects our commitment to ensure customers travelling to and from Australia, a market which we have served for 25 years, continue to have the best connections and frequent flyer benefits. Despite the challenges of the past 18 months, today’s announcement reinforces that Emirates is here for the long haul.

Joyce, in turn, commented, “This marks the continuation of one of the most significant bilateral partnerships in aviation. We called it ‘seismic’ when it launched in 2013 and it has been, especially in terms of what it’s meant for over 13 million people who have travelled on flights that form part of the deal.”

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Dubai EXPO 2020 UAE News

Emirates steel contributed more than 60 percent to expo 2020

Emirates Steel supplied 2,500 metric tonnes of heavy sections and sheet piles products and solution-based engineering services to one of the most innovative pavilions across Expo 2020 Dubai…reports Asian Lite News

Emirates Steel has announced that it supplied more than 60 percent of the Expo 2020 Dubai rebar needed to build the central dome ‘Al Wasl Plaza’, pedestrian bridges, parks, roads, corridors, and the underpass linking Al Maktoum International Airport to the Expo 2020 site and more.

Emirates steel contributed more than 60 percent to expo 2020

Additionally, Emirates Steel also supplied 35,000 metric tonnes of its high-quality sections and sheet piles for the construction of multiple pavilions at Expo 2020.

SAEED GHUMRAN AL REMEITHI, CEO, EMIRATES STEEL: “We are proud to supply Expo 2020 with our products, working on this vital project will be added to our track record of achievements. Today, we write a new chapter in our journey to support the UAE’s incredible efforts to host one of the most prestigious exhibitions in history. Our products are globally certified and recognised for their quality, reliability and diversity, presenting all grades and specifications.”

“Hosting Expo 2020 Dubai is a once-in-a-lifetime experience bringing everyone together in the spirit of hope and optimism. Emirates Steel, as a market leader and the UAE’s preferred supplier of high-quality steel products, spares no effort to support the national developmental efforts to place the UAE among the top advanced countries in the world,” added Al Remeithi.

Emirates Steel’s products have been used in the construction of some of the UAE’s most renowned buildings. This includes Sheikh Zayed Grand Mosque, Burj Khalifa, Louvre Abu Dhabi, YAS Marina Circuit track, Warner Bros. World Abu Dhabi, and many more.

Emirates steel contributed more than 60 percent to expo 2020

Emirates Steel supplied 2,500 metric tonnes of heavy sections and sheet piles products and solution-based engineering services to one of the most innovative pavilions across Expo 2020 Dubai.

ALSO READ: Emirates unveils new Expo livery on A380 aircraft

“Emirates Steel develops its business model to cope with the different needs of customers and invests in providing such solution-based engineering services that cater to the customers’ specific design requirements,” commented Al Remeithi.

Niels Bouwman, Director of the Netherlands pavilion at Expo 2020 Dubai, extended his appreciation for the tailored solutions and high-quality products provided by Emirates Steel that helped in creating a first-of-its-kind sustainable structure reflecting the most innovative solutions and concepts.

Emirates steel contributed more than 60 percent to expo 2020

Located in the Sustainability District, the Netherlands pavilion offers a unique state-of-the-art system integrating water, energy, and food. The three elements are harvested in a cone-shaped vertical farm district.

Emirates Steel is the largest producer of heavy and jumbo sections and the only producer of hot-rolled sheet piles in the region. The company is the fourth steelmaker in the world to receive the ASME accreditation to produce nuclear grade rebar.

The Abu Dhabi-based steelmaker is the first manufacturing company in the Middle East and among the first 50 companies in the world to be verified for (LEED) green building system documentation.

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-Top News EXPO 2020 UAE News

Emirates unveils new Expo livery on A380 aircraft

The new A380 livery was designed, painted, produced and installed in-house by the teams at Emirates…reports Asian Lite News

Emirates, the Premier Partner and Official Airline of Expo 2020 Dubai, has revealed a head-turning A380 livery dedicated to further carrying the global event’s messages worldwide.

A bold departure from the airline’s traditional white and gold paint scheme, this bright blue aircraft livery features large-scale graphics in vivid green, orange, pink, purple and red, which run across the fuselage and all the way up to the tail and fin interlaced with the distinct ring-shaped Expo 2020 Dubai logo.

Registration open for Expo 2020 Dubai Run

Special ‘Dubai Expo’ and ‘Be Part of the Magic’ messages run across both sides of the A380 fuselage. The engine cowls also carry the Expo 2020 Dubai messages and dates of the event.

In addition, the brave Burj Khalifa stuntwoman who appeared in the recent viral Emirates ad, carries an invitation to visit the event on both sides of the aircraft, holding a message board that says: ‘See you there’ and ‘Dubai Expo Oct-Mar 2022’.

ALSO READ: Bookings open for Emirates Pavilion at Expo 2020 Dubai

The iconic Emirates red belly branding, which can be only seen when the aircraft is flying overhead, has been replaced by the opportunity themed orange ‘Dubai Expo’ branding, further increasing the event’s visibility and awareness as it flies to the airline’s A380 network over the course of the next 6 months.

The new A380 livery was designed, painted, produced and installed in-house by the teams at Emirates. The livery was not just a decal, but a complete paint project, and is by far the largest one the airline has ever embarked on. A great deal of planning and ingenuity was involved to ensure the distinct livery design was brought to life and flawlessly executed.

The new Expo 2020 Dubai livery will appear on three Emirates A380 aircraft to help visually tell the story and reaffirm the themes of one of the largest global events to take place since the onset of the pandemic. The distinctive blue Expo aircraft will join the 40 other special liveries dedicated to Expo 2020 Dubai, which have collectively flown to over 130 destinations across the Emirates network since 2018.

The new livery will wow travellers and drive the Expo 2020 Dubai message when it heads to Los Angeles on 29 September.