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MG Launches ‘100-Year Edition’ in India

The ‘100-Year Limited Edition’ serves as a testament to MG’s enduring commitment to innovation and excellence…reports Asian Lite News

MG, the British automotive brand with a century-old heritage, has unveiled its latest offering, the ‘100-Year Limited Edition.’ This special release pays homage to over 110 years of British racing history, featuring the iconic ‘Evergreen’ color synonymous with the brand’s legacy.

Available in both manual transmission (MT) and continuously variable transmission (CVT), these limited-edition models offer versatility to match their heritage. With options for 5 or 7-seater capacity in petrol and diesel, MG ensures a tailored experience for every enthusiast.

The exterior of the ‘100-Year Limited Edition’ boasts the signature ‘Evergreen’ hue, complemented by a starry black finished roof and dark elements, accentuating its sporty demeanor. Inside, an all-black theme dominates, with ‘100-Year Edition’ embroidery on the front headrests, echoing the racing heritage that defines MG.

Speaking on the launch, Satinder Singh Bajwa, Chief Commercial Officer at MG Motor India, emphasized the brand’s commitment to automotive excellence and heritage. “The launch of our 100-Year Limited Edition reflects our enduring legacy and passion for automotive excellence,” Bajwa said. “The ‘Evergreen’ color embodies the spirit of performance and heritage that define the brand.”

The release of this special edition marks MG’s dedication to honoring its rich racing legacy while showcasing its evolution as an international car brand committed to advanced mobility solutions. The ‘100-Year Limited Edition’ serves as a testament to MG’s enduring commitment to innovation and excellence.

MG’s racing legacy dates back to its establishment as Morris Garages in 1924 under the visionary leadership of British motoring pioneer William Morris. With the introduction of iconic models like the 14/28 Super Sports and the MG EX120, known as ‘The Magic Midget,’ MG solidified its place in automotive history by setting remarkable land speed records.

With the ‘100-Year Limited Edition,’ MG invites enthusiasts to own a piece of its storied history, promising a unique driving experience infused with heritage and performance.

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MG records over 5,000 car sales in a single month

The release of these latest figures once again highlights the remarkable upwards trend enjoyed by MG across the Middle East over recent years…reports Asian Lite News

Customers across the Middle East continued to visit to MG Motor showrooms in record numbers over Ramadan, with the British-Born car brand recording its best-ever month of sales in April. Spurred on by an extremely competitive range of Ramadan offers, MG registered over 5,000 car sales in a single month for the first time in in the region.

In total, during April MG sold 5,529 units in the Middle East. The best-selling model was the MG ZS crossover, with 1,559 units sold. It was followed by the stylish MG 5 saloon, with sales of 1,246 units and the MG GT – buyers snapped up 1,093 units of the newest 2022 sporty model from the MG line-up, which boasts aggressive sporty looks and 1.5L and 1.5L Turbo powertrains for optimum power and performance.

MG has developed an unbeatable reputation for offering exceptional value of money, with its car line-up acknowledged for its stylish looks, excellent equipment specifications and latest technology offerings, all supported by a market-leading manufacturer’s warranty. During Ramadan, these selling points were reinforced by special offers that included free service contracts, free roadside assistance, free insurance and even the opportunity to win back the value of the car, depending on market.

The release of these latest figures once again highlights the remarkable upwards trend enjoyed by MG across the Middle East over recent years. During the first three months of 2022, the brand saw sales rise by 35 per cent when compared to the same period last year. With total sales of 12,604 units in the first quarter, MG recorded a 4.7 per cent market share across nine regional markets, comprising the six GCC countries, Iraq, Jordan and Lebanon.

Tom Lee, Managing Director of MG Motor Middle East, commented: “Ensuring new car buyers receive the very best value for their money is a fundamental part of the MG offering, and has been integral to our success during the holy month of Ramadan. Once again, our customer-centric approach has paid off, as we continue to shake up the region’s automotive industry.”

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