Ground breaking when it first launched, and a work of art today, the Mostro highlights the brand’s brand position at the intersection of sport and fashion…reports Asian Lite News
PUMA presents “Welcome To The Amazing Mostro Show”, a convention-defying experience to kick off New York Fashion Week. Presented at New York’s historic Park Avenue Armory, PUMA transformed the space through light, projection, experiential elements and musical performance by Eartheater to celebrate the return of the convention-defying low profile Mostro sneaker.
Originally launched in 1999, ‘Mostro’ comes from the Italian word ‘monster‘. Pulled from the brand’s storied archives, the low-profile silhouette boasts defining features such as its signature spiked sole and versatile strap closure.
Styled by Alastair McKimm alongside the brand’s Global Creative Director Heiko Desens, it showed a selection of custom and commercial pieces from their upcoming AW24 collections that complement the star of the show, the Mostro.
Ground breaking when it first launched, and a work of art today, the Mostro highlights the brand’s brand position at the intersection of sport and fashion.
PUMA x F1 Creative Director A$AP Rocky directed and starred in a Mostro campaign which launched just before the show across digital and social channels.
Noteable guests included Emily Ratajkowski, Ashley Graham, Davido*, Kyle Kuzma*, Becky G, Hari Nef, Eartheater, Caleb McLaughlin*, GloRilla, Lauren London*, Jay Brown*, Emory Jones*, Rickey Thompson, Yvesmark Chery, Stephanie Hui, Coco Bassey, and Harry Hill.
All things fun, fashion, fitness, art, and expressive.(photo:IANSLIFE)
Kareena has been a longtime member of the PUMA family and consistently raises the bar for women’s stories with gorgeous brand images and audience-exclusive content…reports Asian Lite News
Sportswear company Puma opened its first experience store in Mumbai, which is the largest location in West India. Bollywood actor and Brand Ambassador Kareena Kapoor Khan attended the store opening.
The PUMA sleek new Linking Road store is slated to be a centre for all things fun, fashion, fitness, art, and expressive technology in keeping with the upscale vibe of its location. Modern amenities and photogenic areas on the two floors of the building beautifully mimic the tempo, excitement, and culture of Mumbai.
The Linking Road store will display the brand’s limited-edition international collaborations throughout the year for the city’s fashion-forward customers who love to keep up with premium style trends. The premium-feeling, dedicated parts of the immersive brand environment are there to meet the demands of men, women, and kids who are interested in sports and fitness.
The new Linking Road location has a strong sense of place and an unapologetically artistic attitude. A unique artwork on a central wall provides a contemporary homage to the constantly bustling Mumbai. Bold and futuristic, the artwork features the PUMA cat among the city’s notable attractions, like the Worli Sea Link, The Ambassador, a famous rotating restaurant on Marine Drive, and phrases like City of Dreams. Gautam Gajber, a visual and graphic artist from Mumbai, created the gritty mural specifically for the brand.
A Customisation Studio is a feature of the experiential store that carries the essence of art and culture even farther. With a cutting-edge customising machine that can print, paint, dye, embroider, and knit, customers can unleash their creativity and add unique touches to their PUMA sneakers, athleisure, and accessories, making the Linking Road store their go-to destination for all things sports and fashion.
Kareena Kapoor Khan, perused the new Autumn-Winter’22 collection and participated in interactive activities as she investigated the various sections of the store. Kareena has been a longtime member of the PUMA family and consistently raises the bar for women’s stories with gorgeous brand images and audience-exclusive content.
Commenting on the occasion, Kareena, said, “A massive experiential PUMA store in my neighbourhood… now that’s what I call exciting news! I’m looking forward to being a part of the launch of the brand’s largest store in West India and to try out the customisation feature to create personalized looks for my PUMA wardrobe. What I love most about the stores is the little details that give each one a unique vibe and the amazing personalised service that makes shopping there such a delightful experience!”
All things fun, fashion, fitness, art, and expressive.(photo:IANSLIFE)
Commenting on the launch of the store, Abhishek Ganguly, Managing Director, PUMA India and Southeast Asia said, “We are thrilled to take our sport-style retail strategy forward with yet another experiential store for our shoppers. With an aim to deeply engage with our customers offline, the multi-level Linking Road store is a milestone in our growth agenda for the region. The new art-inspired store is a testimony to PUMA’s commitment towards influences on culture. Actor, fitness enthusiast and our brand ambassador Kareena Kapoor Khan embodies this perfectly. We are confident that PUMA’s new store will be a hub for Mumbai’s fashion and cultural consumers.”
Popular content creators including actor Aisha R. Ahmed, Sakshi Sindwani, a style influencer, and Srishti Dixit, a digital developer, also attended the store opening. For the holiday season, they collaborated with Kareena Kapoor Khan to develop special social media content for the brand, which generated laughter, playful banter, and a festive atmosphere within the shop.
Brand Ambassador, KL Rahul said, “PUMA’s commitment to sports & fitness is what makes it the most preferred sports brand in the country…reports Asian Lite News
PUMA’s newest store represents a significant step forward in the brand’s efforts to provide an unprecedented experience to its customers and to foster meaningful offline engagement.
It launched its digitally enabled experiential store at Bengaluru’s Orion Mall. This is the largest PUMA store in South India. KL Rahul, Vice-Captain of the Indian cricket team and PUMA athlete, and Bollywood Actor Athiya Shetty attended the store’s opening.
The store has state-of-the-art offerings such as F1 Simulators and interactive retail screens, with a focus on bringing technology, sports, and experiential retail under one roof. The brand’s premium store will also feature limited-edition global collaborations for men, women, and children throughout the year.
Commenting on the launch, Abhishek Ganguly, Managing Director, PUMA India and Southeast Asia said, “We are thrilled to take our sports retail story forward with yet another digitally-enabled store for our shoppers. The Indian consumer today is not just drawn to premium products but also seeks a smart shopping environment. Coming up with a second experiential store in Bengaluru is a testimony to PUMA’s commitment towards promoting sporting culture and meet the promising demand for activewear and athleisure in the region.”
Brand Ambassador, KL Rahul said, “PUMA’s commitment to sports & fitness is what makes it the most preferred sports brand in the country. I am stoked to be part of the launch of their largest store in South India. I am a fan of PUMA’s select collaborations and limited-edition sneakers. I am definitely going to be a regular here.” KL Rahul added, “People know my love for all things street. I will be constantly collaborating with PUMA’s team to drop new styles of 1DER throughout the year for our athleisure-loving consumers.”
Athiya Shetty added “I enjoy working out and spend most of my day in activewear and athleisure and I absolutely love PUMA. Their designs are so in sync with today’s generation, be it sneakers or apparel. In fact, at times I even wear the comfortable 1DER collection sweatshirts. I am so thrilled to be in Bengaluru and be a part of their store launch. The store has really cool elements and the look and feel is extremely premium.”
