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Starbucks India Brews Luxury with Manish Malhotra

The limited-edition lifestyle drinkware collection launched at all 390 Starbucks stores nationwide on January 18th 2024…reports Asian Lite News

Launching exclusively in India, Starbucks India and Manish Malhotra are all set to introduce a one-of-a-kind collaboration.The limited-edition lifestyle drinkware range will see the coming together of two distinctive voices in coffee and fashion. This collection will celebrate Starbucks philosophy of elevating everyday moments of the coffee drinking experience, tailored to consumers and through the lens of the ace couturier’s signature craftsmanship.

The limited-edition lifestyle drinkware collection launched at all 390 Starbucks stores nationwide on January 18th 2024.

Over the years, globally, Starbucks has collaborated with iconic brands to bring forth a line of collectibles that make accessible the realms of international style, glamour and fashion for its consumers, the collaboration with Manish Malhotra will offer an unparalleled experience for coffee, art, design and fashion enthusiasts alike.

The limited-edition range comprises of stoneware ceramic mugs, stainless steel tumblers and environment friendly reusable cup. The design inspiration takes from exquisite Kashmiri motifs, a testament to centuries-old craftsmanship, that uniquely captivates its traditional floral technique inspired by the region’s rich cultural heritage and breath-taking natural surroundings. The timeless beauty of Kashmiri embroidery, a signature of the Manish Malhotra brand, translates into intricate patterns that are rich in cultural significance, on Starbucks cups and tumblers.

In color palates that range from charcoal black, regal golds, pristine whites and subtle carmines, the range embodies the luxurious essence of traditional craft with contemporary style. This collaboration not only celebrates the exquisite craftsmanship and natural inspirations of Kashmir but also brings a touch of elegance to the coffee experience, creating a unique fusion of global aesthetics and local heritage.

Commenting on the collaboration, legendary designer Manish Malhotra said,“I am delighted to join forces with Starbucks India to introduce the limited-edition collection. My aim was to design something deeply rooted in India while complementing the iconic tradition that Starbucks is renowned for. Kashmir holds a special place in my heart, serving as both a personal connection and a cornerstone of my brands’ identity. In crafting a signature collection for my collaboration with Starbucks, my aim was to seamlessly integrate the beauty and craftsmanship of Kashmir into everyday moments. The decision to use gold as a prominent colour in my designs’ stems from its powerful statement and resonance with my brand’s aesthetic. Gold, much like the intricate art and craft of Kashmir, embodies a sense of opulence and timelessness.”

“At TATA Starbucks, we have always believed in the power of design, art and community in sharing elevated experiences for coffee-lovers across India. From our stores to our packaging – each touchpoint at Starbucks is testament to this thought. As we continue to lead growth in India, we are thrilled to partner with Manish Malhotra. He is one of India’s most prominent voices in fashion and has played a pivotal role in the country’s approach to style. We hope this collaboration elevates our consumers daily cup of coffee with Manish Malhotra’s inimitable design language,” said Sushant Dash, CEO, TATA Starbucks.

The limited-edition range starts at a retail price of INR 850 and onwards and includes –

As an ode to sustainability, the introduction of the two reusable cups for everyday beverages to showcase the intricate artwork and elevate your everyday beverage, priced at Rs. 850

Stoneware ceramic mugs with a gold luxor foiling in a matte finish, priced at INR 2100

Stainless steel tumblers in an opaque matte black outer finish that are double walled, and vacuum sealed to make your drinking experience easy, priced at INR 2900

Each piece of merchandise is also accompanied by a personalized note by Manish Malhotra

The brands have also launched an exclusive limited-edition collectible which comprises a set of the stoneware ceramic mug and stainless-steel tumbler and a personalized note by Manish Malhotra that is accessible only to Starbucks Rewards members.

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Starbucks KSA launches first all Saudi female partner operated drive-thru store

Partners will be responsible for all aspects of store operations, customer service, day-to-day administration, and brewing coffee for our customers…reports Asian Lite News

Alshaya Starbucks KSA has launched its first all Saudi female operated Drive-Thru store in the Eastern Province of Saudi Arabia as part of its ongoing commitment to creating more work opportunities for Saudi women in line with the Kingdom’s 2030 vision. The new all-female Drive-Thru only store located on the Coast Road is a significant step towards increasing its women workforce to 30% by the end of 2022, with plans to launch many more Drive Thru stores over the coming years in Saudi Arabia.

Alshaya & Starbucks have a long history of creating and strengthening opportunities for women and fostering diversity across the organization and the markets it operates with and in. As a long-term contributor to Saudi Arabia’s coffee culture through its Saudization drive, Starbucks, operated by Alshaya Group in the region, has focused its efforts on growing the representation of women in the workforce while encouraging a culture of diversity, equity, and inclusion.

Managed by a team of all Saudi female partners, the Starbucks Drive-Thru only store will continue to deliver the Starbucks Experience that brings customers great coffee at their convenience. Partners will be responsible for all aspects of store operations, customer service, day-to-day administration, and brewing coffee for our customers.

“This is an exciting time for our Saudi partners to lead our first all-female driven operation in the country as they set new benchmarks and progress in their career journey at Starbucks”, comments Andy Holmes, President of Starbucks MENA at Alshaya Group.

“Our first all-female Saudi partners operated Drive-Thru store in KSA is a significant step towards creating more opportunities for women as we continue to build on the local female talent and empowering them in the workplace. As we continue to see a spike in more Saudi women joining the workforce in various sectors, we demonstrate active support to the Kingdom’s focus on empowering Saudi youth and highlighting the role of women by offering access to wider employment and career opportunities.”

Alshaya & Starbucks take pride in offering a supportive and encouraging work environment for its partners. Today, women make up 20% percent of Starbucks KSA’s workforce. With the first all-women Starbucks Drive-Thru store launch, the company has further plans to expand its network in Saudi Arabia with more Saudi female partners.

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