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‘25% of YouTube Shorts Creators Earn’

YouTube has paid $70 billion to creators, artists and media companies over the last three years….reports Asian Lite News

More than one in four YouTube creators, who are part of its ad sharing programme, are now earning money with the short-form video service Shorts, the company said on Thursday.

Since introducing revenue sharing on Shorts last year, more than 25 per cent of channels in YouTube Partner Programme (YPP) are now earning through the revenue stream.

The Google-owned platform said that of the creators who joined YPP by meeting the Shorts eligibility thresholds, more than 80 per cent are now also earning through other YPP monetisation features on YouTube, “be it long-form advertising, fan funding, YouTube Premium, BrandConnect, Shopping and more”.

“This means that Shorts is opening the door for creators to earn in other ways on the platform, and they’re seeing the dividends,” the company informed.

YouTube has paid $70 billion to creators, artists and media companies over the last three years.

“With an average of over 70 billion daily views on Shorts and new avenues to earn money, the Shorts community is beginning to thrive, both with new forms of creativity and fresh voices to the platform,” said YouTube.

Alan Chikin Chow (who has 38.7 million subscribers) said that revenue sharing on Shorts has really changed the game.

“As a Shorts-first creator and one of the most-viewed channels in the US, I’ve seen what’s possible creatively through the format. But revenue sharing has delivered a sustainable way to continue to build my business,” Chow said in a statement.

The company introduced YPP 16 years ago.

“Beginning with just a handful of creators, it’s grown to more than 3 million creators globally,” the company said.

Meanwhile, Google-owned YouTube has removed over 2.25 million videos in India for violating its community guidelines in the fourth quarter of 2023, the popular video streaming platform said in a report on Tuesday.

The number of videos removed from the platform between October and December 2023 in India is the highest among 30 nations, YouTube said in the report.

Singapore (1,243,871) and the US (788,354) had the second and third-highest number of videos removed. Iraq emerged the last with 41,176 videos removed.

Globally, 9 million videos were removed by YouTube during the same period, and a whopping 96 per cent of videos were first flagged by machines.

Of these 53.46 per cent were removed before they received a single view and 27.07 per cent received between 1 and 10 views before removal, Youtube said in a statement.

“YouTube’s Community Guidelines are enforced consistently across the globe, regardless of the uploader, where the content is uploaded, or how the content was generated. When content is removed for violating our guidelines, it is removed globally and policies are enforced using a combination of machine learning and human reviewers,” the social media platform said.

Further, YouTube also removed over 20 million channels in Q4 2023 for violating “spam policies, including but not restricted to scams, misleading metadata or thumbnails, video and comments spam”.

More than 1.1 billion comments were also weeded out, the majority of which were spam. Over 99 per cent of removed comments were detected automatically, YouTube said.

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