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India’s Vax Diplomacy Garners Momentum

India is steadily reinforcing its soft power and core philosophical values of compassion and generosity with the help of vaccine diplomacy…. Writes Aarti Tikoo Singh

Nothing is impossible if there is a will. Sharing is caring and we need a global action plan to tame the Covid pandemic. Despite its one billion plus population, India is showing its generosity by sharing precious Covid vaccine with its neighbours and allies. The move is steadily reinforcing its soft power and core philosophical values of compassion and generosity.

The government has so far gifted over 62 lakh doses of Covid-19 vaccines to its immediate and extended neighbourhood, out of the 170 lakh doses supplied to at least 20 countries across the world. As per the Foreign Ministry’s official data, the government, in accordance with Prime Minister Narendra Modi’s vision, has distributed over 62 lakh doses of locally made AstraZeneca PLC vaccine among Bangladesh (20), Myanmar (15), Nepal (10), Sri Lanka (5), Afghanistan (5), Bhutan (1.5) and others.

In the extended neighbourhood, India gifted the vaccine doses to Brazil, Canada, Maldives, Mauritius, Seychelles, Bahrain, Oman, Barbados and Dominica.

About 60 per cent of global vaccine production comes from India, making it the largest producer of vaccines in the region. Apart from Covid-19 vaccines, India is the largest supplier of the DPT, BCG and Measles vaccines globally.

The WHO sources 70 per cent of its essential immunisation vaccines from India. Apart from the grant, India has sold out 105 lakh doses to Bangladesh (50), Brazil (20), Morocco(20), Egypt (0.5), Algeria (0.5), South Africa (10), Kuwait (2) and UAE(2).

When the coronavirus pandemic broke out in January last year, all the big and advanced economies rushed to develop a vaccine for the deadly virus which has infected millions and killed over 2.3 million people across the world so far.

As of now, only ten vaccines including Oxford-AstraZeneca vaccine produced by UK and Sweden and BBV152 produced by India’s Bharat Biotech, are authorized for public use.

China, India’s rival, has been in the race for vaccine-development too. After former United States’ President Donald Trump’s administration held Beijing responsible for the pandemic, the Chinese Communist Party (CCP), desperately began to undo the damage to its image in the world.

However, Beijing’s simultaneous aggression in its neighbourhood-rapid militarization of South China Sea, crackdown on pro-democracy movement in Hong Kong, threats to occupy Taiwan, persecution of Uighur Muslims in Xinjiang province, occupation of Tibet and a violent face-off along the Line of Actual Control in India’s eastern Ladakh, has not helped it much.

The new administration in Washington, has not radically changed the Trump administration’s broader policy vis-a-vis China. In fact, the Joe Biden government is pursuing the previous government’s efforts at strengthening the Quad grouping-US, Japan, India and Australia-to contain China’s aggression in and outside Asia.

On the contrary, Modi has rapidly and deftly moved with ‘vaccine diplomacy’ to strengthen India’s ties with its neighbours who often get manipulated by the CCP for investments and other favours.

Senior officials in the government here believe that this pushback by India to counter China’s dominance will have a long-term impact. China’s influence is slowly eroding the influence it enjoyed until recently and its negative image because of its imperialistic policies is only growing, sources in the government said.

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India’s Help to Arabs

 India has supplied seven Arab countries with its COVID-19 vaccine.

Egypt, Algeria and Kuwait are the latest recipients of Indian vaccines in the Arab world. The Emirates News Agency (WAM) had reported that the Dubai Health Authority (DHA) received the first shipment of the AstraZeneca COVID-19 vaccine from India.

The UAE Ambassador to India, Dr. Ahmed Al Banna, tweeted the gratitude to India for the Covishield-AstraZeneca vaccine developed by the Serum Institute of India. The Ambassador said, “the supply of the vaccines follows the ongoing cooperation and collaboration between the UAE and India across various fields, including in dealing with the COVID-19 global pandemic.”

Srivastava said, “Exports of Indian vaccines are an ongoing process, depending on availability and domestic requirements.” In coming weeks, Indian vaccines are scheduled to reach CARICOM countries in the Caribbean, Pacific Island States, Nicaragua, Afghanistan and Mongolia.

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WOMEN’S DAY SPECIAL: #ChooseToChallenge

Mr Manish Tiwari, MD of Here and Now 365 Ltd, said the Committee of Advertising Practice has banned harmful gender stereotypes in advertising. “It is a step in the right direction. We must end the negative stereotyping of women of colour in advertising and the media,” Mr Tiwari told Asian Lite News …. A special report to mark International Women’s Day

Happy International Women’s Day! This year’s theme is #ChooseToChallenge, which is all about challenging the stereotypes that hold women back.  Here and Now 365, one of the leading multi-cultural media firms in London, choose to challenge the portrayal of ethnic women in advertising.

They believe that it is important to stay away from stereotyping when portraying ethnic women in ads.

Preet Khanna,  Account Director, here & Now, said: “It is a tight rope walk. We need a seamless balance between the many different Asian women we meet. We must challenge stereotypes without alienating any audience segment, we’re, of course leading from the front and helping brands achieve this. We actively advise and nudge brands to move away from an image of Asian women, that seems stuck in time. It is regressive and simply not reflective of today’s realities. Brands are actively coming forward to create a much more representative image of the British Asian household on TV and digital. From well-known rice and flour brands to other consumables, we are seeing the change and being the change.”

“Children growing up in immigrant households watch advertising of this kind and make decisions about their parents and their communities, younger people who watch an advertisement stuck in time – about gender or any other issue – want to actively disassociate themselves from their own cultures,” added Manish Tiwari, MD of here and Now 265 Ltd. “Brand communication casts a long shadow on perceptions. Stereotypes are regressive and even harmful.”

“Last year, the Committee of Advertising Practice banned harmful gender stereotypes in advertising, which is a step in the right direction. We must end the negative stereotyping of women of colour in advertising and the media. We are proud to work with brands such as Vatika and Elephant Atta that support women’s empowerment in their advertising.” 
 

#MulticulturalBritain #Facts

25% of on-screen ads feature only men compared with only 5% of ads that feature only women. Ads feature twice as many male characters as they do female characters on screen. 85% of women feel advertising must catch up with the real world when depicting women.

READ MORE: ‘Hightime to come out of kitchens’

READ MORE: Priyanka experienced sense of negativity

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WOMEN’S DAY SPECIAL: ‘Hightime to come out of kitchens’

Multicultural marketing in the UK must stop stereotyping ethnic women to promote products and services. She’s busy in the kitchen making a curry. Or she’s leaping to Bollywood style music in paddy fields ‘back home’. Or as a grandmother, she’s dedicatedly making mango chutney for her family. While the husband, of course, is busy watching television or fixing the car … writes Rahul Joglekar

We’re talking about the portrayal of ethnic women on TV. While gradual steps are being taken to reimagine these tired tropes, multicultural marketing needs a breakthrough moment.

Of course, advertising in the ethnic sector is a tricky beast. ‘Asian’ doesn’t begin to capture the complexities and heterogeneity within South Asian households and differences that exist within cultures (i.e. Indian, Pakistan or Bangladeshi). There are huge differences between first and second generation desis too. And of course, this is further complicated by socio-economic realities. “It is a tight rope walk. We need a seamless balance between the many different Asian women we meet. We must challenge stereotypes without alienating any audience segment,” says Preet Khanna, Account Director of London-based HereandNow365. 

“We’re, of course leading from the front and helping brands achieve this. We actively advise and nudge brands to move away from an image of Asian women, that seems stuck in time. It is regressive and simply not reflective of today’s realities,” she says. “And brands are also actively coming forward to create a much more representative image of the British Asian household on TV and digital. From well-known rice and flour brands to other consumables, we are seeing the change and being the change,” says Preet.

Portrayal of our culture in general and Asian women in particular matters. “Children growing up in immigrant households watch advertising of this kind and make decisions about their parents and their communities,” says Manish Tiwari, Director, HereandNow365.

Advertising is powerful. It shapes our perceptions not just about the world also about ourselves. “Younger people who watch an advertisement stuck in time – about gender or any other issue – want to actively disassociate themselves from their own cultures. Brand communication casts a long shadow on perceptions.,” says Manish. 

More research should perhaps be done in this area. But we can largely agree that, “Stereotypes are regressive and even harmful,” says Manish. The Committee of Advertising Practice agrees. Last year, it banned harmful gender stereotypes in advertising.

Manish Tiwari

Under the new rule, an ad that depicts a man with his feet up and family members creating a mess, while a woman is solely responsible for cleaning it up, is banned. Or an advertisement that depicts anyone failing to achieve a task specifically because of their gender, e.g. a man’s inability to change nappies; a woman’s inability to park a car, is also forbidden.

In an Asian context – this is all too familiar. There are encouraging signs of men sharing the housework but we’re yet to see a husband washing the dishes or helping with other household chores on TV. 

Guy Parker, Chief Executive of the Advertising Standards Authority says, “Our evidence shows how harmful gender stereotypes in ads can contribute to inequality in society, with costs for all of us.  Put simply; we found that some portrayals in ads can, over time, play a part in limiting people’s potential.  It’s in the interests of women and men, our economy and society that advertisers steer clear of these outdated portrayals, and we’re pleased with how the industry has already begun to respond”. (You can read more here).

He’s right – there are advertisements even in an Asian context that are leading the change. Even in an Indian context, we can see how advertising is changing perceptions and gently creating new realities. Here’s an advertisement that gently pushes the envelope on diaper changing:

But still there is a long way to go. The Geena Davis Institute on Gender in Media at Mount Saint Mary’s University conducted some eye-opening research. Using 2,000 Cannes Lions films from 2006 to 2016 as the basis of their study, they found:

  • 25% of ads feature men only on-screen compared to just 5% of ads that feature only women.
  • There are about twice as many male characters as female characters shown on screen.
  • 85% of women say film and advertising needs to catch up with the real world when depicting women. (You can read more here).

These findings apply to the ethnic sector as well. And that’s why multicultural marketing stands at a fascinating crossroads. There is a huge opportunity to change the narrative. “I think we are on a journey of transformation. But there is a long way to go. With a team made up of over 50 per cent women from ethnic minority communities, at HereandNow365, we are well-positioned to make that difference,” says Manish.

Happy Woman’s Day to our customers and readers. Please comment on this issue below to share your views with us.

(Rahul Joglekar London-based freelance content producer who was formerly a BBC reporter)

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BAME Councillors Join Covid Campaign

150 Conservative and Labour BAME councillors join forces to call out misinformation and encourage the communities to take up of the Covid vaccine … reports Asian Lite Newsdesk

A group of 150 councillors, from both Conservative and Labour Parties, have joined forces to sign an open letter to their communities encouraging them to take the vaccine alongside social media videos seen over a million times on social media.

Cllr Gurjit Kaur Bains (Cons, Gravesham)

Signatories to the open letter include black and ethnic minority councillors from across the country including Manchester, Birmingham, Leeds, Medway from diverse backgrounds including from the British Indian, Muslim and Black communities.

Coronavirus has disproportionately had an impact on minority ethnic communities, in addition these communities have been subject to misleading information around the vaccine. The campaign seeks to encourage people not only to take the vaccine but also to have important conversations with loved ones and relatives about getting the protection they need from the virus.

Cllr Gurjit Kaur Bains (Cons, Gravesham) and Cllr Paulette Hamilton (Lab, Birmingham City) have come together to encourage black and ethnic minority councillors from across the country to play their part in fighting misinformation and urging people to take the vaccine when asked to do so.

The campaign has received the backing of the Prime Minister Boris Johnson, Leader of the Opposition Keir Starmer as well as Vaccines Minister Nadhim Zahawi MP. Videos from councillors produced as part of the campaign have been seen over one million times.

UK Prime Minister Boris Johnson

“As elected councillors we understand our communities and throughout this pandemic have been helping to provide support to our most vulnerable,” said Cllr Gurjit Kaur Bains.  “This initiative is cross party because we all have a duty to protect our communities and fight misinformation. The message is clear, the vaccine is safe, it will protect you and your family.

“We all have a role to play so I urge everyone to have conversations with their own friends and families about the importance of taking the vaccine. Let’s work together and fight this virus.”

“The vaccine not only protects the individual it protects their families, loved ones and the wider community.  The vaccine is our way collectively as a nation to beat this deadly virus; do not let misinformation put you or your loved ones at risk,” said Cllr Paulette Hamilton. “I understand the concerns people may have so please do speak to your GP or local Public Health officers to get more advice. It is our duty as elected councillors to encourage our communities to take the vaccine and this is why I am supporting this cross party campaign.”

The Signatories to the letter include:

NHS campaign to prevent the spread of Covid-19

Cllr Paulette Hamilton

Birmingham City Council

Cllr Majid Mahmood

Birmingham City Council

Cllr Narinder Kaur Kooner

Birmingham City Council

Cllr Waseem Zaffar

Birmingham City Council

Cllr Sharon Thompson

Birmingham City Council

Cllr Martin Straker Welds

Birmingham City Council

Cllr Chaman Lal

Birmingham City Council

Cllr Shafique Shah

Birmingham City Council

Cllr Zaheer A Khan

Birmingham City Council

Cllr Mohammed Aikhlaq

Birmingham City Council

Cllr Mohammed Hussain

Birmingham City Council

Cllr Nagina Kauser

Birmingham City Council

Cllr Mohammed Idress

Birmingham City Council

Cllr Hendrina Quinnen

Birmingham City Council

Cllr Zafar A Iqbal

Birmingham City Council

Cllr Mohammed Afzal

Birmingham City Council

Cllr Gurdial Singh Atwal

Birmingham City Council

Cllr Mariam Khan

Birmingham City Council

Cllr Alex Yip

Birmingham City Council

Cllr Yvonne Mosquito

Birmingham City Council

Cllr Shabrana Hussain

Birmingham City Council

Cllr Zhor Malik

Birmingham City Council

Cllr Nazam Alam

Bradford Council

Cllr Tom Aditya

Bradley Stoke Town Council

Cllr Shama Tatler

Brent Council

Cllr Afazal Hussain Shah

Bristol City Council

Cllr Suraj Sharma

Bromley Council

Cllr Mimi Harker

Buckinghamshire Council

Cllr Abdul Khan

Coventry City Council

Cllr Tariq Khan

Coventry City Council

Cllr Pervez Akhtar

Coventry City Council

Cllr Balvinder Kaur

Coventry City Council

Cllr Gurinder Singh Jhans

Crawley Borough Council

Cllr Janet Campbell

Croydon Council

Cllr Mohammed Ali

Croydon Council

Cllr Kabir Humayun

Croydon Council

Cllr Ali Hamida

Croydon Council

Cllr Sherwan Chowdhuy

Croydon Council

Cllr Richard Chatterjee

Croydon Council

Cllr Oliver Lewis

Croydon Council

Cllr Stuart King

Croydon Council

Cllr Louisa Woodley

Croydon Council

Cllr Vidhi Mohan

Croydon Council

Cllr Jeet Bains

Croydon Council

Cllr Mario Creatura

Croydon Council

Cllr Avtar Sandhu

Dartford Borough Council

Cllr Shaneila Mughal

Dudley City Council

Cllr Kewal Athwal

Derbyshire County Council

Cllr Seema Kumar

Ealing Council

Cllr Aysha Raza

Ealing Council

Cllr Brian Sangha

Gravesham Borough Council

Cllr Baljit Hayre

Gravesham Borough Council

Cllr Narinderjit Singh Thandi

Gravesham Borough Council

Cllr Gurjit Kaur Bains

Gravesham Borough Council

Cllr Ejaz Aslam

Gravesham Borough Council

Cllr Nirmal Chabbra

Gravesham Borough Council

Cllr Gurdip Bungar

Gravesham Borough Council

Cllr Mete Coban

Hackney Council

Cllr Antoinette Bramble

Hackney Council

Cllr Sem Moema

Hackney Council

Cllr Ajmer Mahal

Harborough District Council

Cllr Anjana Patel

Harrow Council

Cllr Ameet Jogia

Harrow Council

Cllr Mina Parmar

Harrow Council

Cllr Kanti Rabadia

Harrow Council

Cllr Ramji Chauhan

Harrow Council

Cllr Nisha Patel

Havering Council

Cllr Dillip Patel

Havering Council

Cllr Ronnie Musiho

Hounslow Council

Cllr Abdul Khan

Hyndburn Borough

Cllr Amanda Pinnock

Kirklees Council

Cllr Fazila Loonat

Kirklees Council

Cllr Shabir Pandor

Kirklees Council

Cllr Marianne Master

Lambeth Council

Cllr Munsif Dad

Lancashire County Council

Cllr Mohammed Rafique

Leeds City Council

Cllr Abigail Marshall Katung

Leeds City Council

Cllr Ratilal Govind

Leicester City Council

Cllr Hemant Rae Bhatia

Leicester City Council

Cllr Andre Bourne

Lewisham Council

Cllr Masood Asif

Luton Borough Council

Cllr Tahir Mahmood Malik

Luton Borough Council

Cllr Majid Dar

Manchester City Council

Cllr Rabnawaz Akbar

Manchester City Council

Cllr Tashi Bhutia

Milton Keynes

Cllr Naushabah Khan

Medway Council

Cllr Natasha Irons

Merton Council

Cllr Geetha Morla

Milton Keynes Council

Cllr James Beckles

Newham Council

Cllr Priti Joshi

Oadby Wigston Borough Council

Cllr Kamal Ghattoraya

Oadby Wigston Borough Council

Cllr Arooj Shah

Oldham Council

Cllr Shazia Bashir

Peterborough City Council

Cllr Rajesh Singh

Reading Borough Council

Cllr Kanika Sachdev

Reigate and Bansted Borough Council

Cllr Aasim Rashid

Rochdale Borough Council

Cllr Taiba Yaseen

Rotherham Metropolitan Borough Council

Cllr Saghir Alam

Rotherham Metropolitan Borough Council

Cllr Olu Babatola

Royal Borough Of Greenwich

Cllr Denise Scott McDonald

Royal Borough Of Greenwich

Cllr Gary Dillon

Royal Borough Of Greenwich

Cllr Aarien Udati Rai

Royal Borough of Kensington and Chelsea

Cllr Nitesh Raut

Royal Sutton Coldfield

Cllr Wasim Ali

Sandwell Council

Cllr Iqbal Padda

Sandwell Council

Cllr Rajbir Singh

Sandwell Council

Cllr Jackie Taylor

Sandwell Council

Cllr Shaheeh Akthar

Sandwell Council

Cllr Samiya Akhter

Sandwell Council

Cllr Ahmad Bostan

Sandwell Council

Cllr Bawa Dhallu

Sandwell Council

Cllr Manjit Gill

Sandwell Council

Cllr Mustaq Hussain

Sandwell Council

Cllr Zahir Hussain

Sandwell Council

Cllr Thasibo Mabena

Sandwell Council

Cllr Shanelia Mughal

Sandwell Council

Cllr Talib Hussain

Sheffield Council

Cllr Haqeeq Dhar

Slough Borough Council

Cllr Sabia Akram

Slough Borough Council

Cllr Harjinder Gahir

Slough Borough Council

Cllr Dilbagh Parmar

Slough Borough Council

Cllr Maroof Mohammad

Slough Borough Council

Cllr Harjinder Minhas

Slough Borough Council

Cllr Sanjay Shambu

South Gloucestershire Council

Cllr Satvir Kaur

Southampton City council

Cllr Chandra Kanneganti

Stoke on Trent City Council

Cllr Param Nandha

Sutton Council

Cllr Reena Ranger

Three Rivers District Council

Cllr Akilah Akinola

Trafford Council

Cllr Suky Samra

Walsall Council

Cllr Khizar Hussain

Walsall Council

Cllr Aftab Hussain

Walsall Council

Cllr Aftab Nawaz

Walsall Council

Cllr Sat Johal

Walsall Council

Cllr Waheed Rasab

Walsall Council

Cllr Gaz Ali

Walsall Council

Cllr Pard Kaur

Walsall Council

Cllr Saiqa Nasreen

Walsall Council

Cllr Farhana Mazhar

Walsall Council

Cllr Gurmeet Singh Sohal

Walsall Council

Cllr Kemi Akinola

Wandsworth Council

Cllr Bilqees Mauthoor

Watford Council

Cllr Hannan Sarwar

Wilmslow Town Council

Cllr Gurpreet Bhangra

Royal Borough of Windsor and Maidenhead

Cllr Sohail Khan

Wolverhampton Council

Cllr Sandra Samuels OBE

Wolverhampton Council

Cllr Obaida Ahmed

Wolverhampton Council

Cllr Jas Dehar

Wolverhampton Council

Cllr Pinder Chauhan

Northamptonshire Council

Cllr Udey Pratap Singh

Wolverhampton Council

Cllr Bhupinder Gakhal

Wolverhampton Council

Cllr Asha Mattu

Wolverhampton Council

READ MORE: Johnson calls for ‘further, faster’ vax rollout

READ MORE: Media Reach Fuels Covid Campaign

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Keralite named 1st VP, COO of NY Fed

Another financial star from Kerala is on the rise in the US. Naureen Hassan’s parents are immigrants from Aluva, Kerala, India. Her father, Javad K. Hassan was a former senior executive at IBM

Indian-American Naureen Hassan, a 25-year veteran of the financial services industry, has been named as the First Vice President and Chief Operating Officer (COO) of Federal Reserve Bank of New York. She is following the footsteps of Gita Gopinath, the IMF chief economist.

Naureen Hassan

Naureen Hassan’s parents are immigrants from Aluva, Kerala, India. Her father, Javad K. Hassan was a former senior executive at IBM and former president of Global Inter Connect Systems at AMP Inc (now TE Connectivity).

In a statement, the Bank said that the appointment effective March 15, was approved by the Board of Governors of the Federal Reserve System.

“As First Vice President, Hassan will be the New York Fed’s second ranking officer as well as an alternate voting member of the Federal Open Market Committee,” the statement said.

“Naureen’s leadership background, deep commitment to fostering diverse teams, and extensive technology and financial experience will be critical to her role as a bank leader,” John C. Williams, President and CEO of the New York Fed, was quoted as saying in the statement.

“I am confident that Naureen will be an inspiring and innovative leader, and look forward to working with her to move our organisation forward in line with our values,” he added.

Meanwhile, Denise Scott, Executive Vice President of the Local Initiatives Support Corporation (LISC) and chair of the New York Fed’s Board of Directors, said that “Naureen’s leadership experience and operational expertise are fully aligned with what the search committee and I envisioned for this role”.

According to the statement, Hassan has previously served in various capacities in the financial services industry, focusing primarily on digital and business process transformation.

For the past four years, she was Chief Digital Officer of wealth management at Morgan Stanley.

READ MORE: Gita Gopinath takes over as IMF chief economist

READ MORE: TCS becomes most valued IT company