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Culture Fashion Lite Blogs

A Journey into Dagestani Cultural Heritage

Originating from Dagestan, Russia, since its foundation in 2018 to its recent presentation at the Beinopen forum in 2023, Measure has been on an extraordinary trajectory…reports Asian Lite News

The Fashion Design Council of India (FDCI) is once again all set to steal the spotlight on the fourth day of Lakmē Fashion Week with a trailblazing presentation – an International designer initiative “Measure”, showcasing an innovative collection “TOi.” at JIO World Convention Centre, Mumbai.

Originating from Dagestan, Russia, since its foundation in 2018 to its recent presentation at the Beinopen forum in 2023, Measure has been on an extraordinary trajectory.

Measure, stands as a cultural phenomenon in the realm of modest fashion, hailing from Dagestan, Russia. It seeks harmony between the natural and the man-made, the past and the present, the vital and the spiritual. Notable milestones include the creation of the multi-brand concept store Others and its opening in Moscow, participation in the prestigious Moscow Fashion Week, and media coverage in Elle and Vogue Italia and Russia.

Designer Zainab Saidulaeva’s cutting-edge collection “TOi” is a creative exploration inspired by Dagestani wedding traditions, fusing the mosaic of customs, wedding gifts, and historical attire into a contemporary design narrative. The collection’s design ethos is expressed through a delicate interplay of layering and rich texture, making Measure a distinctive force in the fashion landscape.

“As a designer, I am thrilled to unveil my ‘TOI’ collection at LFW x FDCI, a creative journey into Dagestan wedding traditions. Inspired by the rich tapestry of customs and garments from the region’s past, the collection explores the beauty of multi-layered outfits in black and various shades of white, using silk in diverse variations. Join us on this mesmerizing journey into the heart of Dagestan’s cultural heritage, all thanks to the Fashion Design Council of India for this incredible opportunity” said designer Zainab Saidulaeva.

Scheduled to be held on 16th March at 8:30 pm, this show is an exquisite fusion of fashion and art, adding another chapter to this legacy, and capturing the imagination of fashion aficionados and art lovers alike.

ALSO READ-Crafting Timeless Tales of Elegance in Indian Menswear

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Fashion Lite Blogs

Crafting Timeless Tales of Elegance in Indian Menswear

The beauty of this is reflected in the vastness through which the brand has become associated with the richness of regal and classic menswear. Amongst these are some who stand out in their respective fields creating a sense of aspiration that so beautifully resonates with the brand, while possessing their unique individual styles such as Amitabh Bachchan, Anil Kapoor, Saif Ali Khan, and many others…writes Raghavendra Rathore

Fashion, a mirror reflecting the essence of culture and time, often possesses the remarkable ability to transcend the best of both worlds. It’s akin to art, carrying within its folds the stories, traditions, and aspirations of a society. Within this vast tapestry of global fashion, the Indian men’s wear segment stands as a testament to the enduring beauty of timeless classics. These classic styles, deeply intertwined with the royalty and heritage of India, have evolved over the centuries to become a symbol of prestige and refined elegance. Homegrown luxury menswear brand Raghavendra Rathore is the go to label for distinguished personalities who choose to make a statement with classic silhouettes.

The brand’s journey from its inception has been a profound exploration of the rich cultural heritage, particularly within the princely state of Rajasthan. This enchanting land, with its majestic palaces, bustling bazaars, and timeless narratives, has always been an unceasing source of inspiration. It’s within this vibrant cultural crucible that the brand was born, and it’s here that we found our distinct identity.

At the core of this journey lies the iconic Bandhgala, a garment that reverberates with the very soul of Rajasthan. This classic design, characterized by a high collar and front buttoning, traces its origins back to the princely courts of India. It was the attire of choice for Maharajas and their courts, a symbol of their regal status. Today, Bandhgala has transcended its historical roots to become synonymous with elegance and sophistication, favored not only by Indian dignitaries but also by global style icons.

The beauty of this is reflected in the vastness through which the brand has become associated with the richness of regal and classic menswear. Amongst these are some who stand out in their respective fields creating a sense of aspiration that so beautifully resonates with the brand, while possessing their unique individual styles such as Amitabh Bachchan, Anil Kapoor, Saif Ali Khan, and many others.

Ultimately, it is in this ideology that every garment becomes a canvas, every stitch a brushstroke, and every detail a narrative. Hand-embroidered motifs, reminiscent of our country’s royal courts, lush textiles like velvets and silks celebrating our rich textile legacy, and the dhansa technique handcrafted on the Jodhpur Bandhgala are all emissaries of Indian craftsmanship. They echo the classic, transcending ornate details and embroideries.

These personalities value creations that are not just about crafting clothes but about crafting stories. Moreover, I strongly believe that true luxury is handmade, and it’s the hands of these skilled artisans that bring our creations to life. Collaborating closely with local communities, we stand by creating garments that tell tales of tradition, artistry, and culture. By engaging them in our creative process, the aim is not only to sustain but also celebrate these timeless skills, all while contributing to their socio-economic upliftment. It’s a beautiful symbiosis that empowers our designs and the artisans who breathe life into them.

Ensembles created at our atelier are a harmonious blend of regal elegance and contemporary sophistication. Whether it’s meticulously crafted bespoke tailored suits or intricately designed ethnic ensembles, each garment exudes a sense of refinement and timelessness.

In the pursuit of contemporary elegance, we’ve found inspiration in individuals known for their suave and sophisticated styles. They have challenged us to create daring and innovative styles. Together, we’ve explored unique textiles, daring color palettes, and intricate embellishments, resulting in outfits that set new trends and defy conventions.

Our designs have graced the bustling streets of Mumbai, the glamorous vibes of Miami, the historical charm of Delhi, and the cosmopolitan energy of Dubai. It’s a proud moment for our brand to see our designs transcending cultural boundaries, reflecting a universal appeal.

Working with these distinct personalities has also been instrumental in exploring my creative sensibilities at the same time remaining consistent, and unaltered by individual personalities. These icons are a testament to the versatility of RRJ’s couture pieces that have traveled along with time and graced the bustling streets of Mumbai, the glamorous vibes of Miami, the historical charm of Delhi, and even the cosmopolitan energy of Dubai. It is a humbling and rewarding experience to witness the brand and its signature Bandhgala’s versatility winning hearts worldwide, transcending cultural boundaries, and reflecting a universal appeal.

As this journey continues, keeping both tradition and innovation alive in the design sketches, we look forward to dressing more distinguished figures and helping them express their unique narratives through our timeless pieces. After all, it is only through these classic styles, deeply rooted in our cultural heritage, that designs become more than just clothing; they are known as symbols of prestige, timelessness, and the evergreen taste of royalty.

ALSO READ-Krystyna Pyszkova of Czech Republic Crowned 71st Miss World

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Fashion Lite Blogs

Fenty Beauty by Rihanna Launches in India

Fenty Beauty envisions bringing a carefully curated and easily accessible selection from Rihanna’s beloved beauty brand. Nykaa will offer a line-up of Fenty Beauty’s best-selling products, including the iconic Pro Filt’r Soft Matte Longwear Foundation, Killawatt Freestyle Highlighter, Gloss Bomb Universal Lip Luminizer, and much more…reports Asian Lite News

Rihanna who painted Gujarat’s Jamnagar city red with her performance during the pre-wedding celebrations of Anant Ambani and Radhika Merchant has now made an iconic move by launching her Fenty Beauty brand in India.

The beauty brand which was developed in 2017 with a vision of inclusivity and global reach at its core will now become even more accessible to consumers at Nykaa’s Cross Border Store on March 7th, 2024

“Fenty Beauty was created so that people everywhere would be included. Expanding to India is so exciting because the more people that can feel beautiful, recognised, and empowered, no matter their ethnicity, culture, skin tone, or style the better,” said Rihanna.

Fenty Beauty envisions bringing a carefully curated and easily accessible selection from Rihanna’s beloved beauty brand. Nykaa will offer a line-up of Fenty Beauty’s best-selling products, including the iconic Pro Filt’r Soft Matte Longwear Foundation, Killawatt Freestyle Highlighter, Gloss Bomb Universal Lip Luminizer, and much more.

“We are thrilled to begin our partnership with one of the most innovative and disruptive beauty brands in the world, Fenty Beauty. The brand’s ethos of diversity and inclusivity is a perfect fit for Nykaa’s mission of democratizing beauty for all Indians. We look forward to working closely with Fenty Beauty to bring the best of global beauty into our consumers’ hearts and homes,” said Anchit Nayar, Executive Director and CEO, of Nykaa Beauty. 

Fenty Beauty offers a wide range of artistry-quality products designed with Rihanna’s vision of making sure people everywhere feel represented, with a focus on traditionally hard-to-match skin tones, formulas that work for all skin types, textures that love to be layered, and universal shades for all to enjoy.

ALSO READ-Unlock Your Skin’s Spring Potential

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Fashion Lifestyle Lite Blogs

Maison Margiela Fragrances Partners with Global SS Beauty Brands Ltd.

Upon entering the pop-up store, shoppers are welcomed by a full display of 15 REPLICA fragrances on an island pedestal as they embark on a personal memory-evoking journey…reports Asian Lite News

Maison Margiela Fragrances in partnership with Global SS Beauty Brands Ltd.  its exclusive distributor in India, has opened its first fragrance pop up store in Mumbai at Jio World Drive. The new pop-up store offers a full line-up of the house’s iconic REPLICA perfume collection as well as a selection of home scenting and bath and body products.

Enter a sophisticated, luxurious scent-uary that is set to evoke memories through a series of olfactory delight and visual storytelling. Bathed in a full off- white, sleek interior, the minimalist space is accented by pastel-coloured acrylic tubes above head that artistically mimic a pearlescent rainbow.

Upon entering the pop-up store, shoppers are welcomed by a full display of 15 REPLICA fragrances on an island pedestal as they embark on a personal memory-evoking journey.

Within the pop up, a beautifully set-up REPLICA discovery wall showcases the iconic fragrance range, each accompanied by a key visual that represents the memory or emotion of the scent. This further allows shoppers to cathartically relive those momentous memory, feelings, provenance or period in time, either with themselves or with those whom they cherish.

On the opposite side of the discovery wall is the home scenting and bath and body wall that holds a range of candles, home sprays, shower gels, body lotions and hand creams, to complement shoppers’ fragrance lifestyle in their living spaces and personal time.

Shoppers are also able to “immortalise” their favourite memory with a photo print-out that can be inserted into a specially designed fragrance cotton pouch at the personalisation area in the boutique. This special service is complimentary with every purchase of a 100ml REPLICA perfume bottle.

Feel the care and comfort of REPLICA’s bath and body collection that has been formulated with high-quality ingredients and finished in Maison Margiela’s iconic stitch packaging. Available in shower gel, body lotion and hand cream in the signature Lazy Sunday Morning, these products let you relive cherished memories throughout the day.


Commenting on the partnership, Biju Kassim, Customer Care Associate and CEO Beauty at Shoppers Stop said, “Global SS Beauty Brands Ltd. is proud to be part of Maison Margiela Fragrances’ journey in India, bringing a world-class fragrance and lifestyle experience to the heart of Mumbai. The Maison Margiela Fragrances pop-up store is set to be a destination for those seeking a sensory adventure and a personalized touch to their fragrance journey.”

GSSBB and Maison Margiela welcomes you to Indulge in a luxurious sanctuary of scents that artfully evokes memories through a captivating blend of olfactory pleasures and visual storytelling at THE pop-up store in Jio World Drive.

Visit the new Maison Margiela fragrance pop up store at Jio World Drive, outside Tira Store; opening hours are 11am to 10pm.

ALSO READ-Skin care before playing with colours

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Fashion Lite Blogs

Eco-conscious Fashion at its Finest

Experience a unique fusion of styles with UNIQLO’s genderless collection, featuring light silhouettes that embody limitless freedom. Explore a lifestyle where every garment represents a celebration of individuality and self-expression…reports Asian Lite News

This season, embrace everyday living with UNIQLO’s 2024 Spring/Summer collection, which exudes lightness and functionality. The collection resonates with the season’s mood, wrapped in soft pale tones like ecru and mauve pink.

With attention to colour, material, and function, this wardrobe is designed to be light in every way, bringing brightness to your everyday attire.

Taking inspiration from watching people on the street with highly functional items – new fits with a clean and casual style for work and play. And seeing people moving with ease between settings, tastes, and styles, the brand’s S/S 2024 focuses on the idea of “ease into lightness.”

Here are some of the new collection’s highlights that you can add to your cart to start planning your spring wardrobe:

Lightness in Lifestyle 

Experience a unique fusion of styles with UNIQLO’s genderless collection, featuring light silhouettes that embody limitless freedom. Explore a lifestyle where every garment represents a celebration of individuality and self-expression. 

American Sleeve Bra Sleeveless Top: The American Sleeve Bra Sleeveless Top is sleek, and flattering made using opaque, narrow-ribbed fabric. Made with built-in cups, its versatile design is ideal for layering or wearing on its own. The airy shoulder shape and versatile length make it effortless to style with high-waisted bottoms.  

Drapey Denim Pleated Pants: Featuring stylish pleats at the front and a relaxed, wide-leg cut, the Drapey Denim Pleated Pants offer both style and everyday functionality. Made using Blue Cycle Jeans technology for reduced water usage, these pants are both fashionable and eco-conscious. 

Extra Stretch AIRism Sleeveless Dress: Crafted from smooth, comfortable ‘AIRism’ fabric with quick-drying DRY technology and  Cool Touch function, the Extra Stretch AIRism Sleeveless Dress features a fit-and-flare silhouette. The dress also offers practicality with pockets on both sides. Its long length adds sophistication, making it perfect for the office or casual outings.  

AIRism Drape Short Sleeve T-Shirt: The AIRism Drape Short Sleeve T-Shirt is designed for functionality and freshness with its comfortable ‘AIRism’ fabric and relaxed cut. Featuring a wide neckline and a drape around the shoulders and sleeves, this t-shirt offers a relaxed cut. Its not-too-wide hem makes it easy to tuck in, ensuring versatility and ease of styling for any occasion. 

Ultra Stretch DRY-EX Full-Zip Hoodie: The Ultra Stretch DRY-EX Full-Zip Hoodie has been engineered for optimal comfort and performance. Crafted from breathable contoured knitted mesh fabric with UV Protection technology, this hoodie ensures coolness and UPF50+ UV protection. Its Ultra Stretch and quick-drying ‘DRY-EX’ properties, coupled with raglan sleeves offer unparalleled functionality.  

Dry-EX Short Sleeve T-Shirt: Crafted with Quick-drying ‘DRY-EX’ technology, the Dry-EX Short Sleeve T-shirt ensures lasting freshness by swiftly absorbing sweat and controlling odor. Its glossy fabric and wide hems give it extra comfort.  

Easy Cargo Pants: Easy Cargo Pants are designed for ultimate comfort for both men and women. Crafted from soft, brushed cotton-nylon fabric, these pants are airy and lightweight. With a pull-on design, wide cut, and casual stitching, it offers ease of movement and a casual laid-back style.  

Parachute Pants: Parachute Pants redefine comfort and functionality with their lightweight design and features. Engineered with DRY technology and UPF50+ UV protection, it offers a stay-fresh feel and protection from the sun during outdoor activities. Additionally, stoppers at the hems allow for customizable styling options, while tucks at the knees and dot buttons on the back pockets add unique touches to the design, ensuring both style and everyday practicality. 

Lightness in Function 

Embrace a modern, clean work style with a neutral palette, ensuring versatility combined with sophistication in every ensemble. 

Miracle Air Jacket (Airsense Jacket): The Miracle Air Jacket (Airsense Jacket) is a pinnacle of lightweight comfort and versatility. Enhanced with two-way stretch for effortless movement, this jacket offers  UPF50+ UV protection and moisture-wicking DRY technology for unparalleled performance. Its updated length pairs seamlessly with any bottoms, while features like the added inside pocket elevate its everyday practicality.  

Pleated Wide Pants: The Pleated Wide Pants are meticulously designed to offer both style and ease of movement. Crafted with wide cuts and tucks for a flattering fit, these pants feature all-direction stretch and a high waist for optimal comfort. Made from premium fabric with an elegant drape, they offer a polished appearance while being wrinkle-resistant for easy care. With thoughtful details such as an elastic waist, single tuck, centre pleat at the front, and belt loops, these pants are easy to dress up or down.  

AIRism UV Protection Crew Neck T-Shirt: The AIRism UV Protection Crew Neck T-Shirt is made using AIRism technology against a luxurious silk blend fabric with added UV protection alongside DRY, Cool Touch,  moisture-wicking, and odor control features. It offers day-long comfort, making it perfect for everyday wear, whether one is layering it or wearing it on its own.  

Miracle Air Pants (Airsense Pants): The Miracle Air Pants (Airsense Pants) have been crafted to embody both comfort and versatility. Made using lightweight stretch fabric developed in collaboration with Toray,  these pants offer a stay-fresh feel and high-performance features such as wrinkle resistance and quick-drying features. 

AIRism Mesh UV Protection Full-Zip Hoodie: Discover the essence of functionality and ease with UNIQLO’s AIRism Mesh UV  Protection Full-Zip Hoodie. Crafted from breathable mesh with a Cool Touch function for instant cooling, this hoodie also features UV Protection technology and ‘AIRism’ fabric with a deodorizing feature. With an adjustable drawstring at the hood and a packable design for easy carrying, it offers convenience and versatility. The slightly relaxed cut and mid-hip length makes it ideal for sports, leisure, or casual wear.  

UNIQLO U Crew Neck Short Sleeve T-Shirt: The UNIQLO U Crew Neck Short Sleeve T-Shirt is a versatile everyday essential designed for both standalone wear and layering. Made with compact cotton fabric, it boasts a smooth surface, and its fitted silhouette ensures a polished look.  

Lightness in Texture

Experience the epitome of summer comfort with UNIQLO’s linen and cotton collection,  crafted from lightweight, high-quality natural materials. Embrace a sense of lightness in both body and mind as you indulge in a summer casual style reminiscent of a relaxing vacation. 

Linen Blend Open Collar Short Sleeve Shirt: The UNIQLO Linen Blend Open Collar Short Sleeve Shirt is a versatile addition to one’s wardrobe offering effortless style. Crafted with a blend of smooth rayon and cool linen,  this shirt features a sleek open-collar design. Worn on its own or as a light outer layer, it adds a touch of sophistication to any ensemble. 

Linen Blend Square Neck Short Sleeve Dress: An embodiment of easy elegance the UNIQLO Linen Blend Square Neck Short Sleeve  Dress is made using refined linen blend fabric. This dress features a graceful fit-and-flare cut and a flattering square neckline. Its beautiful, paneled design, complete with side pockets and a slide fastener at the back, exudes sophistication. 

Washable Knit Ribbed Pants: The UNIQLO Washable Knit Ribbed Pants, designed for style and convenience are crafted from soft knit fabric. With a casual straight cut and a wide elastic waistband featuring an outer drawstring, it offers a relaxed fit. Machine-washable for easy care, these pants are perfect for loungewear or casual everyday styling. 

Cotton Linen Stand Collar Long Sleeve Shirt: The timeless UNIQLO Cotton Linen Stand Collar Long Sleeve Shirt comes with enhanced softness. This update retains the coolness of linen while offering superior comfort with a roomier fit in the shoulders, chest, and hem. Featuring a refined stand collar, this shirt transitions effortlessly from day to night and from work to play.  

Geared Shorts: Crafted from nylon ripstop material with a water-repellent finish, the UNIQLO Geared Shorts offer durability and practicality. Featuring a convenient side pocket with a slide fastener and utility design elements such as an easy buckle belt and high-capacity pockets, these shorts are perfect for both urban adventures and outdoor activities. 

ALSO READ-Fashion Meets Fantasy

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Bollywood Fashion Lite Blogs

Shade in Style

Sunglasses are a must-have accessory for any fashionista, and Tiger is no exception. Opt for a pair of classy sunglasses that not only protect your eyes but also add a touch of sophistication to your outfit…reports Asian Lite News

Tiger Shroff, the epitome of fitness and style, turns heads wherever he goes. Known for his impeccable fashion sense and effortless charm, Tiger’s wardrobe is a treasure trove of inspiration for fashion enthusiasts. Let’s take a closer look at five must-have wardrobe essentials inspired by the actor himself.

Denim Jacket: A denim jacket is a versatile piece that can be dressed up or down, making it a staple in Tiger’s wardrobe. Cop the look from Lee Cooper denim collection. Pair it with a plain white tee and chunky denim jeans for a casual yet stylish look that is sure to turn heads.

Classy Sunglasses: Sunglasses are a must-have accessory for any fashionista, and Tiger is no exception. Opt for a pair of classy sunglasses that not only protect your eyes but also add a touch of sophistication to your outfit.

Comfy Formal Trousers: Tiger effortlessly blends comfort with style, and his choice of comfy formal trousers is a testament to that. Invest in a pair of well-tailored formal trousers that allow you to move freely while looking sharp and polished.

Sports Wear: Tiger’s love for fitness is well-known, and his wardrobe reflects that. Invest in some stylish sportswear that not only keeps you comfortable during your workout but also allows you to make a fashion statement while hitting the gym.

Chunky Denim Jeans: Tiger is often seen sporting chunky denim jeans that perfectly complement his muscular physique. Invest in a pair of well-fitted denim jeans that hug your curves in all the right places for a look that is both comfortable and stylish.

ALSO READ-Discover the Beauty of India’s Diverse Sarees

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Fashion Lite Blogs

Floral Fantasy

Shraddha Kapoor effortlessly blends Indian and Western elements to create fusion saree looks that are both stylish and unconventional. She has been seen pairing sarees with crop tops, blazers, or even denim jackets for a contemporary twist…reports Asian Lite News

Sarees have traditionally represented elegance and grace in Indian fashion, and Bollywood superstars such as Shraddha Kapoor have been spotted wearing exquisite saree ensembles that inspire millions. With her impeccable style and flair, Shraddha effortlessly carries off sarees with poise and charm.

Check out the top five saree styles of the actress from the film ‘Tu Jhoothi Main Makkaar’ that you may replicate to add a touch of Bollywood glitter to your wardrobe.

Traditional Elegance: Shraddha Kapoor’s traditional saree looks often feature timeless elegance and grace. She has been spotted in classic silk sarees adorned with intricate embroidery or rich zari work. To recreate this look, opt for a silk saree in vibrant colors like red, green, or royal blue. Pair it with traditional jewelry such as jhumkas, bangles, and a statement necklace to complete the regal ensemble.

Contemporary Chic: Shraddha Kapoor also embraces contemporary saree styles with panache. She experiments with modern silhouettes, unique drapes, and unconventional fabrics. To channel her contemporary chic vibe, try a pre-draped saree or a saree gown in soft pastel hues or monochrome tones. Accessorize with sleek accessories and minimalist jewelry for a sophisticated yet trendy look.

Floral Fantasy: Floral sarees are a favorite among Bollywood celebrities, and Shraddha Kapoor is no exception. She often opts for sarees featuring delicate floral prints or intricate floral embroidery. To recreate her floral fantasy look, choose a lightweight georgette or chiffon saree or a saree made of a Liva Fabric adorned with floral motifs. Pair it with subtle makeup, soft curls, and floral accessories for a feminine and romantic vibe.

Fusion: Shraddha Kapoor effortlessly blends Indian and Western elements to create fusion saree looks that are both stylish and unconventional. She has been seen pairing sarees with crop tops, blazers, or even denim jackets for a contemporary twist.

Minimalistic Magic: Sometimes, less is more, and Shraddha Kapoor’s minimalistic saree looks are a testament to that. She opts for simple yet elegant sarees in muted tones like ivory, beige, or blush pink. To recreate her minimalistic magic, choose a lightweight saree with clean lines and subtle embellishments. Pair it with dainty jewelry, a sleek bun, and a subtle makeup look for understated sophistication.

ALSO READ-Embrace Tradition with Straavi’s Festive Saree Collection

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Fashion Meets Fantasy

First making her world debut in October 2017 as a collectable figurine, this February, Vivienne has been reborn as six larger-than-life statues positioned around Atlantis The Royal, each with their personality and story…reports Asian Lite News

Louis Vuitton and Atlantis The Royal have joined forces in a unique collaboration to celebrate the first anniversary of the world’s most ultra-luxury experiential resort. To mark Atlantis The Royal’s milestone birthday, Louis Vuitton’s iconic Vivienne mascot has travelled from Paris to Dubai to join the celebrations and embark on the most joyous travel experience yet.

Hanan Eissa, Vice President, Marketing and Public Relations at Atlantis Dubai said, “The whole idea started with Vivienne, who is essentially an iconic and emblematic mascot for Louis Vuitton. Vivienne embodies liveliness, fun, and all the craftsmanship of the Maison. Whilst Vivienne’s adventures have taken them surfing, flying in a Monogram balloon, and into the world of jewellery, Louis Vuitton never really played with Vivienne on a large scale before, so this is where we started.”

First making her world debut in October 2017 as a collectable figurine, this February, Vivienne has been reborn as six larger-than-life statues positioned around Atlantis The Royal, each with their personality and story.

At three meters tall and specially crafted in Dubai using a combination of traditional and modern craftsmanship techniques, each Vivienne invites guests to open portals to new horizons, where unforgettable visions of fantasy and play come alive via a thrilling AR experience. Plus, guests can admire two 10-metre-tall inflatable Viviennes located at the entrance of the ultra-luxury resort and on top of Estiatorio Milos.

Speaking on the collaboration, Timothy Kelly, President of Atlantis comments “One year ago we bought Beyoncé to help us introduce Atlantis The Royal to the world, so for our first birthday we wanted to steer away from the expectations of holding another event and head towards something a little more surprising. Working closely with the Louis Vuitton team, we’ve been able to harness the intersection between fashion, art, and travel yet again, to create another iconic Atlantis experience, but this time, we invite the world to come and celebrate along with us”.

In a nod to Louis Vuitton’s heritage as a luxury trunk maker and its know-how in the art of luxury travel, the six Viviennes depict the playful character experiencing the resort on the ultimate vacation. From the elegant and cosmopolitan Jetsetter Vivienne, who is never without their Pharrell Williams X Louis Vuitton sunglasses, to the curious and playful Roller Vivienne snapping a photo or three next to Droplets in the lavish lobby.

Guests can even spot a relaxed Sailor Vivienne, who loves to simply float through each day in the resort’s famous fire and water fountain Skyblaze; each Vivienne brings a surprise and delight moment to all corners of the resort.

As guests explore Atlantis The Royal, they can also delve into the world of Vivienne via a digital map that will reveal the location of the Vivienne sculptures across the resort. Once a Vivienne is located, an animated marker will appear on the map.

Perfectly blending the digital with the physical, Louis Vuitton and Atlantis The Royal have also dreamed up a limited edition collection of 18 trunk stickers to celebrate the resort’s first birthday. Guests will be gifted one collectable sticker for each night’s stay until 31st May 2024, creating unforgettable memories.

The collaboration began following the opening of Louis Vuitton at Atlantis The Royal in November 2023. As their first resort store in the Middle East, the two brands found harmony in their combined ethos of energising every moment with next-level joy and savoir-faire.

ALSO READ-Embracing Individuality and Simplicity in Modern Fashion

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Dubai Fashion UAE News

Threads of Change: DESIGNEAST Redefining Art, Craft, and Innovation

2024, DESIGN EAST X Jaipur Rugs, reflect the ethos of sustainability and ethical practice exemplify the kind of leadership needed in today’s art and design world, writes Soniya Kirpalani

(Images/ Video: A Style Statement -By Santosh Rai)

After a triumphant showcasing of Uncommon Threads in Dubai 2023, DESIGN EAST continues to innovate and foster collaboration between artists and weavers. Rue Kothari, Founder & Creative Director is focused on expanding the possibilities of creative expression, beyond mediums, towards creating economic, environmental and societal impact.

Bridging collaborations between creators from different backgrounds, Rue Kothari designed DESIGN EAST as a platform where masters of   traditional craftsmanship meet leading contemporary artist and collectively work towards generating new forms of art that is challenging perceptions and diminishing the dividing line between arts and crafts. Rue Kothari’s role in this endeavor is pivotal, highlighting her commitment to support the craftspeople artists and designers from the Global South and her drive to find synergies with established artists and brands.

2024, DESIGN EAST X Jaipur Rugs, reflect the ethos of sustainability and ethical practice exemplify the kind of leadership needed in today’s art and design world. This project not only marks a bold evolution for DESIGNEAST but also sets a precedent for future collaborations that seek to marry art, crafts, aesthetics with sustainability, meshing tradition with innovation. At the heart of this collaboration is Rue Kothari, the enabler and curator, whose vision for a more interconnected and value-driven creative world has led to the inception of a truly remarkable project.

By pairing five artists from the Middle East with five weavers from Jaipur, Kothari has facilitated a unique dialogue between diverse artistic languages and traditions, culminating in the creation of five distinctive textile artworks. In a world where the intersection of art and sustainability grows increasingly paramount, the recent collaboration between DESIGNEAST and Jaipur Rugs emerges as a beacon of creative and ethical innovation. This underscores the profound impact of artistic synergy on the sustainability movement within the global design landscape.

Rue Kothari’s efforts exemplify the essence of leadership needed in today’s rapidly evolving art and design sphere. Her initiatives underscore a deep-rooted belief in the power of collaborative creativity to transcend traditional boundaries, fostering a global community where art is not only a form of expression but a catalyst for real-world impact. This collection, which will be unveiled during Art Week Dubai at the Jaipur Rugs showroom in Alserkal Avenue on 29th February 2024, Dubai UAE.

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Fashion Lite Blogs

Embracing Individuality and Simplicity in Modern Fashion

Believing that fashion has always made a social statement and reflected on value systems, Tahiliani believes that it has always been the reflection of ideologies enveloping people in different eras…reports Sukant Deepak

He is happy that the individual is coming back. That the young are no longer afraid to be themselves. That one does not feel the need to fit in. Standing out is no longer sacrilege. Fun, he says, is important. And therefore, simplicity is coming back with a vengeance.

Noted for combining traditional aesthetics with ultra-modern designs, veteran Delhi-based designer Tarun Tahiliani, known for his bridal wear, tells, “Over the years, I have seen so many changes in the way women dress up for their big day. There was a period when they were obsessed with looking like someone, thus ending up being completely ridiculous. Now, so many young brides are wearing a simple garment with just a single necklace — and ending up ruling the whole space.

“That is where confidence comes in. This generation is different. They are connected to the world. They do not feel guilty about having fun, are willing to go quirky, and do not follow any rules. This infuses a new rush in designers like us.”

Tahiliani, who has always been interested in structured draping and layering, smiles that it is one of the reasons he goes to the Kumbh Mela.

“There are sadhus and regular people there, but just look at the way those coming from diverse parts drape themselves. It is almost exquisite. If you have an eye, you will notice a peculiar sense of style that is accentuated by a ‘purpose’. What they wear are clothes. But not just clothes..” says this pass-out from the Fashion Institute of Technology (FIT) in New York.

For someone who has worked extensively with the blouse and reinvented it consistently, the designer, who was recently part of a session at the Jaipur Literature Festival, says, “I consider the choli as a work of art. It is lovely to see women wearing it with skirts, palazzos and pants. The sheer flexibility of the garment opens up so many possibilities.”

Believing that fashion has always made a social statement and reflected on value systems, Tahiliani believes that it has always been the reflection of ideologies enveloping people in different eras.

“One can get apprehensive about political statements considering the looming danger of ‘trial by mob’…

Talk to him about the army of fashion influencers at shows and on Instagram, and he asserts that they must be doing something right for people to follow them. “But sadly, many of them do not have a point of view.”

The designer, who came back to India after studying Business Management at the Wharton Business School, University of Pennsylvania and first joined the family business in oil-field equipment, later co-founding the multi-designer boutique, ‘Ensemble’ in 1987 and Tahiliani Design studio in 1990, says, “I grew up in an anglicised part of the country.

“We went to fancy schools. But when my journey into the world of fashion started, I started seeing so many new layers of this country. India made me change what I wanted to do as a designer. This journey manifested itself into beautiful Indian clothes.”

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