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AKU’s- The Burger Co. America inspired brand redefining Burger Dining in India

AKU’s- The Burger Co. is a brand focussed on premium quality American ‘fast but slow’ food with influences primarily from New York. Started in 2017 by Chef Akriti Malhotra- who is trained at The C.I.A. i.e., The Culinary Institute of America, AKU’s is a culinary gem that redefines the burger experience with its outlets at Defence Colony, DLF Cyber Hub- Gurgaon, Priya Market- Vasant Vihar and on the highway at Savoy Greens, Karnal. Each burger is crafted with real, fresh, quality ingredients, delivering an unforgettable taste and experience. AKU’s has brought forth a burger brand that is true to its roots, proudly embracing the motto, “Real Ingredients Taste Better”. A feature by columnist Riccha Grrover for Asian Lite International.

AKU’s – The Burger Co., is a culinary gem that redefines burger dining. Starting in Defence Colony and expanding to DLF Cyber Hub, Vasant Vihar, and now, nestled along the highway to the hills- in Karnal, their journey, built on a foundation of passion and precision, invites all burger enthusiasts to savor the authentic AKU’s experience. 

They craft each burger with real, quality ingredients, delivering an unforgettable taste experience. The brand believe we have brought forth a burger brand that is true to its roots, proudly embracing the motto, “Real Ingredients Taste Better”. There are No preservative or fillers in their patties which are all made in-house.

About AKU’s Vasant Vihar 

Stepping into their brand-new Flagship outlet at Priya High Street, you’ll discover a haven where trends and minimalism meet in perfect harmony. The spacious seating accommodates 45 covers, featuring stylish high tables and cozy couches that exude a laid back vibe. The color palette of grey, yellow, and white sets the stage, with the pop of yellow infusing energy into the ambiance—a color that has always been synonymous with their brand. This outlet isn’t just a place to savor epicurean burgers; it’s a space where everyone can immerse themselves in a contemporary setting while relishing their culinary creations. They have also carved out a pet-friendly outdoor space, as their own love for dogs knows no bounds.

AKU’s- The Burger Co. aims to be a casual & ‘ community-driven’ food outlet that has a quick turnaround time for its customers. The focus is on premium quality American ‘fast but slow’ food with influences from around the world. ‘Fast but slow’ food is the concept used by us to describe good quality, responsibly grown & unadulterated sourcing – that, simply put, will not be ‘fast food’.

Excellent service; relaxed ambiance; chef driven; Quick, quality burgers without a lengthy wait; great taste and variety, all in all -Highly Recommended!

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Business Economy Food

Who is the real Burger ‘King’

In terms of regional presence, Indian Burger Chain Jumboking tops the chart in Mumbai with 111 stores followed by McDonald’s having 78 stores in Mumbai….reports Asian Lite News

 A whitepaper titled ‘Top Burger Chains in India’ by store count, prepared and published in May 2023 by leading investment banking firm Kennis Ventures Private Limited, lists out the top organised players in the burger industry, primarily focused on selling burgers to Indian consumers.

The report states: “US based global burger chain McDonald’s turns out to be the largest burger brand in India with 501 stores as of March 2023. The brand is closely followed by its US competitor Burger King (India Franchisee being Restaurant Brands Asia Limited) with 391 stores. Home-grown Burger chain brands have also found their way to the top of the Burger Industry and have marked their presence. With 137 stores, Jumboking is the clear leader amongst domestic brands and has 3rd place in the overall ranking as on date.”

The report considers only those burger brands with at least 10 stores across the country. It also identifies regional leaders in India’s top cities.

In terms of regional presence, Indian Burger Chain Jumboking tops the chart in Mumbai with 111 stores followed by McDonald’s having 78 stores in Mumbai.

In Delhi NCR, Burger King has the largest presence with 84 stores followed by McDonald’s at 79 stores.

In the city of Bengaluru, McDonald’s has the lead with 45 stores followed by Burger King at 39 stores.

McDonalds also leads in Pune with 32 stores while interestingly, both McDonalds and Burger King are tied in Hyderabad with Jumboking coming in at third.

“This report has been an eye-opener. First of all, it gives a clear picture of the top three players in the Indian burger industry, separating the wheat from the chaff, which is critical to investment decisions,” says Saurabh Agarwal, founder-director of Kennis Ventures Private Limited.

“Secondly, it’s a thorough report. We have identified 12 brands with close to 1,545 outlets across about 160 cities in India.”

The report captures data about other brands like Wendy’s, Boss Burgers, Burger Singh, Burger Point, The Burger Company, Biggies Burgers and Burgrill as well.

Industry reports by Kennis Ventures Private Limited have served as enablers to decision making, to private equity firms and financial institutions.

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