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Burjeel Expands Network in Saudi Arabia

PhysioTherabia enters into a strategic partnership with Tawuniya, a leading insurance company in Saudi Arabia, expanding its reach to a broader clientele through health insurance coverage….reports Asian Lite News

Burjeel Holdings PLC, a leading super-specialty healthcare services provider in the MENA region listed on the Abu Dhabi Securities Exchange, has unveiled eight new PhysioTherabia centers in Riyadh and four other cities, marking a significant scaling of its geographical footprint across the Kingdom.

The new state-of-the-art facilities are strategically located in Ghadeer Fitness Time, Shafie Fitness Time and Al Nada Men’s Gym in Riyadh, Yanbu’s Waterfront Fitness Time, Al Salehiyah Male Gym in Jeddah, Al Faisaliah Fitness Time in Dammam, Al Olaya Fitness Time & Golden Belt Fitness Time in Al Khobar.

Last year, Burjeel in partnership with Leejam Sports Company, launched the first four PhysioTherabia centers in Riyadh, a cutting-edge physiotherapy, rehabilitation and wellness network to promote holistic health and wellbeing within the community. These new centers offer unparalleled services within Leejam’s Fitness Time facilities, tailored to meet diverse wellness needs. It furthers the goal of integrating preventive rehabilitation and fitness through a unique gym-based model.

PhysioTherabia has also embarked on a strategic partnership with Tawuniya, a leading insurance company in Saudi Arabia. This collaboration strengthens PhysioTherabia’s ability to provide high-quality services and expands its reach to a broader clientele, particularly within the insurance market. The partnership is expected to drive revenue growth and solidify PhysioTherabia’s position as a key player in the sector.

John Sunil, Chief Executive Officer of Burjeel Holdings, said: “We are delighted to expand PhysioTherabia centers to more parts of Saudi Arabia, marking a significant milestone in our commitment to providing advanced physiotherapy services in the Kingdom. It underscores our dedication to empowering individuals on their journey to optimal health and wellness, while strengthening our presence in key regions. We reiterate our target to establish 60 such centers within and outside Leejam Sports’ gyms across the Kingdom by the end of 2025.”

Aligned with Saudi Arabia’s Vision 2030 goals, PhysioTherabia promotes optimal physical recovery and overall wellness for patients of all ages. Specialized offerings at PhysioTherabia include musculoskeletal rehabilitation, neurological rehabilitation with robotics, pediatric rehabilitation, sports injury rehabilitation, spinal and back rehabilitation, and hyperbaric oxygen therapy (HBOT). The centers also aim to champion Saudi Arabia as the region’s hub for all-encompassing sports performance training, management and care for individuals and teams, complementing efforts to integrate the Kingdom into the Exercise is Medicine Global Health Network, managed by the American College of Sports Medicine (ACSM).

Founded in 2007, Burjeel Holdings is one of the leading private providers of world-class healthcare services in the UAE and Oman, operating a growing specialized healthcare segment in Saudi Arabia. With a network of 76 assets, including 16 hospitals and 38 medical centers, as well as 15 pharmacies and other allied services the Group collectively provides a premier offering in the Gulf region. Burjeel Holdings’ brands include Burjeel, Medeor, LLH, Lifecare, PhysioTherabia and Tajmeel. It has 13 JCI-accredited facilities, with a total 1,708 patient beds across its operations in the UAE and Oman and holds a leading position in the UAE.

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Union Coop Boosts CSR Initiatives with Burjeel Hospital Agreement

Union Coop, a leading retail cooperative in the UAE, has entered into a cooperative agreement with “Burjeel Hospital for Advanced Surgery.” The partnership signifies Union Coop’s strategic commitment to activating corporate social responsibility initiatives, supporting local humanitarian and community care projects, and providing discounted healthcare services to its employees and “Tamayaz” cardholders – Gold and Silver.

The formal signing of the agreement took place at the Union Coop headquarters in Al Warqa City Mall, Dubai. Eng. Abdulla Mohammad Rafie Al Dallal, Managing Director of Union Coop, and Mr. Bruno Dsouza, Regional COO- Dubai & NE at Burjeel Holdings, represented their respective organizations at the signing ceremony. Several senior management members and employees from both entities were present to witness the momentous occasion.

Under this agreement, Cooperative employees and members of the “Tamayaz” loyalty program will have access to discounts and benefits offered by Burjeel Hospital for Advanced Surgery and other Burjeel facilities. Additionally, the collaboration aims to raise awareness about the importance of maintaining a healthy lifestyle and promote the healthcare services provided by Burjeel Hospital for Advanced Surgery through various media and advertising channels of Union Coop.

Eng. Abdulla Mohammad Rafie Al Dallal emphasized the significance of expanding strategic partnerships, stating, “Signing this agreement with ‘Burjeel Hospital for Advanced Surgery’ brings numerous benefits to Cooperative employees, shareholders, and Tamayaz cardholders.” He further elaborated, “This partnership is part of a strategic initiative aimed at broadening the scope of services and benefits for our strategic partners, enhancing their overall experience, and delivering exceptional services.”

Mr. Bruno Dsouza expressed Burjeel Holdings’ commitment to serving the community, stating, “Such collaborative endeavors reflect our commitment to serving the community. We, at Burjeel Holdings, look forward to offering world-class healthcare services to the beneficiaries, leveraging our cutting-edge technologies and expertise across various specialties. This is also a great opportunity for us to solidify our relationship with Union Coop.”

The partnership between Union Coop and Burjeel Hospital for Advanced Surgery underscores their shared commitment to corporate social responsibility and enhancing the well-being of the community they serve. It is anticipated that this collaboration will yield significant benefits for employees, cardholders, and the wider community by providing access to high-quality healthcare services and promoting healthy lifestyles.

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