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‘Make it in the Emirates’ draws interest from US firms

On day one, Omar Al Suwaidi, Under-Secretary of MoIAT, delivered a keynote address on the UAE’s industrial opportunities and competitive advantages…reports Asian Lite News

A high-level delegation from the UAE presented the country’s national industrial strategy to over 200 international delegates that convened at the first US edition of the Global Manufacturing and Industrialisation Summit (GMIS America) from 28th-29th September in Pittsburgh, Pennsylvania.

Emirati experts called for enhanced cross-border collaboration to advance sustainable industrial development, enable the clean energy transition, and drive global economic growth.

As co-chair of the summit, the UAE’s Ministry of Industry and Advanced Technology (MoIAT) appealed to the international community to come together and collaborate on ways to make the industry more resilient against global market volatility and enhance productivity while boosting efforts to accelerate the global energy transition.

The UAE delegation highlighted the country’s competitive manufacturing business landscape while sharing their knowledge on ways to enhance sustainable manufacturing practices through advanced technology adoption.

On day one, Omar Al Suwaidi, Under-Secretary of MoIAT, delivered a keynote address on the UAE’s industrial opportunities and competitive advantages.

Al Suwaidi addressed the international audience, saying, “There has never been a better time to invest in the UAE’s robust industrial base. The rapid pace with which our ambitious industrial strategy is being executed, is generating significant demand for local goods and services, as well as opening new international market access. As part of this strategy, we launched the ‘Make it in the Emirates’ campaign to help supercharge industrial priority sectors and attract investments. We continue to build successful partnerships with international players who are eager to capitalise on the significant benefits and potential of establishing an industrial presence in the UAE.”

On the first day of the conference, MoIAT hosted an interactive panel discussion which presented the country’s national strategy for industry and advanced technology. The panel explored how the UAE’s ‘Make it in the Emirates’ initiative is inviting global industrialists, investors, innovators and developers to be part of the country’s industrial growth, while benefitting from incentives and support mechanisms aimed at increasing the national industrial sector’s contribution to the UAE’s GDP from AED133 billion to AED300 billion by 2031. During the MoIAT-hosted panel, the session featured key UAE industrial champions and enablers, who shared their plans for sustainable manufacturing, as well as key growth opportunities for investors.

Humaid Mohamed bin Salem, Secretary-General of the Federation of UAE Chambers of Commerce & Industry (FCCI) pointed out that the UAE provides several incentives for international organisations to set based in the country. The FCCI acts as a bridge between the government and the private sector. It also supports bringing companies to the UAE and ensuring they are made aware of the incentives they can benefit from by doing business.

Bin Salem also highlighted how the UAE’s response and recovery from COVID-19 is a testament to the nation’s credibility in enabling a sustainable business environment that will allow international businesses to thrive.

Mansoor Janahi, CEO, Sanad, a wholly owned subsidiary of Mubadala Investment Company and a champion of industrial services, emphasised the importance of the US market for Sanad, given that the country represents its largest client base. He went on to highlight how the UAE is generally known as an importer of industrial services, however, Sanad has been leading the export of industrial services for the last 35 years.

Joining them on the panel, Saud Abu Al Shawareb, Managing Director of Dubai Industrial City, showcased the many benefits offered to businesses operating from the zone. He highlighted that Dubai Industrial City is working with 708 business partners to develop an enabling ecosystem which delivers a holistic supply chain. Furthermore, Abu Al Shawareb highlighted the critical focus of decarbonising the industrial sector, with Dubai Industrial City generating more than 40 MW of power from renewable energy, and having brick and mortar operations including recycling facilities that ensure waste generated is recycled within the same zone.

Ahmed Awadi, Vice President of Program Management & Business Performance at Strata, showcased some of the collaboration opportunities that are available in the UAE. Awadi made the point that in the past year, Strata has focused on building capabilities and credibility which allowed it to realign its strategy to focus on disruptive advanced manufacturing across a number of verticals including advanced materials, automation, and raw materials such as composite. Furthermore, there are several other verticals that are in focus in biopharma, medical equipment, automation, food security and water security, in line with the UAE’s industrial strategy.

Ibtisam Al Saadi, Industrial Development Department Director of Abu Dhabi Department of Economic Development, highlighted Abu Dhabi’s recent announcement of investing AED10 billion in the industrial sector (equivalent to US$2.7 billion) in the coming five years. Sectors in focus include chemical, pharma, transportation, electronic and machinery. Furthermore, some of the budgets will be focused on offering incentive programmes, including FDI programmes. Mohamed Al Shorafa, Chairman of Abu Dhabi Department of Economic Development announced yesterday that Abu Dhabi has reduced rent and land prices to just US$1.3 per square metre.

Discussions on Day 1 of GMIS America covered a broad spectrum of topics including the circular economy, shift to sustainability, and the energy transition. Taking place in Pittsburgh, home of the fourth industrial revolution, automation, and robotics, the MoIAT panel also explored the possible opportunities for US businesses in the automation sector.

Several high-level conversations between MoIAT and US-based companies took place on the sidelines of the event. Omar Al Suwaidi and Diane Farrell, US Deputy Under-Secretary for International Trade at the Department of Commerce, discussed common industries and ways to grow bilateral trade and further strengthen the strategic relationship between the two countries. Emerson explored how the firm can expand manufacturing in the UAE and join the country’s Champions Network.

Triumph signed an MoU with Sanad to create a Centre of Excellency in Abu Dhabi for the maintenance, repair and overhaul of V2500 engines. Supplement manufacturer Thorne discussed with MoIAT how it can start manufacturing in the UAE. Elliot Group expressed a desire to identify a location for its equipment in the UAE to serve petrochemical and refining plants. MoIAT extended its support to OnePointOne to connect the company with stakeholders in the UAE’s biopharma sector. Kennametal was introduced to the UAE industrial sector and key players in aerospace as well as oil and gas.

The MoIAT hosted a networking luncheon on Day 2 of GMIS America, to bring government and business leaders from the USA and the UAE together to share their knowledge on how to deepen cross-border partnerships and accelerate industrial transformations through digitalisation and advanced technology adoption.

Commenting on the UAE’s participation at GMIS America, Namir Hourani, Managing Director of the GMIS Organising Committee, said, “We are delighted to host such a strong and committed delegation from the UAE at GMIS America. The UAE has so much to offer international businesses through the ‘Make It in The Emirates’ campaign, and the nation’s unique value proposition. I’m glad that they were able to highlight these opportunities at GMIS America.

“Enhancing global dialogue is a crucial part of our mission – it helps drive cross-border, cross-sector collaboration between like-minded industrial professionals and experts who are eager to come together to shape a more sustainable manufacturing sector powered by advanced technologies.”

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-Top News UAE News

Emirates’ flagship A380 to return to Perth’s skies

Emirates also operates twice-daily A380 services from Dubai to Melbourne and Sydney, and once daily service from Dubai to Brisbane…reports Asian Lite News

Emirates has announced that it will reintroduce its flagship A380 to Perth from 1st December, as part of the airline’s ramp-up of services to Australia.

The upgauge will increase Emirates’ seating capacity between its hub Dubai and Perth, with close to 500 seats available on each flight.

EK420 from Dubai will depart at 02:45, arriving in Perth at 17:20 the same day, while EK421 flight will depart from Perth at 22:20, arriving in Dubai at 05:25 the following day. The daily A380 service will replace the existing daily Boeing 777- 300ER operation between Dubai and Perth.

Since its inaugural flight to Perth back in August 2002, Emirates has flown close to 6 million passengers between Perth and its Dubai hub, travelling more than 220 million kilometres on over 24,000 flights.

Emirates has seen a strong increase in passenger bookings to and from Australia with significant demand across all its cabins, particularly following the launch of its Premium Economy, which was first introduced on one of its daily Sydney services on 1st August.

In addition to its Perth services, Emirates also operates twice-daily A380 services from Dubai to Melbourne and Sydney, and once daily service from Dubai to Brisbane.

ALSO READ-Emirates Health Services raises efficiency through PaCE

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-Top News UAE News

Emirates Lunar Mission on track for Nov launch

Japan-based Ispace Inc. said it has made “steady progress” in assembling the flight model, which is undergoing final testing now in Germany, reports Asian Lite Newsdesk

The UAE’s mission to the Moon is on track for launch in November, as the Japanese lander that will deliver the Rashid rover to the lunar surface is undergoing final testing, media reported.

Ispace inc, Japan-based private company behind the Mission 1 Hakuto-R lander, announced a launch window. The mission will launch on a SpaceX Falcon 9 from Cape Canaveral, Florida.

The UAE’s rover is named after the late Sheikh Rashid bin Saeed Al Maktoum, former Ruler of Dubai.

“Upon its deployment from the rocket, the M1 lander will then carry multiple commercial and government payloads including two rovers to the surface of the moon,” reports quoted the company as saying.

The company said it has made “steady progress” in assembling the flight model, which is undergoing final testing now.

“We have made steady progress assembling the flight model — it is undergoing final testing now — and today I am pleased to share with you that our launch window has been set for as early as this November,” said Takeshi Hakamada, chief executive of ispace.

“We believe Mission 1 will be the turning point in the commercial space exploration. It goes without saying that the technical data and experience gained from Mission 1 are extremely important for future lunar missions around the world, including our Mission 2, to be more reliable.”

MBRSC joins global space consortium

The Mohammed Bin Rashid Space Centre (MBRSC) has officially joined the Space Climate Observatory (SCO) International, a global consortium of space agencies and organisations led by the National Centre for Space Studies (CNES) that seeks to coordinate worldwide efforts to accurately monitor the impact of climate change.

The initiative to join the charter forms part of the cooperation between the UAE and France on future space endeavours.

In joining the SCO International, MBRSC has committed to sharing with the international space community information from the DMSat-1 satellite, Dubai Municipality’s first atmospheric monitoring satellite launched in 2021.

Using data from the satellite, Dubai Municipality has been actively promoting measures to protect the environment, thereby significantly raising Dubai’s profile as a global model for sustainable development.

As part of fulfilling the obligations of MBRSC’s membership in the SCO, Dubai Municipality has already started generating significant data and findings from DMSat-1, which since its launch, has played a key role in monitoring the UAE’s atmospheric aerosols and greenhouse gases and chemicals, substances that have influenced climate change across the world.

Salem AlMarri, Director-General of the MBRSC, has signed the SCO’s charter, paving the way for the UAE’s official membership in the international network.

“This is a significant step, undertaken in partnership with Dubai Municipality, towards fulfilling our mission to initiate collaborations with international organisations to use the data we collect from DMSat-1. Our efforts will contribute to global efforts to monitor the impact of climate change, a critical issue that is vital to the sustainability of the planet and the survival of mankind,” he said.

AlMarri noted that the scale and magnitude of the impact of climate change necessitates a collaborative effort from all stakeholders, such as the SCO International’s important work in gathering data from satellites to help formulate action plans that will ensure the preservation of the planet for present and future generations.

“It is an honour to be a part of a global initiative and to join hands with Dubai Municipality to put the UAE at the forefront of such efforts,” he added.

The development of DMSat-1 forms part of the UAE’s commitment to the terms of the Paris Climate Agreement, which calls for providing data on greenhouse gas emissions from signatory countries, as well as building national capacities in studying and analysing global warming.

The satellite’s launch and operations are part of the Dubai Clean Energy Strategy 2050 and UAE Energy Strategy 2050. The data collected by the satellite will also contribute significantly to the implementation of the national system for managing greenhouse gas emissions within the framework of the UAE National Plan for Climate Change 2017-2050.

Currently, all European space agencies support the SCO International, which has national chapters in Russia, China, Japan, India, Morocco and the UAE. Members have committed to making satellite data in their possession accessible to the entire organisation, as well as the international community, to help in the assessment and monitoring of the global impact of climate change.

In addition to providing transparent and verified satellite data on climate change, the SCO will also aid in the development of useful toolkits and services that will advance computing capacities for analysing specialised data on climate change.

ALSO READ: UAE, S.Korea to boost ties in food security, health, tech

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-Top News Arab News

Emirates blasts Heathrow curbs

Emirates airline has blasted one of the world’s busiest airports for its “incompetence” in failing to handle a surge in passengers, media reports said…reports Asian Lite News



The Dubai-based airline on Thursday slammed demands made by London’s Heathrow airport earlier this week that carriers stop selling any more tickets for this summer, CNN reported.

The airline, which operates six daily flights from Heathrow, has rejected the new limits and called them “entirely unreasonable and unacceptable”, CNN reported.

Heathrow, like other airports, has struggled to cope with a bounce back in travellers after two years of pandemic restrictions and staff cuts. The airport said on Tuesday that it would cap daily passenger numbers at 100,000 until September 11.

“(London Heathrow) chose not to act, not to plan, not to invest. Now faced with an ‘airmageddon’ situation due to their incompetence and non-action, they are pushing the entire burden of costs and the scramble to sort the mess to airlines and travellers,” the airline said in a statement, CNN reported.

ALSO READ:Emirates takes off to Tel Aviv

The company said that Heathrow had given it only 36 hours to comply with the new cap, and had threatened legal action against airlines that refuse to comply. It added that it had enough ground handling and catering staff to handle its flights at the airport.

Emirates said that Heathrow’s management team were “cavalier about travellers and their airline customers,” and had failed to rehire and train enough staff in advance of the predictable surge in summer travel, CNN reported.

On average, Heathrow handled nearly 220,000 passengers each day, split between arrivals and departure, in 2018.

Heathrow CEO John Holland-Kaye said in an open letter to passengers on Tuesday that airlines had sold too many seats for the coming months.

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-Top News Dubai UAE News

Dh28 bn social welfare boost for Emiratis

The move aimed at raising the annual social support allocation from AED2.7 billion to AED5 billion…reports Asian Lite News

UAE President Sheikh Mohamed bin Zayed Al Nahyan has directed the restructuring of the Social Welfare Programme of low-income citizens into an integrated programme worth AED28 billion instead of AED14 billion.

The move aimed at raising the annual social support allocation from AED2.7 billion to AED5 billion.

The directive of President His Highness Sheikh Mohamed embodies his keenness to support low-income Emirati families to ensure family and social stability and provide the citizens with a decent life.

The programme, overseen by the Ministry of Community Development, covers various social aspects for national families with limited income, including the head of the family allowance, the wife allowance, and the children allowance. The programme also covers financial support for housing and other basic needs such as food, water, electricity and fuel, in addition to temporary financial support for unemployed job seeker, and unemployed citizens over the age of 45.

Introducing new allowances: In detail, the programme has introduced four new allowances: housing allowance, university education allowance, the allowance for unemployed citizens over the age of 45, and the allowance for the unemployed job seekers.

– Housing allowance The new programme includes a housing allowance between AED1,500 to AED2,500 per month until the family obtains government housing.

Applicants who live with their parents or any other family are entitled to 60% of these amounts. This allowance does not apply to those who obtain government housing subsidy or own a house registered in their names. Beneficiaries will stop receiving this allowance once acquiring government housing.

– University education allowance An allowance of AED3,200 per month will be allocated to outstanding high school students enrolled in university studies (according to the requirements of the Education and Human Resources Council).

The allowance also includes students enrolled in diploma and university education programmes according to the allowances of children for each family (between AED2,400 and AED800) up to the age of 25.

– Allowance to unemployed citizens over the age of 45 It is one of the new financial subsidies within the social welfare programme, where a fixed subsidy is granted starting from AED2000 to AED5000 per month according to the age of the unemployed citizens.

– Allowance for unemployed job seekers This allowance extends for a period of six months, and amounts to AED5000 per month for each beneficiary, regardless of his age.

– Increasing allowances The social welfare programme has been keen to increase the allowances allocated to all family members, including the three current allowances: the allowance for the head of the family, the one for the wife, and the one for children.

– The Head of the Family allowance increases according to years of experience This allowance has been increased to start from AED5,000 per month and then increase at a rate of AED2,000 per month for every 10 years of work experience until it reaches AED13,000.

Whereas the head of the family in the age group of 21-30 years receives an amount of AED5000 per month, and the allowance increases for the age group from 30-40 years to reach AED7000, and the age group from 40-50 years is AED9,000, and the age group from 50-60 years to reach AED11,000, and the age group of those over 60 years old, which amounts to AED13,000 per month.

– Wife allowance The new social welfare programme includes raising the wife’s allowance to AED3,500, with the aim of raising the social support that low-income national families receive.

– Children allowance The social welfare programme includes increasing the children allowance to AED2,400 per month for the first child, AED1,600 per month for the second and third child, and AED800 for the fourth child or more, and it shall be disbursed up to the age of 21 years.

– Inflation allowance The programme includes three types of allowances: food, electricity and water, and fuel subsidies.

ALSO READ:UAE approves 22 policies to boost circular economy

– Food supplement allowance As part of this initiative, the government bears 75% of food price inflation, as a commitment to provide the necessary assistance to Emirati families to enable them to meet their living requirements and provide them with a decent life.

– Electricity and water subsidy worth 50%.

The social welfare programme provides a monthly subsidy of 50% for electricity consumption less than 4,000 kilowatts, and monthly subsidy for water at a value of 50% for water consumption less than 26,000 gallons.

Fuel subsidy The programme provides a monthly subsidy of 85% of the fuel price increase over AED2.1 per litre. The head of the family receives a monthly subsidy of 300 litres, while the working wife receives a subsidy of an additional 200 litres. Meanwhile, the head of the family receives a subsidy of 400 litres if the wife does not receive support.

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-Top News Africa News

Emirates, South African Tourism Board ink tourism pact

Lindiwe Sisulu, South African Minister of Tourism, welcomed the signing of this MoU, citing the benefits it will yield for travel between South Africa and the Middle East…reports Asian Lite News

Emirates, the world’s largest international airline, signed a Memorandum of Understanding (MoU) with the South African Tourism Board to promote tourism and boost visitor arrivals and inbound traffic to South Africa from key markets across the Emirates network.

The MoU was signed on the sidelines of Arabian Travel Market (ATM) 2022 by Badr Abbas, Emirates’ Senior Vice President Commercial Operations for Africa, and Themba Khumalo, Acting Chief Executive Officer of South Africa Tourism Board, in the presence of Adnan Kazim, Emirates Chief Commercial Officer; Lindiwe Sisulu, South African Minister of Tourism; Consul-General David Magabe; members of the South African Tourism Board; and a senior government delegation from the South African Consulate in Dubai.

Adnan Kazim, Emirates’ Chief Commercial Officer, said, “For more than 25 years we have invested in, and grown our operations to, South Africa. We’re working hard to restore our services to pre-pandemic levels to help generate more opportunities for travellers from around the world to experience South Africa’s unique natural experiences, world-renowned cuisine, and local culture. Emirates is well-placed to support the recovery of South Africa’s tourism sector and help raise the profile of the destination again, offering convenient connections from over 130 destinations, and providing even more links for travellers who want to explore beyond our three South African gateways through our four airline partners.”

Lindiwe Sisulu, South African Minister of Tourism, welcomed the signing of this MoU, citing the benefits it will yield for travel between South Africa and the Middle East. “We want to continue ensuring ease of access into South Africa for Middle Eastern travellers and this collaboration will assist us in elevating our trade efforts in terms of packaging the destination. We look forward to welcoming more travellers from the Middle East, to experience the various quality assured products and experiences that cater for this market, including family friendly accommodation establishments and activities, a diverse offering of cuisine, as well as wildlife and safari,” she added.

Themba Khumalo, Acting Chief Executive Officer of South Africa Tourism Board, said, “The Middle East is a critical market for South Africa, so this partnership will be very instrumental in ensuring ease of access to and from South Africa for travellers from this region. This will increase direct airlift, making room for more travellers, and as our tourism sector recovers we look forward to welcoming more visitors from the Middle East.”

Aimed at supporting South Africa’s tourism recovery efforts, the MoU will explore opportunities to promote South Africa and encourage travellers to experience the abundance of attractions that the country has to offer across its network of over 130 destinations.

The South Africa Tourism Board will also work closely with the airline to support travel trade partners and tour operators across the Emirates’ network to develop and promote itineraries, introduce special packages and promotional giveaways, encourage incentives, among other marketing initiatives.

Both parties will also explore opportunities to collaborate on joint advertising and marketing campaigns, as well as familiarisation programmes to South Africa for travel trade and media representatives, among other initiatives. Emirates will also support the transport of South African Tourism’s marketing collaterals to select destinations in its network.

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Arab News Dubai UAE News

Emirates launches new hospitality strategy

The new strategy touches on all aspects of service design, development, and learning, and will empower frontline teams to deliver a consistent experience…reports Asian Lite News

Emirates, renowned for its award-winning products and services, is launching a new hospitality-based strategy which will take the customer experiences that its teams deliver on ground and in the air, to new heights.

The programme will be one of the biggest people, process, and product initiatives ever implemented at the airline, touching all frontline customer facing teams as well as supporting departments.

Adel Al Redha, Chief Operating Officer at Emirates said: “Even while managing the immediate challenges of the pandemic during the past two years, Emirates did not hesitate to keep driving forward initiatives to ensure our customers keep “flying better” for the foreseeable future.

“Emirates already has a signature service that our customers value and makes us unique. What we’re doing through our new hospitality strategy, is providing our teams with even more bandwidth and skills to build stronger, more personalised, and relevant connections with our customers at every moment of their journey with us. We’ll achieve that by investing in technologies, refining elements of our processes, and empowering our people to be our most effective and real brand ambassadors.”

Al Redha added: “The learning programme for our new hospitality strategy will be rolled out starting from June, and refresher courses in the programme will continue to ensure the consistency of our customer experience.”

With expert support from Ecole hôtelière de Lausanne (EHL), consistently rated amongst the world’s top hospitality management schools, Emirates is creating its next generation hospitality programme based on bespoke principles that reflect its unique DNA. At its foundation are the principles of simplicity, excellence, innovation, and most importantly, passion.

The programme aims to drive consistency across all touchpoints and provide a framework for teams to deliver signature moments that evoke emotions and create positive memories and feelings for Emirates’ customers.

ALSO READ: Emirates, Royal Air Maroc launch codeshare partnership

Emirates has already incorporated elements of its new hospitality principles into its soon-to-launch Premium Economy service, as its cabin crew learn how to deliver Emirates’ latest inflight experience from food presentation and offering of welcome drinks, to complimentary amenities and other little touches. Earlier this week, the airline announced that it will offer its full-service Premium Economy experience for sale in June, for customers flying on select routes starting from 01 August 2022.

Committed to investing in its people, the first batch of Emirates facilitators have already earned their EHL Qualified Learning Facilitator Certification after completing an intensive 2-week programme between Dubai and EHL’s main campus in Lausanne earlier this year. They will be part of the core team involved in deploying the airline’s hospitality learning experience initiatives starting from June.

The airline is setting up an internal Emirates Hospitality Centre of Excellence to engage and co-ordinate the roll-out of the programme across the diverse teams at Emirates involved in delivering customer experiences – including cabin crew, airport services employees, contact centre teams, catering, inflight products, training, recruitment, sales and marketing, and more.

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Arab News Dubai UAE News

Emirates, Royal Air Maroc launch codeshare partnership

Emirates and Royal Air Maroc have today launched a codeshare partnership, providing more travel options and connection choices for customers of both airlines between Dubai and Casablanca, and beyond…reports Asian Lite News

Effective later this month, both airlines will place their marketing codes on each other’s flights between Casablanca and Dubai to a total of 209 combined destinations. The new partnership will offer customers from both airlines more ways to book and connect their travel between the two airlines’ networks. The codeshare agreement will also provide customers with more competitive single-ticket, multi-journey fares and baggage transfers to their final destination. The new codeshare flights are available for sale through royalairmaroc.com, emirates.com, travel agents, OTAs and through retail sales offices. 

Emirates customers will be able to access 17 destinations in Morocco beyond Casablanca, as well as to 63 international destinations, including an extensive North, West and Central African network spanning 25 points. Royal Air Maroc customers can access Emirates’ extensive network beyond Dubai of over 130 destinations, including 60 cities across the Middle East, United States, West Asia and the Far East.

Adnan Kazim, Chief Commercial Officer Emirates Airline said: “We are delighted to enhance our partnership with Royal Air Maroc to a codeshare and offer our customers an unparalleled selection of destinations across Morocco, and a huge choice of onwards points in Africa. This partnership will further help strengthen our network connectivity, providing leisure and business travellers with more choice and convenience when connecting between both of our airlines. We look forward to developing our relationship together to provide greater benefits for our customers.”

ALSO READ: Emirates boarding pass unlocks Dubai deals

 “We are very pleased to conclude this important partnership with Emirates which will contribute to the reinforcement of our traffic, and will offer our passengers a large set of destinations as well as a better customer experience thanks to optimized connections and end-to-end check-in, with international airport assistance within both airlines networks”, underlines Hamid ADDOU, Chairman and CEO of Royal Air Maroc.

The new codeshare agreement comes as Emirates marks 20 years of service to Casablanca. Since 2002, Emirates has carried over 3.4 million passengers between Dubai and Casablanca, supporting the country’s tourism industry, growing trade lanes, and bringing Moroccan culture and traditions to the world. Emirates currently operates eight weekly flights to Casablanca. Royal Air Maroc will operate a direct route linking Casablanca to Dubai with four frequencies per week.

This codeshare agreement builds upon Emirates and Royal Air Maroc’s interline partnership that spans over two decades. With the addition of the Royal Air Maroc codeshare partnership, Emirates’ footprint across Africa now offers customers connectivity to over 184 destinations across the continent beyond its 21 passenger gateways.

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Arab News Dubai UAE News

Emirates boarding pass unlocks Dubai deals

Emirates is unlocking more offers for all its customers arriving in or stopping over in Dubai with its My Emirates Summer Pass…reports Asian Lite News

Your Emirates boarding pass is more than a travel document or travel keepsake, it is also the key to the coolest deals in Dubai this summer! For five months starting May 01 to September 30, Emirates is unlocking even more offers for all its customers arriving in or stopping over in Dubai with its My Emirates Summer Pass.

Emirates’ customers can simply show their boarding pass and a valid form of identification to hundreds of retail, leisure and dining outlets to enjoy fantastic discounts throughout Dubai. In addition, during May, those landing in Dubai can enjoy a complimentary Dubai Marina Cruise, which gives unrivalled panoramic views of one of the city’s most iconic skylines from the Arabian Gulf.

Pre-booking is not required for the single-entry complimentary ticket to Tour Dubai’s one hour Marina Sightseeing Cruise. The Emirates customer just has to show a valid boarding pass, either digital or paper, at the ticketing counter on the day of use as well as proof of identity. The cruise is only valid from May 01 – 31 between 10am and 4pm.

ALSO READ: Emirates ramps up global operations

UAE residents and nationals returning home to Dubai on Emirates during the promotional period can also benefit from the fantastic offers under My Emirates Summer Pass. Visiting friends and family can also avail of offers at top designer brand outlets like Calvin Klein and Tommy Hilfiger or splash out at Bath & Body Works. Families can save and beat the summer heat at Atlantis Aquaventure or break a sweat on some of the adrenaline-pumping attractions at IMG world of Adventure.

Couples who would appreciate a quiet afternoon at a spa can indulge themselves at the Sofitel Spa with L’Occitane or spot Arabian oryx at sunset while taking a private desert safari with Arabian Adventures.

A holiday to Dubai is not complete without a city sightseeing bus tour that is eligible for discount or capturing the historic Dubai Creek on a cruise before saving up to 20 per cent on food and beverages at any of the Rove hotels. Accor Hotels is also offering 20 per cent off its food and beverage when My Emirates Pass is presented. 

Details of the offers can be found on www.emirates.com/myemiratespass.

Dubai is the place to be this summer season. In addition to an exciting calendar of world-class culture, shopping and dining, The Dubai Summer Surprises, one of the city’s major shopping and entertainment events, will be also running with a packed line-up of events and family activities, exclusive shopping deals, fun competitions, and shop and win promotions.

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Arab News Dubai

Emirates newest iconic landmark ‘Museum of the Future’ will be emblazoned on 10 A380s

Emirates has today revealed a new custom A380 livery dedicated to Dubai’s newest architectural icon and centre for pioneering concepts and ideas, the Museum of the Future…reports Asian Lite News

The first Emirates A380 (A6-EVK) to sport this exciting new livery, takes flight tomorrow to Los Angeles. As its nine other aircraft siblings roll out of the dedicated Aircraft Appearance Centre at Emirates Engineering  over the coming weeks, Emirates’ Museum of the Future A380s will be deployed on routes to Europe as well as key Arab regional cities.

This initiative underscores the airline’s unwavering commitment to support Dubai’s vision to become the leading city of the future, a hub for innovation and testbed for emerging technologies. It also crystallises the UAE’s 50 years of development and progress.

The seven storey, pillarless, torus-shaped Museum of the Future, dubbed as the ‘world’s most beautiful building’, has become one of Dubai’s definitive design marvels, and aims to inspire the world to imagine the possibilities of tomorrow, featuring mesmerising installations and futuristic experiences. The building’s ring forms a void to represent unknown and undiscovered knowledge. 

ALSO READ: Emirates ramps up global operations

The Museum will also act as an incubator for scientists, thinkers and researchers to bring their bold ideas and visions of the future to life, especially across areas like sustainability, outer space, health, and other critical global challenges. It will also be a platform to trial and demonstrate the latest technological discoveries, with prototypes that will continually evolve from emerging start-ups and established technology enterprises.

The ring shaped, Arabic calligraphy encapsulated building encircles both sides of the aircraft, and features the message ‘Journey to the future’ across the fuselage, covering a total of 336 sqm on the A380. The façade is decorated with quotes from His Highness Sheikh Mohammed bin Rashid Al Maktoum. The airline will produce 10 A380 liveries in total, which will fly across close to 30 destinations around the world in the coming year, carrying the museum’s message of creating a better future, now.