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IIFA 2023 will kickstart the celebration with Sobha IIFA Rocks on 26th May…reports Asian Lite News

The 23rd edition of the International Indian Film Academy Awards (IIFA) is set to take place in Abu Dhabi on 26th and 27th May 2023.

In a partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Miral, the celebration of Indian Cinema will be held at Etihad Arena.

Saleh Mohamed Saleh Al Geziry, Director-General of Tourism, DCT Abu Dhabi, said, “We are pleased to host the IIFA Awards once again in Abu Dhabi since it marks a significant turning point for our dynamic entertainment calendar. Our relationship with India, which is based on shared cultural and economic interests, has been boosted even further by the fact that Abu Dhabi has served as the setting for a number of Bollywood blockbusters, allowing people all over the world to learn about our stunning country.

Taghrid Alsaeed, Executive Director of Group Communication and Destination Marketing, Miral, said, “We are honoured to once again be hosting the esteemed IIFA Awards 2023 on Yas Island. This exceptional event, set to unite remarkable movie stars on the island, further reinforces our commitment to positioning Yas Island as a global destination for leisure and entertainment.

IIFA 2023 will kickstart the celebration with Sobha IIFA Rocks on 26th May, hosted by Farah Khan Kunder and Rajkummar Rao and will feature performances by Amit Trivedi, along with several popular singers, Badshah, Sunidhi Chauhan, Nucleya, Sukhbir Singh.

The highly awaited special addition this year to the Sobha IIFA Rocks is the premiere of an exclusive showcase by leading celebrity designer, Manish Malhotra, who is celebrating 25 years in the fashion industry.

The Nexa IIFA Awards will take place on 27th May 2023 and will be hosted by Abhishek Bachchan and Vicky Kaushal along with electrifying performances by Bollywood superstars Salman Khan, Jacqueline Fernandez, Varun Dhawan, Kriti Sanon, Nora Fatehi and Rakul Preet Singh.

One of the highlights of the Sobha IIFA weekend is a set of masterclasses designed for film buffs, aspiring filmmakers and enthusiasts. The masterclass series features, ‘Director’s Cut’ with Kabir Khan and Omung Kumar along with a must-attend session by celebrity hair and makeup artist Nabila.

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Count down begins for Bollywood’s most prestigious awards event

Aishwarya had also joined the IIFA celebrations in 2006, when the event was held in the UAE for the first time…reports Asian Lite News

With the stars slated to perform at the 2022 International Indian Film Academy Awards (IIFA), which is being held at the Yas Island here on June 2-4, starting to arrive, the countdown to the 22nd edition of Bollywood’s most prestigious awards event has well and truly started.

On Wednesday, choreographer and director Farah Khan and Aparshakti Khurana, co-hosts of the IIFA Rocks concert, arrived here along with the performers, Neha Kakkar, Dhvani Bhanushali, Zahra Khan, Asees Kaur and Tanishk Bagchi.

At Yas Island, meanwhile, a vibrantly colourful, larger-than-life mural featuring the leisure and entertainment destination’s brand ambassador, Ranveer Singh, has been unveiled. The destination had launched the now-viral ‘Yas Hai Khaas’ campaign in India with Ranveer Singh earlier this year, receiving, according to a media release, “exceptional engagement across social media”, with over 70 million views, as well as achieving 80 per cent of the 2019 website traffic in the first 10 days of the video launch.

In another development, IIFA is all set to roll out the red carpet for the Bollywood couple Abhishek Bachchan and Aishwarya Rai Bachchan. Abhishek will perform at the IIFA Awards on June 4. The others scheduled to groove on stage include Shahid Kapoor, Tiger Shroff, Kartik Aaryan, Ananya Pandey, Sara Ali Khan, Divya Khosla Kumar and Nora Fatehi.

“IIFA is like family to me and it feels good to come back and perform,” Abhishek said. “After being disconnected physically for more than two years, celebrations help us unite,” he added.

Just back from the Cannes red carpet, Aishwarya also expressed her excitement, saying: “It has always been splendid to be a part of the IIFA Awards for years. Undoubtedly, it is the global event that both the Indian film industry and its well-wishers look forward to every year.”

Aishwarya had also joined the IIFA celebrations in 2006, when the event was held in the UAE for the first time.

The IIFA Awards will be held on June 4 with Salman Khan, Riteish Deshmukh and Maniesh Paul as the hosts.

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