Tag: Lenskart

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Lenskart acquires Tango Eye

Lenskart

With this acquisition, Lenskart plans to use visual artificial intelligence technology in improving store experience as well as its product experience….reports Asian Lite News

Lenskart on Monday announced the acquisition of Tango Eye, an AI-based computer vision startup.

With this acquisition, Lenskart plans to use visual artificial intelligence technology in improving store experience as well as its product experience.

The company has also been an early investor in Tango, and the acquisition strengthens Lenskart’s commitment towards leveraging technology to solve business problems and delight customers, the company said.

“We have now extended the technology even to our factory where we are ensuring much more reliable QC standards through AI. I am excited about the partnership with Suren and Tango Eye in helping us redefine consumer experience,” Peyush Bansal, co-founder and CEO, Lenskart, said in a statement.

In stores, Tango AI technology analyses CCTV recordings of stores to give analytics, optimise customer flow as well and ensure proper adherence to all processes.

Similarly, in its manufacturing plant, Tango AI technology is helping Lenskart automate quality tests for its lenses and eyeglasses.

“We are now extending our tech beyond retail to improve the reliability of processes across the company. With Lenskart as a partner, we hope to invest a lot more into our technology and talent,” said Suren Gounder, founder and CEO of Tango Eye.

Ramneek Khurana, co-founder of Lenskart, also mentioned that “by teaming up with Tango Eye, Lenskart is envisioning a seamless transition between digital and physical touchpoints”.

Established in 2010, Lenskart is a tech-enabled startup that has emerged as India’s premier eyewear brand. Currently, the company distributes over 10 million eyewear pairs annually, with an impressive 40 million app downloads.

The brand’s expansive network encompasses approximately 500 home eye test representatives and 2,000 brick-and-mortar stores spanning India, Singapore, Japan, Thailand, Taiwan, and the Middle East.

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Business Dubai

Lenskart announces opening of new outlet in Dubai

Lenskart opened its first store in UAE in December 2021. The brand has now opened a milestone new retail store at The Dubai Mall…reports Asian Lite News

Asia’s biggest eyewear brand Lenskart announced the opening of its 6th retail store at the mega Dubai Mall. The new outlet continues the company’s Omni channel approach and will feature state-of-the-art Artificial Intelligence technology in the form of a 3D Try-On machine integrated with virtual face-mapping that suggests suitable frames to customers from a range of more than 7,000 options. The innovative store will also feature The Sun Room – a trial room that replicates the outdoors for optimal testing of sunglasses. Much like Lenskart’s other outlets, the New Dubai Mall store will also offer free eye tests for wearers of prescription glasses. Lenskart’s newest store in Dubai Mall is conveniently located on the lower ground floor, opposite Waitrose.

The brand’s extensive product range is also available online via the website https://www.lenskart.ae/ and the Lenskart App.

  “The New Dubai Mall store is a historic launch for the brand,” said Sudhir Syal – Chief Business Officer – the Middle East at Lenskart. “We are a fashion-forward and lifestyle-oriented brand. With each store launch, we grow our purpose of transforming customers’ lives through innovation and personalized attention. By establishing our presence in the world’s largest mall, it enables us to appeal to new audiences and continue establishing ourselves as a true market leader within the region.” 

Following Lenskart’s US$50 million (Dh185m) investment commitment into the Middle East last year, Lenskart opened its first store in UAE in December 2021. The brand has now opened a milestone new retail store at The Dubai Mall, continuing the aggressive expansion that has seen existing stores open already in BurJuman, Dalma Mall, Dubai Festival City, Ibn Battuta Mall, and Bawadi Mall.

“Within our first year of in-country operations, we project that Lenskart will become a market leader in the UAE, reaching profitability when it hits $10 million in sales. To secure 25% of the region’s US$3.5bn ocular market share by 2026, we will open four more stores by end of the year. Looking ahead, as our rampant growth and expansion continue, we will focus on the launch of our merchandise collections created specifically to cater to the local Emirati population. We aim to reach 20 physical stores in the UAE by March 2023.” Syal added.  

Recently, Lenskart and Japanese direct-to-consumer eyewear brand Owndays announced a strategic partnership via a merger to build Asia’s largest Omni-channel eyewear business. This will take the group’s reach to 13 markets in Asia including India, Singapore, Thailand, Taiwan, Philippines, Indonesia, Malaysia, and Japan. Peyush Bansal, Co-Founder, and Group CEO at Lenskart said, “The way people buy eyewear is changing rapidly and at Lenskart it is our mission to drive this transformation globally. In today’s age, the customer wants great products, great prices, and delightful experiences all the time. With Owndays we move a step closer to democratizing eyewear.”

Demonstrating a commitment to cater to all demographics, Lenskart also recently launched additions within its Hooper kids’ collection including Hooper Switch, encouraging youngsters to embrace their dynamic and playful sides. The Hooper frames cater to young explorers from ages two to 12 and consist of sunglasses, eyeglasses, and computer glasses. 

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Fashion Lite Blogs

Lenskart joins fashion world in collaboration with JJ Valaya

Lenskart aims to tap into a trendy audience to reframe eyewear from a functional product to a form of personal expression, in keeping with its mission to transform the way people see and experience the world…reports N. Lothungbeni Humtsoe

Lenskart takes a big leap into the fashion landscape through its collaboration with JJ Valaya for the campaign of his all-new bridge-to-luxury brand, JJV. With this, the brand aims to lead and cement its place in the space of fashion and bring forward its trend specific product offerings.

“For 3 wonderful decades, JJ Valaya has been a part of people’s weddings and celebrations and indeed, there is no greater feeling! This year, as we celebrate our 30th year in fashion as a luxury occasion wear brand, we take a step further into our world with the launch of our all-new bridge-to-luxury brand, JJV and there couldn’t be a better fit than Eyewear designed by Lenskart for our debut campaign. In keeping with the vision to keep style effortless, accessible yet bold enough to make a statement that reflects individuality, the collaboration worked beautifully”, adds a representative for the House of Valaya.

Lenskart aims to tap into a trendy audience to reframe eyewear from a functional product to a form of personal expression, in keeping with its mission to transform the way people see and experience the world.

Sasha Chhetri, AVP, Marketing at Lenskart said, “We’re thrilled to announce our collaboration with JJ Valaya as it is the perfect first step towards highlighting the design-first aspect of our products. Along with technology, fashion is our key focus towards providing our audience with a stylish product range, that is diverse in nature so that each person can flaunt their personality through our eyewear.

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