realme will be making a substantial stride in the Indian market with its upcoming smartphone — realme C65 5G….reports Asian Lite News
5G technology, while increasingly common in mid-range and high-end smartphones, is still relatively rare in the entry-level segment. This is largely due to the cost associated with integrating 5G chipsets into devices, which can drive up the price beyond what is typically considered ‘entry-level’.
As a result, many manufacturers are faced with a difficult balancing act: they want to offer 5G capabilities to attract consumers looking for future-proof devices, but they also need to keep costs down to maintain a good price.
This often leads to compromises elsewhere in the device’s specifications which can impact the overall performance of the device, leading to slower processing speeds, and potentially a less smooth user experience. While these compromises might not be deal-breakers for all consumers, they can make these devices less appealing to those who want a well-rounded smartphone experience at an accessible price.
Acknowledging this market need, realme is dedicated to bringing 5G technology within reach for everyone, especially the tech-savvy younger generation, with its forthcoming product.
A distinguishing aspect of realme’s approach to 5G is its profound insight into the varied Indian market. What differentiates realme is its steadfast dedication to making 5G available to all, particularly the youth who seek cutting-edge technology at a reasonable cost.
realme will be making a substantial stride in the Indian market with its upcoming smartphone — realme C65 5G. Positioned as the fastest entry-level 5G phone under Rs 10,000, this device exemplifies realme’s dedication to offering top-quality 5G technology at an accessible price point.
The realme C65 promises not only 5G capabilities but also robust performance, demonstrating realme’s commitment to delivering value to its customers.
In a country like India, where connectivity is crucial for economic growth and social development, realme’s initiative holds immense significance. The company is not just addressing the needs of today’s consumers but also anticipating the demands of tomorrow.
This forward-thinking approach not only sets realme apart in the competitive smartphone landscape but also reaffirms its dedication to empowering Indian users with the tools they need to thrive in an increasingly digital world.
With its new launch, realme is not just introducing a new smartphone, but setting a benchmark in the entry-level segment. The realme C65 5G is more than just a device; it’s a testament to realme’s commitment to bringing cutting-edge 5G technology within reach for everyone. Be on the lookout for more updates on this entry-level powerhouse!
realme, a brand known for its commitment to high-quality technology and superior user experiences, has always prioritised staying ahead in the industry…reports Asian Lite News
India’s consumer technology sector has grown quickly in recent years, now valued at over $250 billion. The mid-premium smartphone segment reached a 5 per cent market share, growing by 27 per cent YoY in 2023.
But despite the significant growth in the smartphone industry, there appears to be a lull in innovation. Current smartphones on the market are rather mundane, with dull designs, subpar performance, and uninspiring user experiences. This situation underscores the need for continuous innovation in business models and user engagement.
realme, a brand known for its commitment to high-quality technology and superior user experiences, has always prioritised staying ahead in the industry. Recognising the need for innovation among its young consumer base, realme aims to break away from the mundane. The brand’s deep understanding of youth preferences has led to the creation of distinctive, thrilling products that serve as an industry benchmark.
This year, realme plans to transform the mid-range market by offering premium, value-focused products at accessible prices, aiming to capture a larger market share through unique and exceptional experiences.
For the first time ever, realme is introducing a brand-new smartphone series curated specifically for the Indian market. The goal is to revolutionise the mid-range smartphone experience for its customers and followers in India. With the introduction of the new P series, realme intends to elevate its dedication to creativity, innovation, and engagement to an unprecedented level.
The ‘P’ in the P series represents power — the power to break free from mediocre performance, uninspiring design, and constraints that hinder progress. This encapsulates realme’s steadfast belief and understanding of its role as a leader in democratising technology through its premium products. The realme P Series is designed to exemplify this commitment by offering premium devices at an accessible price point. As part of realme’s strategic plan for the year, the P Series is set to disrupt the mid-range market, aiming to stand out with superior performance and display quality.
The brand’s philosophy is centered on understanding and catering to the needs of young users better than any other tech company. Through extensive research, realme has identified four key features that its users value most: performance, display, charging capabilities, and overall quality. The realme P series embodies this focus, integrating several technological advancements to provide a superior smartphone experience.
Powered by a robust chipset, the P series ensures smooth performance and seamless multitasking, making it ideal for users who demand high performance from their devices. Furthermore, the smartphone boasts an impressive display with a high refresh rate, offering a smoother and more immersive viewing experience. As such, the P Series represents a line of smartphones that not only focuses on performance but also brings a unique twist to the user experience.
While realme is a brand centered on technology, it also strongly identifies with the youth – embodying both youthful energy and adventurous spirit. The new realme P Series encapsulates this and more, signifying an exciting innovation in its field. It amalgamates captivating design concepts with superior technology, resulting in a highly refined yet robust user experience.
The realme P Series is set to be one of the most anticipated launches of the year. It encapsulates realme’s commitment to democratizing technology, focusing on performance, and catering to the needs of young users. With its unique blend of captivating design and superior technology, it promises a user experience that is both refined and robust.
The introduction of the P series is a testament to realme’s innovative spirit and dedication to transforming the mid-range smartphone market. As we eagerly await the reveal of the first device in this series, it’s clear that realme is poised to continue making waves in the industry. Stay tuned for more updates on this exciting development.
Sanjay Jalan of Jalan Telecom said that “realme 12 Pro series redefines the meaning of distant photography. A creator of masterpiece picture quality…reports Asian Lite News
Global technology brand realme on Friday said that its recently-launched realme 12 Pro Series received an overwhelming response, with 150,000 units being sold during the inaugural sale which started on 6th February 2024.
realme recently unveiled the realme 12 Pro Series, the latest entrant in its upscale number series.
“Despite the crowded Indian smartphone market, realme has consistently remained a top player due to its innovative, quality, and value-driven products,” the company said in a statement.
In 2023, realme ranked fifth in the Indian smartphone market for the Rs 20,000-Rs 30,000 price range, holding a 12 per cent share.
The realme 12 Pro Series 5G has made a strong start in the mid-premium segment priced between Rs 25,000-Rs 35,000, with over 150,000 pre-bookings across all platforms. Unique features like luxury watch-inspired designs and top-quality periscope telescopic lenses show realme’s focus on a high-end user experience,” said the company.
Sanjay Jalan of Jalan Telecom said that “realme 12 Pro series redefines the meaning of distant photography. A creator of masterpiece picture quality!”
This latest realme number series brings new features, stylish design collaborations, and powerful hardware. High-end features like a high-refresh-rate display and efficient charging technology improve user experience and make these phones competitive in their markets.
The growing demand for value-driven, feature-packed devices has boosted the mid-premium segment in India’s smartphone market. This sector offers great value with high-end feel and performance at a lower cost than top-tier options.
This success sets a strong base for realme to further grow in the mid-market segment. As one of India’s fastest-growing brands, realme’s steady growth shows its commitment to quality and ability to meet customer needs.
realme’s focus on the younger generation aligns their tech with evolving needs. Their ‘refresh strategy’ for 2024 aims to keep up with changing tastes of young India.
“realme’s 12 Pro series epitomizes innovation and consumer centricity reaffirming their leadership in the smartphone industry,” said Ashutosh Tekriwal of Rani Sati Enterprises, one of realme’s distribution partners.
realme said it is doing more than just making gadgets. They’re investing in the Indian tech scene, including setting up an R&D centre, to boost innovation and creativity. By supporting ‘Make in India’, they’re creating jobs and strengthening their ties to the Indian market.
The realme 12 Pro Series 5G brings two notable smartphones to the fore: the realme 12 Pro+ 5G and the realme 12 Pro 5. These fresh additions are branded as the Next-gen Imaging smartphones that showcase a rejuvenated brand identity that strikes a chord with younger users.
The high-end design and flagship camera of the realme 12 Pro Series 5G empower young individuals to unleash their creativity and record moments in unparalleled quality and flair.
With each new model in the Number series, realme boldly explores diverse design concepts and aesthetics, stretching the limits of innovation to provide users with a vibrant and engaging visual experience. By incorporating features such as periscope telephoto cameras and premium imaging experiences, realme is establishing a fresh benchmark for affordable, high-end camera functionalities.
“Featuring a blend of style, performance, and camera capabilities, the realme 12 Pro 5G offers a compelling option. An appealing package includes its unique design, vibrant display, durable battery, and efficient charging,” said Saurav Bhattacharya of RG Cellulars Pvt. Ltd. “It is an excellent choice for those who are looking for a powerful smartphone with great specs and features.”
The 12 Pro Series 5G, characterized by designs inspired by luxury watches, is pioneering new territory in smartphone aesthetics. Through partnerships with esteemed designers, realme guarantees a blend of sophistication and innovation in every device.
realme said it is planning its growth around the expected rebound of the Indian smartphone market in 2024. The quick uptake of 5G technology and increasing demand for value-for-money products are key factors in this revival.
Even with global economic changes and rising prices, Indian consumers are looking for better value in their smartphone choices, showing a clear trend towards higher-quality products.
“realme’s success comes from its dedication to making products that match the tastes of young Indian customers. The brand aims to do more than just make phones; they want to create devices that truly resonate with their users,” said the company.
Recognizing that the younger generation is at the forefront of digital transformation, realme acknowledges the importance of 5G in their lives…reports Asian Lite News
5G, being the fifth generation of mobile technology, promises to transform communication and information access through its extensive applications. Its exceptional connection quality, elevated data capacity, and minimal delay contribute to its importance as a groundbreaking innovation for an intelligent, interconnected future.
India is projected to reach 130 million 5G users by the end of the current year, a mere year after the introduction of consumer 5G services in the nation. The number of 5G users in India has experienced a threefold increase compared to last year, with an anticipated growth to 860 million subscribers by 2029.
Smartphone manufacturers are not far behind, as brands like realme consistently introduce 5G enabled phones in the country.
According to realme, 5G’s potential impact is extensive, going beyond consumer applications to drive global changes. Its advancements offer not just speed but also low latency for near-instantaneous data sharing and connectivity.
5G’s benefits go beyond network connectivity, enabling societal-impacting solutions. With smartphones becoming essential and their usage in India projected to rise from 82% in 2023 to 93 per cent by 2029, the impact of 5G will be significant.
“As society increasingly relies on the internet for various aspects such as business, education, entertainment, innovation, and more, smartphones have become indispensable devices for maintaining connectivity. The demand for faster and more reliable connections has never been higher, and 5G is the answer to this need,” said the global smartphone brand.
Recognizing that the younger generation is at the forefront of digital transformation, realme acknowledges the importance of 5G in their lives.
In recent years, realme has emerged as a strong contender in the market, with its dedication to adopting 5G technology in the constantly changing smartphone industry being a significant factor in its success. As a trailblazer in 5G, realme took the lead by introducing the first 5G smartphone in the nation, equipping users to be ready for the future.
realme is committed to playing a significant role in the democratization of 5G technology in India. Understanding the transformative potential of 5G, realme is dedicated to making it accessible to all, thereby contributing to the industry’s growth at a broader level. The brand’s support extends to the development policies and trends that drive 5G advancement, aligning with its mission to facilitate India’s tech progression.
For realme, adopting 5G was more than just a race to be the first; it was about its mission to usher India into a new age of connectivity. Recognizing the crucial role 5G would play in defining the future, realme rapidly transitioned over half of its product range to 5G. By integrating 5G into its product line, realme not only offers cutting-edge technology to its customers but also contributes to the technological empowerment of the nation. Through these efforts, realme aims to ensure that India remains at the forefront of the global digital revolution.
A standout feature of realme’s approach to 5G is its deep understanding of the diverse Indian market. What sets realme apart is its unwavering commitment to democratizing 5G access for everyone, particularly the younger generation who desire advanced technology at a cost-effective price.
realme focuses on enhancing user experiences with features like powerful chipsets, superior cameras, SuperDart charging, and network connectivity. The brand is committed to expanding 5G-enabled smartphones, aiming to provide holistic experiences through 5G products.
While realme already leads the 5G landscape in the Indian smartphone industry, it also aims to make this advanced technology accessible to everyone with its wide range of smartphones including the C-series. The latest addition, realme C67 5G, will be the first 5G phone in the lineup.
“realme’s 5G phone is more than just an upgrade from the 4G version. realme is committed to delivering a comprehensive 5G experience, ensuring no compromises are made in the transition from 4G to 5G,” the company noted.
5G is revolutionizing the way we live, work, and communicate, with a promising future in sight. In an increasingly connected world, realme aims to stay ahead by offering cutting-edge technology at wallet-friendly prices. This steadfast focus on 5G brings numerous benefits to both the brand and its users.
“The urge to make 5G accessible to all fuels the ambition of one game-changing smartphone brand, realme. Committed to bringing advanced technologies within everyone’s reach, realme envisions 5G as a tool for the younger generation – digital natives seeking innovative ways to connect and express themselves beyond the tangible world,” the company emphasized.
As realme broadens its range of products, it underscores its dedication to delivering the best for its customers. The brand’s objective is straightforward: to position itself as the true democratizer of 5G, aiming to increase the accessibility of 5G-enabled smartphones and empower a larger audience with 5G products and all-encompassing experiences.
As the festive season approaches, realme is gearing up for a surge in demand….reports Asian Lite News
The Indian festive season is upon us, and the country is gearing up to celebrate its favourite festivals. For many, it’s also a season of anticipation, as they eagerly seek out new and exciting products to enhance their lives.
Among the brands they trust and turn to is realme, a name synonymous with innovation, quality, and affordability. realme is all set to make it even more special.
As the festive season approaches, realme is gearing up for a surge in demand. The festive period holds immense significance in India, bringing people together to celebrate and seek out new products that enhance their lives.
This year, realme anticipates a moderate increase in sales, driven by the positive sentiment among consumers, the brand’s innovative offerings, and the competitive market conditions. The festive season is the perfect time for consumers to invest in products they trust, and realme aims to be their go-to choice.
To elevate the festive spirit and ensure that realme products are accessible to all, the brand has crafted a range of enticing offers, discounts, and promotions.
During the upcoming realme Festive Days sale, customers can look forward to a staggering Rs 800 crore in offers on smartphones and AIoT products. These offers are designed to bring smiles to the faces of Indian customers, making their festive celebrations even more delightful.
realme has set an ambitious sales target of 5 million smartphones this festive season. The brand also expects an increase in the market share of its 5G devices during this period.
realme is planning to increase its smartphone inventory for 2023 by an additional 6 million devices, with a strong focus on meeting the demands of the festive period. This growth projection reflects realme’s commitment to consistently improving and serving its customers better.
realme understands that its distributors play a pivotal role in bringing its products closer to consumers. As the festive season approaches, realme’s distributors are equally prepared to ensure a seamless and joyful shopping experience for customers.
These partners have meticulously strategized to meet the surge in demand, meticulously stocking up on a wide range of realme products to cater to the diverse preferences of consumers.
Kamal Ahuja, Partner at Prakash Electronics in Bhopal, said: “In this festive season, realme is offering substantial consumer incentives, including exciting new product launches, which are sure to captivate all consumers. Plus, live demos across various platforms, coupled with an extensive presence of our entire product range in every corner of the market, guarantees an unparalleled experience for our valued customers.”
“This festive, realme has done a lot to support retailers. From price offers and free gifts for customers to tie up schemes for retailers, the focus on the mainline markets has significantly increased. Retailers are really excited with realme this festive,” added Ankit Jain, Partner, SGS Marketing.
Also, the partners are ready to facilitate hassle-free transactions, ensuring that customers can take advantage of the exciting offers and discounts with ease.
Kunal Agarwal, Director, Vishal Video and Appliances Pvt Ltd, said: “In collaboration with realme, we are thrilled to bring to the market the most exciting Diwali offers! realme is bringing unparalleled joy to customers this festive season with incredible discounts and exclusive deals. Our strategic partnership ensures realme’s top-notch products are available at all retail outlets, promising a delightful and accessible experience for all consumers. Celebrate Diwali with realme, where innovation meets affordability.”
With its remarkable milestones, commitment to customer joy during the festive season, and a strong outlook for the future, realme is all set to shine bright this festive season. As the brand continues to innovate, create, and cater to diverse budget considerations, it remains a brand that customers can trust and rely on.
Naikoo worked with realme for nearly four years and was previously director, sales operations and planning, India, Europe, Africa & LATAM at the company….reports Asian Lite News
More top-level employees at global smartphone brand realme have quit in India to join Madhav Sheth’s new venture HonorTech, with the latest addition being Nisar Naikoo, Director Sales and Head of Offline Business, distributor sources told IANS on Tuesday.
Naikoo worked with realme for nearly four years and was previously director, sales operations and planning, India, Europe, Africa & LATAM at the company.
According to sources, his team has also left realme, like other senior-level exits at the company last month.
Dipesh Punamiya, who was offline sales director at realme, joined HonorTech as assistant vice president (AVP), and Sanjeev Kumar, online sales director at realme, joined Sheth in a senior position last month.
Punamiya and Kumar worked at realme for close to five years. With Naikoo, Punamiya and Kumar, the entire core team has apparently left realme and joined Sheth.
Sources told IANS that more than 20 realme employees from various departments have moved on and joined HonorTech under Sheth, who is set to launch a new Honor device later this month.
Honor 90 is all set to be launched in India in mid-September for around Rs 40,000-45,000 in the premium segment, according to industry sources.
The 6.7-inch smartphone will be available both offline and online. It will house industry-leading 200MP triple rear camera with AI mode.
There will be a 50MP selfie camera in Honor 40 device. The battery is expected to be around 4900mAh. The device will also offer 4K video recording with 10X digital zoom.
Sheth served in multiple roles at realme, which included CEO of Realme India, VP, Realme and President, Realme International Business Group, before moving on to HonorTech.
“Exciting news alert! Honor Smartphones will be launched soon in India. Join us on this incredible journey as we empower the future with Honor Tech,” he posted on X on Tuesday.
“Amazing features you haven’t seen before. Get ready as HonorTech prepares to reveal game-changing news,” he had posted earlier.
Through localized events and products, the brand fostered a strong bond with Indian consumers, addressing their unique preferences and needs…reports Asian Lite News
In 2018, realme set forth on an ambitious journey in India, driven by a vision to revolutionise the smartphone industry. Their goal was clear — to redefine the boundaries of innovation, quality, and customer-centricity while empowering localization.
Today, we witness the fruition of their relentless efforts, as realme emerges as a true trailblazer in the Indian market, leaving a lasting impact on the industry landscape. Let’s delve into the remarkable tale of realme’s transformation, where ambition meets reality, and boundaries are shattered.
realme’s path to success is built upon its “Spire Strategy,” a guiding principle that focuses on achieving groundbreaking innovations in performance, design, and user experience. This strategy is complemented by their dedication to the “Simple Better Strategy,” where they prioritize comprehensive innovations and strive to deliver top-notch experiences across their product lines. The four core product lines that realme focused on are as follows:
a) GT Series: Representing the premium flagship series and leading the fast charging trend, the GT series was aimed at delivering a superior and premium smartphone experience to consumers seeking top-notch performance and features.
b) Number Series: Positioned as the flagship series in the mid-range segment, the Number series targeted consumers looking for 5G high-value smartphones with leap forward imaging and master design.
c) C Series: Catering to stylish entry-level users, the C Series offered a perfect balance of design and functionality, making it an appealing choice for budget-conscious consumers.
d) narzo Series: The stunning smartphone series for next generation users that delivered a comprehensive experience, blending style and functionality.
Realme bumps up India hiring, Madhav to still look after India strategy
realme embarked on its journey in India with remarkable momentum, swiftly becoming one of the fastest-growing smartphone brands. Through localized events and products, the brand fostered a strong bond with Indian consumers, addressing their unique preferences and needs.
Within just three years, realme achieved an astounding feat, selling over 100 million units, solidifying its position as an established market leader in India. This transition showcased the brand’s adaptability and prowess in a highly competitive landscape.
However, the path to success was not without hurdles. In 2022, realme faced daunting challenges from global economic impacts, the Covid-19 pandemic’s aftermath, and inflation. Yet, the brand demonstrated remarkable resilience, opting for the difficult but right decisions when confronted with adversity.
By remaining strategically agile and determined, realme rebounded and continued its journey towards sustained growth and success. This year, realme won numerous achievements across a range of devices that have emerged as bestsellers in their respective categories.
These include the realme C55 which sold over 100,000 units in 5 hours on its first sale day, the 11 Pro Series that broke the highest first sale record in its segment by selling over 200,000 devices across all channels and the best-selling narzo N53 that broke records by selling 100,000 units in just 90 minutes, emerging as the Number 1 best-selling smartphone under the Rs 10,000 segment on Amazon.
Over the last five years, realme has remained steadfast in its focus on strengthening local manufacturing capabilities, in-line with the government’s ‘Make in India’ initiative. With a vision to contribute to India’s growth and empower the local workforce, the technology brand has formed strategic partnerships with leading Original Equipment Manufacturers (OEMs) to manufacture various products in its diverse portfolio.
A significant achievement for realme has been its commitment to 100% local manufacturing of smartphones in India. Today, all realme smartphones are proudly manufactured within the country, with an impressive 60-70 per cent of the components being sourced locally. This localization effort not only helps it offer high-quality smartphones to Indian consumers but also contributes to India’s self-reliance in the tech sector.
realme has set its sights on achieving 100 per cent local manufacturing for the entire hearables and wearables category. To achieve this ambitious goal, the company is actively making strategic investments in the necessary infrastructure and capabilities. It is also exploring opportunities to start local manufacturing for its laptops and tablets in India, to contribute further to the growth of India’s tech ecosystem and bolster the country’s position as a manufacturing hub.
With all such initiatives, realme continues to empower localisation in India and expand its footprint to explore new avenues. The brand’s dedication to ‘Make in India’ remains unwavering, promising a future filled with more milestones in local manufacturing and strengthening the Indian economy.
realme’s journey of empowering localization in India over the last five years has been nothing short of impressive. From setting ambitious goals to overcoming challenges, the brand’s commitment to innovation, quality, and customer satisfaction has been the driving force behind its success.
By fostering strong connections with the Indian audience, embracing strategic agility, and localizing its operations, realme has not only become a prominent player in the Indian market but also established itself as a brand synonymous with trust and innovation in the global smartphone industry. As it celebrates its 5th anniversary, realme continues to inspire growth and progress in the Indian market, looking ahead to a future filled with leap-forward innovations and a growing community of dedicated fans.
Anchored by the “Spire Strategy” and the “Simple Better Strategy,” realme continues to strive for leap-forward innovations in performance, design, and user engagement across its product lines. In the fifth year of its operations, with unwavering dedication to providing comprehensive experiences, realme aims to secure its position as the premier choice of youth worldwide and move closer to its ultimate goal of being among the top five smartphone brands globally.
realme has democratised cutting-edge technology to make it more accessible to more people. realme has been at the forefront of democratizing curved displays, providing users with a premium experience at an accessible price point…reports Asian Lite News
In the ever-evolving world of smartphones, aesthetics plays a crucial role in attracting consumers. While there are many factors’ users look for, curved displays in smartphones have gained popularity among users due to their unique style and potential for enhancing the user experience.
realme, the most trusted technology brand in India, has been revolutionizing the smartphone industry with its commitment to technological advancements and reasonable products. realme’s dedication to democratizing curved displays is driven by the belief that cutting-edge technology should be accessible to all.
With a strong focus on innovation, realme has made significant investments in the establishment of the Global Institute of Leap-forward Technology. This institute brings together over 60 tech experts across six major fields, including Charging, Photography, Display, Gaming, Chipset, and Industrial Design.
realme believes that everyone has the right to enjoy a better life in technology. In line with this vision, realme has democratized cutting-edge technology to make it more accessible to more people. realme has been at the forefront of democratizing curved displays, providing users with a premium experience at an accessible price point.
Curved displays offer a sleek and modern look, which appeals to users who appreciate stylish design elements in their smartphones. The gentle curve adds a touch of elegance and sophistication, making the device visually appealing. realme has invested $15 million in research and development to achieve a cutting-edge visual experience with a curved display, aiming to offer a flagship-level viewing experience.
realme took its first step towards democratizing curved displays with the introduction of the realme 10 Pro+ 5G. This smartphone showcased the company’s commitment to providing cutting-edge technology to its users. The highlight of the device was its 120Hz Curved Vision Display, a feature usually reserved for flagship devices. realme shattered the notion that curved displays were exclusive to high-end smartphones by offering this feature at an extremely reasonable price. This move received widespread acclaim and set the stage for further innovations.
Building on the success of the realme 10 Pro+ 5G, realme is now pushing the boundaries even further with the introduction of the realme 11 Pro series 5G. This new series aims to continue democratizing curved display technology, enabling more users to enjoy an immersive and visually stunning experience.
The realme 11 Pro series 5G promises to deliver an enhanced curved display with improved brightness, color accuracy, and responsiveness. It is the segment’s only smartphone equipped with a curved display. The 120Hz refresh rate ensures smooth scrolling and seamless gaming, elevating the overall user experience. By bringing these advancements to a broader audience, realme is redefining the concept of accessible premium smartphones.
realme offers this feature in their mid-range and flagship devices, challenging industry norms and creating a level playing field. Due to budget constraints, users no longer have to compromise on the viewing experience.
Moreover, the realme 11 Pro series 5G doesn’t just focus on the display; it combines a host of other advanced features, including an impressive camera system, powerful chipset, and long-lasting battery life. realme’s holistic approach ensures that users get the best-in-class performance across all aspects, making their smartphones truly exceptional.
As realme continues to invest in research and development, users can look forward to more groundbreaking innovations in the future.
Realme bumps up India hiring, Madhav to still look after India strategy
The company is also firming up its Indian management…reports Asian Lite News
As realme’s Madhav Sheth accepts the new role of VP for Business and Corporate Strategy (Global), he would still look after the India market which is strategically important for the global technology brand, the company said on Tuesday.
realme told IANS that Madhav’s international background and global vision will definitely provide forward-looking strategic guidance for realme’s development in the global market.
“The Indian market is strategically important for realme and Madhav will still look after India. Madhav will live in India and travel abroad according to the work arrangements,” said a company spokesperson
The company is also firming up its Indian management.
Nisar Naikoo and Dipesh Punamiya have been assigned the responsibility of independently managing the India Business.
While Naikoo has been promoted to Offline sales director realme for the smartphone business, Punamiya has been appointed as the Sales Director of IOT business.
They will oversee the day-to-day operations of the business in India, making decisions regarding sales, marketing, and customer relations.
“Overall, the collaborative approach will ensure that the India Business is managed effectively and efficiently and that the company’s goals are achieved through a coordinated effort between the India team and the global team,” realme told IANS.
As always, we will create more local employment positions and bring good products to users, it added.
In a tweet last week, Sheth had said: “Exciting news! I’m thrilled to announce that I’ve accepted a new role as VP for Business and Corporate Strategy (Global). Excited to take this opportunity and contribute to the company’s success.”
Sheth has been at the forefront of creating consumer products with trendsetting technologies, features and designs in India.
Realme is set to make the India announcement as soon as possible, as the domestic smartphone market goes through a churning…reports Asian Lite News
Global technology brand realme is set to replace India business head Madhav Sheth with a top executive from its China-based headquarters, reliable sources said on Thursday. Sheth may quit the company once the official statement is made soon.
The move, according to industry insiders, does not augur well for the company which cemented its position in a market which is highly-competitive at the mass level, with Sheth, as its India business lead, became the sole face of the company within a short span of time.
According to sources, realme is set to make the India announcement as soon as possible, as the domestic smartphone market goes through a churning.
Sheth, being a veteran in the field, clearly has a command over the local market dynamics — something that the upcoming Chinese executive may not have in his kitty.
Another worry for realme, according to industry insiders, is that a Chinese national at the helm may send negative signals to the Indian government which is already after Chinese-run businesses, especially smartphone vendors, which were allegedly involved in tax evasion running into thousands of crores.
Sheth, currently the CEO of realme India, VP, realme and President, realme International Business Group has been at the forefront of creating consumer products with trendsetting technologies, features and designs.
An award-winning global business leader with over 17 years of experience, he spearheads the company’s strategy development, product engineering, business development, market operations and brand-building initiatives alongside others.
Sheth is fully responsible for realme’s overseas business operation, reporting directly to the founder and CEO of realme, Sky Li.
realme GT 2 series set to launch on Jan 4
On May 4, 2018, realme was officially established by its founder Li and Sheth in India.
Sheth focused on the development of AIoT devices and smartphones for Indian consumers, with the goal of improving their lives by inventing fashionable and high-tech lifestyle smart products.
Under his leadership, realme India diversified into AIOT products with Smart TVs, Smart wearables and Smart hearables; strengthened mainline presence across the country with realme exclusive stores; enhanced ‘Make in India’ commitment with local manufacturing and exports to Nepal region, and popularised adoption of 5G-enabled smartphones.
realme emerged as the third biggest smartphone brand in India in Q1 2022, and the fastest growing major 5G brand globally in Q4 2021, clocking a 165 per cent growth in global 5G smartphone shipments.
The company climbed to the second slot for a second time, with a strong YoY growth of 24 per cent (highest among top five vendors) in Q2, 2022, as per IDC. It grew 2 per cent (on-quarter) in the third quarter last year, according to Counterpoint Research.
realme cemented its second position in the online channel with 23 per cent share with affordable model offerings in the C-series.
realme is the No. 5 Android smartphone brand globally and the youngest brand to achieve 100 million sales globally within 37 months.
In the next five years, his objective was to accomplish realme as the most adored tech-lifestyle brand across the country.
