Shraddha - Central News Hub

Shraddha feels blessed to work with amazing people

The storyteller adds: “I met some wonderful people in the course of this show. I was blessed to have worked with amazing people. A few of them will remain with me forever.”…reports Asian Lite News.

Film making is a wonderful art that all people can’t succeed in. Filmmaker Shraddha Pasi Jairath’s recently-released web show “Chattis Aur Maina” revolves around ambitious Maina, lead of a dance troupe, and her neighbourhood good boy Chattis, and how their lives change when they start vibing on a dating app. The show stars Sandeepa Dhar and Vikram Singh Chauhan.

“They say you don’t take a shot (in films), you make a shot. It’s been a learning experience so far, from graduating at FTII Pune to working with stalwart directors. Each and every project teaches you what to do and what not to do. Personally, ‘Chattis Aur Maina’ has been close to me. I got an opportunity to do a lot of stuff from dance to romance to drama to holding scenes with a large number of actors in one frame,” she says.

The storyteller adds: “I met some wonderful people in the course of this show. I was blessed to have worked with amazing people. A few of them will remain with me forever.”

Shraddha has worked with directors like Sanjay Leela Bhansali, Pradeep Sarkar, Vikas Bahl, Maneesh Sharma, Ram Madhvani and Yash Raj Films in the past. She was the assistant director in films and television shows like “Mahi Way”, “Khotey Sikke” and films like “Mujhse Fraandship Karoge”, “Shudh Desi Romance”, “Mardaani” and “Shaandaar”.

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Shraddha roped as brand ambassador of Bella Casa

A gold medalist in Master of Fashion Management from NIFT, New Delhi, its CEO, Saurav Gupta was instrumental in signing Shraddha as investor and brand ambassador…writes Puja Gupta.

People are very conscious about their home styling and furniture purchasing in the modern days. Bollywood actress Shraddha Kapoor has been signed has the brand ambassador of Jaipur-based home furnishings brand Bella Casa.

Shraddha will co-create and endorse the label’s new collection ‘Shades of Shraddha’ across all Indian markets. This alliance will also entitle the actor to a part of the company’s equity and ensure a deeper involvement in the brand’s business strategy.

Elated to associate with a brand, the Bollywood star mentions she is looking forward to being a part of its unfolding story. “To support the growth of the country, we must advance more opportunities towards the development of worthwhile homegrown brands such as Bella Casa. I share the brand’s core beliefs and am proud to back an honourable brand that is steeped in such history. The label may have had humble beginnings, but their commitment and hard work has made them one of the best home fashion challenger brands in India.”

Bollywood Star Shraddha Kapoor roped in by Premium Home Furnishing Brand ‘Bella Casa’ as Brand Ambassador

She adds: “Their quality and designs wooed me, and I am keen to co-develop a new line with them for Indian and International markets.”

Having begun its journey as a bootstrapped start-up in the consumer brand space, Bella Casa Fashion & Retail Ltd. (BCFRL) is said to be one of India’s largest manufacturers and distributors of chic home textile products.

A gold medalist in Master of Fashion Management from NIFT, New Delhi, its CEO, Saurav Gupta was instrumental in signing Shraddha as investor and brand ambassador.

He says: “Bella Casa envisions becoming one of the most admired and successful fashion companies in India. We are very pleased to associate with Shraddha Kapoor and trust that this investment will catalyze our process of expanding to different parts of the country as well as introduce newer product lines. We look forward to a long-standing alliance with her and strongly believe that it will substantiate the brand philosophy we have.”

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