Tag: ASDA

Asda’s Diwali Fiesta

Radhika Howarth, Celebrity Chef & Founder of Radikal Kitchen: People have asked me how I have managed to cook such a variety for ASDA’s Diwali Fiesta and if it was a big effort. But it’s been easy with Asda’s wide range to create dishes that are simple to put together by using ingredients from the World Foods aisle as well as frozen section, full of flavour

Diwali was an important time for families all over the country as they celebrated the festival of lights with fireworks, new outfits and, of course, delicious meals. When it comes to festive feasts, Asda has always been a reliable place for families to shop, and this year their selection of tasty and affordable options was bigger than ever.

To celebrate the expansion of their range, as well as Diwali displays being added to the seasonal aisle for the first time in key locations, Asda hosted a special event to mark Diwali 2021. Hosted at Benk + Bo Bakery in Aldgate, the event space was beautifully adorned with vibrant colours, twinkling lights, marigold garlands and real flowers.

Asda’s Diwali Fiesta

The occasion featured a scrumptious tasting menu created by Radhika Howarth of @radikalkitchen that consisted entirely of foods that can be found on Asda’s shelves, and a guest list of influencers, food bloggers, media personalities and people from the culinary world. Festivities commenced with a brief welcoming speech from Catherine McKenna, Buying Manager for World Foods at Asda, before Radhika stepped forward to talk about the menu.

“People have asked me how I have managed to cook such a variety for ASDA’s Diwali Fiesta and if it was a big effort,” she said, “but it’s been easy with Asda’s wide range to create dishes that are simple to put together by using ingredients from the World Foods aisle as well as frozen section, full of flavour.” She also spoke about how pleased she was to be working with Asda and to be hosting an event in person again.

Guests were served samples of Radhika’s Chana Samosa Chaat Shots, a warm and flavourful starter based around samosas bought from Asda’s frozen section, delightfully herby cubes of spice encrusted Paneer Tikka, and Italian inspired Arancini Balls with a desi spice twist. Also on the menu was a Navratan Pulao studded with chopped nuts and raisins and a decadent, layered parfait of Gulab Jamun and Shrikhand.

As they enjoyed the bold Indian flavours and inventive combinations of Radhika’s beautifully plated, bite-sized snacks, guests were impressed that all five of the recipes they sampled could be easily recreated from Asda’s range of ingredients, with one attendee making a point to stop and thank the Asda team for their hard work in expanding their ethnic ranges. More than just making it easier for them to shop for groceries in one place, she said, it made people from minority communities feel respected.

With a warm atmosphere of interesting conversation and delightful dishes, Asda created a welcoming Diwali celebration and showed their commitment to expanding their ranges and better serving the minority communities of the UK.
#ASDACelebratesDiwali

Tags ASDA, DIWALI, FOOD

Asia News Community Diaspora

ASDA has more to offer you for Diwali than ever!

Post author By Newsdesk
Post date 14 October 2021
No Comments on ASDA has more to offer you for Diwali than ever!

Asda’s Diwali selection has everything covered, whether you’re looking for snacks and treats, simple cooking from the frozen range or a complex list of ingredients to prepare your favourite meal. You don’t need to look any further as the shelves are stocked with your favourite brands at an affordable price that’ll make all your preparations a breeze

As the time to start preparing for your Diwali celebrations approaches, ASDA is there for you with a range of Diwali ingredients, treats and essential supplies that’s bigger and better than ever. Enjoy reuniting with your family and friends this year for an extra-special and memorable festive period without any worries, thanks to ASDA’s selection of all your favourite products and trusted brands all under the same roof.

This year, it just got even easier to find everything you need for the perfect Diwali celebration, with 35 ASDA stores in key areas featuring a Diwali product range in the seasonal aisle for the first time, gathering all your most trusted brands in one easy-to-browse location in-store and making it easier for you to get ready to celebrate. You can also shop Asda’s Diwali range online HERE.

Visit your nearest ASDA to begin stocking up on your favourite Diwali snacks, treats and supplies, or head to asda.com to browse your Diwali essentials from anywhere.

Asda’s Diwali selection has everything covered, whether you’re looking for snacks and treats, simple cooking from the frozen range or a complex list of ingredients to prepare your favourite meal. You don’t need to look any further as the shelves are stocked with your favourite brands at an affordable price that’ll make all your preparations a breeze.

This festive season, you can pick up a 10kg pack of Medium Elephant Atta for only £6, or East End’s finest Chakki Atta for £5.50, as well as a 10kg bag of Trophy’s Basmati Rice for just £10.50, allowing you to purchase your bulk ingredients with ease. Cupboard essentials are equally affordable, with a Rubicon 4 litre pack selling for £4.50 and any 3 KTC tins for just £1.

ASDA is excited to help you celebrate the festival of lights and ensure everything is as easy, convenient, and affordable as possible in the run up to the festival so you can focus on what’s important – celebrating with your family, friends and loved ones. Visit your nearest ASDA to begin stocking up on your favourite Diwali snacks, treats and supplies, or head to asda.com to browse your Diwali essentials from anywhere.

Tags ASDA, DIWALI

Arab News Business Community

EID GIFT: ASDA’s Eid Hamper

Post author By Newsdesk
Post date 12 May 2021
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ASDA’s Eid Hamper

Eid is tomorrow. There is so much to prepare with so little time. With busy days at work, observing Ramadan, and hectic daily life, I have not had much time to prepare. This is why I was thrilled to receive my special Eid Hamper from ASDA. This hamper has everything I need for the festivity and more … writes Asifa Hameed

To have a special Eid with family and loved ones, much preparation is needed. The first thing I always do to prepare for the festivity is to make sure that the house is clean and tidy. While cleaning essentials are not commonly found in an Eid Hamper, ASDA’s keeps practicality in mind. I was pleasantly surprised to discover that their hamper includes ASDA Multi-Surface Cleaning Liquid Lemon & Ginger which is perfect for helping to get my home Eid ready. They even went the extra mile to help me decorate my home by including some George Home Sugared Plum Tealights in their hamper. This adds a special touch when setting up the ambience for Eid.

ASDA’s Eid Hamper

Feasting on Eid is something everyone looks forward to, but there is a lot of preparation that goes into making an Eid feast for the family. I needed some inspiration, which is why I was delighted to find that ASDA’s Eid Hamper included all the staples I would need to prepare my Eid dishes including, KTC Red Kidney Beans in Water, TRS Pure Gram Flour, Laila Basmati Rice, KTC Black Eyed Beans in Water, and KTC Chick Peas in Salted Water. There are a plethora of dishes I make using these like Cholla Chaat and of course Biryani, which is an Eid must-have dish.

To finish things off, it is imperative to have some snacks and sweet treats for the kids to enjoy on Eid. ASDA certainly went the extra mile to ensure that their hamper includes a wide range of goodies to enjoy. They have everything from Regal Bakery Puff Pastry Finger Biscuits, Rubicon Sparkling Mango Juice, SweetZone Party Mix, Cofresh Chilli and Lemon Flavour snacks, Potato Snack and of course Madinah Delight Khudri Dates. These are treats that kids and adults alike love to treat themselves to on Eid.

ASDA has certainly helped make my Eid complete. Their special Eid Hamper has everything I need to enjoy a wonderful Eid with my family. If you’re looking to get everything you need for your celebration under one roof, I would recommend you head to ASDA, local store or shop from their wide range online.

ASDA’s Eid Hamper

Tags ASDA, EID HAMPER, SPECIAL EID GIFT

Community Lite Blogs UK News

ASDA Spreads Ramadan Spirit

Post author By Newsdesk
Post date 12 April 2021
No Comments on ASDA Spreads Ramadan Spirit

Asda donates £100k to FareShare support Muslim community groups, across the month of Ramadan…. reports Asian Lite News

Supermarket retailer Asda has announced that during Ramadan it will be donating thousands of pounds to FareShare to support Muslim charities and community groups across the country.
Through its charity partnership with food redistribution charity FareShare, Asda is enabling hundreds of vulnerable families access to food which might otherwise have gone to waste, through the 11,000 charities and community groups FareShare supports.
On top of this donation, our community champions will be able to donate £10,000 worth of food and goods to support Muslim communities local to our Asda stores.
Jo Warner, Asda’s Senior Director of Community said: “We know the past year has been challenging for our communities as they’ve faced into worrying and uncertain times. Through our work with FareShare, we’re supporting vulnerable families and providing meals to those most in need.
“Food is to be shared and enjoyed and is often a central part of bringing communities together, especially during important religious festivals such as Ramadan. I know many are hoping for a small family gathering to share pre-fasting and post-fasting meals as restrictions ease and this donation will enable community groups to provide food and support for so many families that may be struggling with food security.
“To all the community leaders out there making things happen – a huge thank you from us for all that you’re doing, I know it’s making such a difference to your local communities”.
Lindsay Boswell, FareShare Chief Executive, said: “Demand for our service has never been higher and unfortunately we anticipate it will remain high for some time – but thanks to the support of Asda, we’re proud to be working hard to get good food to Muslim communities and faith groups throughout the Ramadan period and all year round.”
Andy Brown, Community Development Leader at Oasis Hub Hobmoor, which is served by FareShare Midlands, said:
“With Covid we’ve had to focus much more on food because the need was so great. When the schools were closed from March to August, we basically turned it into a food distribution hub, delivering about 200 food parcels every week.
Our aim is that no child or adult, no one in Yardley, should go hungry. We’ve heard back from people that the delivery service was really a lifeline, people couldn’t have survived without it and there is still a huge need out there.”
Through the retailer’s Fight Hunger Create Change programme, Asda has invested in FareShare’s infrastructure over the past 3 years, funding new warehouses and refits which has enabled the charity to redistribute an additional 71 million meals since 2018 and support an additional 4000 charities to be able to receive food donations.