Tag: emirati

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Dubai takes lead with strategy, roadmap to achieve net-zero

Dubai Future Council on Energy has conducted an in-depth study on how the Emirate of Dubai can achieve carbon neutrality (Net-Zero Emissions) by 2050…reports Asian Lite News

This is in line with the vision and directives of Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to promote the transformation of Dubai to a carbon-neutral economy by 2050. The move also aligns with Dubai’s commitment to sustainability and enhances its proactive role in shaping and supporting the future of energy and climate change.

This will be achieved through a clear strategy and roadmap that includes implementing the strategy and using state-of-the-art technologies that account for the required investments and other enablers and model the socio-economic impact and opportunities.

Dubai

The study was launched to support the Dubai Future Council on Energy, one of Dubai Future Councils that were launched under the directives of Sheikh Mohammed bin Rashid and enacted by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Chairman of Dubai Executive Council, and Chairman of the Board of Trustees of Dubai Future Foundation (DFF).

The study was launched in early 2020, with the support of a high-level strategic consulting firm, targeting a wide scope that covers all sectors of the economy and looking at a wide range of measures to reduce potential carbon emissions. The study indicated a practical path to transform Dubai into a carbon-neutral economy by 2050. A roadmap to 2050 has been developed.

The study’s findings and impacts were presented and approved by the Dubai Supreme Council of Energy, chaired by Sheikh Ahmed bin Saeed Al Maktoum. All concerned authorities decided to proceed with its implementation in the emirate.

ALSO READ: Dubai’s digital aspirations

Sheikh Ahmed referred to the challenges posed by climate change and the UAE Net Zero by 2050 Strategic Initiative, a national drive to achieve net-zero emissions by 2050, announced by His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, on 7th October.

Commenting on the study’s results, Sheikh Ahmed said, “We are proud of the UAE’s Net Zero by 2050 Strategic Initiative. Thanks to a detailed and solid roadmap covering all sectors, Dubai is taking a further step to continue its leadership in the field of clean energy, accelerate the pace of transformation. It will enhance the green economy and create job opportunities, and transform Dubai into a centre of excellence in the essential new technologies to achieve zero carbon emissions and reach 100 percent of clean energy by 2050.”

Saeed Mohammed Al Tayer, Chairman of the Dubai Future Council on Energy and MD and CEO of Dubai Electricity and Water Authority (DEWA), said, “The importance of Dubai’s transition to carbon neutrality (Dubai Net Zero Emission Strategy 2050) highlights the importance of enhancing the emirate’s leadership position in facing climate change through the deployment and use of renewable and clean energy technologies, creating investment opportunities in the field of green economy, achieving a balance between economic growth and environmental sustainability, and moving forward towards achieving the Sustainable Development Goals of the United Nations 2030.”

“This initiative and the Dubai Roadmap for Zero Carbon Emissions 2050 are other important steps to be added to the Dubai Clean Energy Strategy 2050, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum in 2015.”

He added, “Dubai has an ambitious plan for the next thirty years. Programmes and mechanisms have been developed for the next period. They include the sectors of energy, water, transportation, industry, buildings, and waste. The plan also includes all the necessary enablers, regulations and R&D.”

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Arab News Business UAE News

Union Coop launches ‘Mirdif Park Way’

Park way

The innovative project includes 34 food trucks on the cooperative premise adjacent to its commercial center ‘Etihad Mall’, spread on a total area of 262,607 sq. ft…reports Asian Lite News

Union Coop, the largest consumer cooperative in the UAE, announced the launch of its national project, “Mirdif Park Way”, intending to support small and medium-sized Emirati entrepreneurs and urge them to engage in commercial activities and to expand with investment. The innovative project includes 34 food trucks on the cooperative premise adjacent to its commercial center ‘Etihad Mall’, spread on a total area of 262,607 sq. ft.

The pioneering project is designed to serve all segments of society of different nationalities, tastes and needs by providing them with various activities, hereby revealing its intention to establish 3 other similar projects soon after obtaining the necessary approvals from the authorities concerned with the emirate.

“Support up to 50% of the rental value compared to market prices”

In detail, H.E. Khalid Humaid Bin Diban Al Falasi, CEO of Union Coop confirmed that Union Coop decided to establish a new and innovative National project, which is a congregation of organized investment activities amid an integrated set of services under the name ‘Mirdif Park Way’, the first of its kind in the emirate and the region, given its objectives towards attracting young minds and the Emiratization of economic projects in the private sector to encourage and motivate Emiratis who wish to enter the employment market and increase production and investment, pointing out that the cooperative will support project owners by providing support up to 50% of the rental value compared to market prices, as it is not only about Emiratization of jobs but also about Emiratizing and maximizing revenues in the private sector, for the benefit of all parties involved in the investment process, to raise the attractiveness of the commercial investment in the retail sector of the country.

He added that Union Coop would be keen on the “Mirdif Park Way” project to provide the necessary facilities for the targeted groups from its establishment to encourage them to start and expand their projects. The finest services will also be provided to the community through it, in line with the aspirations of the state and the directives of the Wise leadership in supporting young people and owners of small and medium enterprises.

ALSO READ: UAE University hosts ‘Times Higher Education Emerging Economies Summit’

“A unique opportunity for Emiratis”

He further added that the new project, “Mirdif Park Way”, constitutes a unique opportunity for Emiratis to start their projects and enter the world of investment, as it will provide 34 opportunities for Emirati owners of small and medium enterprises, with a range of activities such as “Coffee Shops”, snacks, grills, burgers, pasta, sweets and juices with different flavors….etc. He pointed out that it is considered one of the leading national projects, as it will support investment in the emirate, which has become a role model for the facilities it offers, economic renaissance and significant growth at the Domestic and International levels.

Park way

He added that the project is located in a dynamic area that attracts various segments of society, in a privileged location overlooking Al Khawaneej St and adjacent to Etihad Mall, with easy road access, availability of ample parking space with smooth unrestricted movement, plus it will provide services to the people in the area and visitors, and will be an entertainment and marketing destination for many community groups and visitors to Dubai from the neighboring emirates given its strategic location.

“Establish 3 National projects similar to “Mirdif Park Way””

He revealed that Union Coop has plans to establish 3 National projects similar to “Mirdif Park Way” to support Emirati businessmen who wish to enter the Work market, after obtaining the necessary approvals from the concerned authorities in the emirate, indicating that “Mirdif Park Way” will be a new addition to entertainment and service destinations in the Emirate of Dubai, which will support the tourism, entertainment and marketing sites in the area due to its location near the popular destinations in Dubai such as Mushrif Park, airport, Dubai Safari and other places. The project also contributes to raising the quality of life and providing new destinations for entertainment and shopping to the public and providing services to owners of small and medium enterprises, which contributes to creating an attractive investment and economic environment for this type of innovative activities.

“An area of 232,607 sq. ft. will be allocated for recreational and community activities”

He pointed out that the “Mirdif Park Way” project was designed according to the highest international standards to provide the best services, as an area of 232,607 sq. ft. will be allocated for recreational and community activities, providing it with the necessary lighting, directional and advertising boards, and creating innovative colors, and a corner space of 30,000 sq. ft. will be allocated with a rubber grass floor to practice sports activities and enjoy the beautiful atmosphere on the site and provide tables and chairs, providing a quiet and beautiful experience for families and visitors to enjoy and spend memorable times.

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Arab News Dubai UAE News

UAE, Senegal set up for establishing a joint business council

UAE, Senegal set up for establishing a joint business council

The United Arab Emirates and Senegal have signed a Memorandum of Understanding (MoU) aimed at establishing a joint Emirati-Senegalese business council…reports Asian Lite News

In the presence of President Macky Sall of Senegal and on the sidelines of the Expo 2020 Dubai, the MoU was signed by Abdullah Mohamed Al Mazrouei, Chairman of the Federation of UAE Chambers of Commerce and Industry and Chairman of Abu Dhabi Chamber, and by Aba Traore and Elimane LAM on behalf of the Consortium of Employer’s Unions of Senegal.

UAE, Senegal set up for establishing a joint business council

On this occasion, Al Mazrouei highlighted the interest of Emirati businessmen to learn about the investment opportunities in Senegal and that of the Federation of UAE Chambers to boost cooperation with the private sector in the two friendly countries.

ALSO READ: UAE, US, Israel announce new working groups

He added that the UAE Chambers are willing to assist business owners and investors from Senegal who wish to establish direct or joint projects in the UAE, as well as supporting them for the successful investments and partnerships that already exist between Emirati and Senegalese companies.

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Arab News UAE News World

Emirati-Brazilian parliamentary friendship committees discuss enhancing cooperation

Emirati-Brazilian parliamentary friendship committees discuss enhancing cooperation

UAE, Brazil parliamentary friendship committees discuss enhancing cooperation…reports Asian Lite News

The Emirati-Brazilian Parliamentary Friendship Committee of the Federal National Council (FNC), chaired by Dr. Tariq Humaid Al Tayer, Chairman of the Committee, held a meeting with the Brazilian-Emirati Parliamentary Friendship Committee at the Brazilian National Congress, led by Eduardo Bolsonaro, and the Brazilian Senate, headed by Marcos Duval, to discuss ways of strengthening their parliamentary cooperation.

Emirati-Brazilian parliamentary friendship committees discuss enhancing cooperation

Held at Expo 2020 Dubai, the meeting was attended by the members of the Emirati-Latin American and North American Parliaments Friendship Committee, Aysha Mohammed Al Mulla, Vice-Chair of the Committee, Saeed Rashid Al Abdi, Dr. Shaikha Obaid Al Tunaiji, Ali Jassim, Mariam Majed Khalfan bin Thania, and Hind Humaid Al Olayli.

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During the meeting, both sides highlighted the profound parliamentary friendship between the FNC and the Brazilian National Congress and Senate, the importance of strengthening their coordination and unifying their stances and visions on various international issues of mutual concern, especially during International Parliamentary Union (IPU) events.

Dr. Al Tayer and members of the FNC committee underscored the profound friendship and cooperation between the UAE and Brazil, which are seeing continuous development in political, economic and cultural areas.

Emirati-Brazilian parliamentary friendship committees discuss enhancing cooperation

The FNC committee’s members also highlighted the importance of exchanging parliamentary expertise and consultation on various issues, stressing the FNC’s keenness to boost its cooperation with the Brazilian parliament.

The members of the Brazilian delegation expressed their delight at visiting the UAE, which is an ideal partner for Brazil in a variety of sectors. They also stressed the importance of organising bilateral meetings between their parliaments.

The delegation commended the successful organisation and hosting of Expo 2020 Dubai, which reflects the UAE’s leading global position, affirming their country’s keenness to participate in the global event and showcase Brazil’s assets and rich culture.

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-Top News Arab News UAE News

New app to improve quality of life for nurses

The smart app will enable nursing staff to benefit from educational resources, communicate with their colleagues and provide feedback efficiently to senior management…reports Asian Lite News

The Emirates Health Services (EHS) has launched the “We Care” app, an innovative digital platform that aims to improve the quality of life of nursing staff, develop the work environment, enhance the profession’s attractiveness and ensure the physical and psychological well-being of nursing staff.

The newly launched platform also aims to provide several tools and techniques that can facilitate communication among nursing staff, help share their success stories and celebrate their achievements.

The smart app will enable nursing staff to benefit from educational resources, communicate with their colleagues and provide feedback efficiently to senior management.

The launch of app comes in line with the EHS plans and programmes mapped out to promote the digital transformation of all work mechanisms and strategies, digitise the work environment and services, develop communication channels, coordination, integration of capabilities, and ensure the optimal utilisation of institutional resources, so as to deliver the best nursing care services.

The smart app, which was launched in conjunction with the Mental Health Awareness Month, targets nursing cadres and midwives to provide them with psychological and moral support and periodic monitoring of their health fitness.

The app will also facilitate communication and direct contact with and among nursing cadres while in field. It will also be used to submit and track proposals, stimulate innovation and discover and manage talents.

ALSO READ: ‘UAE is country of choice for Arab youth for 10th straight year’

“The EHS’s events calendar in World Mental Health Month is packed with an innovative package of programs and initiatives that support community mental health,” said Dr. Yousef Mohammed Al Serkal, Director-General, EHS.

With the remarkable development of the nursing profession nationwide, we have decided to dedicate a special app for nursing personnel, Al Serkal stated, stressing that the nursing profession is one of the most important and strategic professions in health care systems.

Serkal remarked that the newly released app supports the pillars of the “National Strategy for Nursing and Midwifery -Roadmap for 2025”, which aims to enhance attractiveness and sustainability of the nursing profession, enact relevant regulatory and professional policies and policies, and provide all means of mental support to the nursing cadres in recognition of their key role in promoting the wellbeing of community members.

Dr. Sumaya Al Balushi, Chairman of the Supreme National Committee for Nursing Affairs, and Director of the Nursing Department, EHS, noted that the “We Care” app aims primarily to improve the health and wellbeing of nursing personnel and facilitate communication in the work environment as well, commending the impactful role of nurses especially after the COVID-19 outbreak.

With this app, nurses can submit their suggestions, provide their feedback and challenges they face through the live chat feature, she added.

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-Top News Arab News UAE News

Young Emirati engineer wins seat in IEC Programme

The event was hosted by the Ministry of Industry and Advanced Technology and took place in Dubai between 3rd and 7th October, 2021…reports Asian Lite News

Mohamed Hassan, Physical Health Engineer at the Federal Authority for Nuclear Regulation, has won the Asia and the Middle East seat in the International Electrotechnical Commission’s Young Professionals Programme (IEC YPP).

The UAE nominated four candidates in security, services, nuclear energy, oil and gas, renewable energy, industry and telecommunications for the IEC YPP, which was an integral part of the 85th General Assembly of the IEC.

Young Emirati engineer wins seat in IEC Programme

The event was hosted by the Ministry of Industry and Advanced Technology and took place in Dubai between 3rd and 7th October, 2021. The IEC provides a global institutional framework that encourages global cooperation between 172 countries (89 members and 83 affiliates) and more than 20,000 technical experts, who come together to discuss, shape and enhance the field of standards, specifications and certifications in electrical and electronic devices and systems.

Held under the theme of “Leading the Fourth Industrial Revolution by Standardisation”, the 85th General Meeting was the first to be held in the UAE and the wider Middle East region. The hybrid event also represented the first in-person attendance by members of the IEC since their 2019 General Meeting in China, underlining the UAE’s ability to safely host large-scale, international events despite the ongoing challenges of the global pandemic.

ALSO READ: Colombia’s President receives delegation from UAE’s MoI

Omar Al Suwaidi, Under-Secretary of the Ministry of Industry and Advanced Technology, welcomed this technical milestone, saying this victory provided new evidence of the advanced scientific and technical position enjoyed by Emirati youth and the high competencies owned by the new generation of technical and engineering cadres in the country.

By hosting the YPP in parallel with the General Meeting, the ministry sought to provide the next generation of experts and leaders with a close look at standardisation, conformity assessment and its impact on technology. It enabled them to connect with experts about the latest developments in future industries, electrical and electronic technologies and ICT. This will come as part of the framework of supporting the national strategy for industry and advanced technology – Operation 300bn – and the country’s strategy towards achieving the 2030 sustainable development goals.

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-Top News Arab News UAE News

UAE’s next space mission to explore Venus, 7 asteroids

UAE’s next space mission to explore Venus, 7 asteroids

The mission is scheduled for launch in 2028, with the primary goal of exploring the asteroid belt between Mars and Jupiter, the source of most meteorites that impact earth, reports Asian Lite News

The United Arab Emirates Space Agency on Tuesday announced the commencement of a new Emirati interplanetary mission, designed to further accelerate the young nation’s space engineering, scientific research and exploration capabilities and drive innovation and opportunity in the country’s private sector.

The announcement was made during a ceremony attended by Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, and Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, that took place in Qasr Al Watan Palace in Abu Dhabi.

Mohammed bin Rashid

Sheikh Mohammed bin Rashid said, “We have set our eyes to the stars because our journey to development and progress has no boundaries, no borders and no limitations. Today we are investing in the generations to come.”

“With each new advancement we make in space, we create opportunities for young people here on earth,” he added.

Built on the knowledge and experience gained from the Emirates Mars Mission (EMM), the new mission will involve significant participation from Emirati private sector companies. It is scheduled for launch in 2028, with the primary goal of exploring the asteroid belt between Mars and Jupiter, the source of most meteorites that impact earth.

ALSO READ: UAE officials discuss solutions to global challenges

Sheikh Mohamed bin Zayed said, “This new mission tests and extends the capabilities of Emirati youth in achieving Zayed’s ambition to explore space. We are certain that our talented local engineers, academic and research institutions, which have so far made quantum leaps in developing our space sector, are well equipped to take on this daring new challenge.”

The spacecraft will undertake a 3.6 billion-kilometre, five-year journey, which will see it perform gravity assist manoeuvres by orbiting first Venus, then Earth in order to build the velocity required in order to reach the main asteroid belt, located beyond Mars. Its trajectory around Venus will see it reaching a solar proximity of 109 million kilometres, requiring substantial thermal protection and a furthest distance from the sun of 448 million kilometres, requiring high levels of insulation and spacecraft operation with minimal levels of available solar energy.

Through its journey, it will study seven main belt asteroids. It will be built using the substantial heritage and intellectual property (IP) acquired during the development of the Emirates Mars Mission and its Hope Probe, currently orbiting Mars and gathering unique data on Mars’ atmospheric composition and interactions.

Sarah bint Yousif Al Amiri, Minister of State for Advanced Sciences and Chair of the UAE Space Agency, said, “Our goal is clear: to accelerate the development of innovation and knowledge-based enterprises in the Emirates. This can’t be done by going steady-state, this requires leaps in imagination, in faith and the pursuit of goals that go beyond prudent or methodical. When we embarked on the Emirates Mars Mission, we took on a six-year task that was in the order of five times more complex than the earth observation satellites we were developing. This mission is in the order of five times more complex than EMM.”

The mission will make its first close planetary approach orbiting Venus in mid-2028, followed by a close orbit of Earth in mid-2029. It will make its first fly-by of a main asteroid belt object in 2030, going on to observe a total of seven main belt asteroids before its final landing on an asteroid 560 million kilometres from Earth in 2033. This will make the Emirates the fourth nation to land a spacecraft on an asteroid.

The mission brings extensive challenges that go beyond EMM in terms of spacecraft design and engineering, interplanetary navigation and complex systems integration, requiring new levels of performance from its communications, power and propulsion systems as well as demanding intensive mission control. The precise science goals and instrumentation to be deployed on the mission are to be announced in mid-2022.

The mission is to be developed in partnership with the Laboratory for Atmospheric and Space Physics (LASP) at the University of Colorado, Boulder. LASP was the primary knowledge transfer partner for EMM, bringing over seventy years’ experience in spacecraft and instrumentation design and development and helping advise, train and develop the team of Emirati engineers, software developers and scientists who worked on EMM, many of whom will go on to work on this new mission.

Five initiatives are being launched around the new mission by the UAE Space Agency to accelerate the development of the UAE’s space sector: a fully funded programme to establish Emirati space sector businesses; priority access to contracts and procurement for the mission by Emirati companies; a vocational training programme to train young Emiratis on component assembly and space subsystems engineering; a programme to bring local and international universities and research centres together to work on the mission, including LASP and Emirates University.

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-Top News Arab News Woman

Irthi’s programme employs innovation to upskill Emirati artisans

The training programme, originally four months long, was shifted to a completely virtual platform by Irthi and extended until June 2021…reports Asian Lite News

The Irthi Contemporary Crafts Council (Irthi), a NAMA Women Advancement Establishment (NAMA) affiliate, has broadened the creative and professional horizons of 13 young female Emirati artisans with the skills of Jordanian and Palestinian embroidery.

The young cohort successfully concluded a 12-month artisanal training programme led by the council. This achievement has furthered Irthi’s mission to empower women artisans in the UAE and the region through the crafts and highlighted the entity’s agility in adapting to unprecedented circumstances and embracing innovation to ensure the learning journeys of craftswomen training under them continue uninterrupted.

UAE flag

Irthi announced the training programme in March 2020 for select trainees aged 18 to 45, and brought on board renowned fashion designer and owner of Jordan-based label and social enterprise Saru Fashion, Majida Abu Zaghlan. Local artisans from the Gaza-Jerash Refugee Camp taught 12 types and techniques of embroidery popular in Palestine and the craft practised by the Bedouins of Jordan. The Emirati trainees will be able to apply their newly acquired embroidery skills to unique local designs infusing the traditional techniques with contemporary aesthetics under the supervision of the Irthi design and curation team.

“The pandemic swept the world soon after this programme commenced, and we took immediate steps to ensure that learning continued uninterrupted. Irthi was quick to make the online shift, offering content dedicated to craft training remotely, and enabling our trainees to gain the required knowledge and skills to create marketable products while ensuring their safety,” noted Reem BinKaram, Director of NAMA.

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The training programme, originally four months long, was shifted to a completely virtual platform by Irthi and extended until June 2021. It was split across several phases to attain the desired training outcomes for all 13 participants. While phases 2 and 3 were conducted virtually, the concluding phase was held in-person at the Dibaa Al Hisn centre, with all preventive measures in place.

According to the training programme’s outputs, the trainees learnt several types of stitches, including the cross-stitch, Ragmeh type, Tahreeri, Tihshai, Satin stitch, double bar satin stitch, fishbone stitch, zigzag stitch for patchwork, interlaced binding cross-stitch, flat interlaced cross-stitch, plait joining stitch, Thobe embroidery, Bedouin floral patterns, and men’s garment embroidery.

Irthi’s programme employs innovation to upskill Emirati artisans

BinKaram further noted, “One of our key goals at Irthi is to ensure the professional, economic and social empowerment of female practitioners of traditional crafts, in accordance with the vision of H.H. Sheikha Jawaher bint Mohammed Al Qasimi, Chairperson of NAMA and Founder and Royal Patron of Irthi. One of the highlights of this programme was that it focused on young Emirati women, offering them an opportunity to build their professional futures while contributing to modernising, preserving and enhancing the value of traditional Emirati crafts. We are especially proud of the way this programme overcame unprecedented challenges to be successfully delivered, and thank Majida for her endless support and professionalism throughout.”

Speaking about her experience with Irthi, Zaghlan said, “The Jordanian-Palestinian embroidery programme was important for us and the cultural exchanges between Jordan and the UAE. The trainees were eager to learn and passionate about creating high-quality products for global markets. The artisans from the Palestinian refugee camps in Jordan saw their participation in the programme as an excellent opportunity to train local women. Moreover, they acquired different skill sets here, which will have a wider impact as their work goes on to support more than 30 indirect beneficiaries.

“Expo Dubai 2020 will showcase the craftswomen’s products, and people from around the world will have the opportunity to appreciate and offer patronage to their artisanal creations.”

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Arab News Dubai UAE News

Union Coop to strengthen Emiratization

Union Coop to strengthen Emiratization

Union Coop affirms its commitment to increasing Emiratization rates in all its branches and centers…reports Asian Lite News

Union Coop – the largest consumer cooperative in the UAE, confirmed that it is committed to its strategic plan to increase the Emiratization rate in all its branches, centers and malls in Dubai, in order to achieve the directives of H.H. Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE, and ruler of Dubai, may Allah protect him, who recently said that providing jobs for Emiratis is a permanent priority in all sectors, and so is attracting and retaining the best national cadres, noting that the percentage of Emiratization of senior positions in Union Coop has reached more than 72% so far, as it has implemented many of the initiatives that attract qualified Emiratis.

Union Coop to strengthen Emiratization

 In detail, H.E. Khalid Humaid Bin Diban Al Falasi, CEO of Union Coop confirmed that Union Coop has made great strides in the field of Emiratization, based on the directives of the wise leadership of the country, and in support of enhancement of its wise future aspirations that are in the interest of the nation and its citizens, and the development of the skills of young Emiratis and their abilities to engage in the job market, pointing out that Union Coop seeks to recruit and train national cadres to support the march of success and excellence in the country, as ‘Emiratization’ is considered one of the most important strategic goals that it places at the forefront of its own individual goals as a leader in the field of retail trade.

He revealed the number of national employees working under the umbrella of the Union Coop, has reached 453 Emirati employees, as employment was not limited to just numbers, but rather sought to localize senior job positions, which reached more than 72% so far, because the best way to adopt the idea of Emiratization is to localize the jobs that have the decision. He continued: Union Coop has been able to occupy dominant positions in the private sector thanks to its provision of job opportunities for the Emirati youth, and jobs with clear and accurate descriptions that suit their academic qualifications, as the percentage of jobs that are subject to Emiratization after excluding expat employment has reached 37% so far, as a result of the dedicated efforts to attract qualified young Emiratis to work in Union Coop.

And he indicated that Union Coop is working to attract national candidates of all categories for many roles in some of its targeted professions, such as Cashier, Treasurer, Customer service coordinator, data entry, and in consumer happiness services, to ensure the fulfillment of job aspirations for national candidates, they have been educated, trained and guided, and offer an attractive work environment for them within its integrated system and in all its branches and centers spread in the Emirate of Dubai.

ALSO READ: UAE Cabinet approves ‘Principles of the 50’

He added that Union Coop has set Emiratization as a basic pillar and sought to achieve this goal through the implementation of several programs and projects to attract Emirati talents, including the open day recruitment events that target Emiratis, and increase the percentage of Emiratization for bachelor’s degree holders and a high school diploma holders, as it prepared itself with all seriousness to achieve this goal, by adopting a policy for Emiratization that is reviewed and updated periodically, indicating that it provides Emiratis with all the incentives that encourage them to enter the private sector.

Union Coop to strengthen Emiratization

Al Falasi called on Emirati job seekers to continue developing the skills required for jobs offered by the private sector, whether in Union Coop or other private companies, and to continuously develop self-affirmation and raise the name of the nation high, and to constantly search for opportunities in the private sector to meet its multiple needs and obligations, stressing that the need of correcting the youth’s view of working in the private sector, and the necessity of competing entities and companies in the private sector to compete in the process of Emiratization and attract national talent to contribute to creating sustainable job opportunities for them.

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Dubai News UAE News

LEGO initiates Global Campaign

Saeed Karmostaji - Shaikha Alkaabi - Urszula Bieganska

The campaign is Built to encourage girls to embrace their individuality as they explore their interests, the campaign calls on the wider community to support and encourage girls’ passions…reports Asian Lite News

As part of its efforts to inspire more girls to take interest in STEM through play, LEGO® Middle East today launched its ‘Girls Are Ready’ global campaign in the region. At an exclusive event held at Dubai Astronomy Center in the lead-up to Emirati Women’s Day, the event featured Nora Al Matrooshi, first Arab female astronaut, and the family of young Emirati inventor, Fatima Alkaabi and her younger sister, Shaikha Alkaabi.

As part of the ‘Girls Are Ready’ campaign that celebrates the achievements of girls everywhere, the LEGO Group chose three young girls from different nationalities and backgrounds contributing to the local community and are already changing the world to be featured in a series of videos, which included the United Arab Emirates. Amongst the chosen participants were sisters, Fatima and Shaikha Alkaabi, marking the first time two young Emirati girls were featured in a global LEGO Group campaign video. Revealed at the press conference, the video spotlighted the sisters, who spoke to their love for space and their passion for bringing new ideas to life with LEGO bricks – a passion that was also represented as the event unveiled their model of the Mars Rover constructed from LEGO bricks, with the hope of seeing it going with fellow space explorers on a Mars mission one day.

Saeed Karmostaji – Shaikha Alkaabi – Urszula Bieganska

Built to empower young girls in the United Arab Emirates and around the globe, this campaign hopes to see more girls embrace and explore their individual passions. The ‘Girls Are Ready’ campaign is a call by the LEGO Group to support girls’ interests and creative pursuits. The campaign looks to shed light on the challenging limitations imposed by gender biases, by driving focus around the role the wider community can play in encouraging their ambitions.

Amplifying the voices of young girls from around the world, the press conference featured keynote speeches by Nora Al Matrooshi, who spoke to her experience as the UAE’s first female astronaut, as well as Fatima and Shaikha Alkaabi. The young girls’ space rover build was also displayed at the event for audiences to see.

ALSO READ: In conversation with OPPO Brand Ambassador

Urszula Bieganska, Head of Marketing, LEGO MEA, said: “We know from our research (Play Well Report) that 78% of parents globally say that they treat kids differently based on their gender and nearly 70% prefers kids to play with toys ‘associated’ stereotypically for their gender. It is very common that STEM-related play is more associated with boys. In launching the ‘Girls Are Ready’ campaign, our aim is to not only encourage young girls to pursue their dreams, but to shine a light on what the world can do to support their journeys and achievements. While girls have always been ready, the world is still playing catch-up to their creative power and must sometimes be rebuilt to ensure we fully understand and promote girls’ ambitions. With so much proud, young, up-and-coming female talent in our region, we are thrilled to see involvement in this initiative by both young voices like Fatima and Shaikha, as well as accomplished individuals like Nora Al Matrooshi, and hope this platform serves as a source of inspiration for young girls as they pave their own paths in today’s world.”

Nora Al Matrooshi, first Arab female astronaut, said: “The ‘Girls Are Ready’ campaign is an important initiative that communicates an impactful message to young girls that the world has confidence in their abilities. Whatever their passions, girls can achieve great things through the support of their parents, teachers, friends, and wider community. As the UAE’s first Emirati astronaut, I’m proud to lend my voice as a source of inspiration for young girls looking to pursue new interests, especially girls who want to pursue an interest in STEM.”

FATIMA ALKAABI, YOUNG EMIRATI INVENTOR: “From a young age, I found that building with LEGO bricks helped me explore different ways of expressing myself. Building the space rover with my younger sister Shaikha was a wonderful way to share our love for space, and I learned that I could encourage her to apply her own creativity by building something that was uniquely ours and reflected our personalities. I’m excited to have been part of the ‘Girls Are Ready’ campaign and look forward to inspiring other girls to design their own creations that represent their dreams.”

The ‘Girls Are Ready’ campaign calls on parents and gift-givers to help girls pursue their passions from a young age by pushing the boundaries of what they can choose to be. Underlining the wider initiative is the LEGO Group’s position that building with LEGO® bricks helps every child expand his or her creativity through play. As a global leader in the toy industry, the LEGO Group is committed to driving positive change in play experiences, ensuring both our products and marketing is free from gender stereotypes and providing a wide range of products that encourage girls and boys respectively to challenge pre-existing ideas of their play experiences and focus on fueling their imagination and creativity to become the builders of tomorrow.