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Acer marks 30 years of success in MEA region

Multinational corporation Acer marks 30 years of success in the Middle East and Africa region in April 2022…reports Asian Lite News

Acer opened its offices in JAFZA, UAE, in 1992 as part of its first major transformation under ‘global brand, local touch’, with only 7 employees. Today, Acer has 3 offices with 31 employees in the Middle East and Africa serving over 20 countries.

As a forerunner in sustainable product development including its Green PC line and other industry-fronting sustainability initiatives under the umbrella of ‘Earthion’, Acer is also celebrating their three decades of existence in the region by pursuing eco-consciousness for the community at large. This April, Acer is giving back to the community through several initiatives including desert cleaning, supporting and sponsoring an animal shelter, gifting Ramadan iftar Eid Boxes, donating pre-loved clothes and other items to those in need, tree-gifting, and e-waste recycling to help protect the planet.

Emmanuel Fromont, Acer’s Corporate Vice President, and President of EMEA Operations: “Over the last three decades, Acer has gone from strength to strength in the Middle East and Africa region. Acer is deeply entrenched in the market with a growing number of patrons who are loyal to the group and its products. Over the ensuing months, we intend to strengthen our efforts in the region further and consolidate the company’s position – particularly in the UAE and KSA markets.”

Massimiliano Rossi, Vice President for Middle East and Africa and Head of Product Business Unit for Europe, Middle East, and Africa (EMEA), said: “Acer has truly lived up to its motto over the years of being a global company with a local touch. We are proud to say that Acer is building a legacy in sustainable technologies and continues to work hard to consistently reduce its ecological footprint. Over the last three decades, Acer has developed a rapidly growing customer base that recognises the company’s products and acknowledges its ethos and transparency. This is why Acer continues to remain a market leader in the industry. We are confident that the future will be even more bright.”

In 1993, shortly after its entry in the Middle East market, Acer started offering the first ‘Collect and Drop’ service in the UAE. By 1994, the company had established its first PC assembly factory in the region – another first by any international company in the UAE.

Over the years, Acer has been recognised with a number of awards and accolades including UAE SuperBrand Award (2003), Dubai Quality Award for manufacturing and overall organizational excellence (2006), MRM Business Award for Manufacturing by Dubai Chamber of Commerce and Industry (2007), UAE SuperBrand Award (2008). In 2020 and 2021, Acer was announced the 2nd runner up for Arabia CSR Awards for Small Business for having sustainability in its DNA.

ALSO READ: Acer launches 2nd made in India laptop

In 2008, Acer celebrated its first Acer Partner Week, which has since then become a major industry event. In 2015, Acer was the first to launch the Chromebook in the region, which was extremely well-received. Over the decades, Acer has ensured the latest innovations from the company were always launched in the region, including its popular Predator hero products.

Acer closed the first quarter with a remarkable 116% growth in year-over-year net revenue for Acer Middle East. In the same period, Acer also successfully increased net revenues for gaming products including desktops, notebooks, and monitors by 83% in the region. Additionally, Acer’s market share for its popular gaming notebooks stood at 18% till Feb 2022 in the UAE as per GfK and 16% for the same period in KSA.

While celebrating three robust decades in the region, the conglomerate has highlighted plans to further strengthen its business in the KSA and UAE markets and also expects growth in its other key markets including Egypt, Iraq, and west and east Africa. Acer is aiming to further solidify the consumer business and maintain leadership in the sector while having a keen growth-oriented approach.

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Handy gadgets to clean up your kitchen

Leave no stone, or drawer in this case, unturned. Organize your food staples too! Apart from waste minimization, your staples can be maintained in a unit that sustains their shelf life…writes N. Lothungbeni Humtsoe.

One of the many feats of the home becoming everyone’s epicentre is that the kitchen has more people in it than usual. Ultimately, the onus is on you to become a Masterchef and whip out dishes, do the cleaning, etc. Whether it is for the kids who are foraging for a tasty snack or your partner asking for a steaming hot cup of chai at any given point of the day!

In addition one has to ensure that everything is in order and in its place. It is essential for you to be able to make the most of your kitchen space since during the past year in lockdown, the kitchen has become multifunctional.

Starting off might seem like a Herculean task, but the trick is to make an inventory based on different sections of the kitchen and place yourself where it all begins — the counter. Bear in mind the following questions while sorting all stations of the kitchen: Do you really need it? Do you really use it? How often do you use it? Do you still want it? Can you give it to someone else? The idea is to not hoard and maximize space while keeping only what is needed. Fanny Jeanne Jozef Leyten — Interior Design Manager, IKEA India, presents a few handy gadgets to help you get on your way:

Countertops: You can start by emptying all visible things from your counter as it will most likely have too many things on it, which can lead to reduced space and also makes it difficult to clear things up. Search for what you really need on the countertop and keep everything else stacked using the RINNIG utensil rack. Remember to keep things minimal. If it isn’t frequently used, keep it stored away.

* Rails: It’s not only about what’s inside the kitchen cabinets but also what you display from the exterior. Open storage solutions such as KUNGSFORS help store and organize your utensils and crockery after cleaning.

Cabinets:
With this tip, you won’t have to fret anymore over what might fall out and induce a mini heart attack. Time to get organized. When it comes to cabinets, you must make an inventory of what you want to keep up front and what can be hidden. Let’s say it’s kitchen utensils, frying pan, crockery. Where are they? Is it close to the sink? Because you would need it there. Maximize your space inside the cabinets by supplementing them with small trays like VAEIRA to utilize optimal space. That way you don’t need extra shelves inside the cabinet.

Drawers: Drawer dividers like MAXIMERA are your best friend to help in storing your utensils or spices in a better way. You can maximize on space and it helps you in time, unlike in a situation when you have an over-cluttered drawer. The same can be applied to your cutlery. Define and accentuate the space with bamboo/plastic dividers.

Food storage: Leave no stone, or drawer in this case, unturned. Organize your food staples too! Apart from waste minimization, your staples can be maintained in a unit that sustains their shelf life. This also ensures that you don’t overspend on food that would otherwise expire sooner rather than later. See-through the IKEA 365+ sustainable range for storage solutions for food and staples. These will help you immediately gauge what is what and wherein the cabinet.

Tables & trolleys: The dining table has evolved into a multifunctional space. Munching down on a meal is no longer its sole application because, in the past year in lockdown, people have taken to using it for office work or keeping a close eye on children doing their homework while they are preparing for lunch/dinner. Now in order to achieve an easy declutter, it would be wise to have an RASKOG trolley next to the dining table for easy cleaning up. So once you are done with the task at hand, you can maintain the space for its next intent.

Stools: Step stools are a great aid for when you need to reach high cabinets, and stackable ones help to minimize the space in the area, so it’s always good to have a GRUBBAN in a corner for ad hoc usage.

Trash cans: With all the litter that gets collected in a day in the kitchen, the disposal happens only the next day. To avoid a striking stench in your kitchen, consider VARIERA waste bin which is perforated to allow ventilation of the bin and reduce the stench.

With all these hacks at different kitchen stations, you must remember that the key to declutter is to be smart about the size of the kitchen you’re working with and focus on maximizing space. Decluttering your home is decluttering your mind.

ALSO READ-How to de-clutter your kitchen?

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Shopping tips for photoholics

Today a phone is not just an amenity but a source of showing your interest. Brands have thus instigated numerous phone covers for almost every popular brand these days…writes Puja Gupta.

Photography is a unique hobby that needs some special perception or creativity. There was an era when people used to be all dressed when they had to get their picture clicked at the photo store. While today is the era when we can create a whole new album every day with the pictures captured from the lens of phones. Considering this, every other person is a proud photoholic. If you are also one of them then here is a list by Shivam Soni, Founder and CEO, Beyoung Folks Private Limited, of clothing you must keep in mind before shopping.

What Is The Occasion For?

Well, it’s not just clothes, it’s your choice for an occasion. It is a part of how you make your day special as the more comfortable you are, the more you want to slay in front of the world. So, grab trendy clothes like graphic t-shirts or checkered shirts and show how you are spending your day.

Click a snap in the newly launched Polo T-shirts and show your sporty spirit. Click yourself in the boxers and show how you are spending your home quarantine, or simply get clicked in pajamas to underline your work from home routine.

Want To Show Off Your Precious Phone?

Today a phone is not just an amenity but a source of showing your interest. Brands have thus instigated numerous phone covers for almost every popular brand these days. You can pick chic, cool, sophisticated and sweet mobile covers and go ahead with a mirror selfie. The cover will not just be about your phones protection but will also be a part of your selfie addiction.

If You Love Your Group?

Happy pictures of a group together always turn out to be photogenic. To add a little improvisation to the picture you may shop for Group T-shirts as they are all about showing how much you waited for this hangout and how much you want to live the memories by cherishing the pictures snapped on the other day.

Selfie ANI)

Are You In Love?
Whoof! Some want to keep their love story to themselves while some want to show how madly they are in love. So yes, while going out to shop you may buy yourselves same colour outfits, identical phone covers or also opt for love bands. These little props do huge wonders to your pictures. If none of these fits, you can always opt for couple t-shirts with symbols of love and laughter. Certain brands have a collection solely devoted to those devoted couples. Their range for love birds are something that a couple must show off.

Thinking Of Instagram Reels?

social media

Is Instagram reels your favorite feature these days? Then you should never be short of ideas for making every reel different and unique from one another. For this, you may look out for different locations, situations, dialogues and most importantly different clothing for making it a fine sight for the eye. Instead of the party wear attires that were the need of everyday outings, these comfortable apparels are now being the trend of the season because of the habit of being at home (credits to the lockdown which has locked people in). So, shop for the clothing which will make you the star even when you are at home.

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