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SANS Institute launches #SecureTheFamily campaign

World-leading experts offer advice this Cybersecurity Awareness Month to become safer online at home with lessons learned at work…reports Asian Lite News

This October, for Cybersecurity Awareness Month, SANS Institute (SANS) is encouraging everyone to spread security awareness programs beyond the boundaries of the office and to help all employees and co-workers apply the lessons learned at work to protect their families and friends with the global #SecureTheFamily initiative.

Heather Mahalik, #SecureTheFamily Campaign

Today, we are more digitally connected than ever before, as more people work from home, remote e-learning has grown exponentially, and Wi-Fi-enabled “smart” devices increasingly occupy different aspects of our daily lives. Connected personal assistant devices can control your smart home devices, digital refrigerators can track your food inventory, video monitors allow you to keep an eye on your little one anywhere from your smartphone, thermostats and light bulbs can connect to your home Wi-Fi, and some washing machines let you remotely schedule wash cycles in advance. Our children are super savvy about the latest model of mobile phone, while our aging parents need help with theirs. All of this connectivity brings plenty of benefits and convenience, but each connected device also brings increased risk.

HEATHER MAHALIK, DIGITAL FORENSICS EXPERT, SANS FACULTY FELLOW, CELLEBRITE SENIOR DIRECTOR OF DIGITAL INTELLIGENCE: “Every personal device used is a potential entry for system threats, Cyber attackers can target anyone’s home – no one is invulnerable. Risks to our digital safety are everywhere, but there are steps you can take to protect yourself and your family.”

Ms. Mahalik developed the SANS Security Awareness curriculum for #SecureTheFamily with practical advice on securing personal devices and data and how to keep families safe online.

Ms. Mahalik notes a few misconceptions about individual-based security practices, such as your home network is too small to be at risk of a cyberattack and that your smart devices are secure right out of the box. So how do we secure our homes, and more importantly, protect our families? Ms. Mahalik highlights some key issues:

Heather Mahalik, Digital Forensics Expert and SANS Institute Faculty Fellow

1. Backing Up Your Digital Information

Most of us know that we need to back up our data, but how often do we do it? And are we sure we know where it’s going? Our data security depends on good habits such as strong organization of our passwords and consistent backups. Separate your work from personal items from family storage plans so that sensitive items are not shared with those who don’t need access to them.

2. Protecting Your WiFi Network

Another crucial step is to secure your home WiFi network. Make sure you change the network’s name first – don’t leave it as “Admin” or use your last name. Also, change the network password to a word or phrase that your family will remember, but outsiders won’t easily guess.

3. Balancing Your Children’s Privacy

When they log onto their devices, our children and teens face numerous risks, including cyberbullying and potential exposure to online predators through social media and video gaming. In fact, research shows that 40% of kids in grades 4-8 report they have connected or chatted online with a stranger, 51% of all teens use at least one social networking app regularly, and 90% of teenagers have regular access to a mobile device. Tweens and teens spend so much time on their digital devices that parents can face challenges striking an appropriate balance between security and accessibility. To balance children’s privacy online, parents need to monitor kids’ online activities and set screen time limits. 

ALSO READ: P&G and Zulekha Hospital initiates Pink It Now campaign

4. Securing Your Devices

From very young toddlers up through high schoolers, our children are more likely than ever to be attached to one or more digital devices, which comes with considerable risk. As parents we must protect our children by securing their devices. For Android devices, set a passcode, enable FindMyDevice to locate or lock a lost device, and establish a phone number/email that can be used to validate your information. For Kindles/ eReaders, enable the lock screen by setting a passcode, enable FindMyKindle to locate or lock a lost device, and update your personal information to include your name and email address in case the device is lost. For all iOS devices, set a passcode, enable FindMyPhone to locate or lock a lost device, establish a phone number/email that can be used to validate your iCloud information, and create backups with iCloud or iTunes.

5. Safeguarding School-Issued Devices

Make sure to secure school-issued Chromebooks and other devices by setting passcodes, knowing what location artifacts are being tracked, and ensuring children fully understand Internet safety. Many children and teens will try to bypass the security measures on their devices, so be vigilant against the use of jailbreaks, hacking, and other techniques that kids might use that invite additional security risks.

The #SecureTheFamily initiative will help you better educate your workforce, friends, and family with techniques to secure home devices and personal data, as well as how parents can protect their children and teens online.

“Because it’s never too late to practice good cyber hygiene,” reminds Ms. Mahalik.

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Events Health UAE News

P&G and Zulekha Hospital initiates Pink It Now campaign

Leading global FMCG group P&G partners with Zulekha Hospital and Choithrams to drive awareness and early detection of Breast Cancer…reports Asian Lite News

Procter & Gamble (P&G) has partnered with Zulekha Hospital in the UAE and Choithrams, for the Pink It Now campaign in October as part of Breast Cancer Awareness Month. This initiative strives to increase awareness of the disease, promote screening and early testing, and raise funds for research into its cause, prevention, diagnosis, treatment and cure.

On purchases of AED70 of P&G brand products such as Pampers®, Tide®, Ariel® and Herbal Essences® at Choithrams, customers will receive a free breast cancer consultation and mammogram. P&G’s support for Pink It Now corresponds to its vision to create a company and a world where equality and inclusion is achievable for all.

P&G and Zulekha Hospital initiates Pink It Now campaign

Commenting on the initiative, a P&G spokesperson said: “P&G is committed to being a strong corporate citizen, and to continuously drive our commitment to support good causes. We are proud to launch the Pink It Now campaign in partnership with leading hospital Zulekha and Choithrams to support the fight against breast cancer. The initiative will play a key role in promoting early detection and prevention of breast cancer in the region.”

Breast cancer is the most frequently diagnosed cancer among women in Gulf countries with 1 in 8 women being diagnosed in their lifetime, according to Al Jalila Foundation. This sheds a spotlight on the importance of early detection and treatment as the most effective way to overcome cancer and live life to the fullest.

MS ZANUBIA SHAMS, CO-CHAIRPERSON, ZULEKHA HEALTHCARE GROUP: “Today great strides have been made in the fight against breast cancer, in no small part thanks to the efforts of local partners. We are proud to partner with P&G for the Pink It Now campaign to raise public awareness, educate on the importance of early detection, diagnosis, and treatment of breast cancer as well as provide guidance, identify risks and preventive measures.”

The Pink It Now campaign will help save lives by increasing awareness of breast cancer and providing the local community with mammograms. Regional partners are playing a key role in contributing to the awareness and prevention of breast cancer in the region.

ALSO READ: Get ready for Pinktober at Mina Seyahi!

Rajiv Warrier, CEO of Choithrams, said: “The Pink It Now campaign with P&G and Zulekha Hospital is a unique opportunity that will allow Choithrams to improve awareness in the fight against breast cancer and make screening more accessible. This initiative as one of the most promising and meaningful activations towards extending support to our customers and making a positive impact in our customers’ lives.”

This campaign is in line with the world-class healthcare pillar of the UAE’s National Agenda as part of Vision 2021, which highlights the importance of preventive medicine and seeks to reduce cancer.

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Bollywood Films Lite Blogs

Alia features in ‘redefining the rituals’ campaign

Mohey is one of India’s leading women’s bridal wear brands that redefines rituals by adding a new gesture of respect. A change from Kanyadaan to Kanyamaan…reports Asian Lite News.

Alia Bhatt features in Mohey’s digital film campaign which strives for a balance between tradition and equality, while celebrating the happy union of marriage.

Bhatt headlines the campaign starring in the video fueled with emotions, which celebrates brides and families who rethink wedding traditions in modern times, to redefine into progressive ones. In a refreshingly new manner, the film presents a small but significant gesture of respect and equality.

Mohey is one of India’s leading women’s bridal wear brands that redefines rituals by adding a new gesture of respect. A change from Kanyadaan to Kanyamaan.

In India, weddings are all about rituals and traditions. The ‘Kanyadaan’ is an age-old ritual which has been an intrinsic part of our society. Highlighting the conventional thought behind this ritual, the video tries to promote a more inclusive and equal space for women in marriage and in life. Through the film, Alia talks about a new idea that creates a union between the ritual itself and its underlying thought process placed in modern context.

Completely adhering to our traditions and being reverent to our rituals, this film at the same time takes a modern stance on the conventional belief. Heralding a paradigm shift in our mindset from considering a girl child to be a liability, the film talks about sharing each other’s responsibility and journeying through thick and thin not only together but equally. The film ends with a small but significant gesture of respect and proposes a beautiful change from Kanyadaan to Kanyamaan.

Adding to the thought, the very revered Alia Bhatt shared, “I absolutely believe in this thought and this is something very close to my heart. I am glad that I could be a part of this film and convey a message that might bring about a positive change in the society.”

“Mohey has always symbolized the progressive women of our society. Through this commercial, we have tried to bring about a shift in the mindset of the general populace while being respectful and fervent towards our traditions and rituals,” said Vedant Modi, CMO, Vedant Fashions Limited.

Speaking about the making of the ad, the Director of Shreyansh Innovations, Shreyansh Baid opined, “we have always believed in progressive communication and our main thought behind making this film was to convey a strong message that is rooted in the rich Indian culture, and yet takes it a step forward by deriving inspiration from the new-age woman and the new-age society. With Alia onboard we have been able to create a communication that strikes a chord and invokes a positive change.

ALSO READ-Interview: Alia Bhatt

READ MORE-Alia Bhatt: I can never be a director

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Business News UAE News

Union Coop launches a marketing campaign through Smart App

Union Coop announced a promotional campaign through its Smart App, with more than AED 3 Million allocated to it…reports Asian Lite News

Union Coop, the largest consumer cooperative in the UAE, announced a promotional campaign through its Smart App that will continue till 15th October, with more than AED 3 Million allocated to it, including offers, discounts, competitions, gifts and raffle draws on smartphones and a luxury car under the title “More of Everything”. Within its strategic objectives and its constant keenness to launch community campaigns and initiatives that delight consumers, meet their requirements, and provide them with high-quality products at competitive prices.

Union Coop launches a marketing campaign through Smart App

In detail, Dr. Suhail Al Bastaki, Director of Happiness and Marketing Department at Union Coop, revealed that Union Coop launched a new unique campaign through its Smart App as a part of its annual promotional campaigns, where more than AED 3 Million were allocated to it, pointing out that the users of the smart app will also be given a chance to win a Lexus IS300 and iPhone 12, within weekly raffle draws and one at the end of the campaign in line with its social responsibility.

He stated that the participatory community competition aims to promote a conscious and sustainable lifestyle with the use of the Union Coop smart app for all members of society in the UAE, as the competition is part of the “More of Everything” campaign that was launched on September 15 and will continue until October 15.

ALSO READ: Investor Lauds ‘business-friendly UAE’

He added that the campaign and competition will encourage individuals to download the Union Coop smart app, embed a smart and sustainable lifestyle in the hearts of users by making purchases using the Union Coop smart app and making a positive impact in the retail world, in addition to urging community groups to use the innovative services and features available such as the delivery, receiving and exchange options, in addition to benefiting from the promotional offers, valuable discounts, tips and instructions provided by Union Coop through its App to help them choose products and goods of high value and quality.

Union Coop

And he indicated that Union Coop offers opportunities to participate in the competition by downloading the Union Coop Smart application on the mobile phone and shopping for AED 100 or more through the application for a chance to enter the electronic draw to win a Lexus IS300 and an iPhone 12, and many valuable prizes, noting that the delivery service upon purchase from the smart application covers the entire city of Dubai, Sharjah and selected areas in the Emirate of Ajman.

He added that a weekly draw will be held for iPhone 12 and at the end of the promotional offer for Lexus IS300, and the winner will be notified on the phone number or email provided through the subscriber’s smart application, and therefore it must be ensured that the mobile phone numbers are provided correctly and clearly with the country code if the participant is outside the UAE, and upon winning the winner is required to bring the raffle voucher / electronic notification and identification papers (copy of passport or ID card) to receive the prize.

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-Top News UK News

Dating apps partner with govt to boost vax campaign

The new features will allow users to show their support for the vaccine on their dating profiles and give in-app bonuses to those who say they are vaccinated…reports Asian Lite News.

UK’s leading dating brands including Tinder, Match, Hinge, Bumble, Badoo, Plenty of Fish, OurTime and Muzmatch have teamed up with the government to encourage their users to get COVID-19 vaccinations through a new campaign.

The dating brands have added new features to their apps and websites to support the government’s ‘every vaccination gives us hope’ campaign. The campaign encourages younger people to get their vaccine in the second phase of the rollout, and join the millions who have already received their jabs.

The new features will allow users to show their support for the vaccine on their dating profiles and give in-app bonuses to those who say they are vaccinated.

Features will include vaccination badges and stickers to display on dating profiles, free ‘super likes’ and other boost-type features.

Nadhim Zahawi

Users will also start seeing adverts and banners for the ‘every vaccination gives us hope’ campaign.

Although providing vaccination status on these apps is optional, data has shown that people are more likely to date someone who has received a COVID-19 vaccination.

A recent YouGov poll conducted on 21 May also shows 31% of adults would prefer to date someone who was vaccinated and a further 28% would not date someone unless they had received the jab.

Vaccines Minister Minister Zahawi said: “I am thrilled that we are partnering up with dating apps to boost vaccine uptake across the country. This is another incredible asset to our vaccination programme – the biggest and most successful in our history.”

“The vaccine is our way out of this pandemic and we have made incredible progress so far with over three-quarters of adults receiving at least one dose.”

“I encourage everyone who is eligible to roll up their sleeves and get the jab – it could save your life and protect your loved ones,” he added.

The partnership comes as people aged 30 and over are now eligible to get their COVID-19 vaccine. The government has already hit its target of offering everyone in cohorts 1 to 9 – those aged 50 and over, the clinically vulnerable and health and social care workers – a first dose of the vaccine by 15 April.

ALSO READ-UK Minister warns against ‘Delta’ variant

READ MORE-India opposes vaccine passports at G7 meet

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Bollywood India News Lite Blogs

Prithviraj’s post triggers #Save Lakshadweep campaign

As he indicates, the laws and reforms should be for the sake of people not for the land or a particular geographical area…reports Asian Lite News.

Actor cum director Prithviraj is always alert to make strong comments on social issues. His latest comment against reforms implemeted by the authorities in Lakshadweep has grabbed the social media attention instantly. He took to Facebook to make people aware of the of rules and regulations that the small group of people have to obey without any word or reaction.

https://twitter.com/PrithviOfficial/status/1396692814096863237/photo/1

The hero opens his post by sharing his wonderful memories of Lakshadweep in school time. Later he had to go to the mesmerizing land as part of films like late director Sachy’s ‘Anarkali’ and his own directorial debut ‘Lucifer’ starred by Mohanlal.

“For the last few days, I’ve been getting desperate messages from people I know and do not know from these islands, requesting and sometimes even pleading for me to do what I can to bring public attention to what is going on there. I’m not going to go on and write an essay about the islands and why the new administrator’s “reforms” seem completely bizarre”, writes Prithviraj.

As he indicates, the laws and reforms should be for the sake of people not for the land or a particular geographical area.

Prithviraj (Twitter)

He concludes his post by asking the authority to revert the current system of dilemma. Prithviraj requests the authority to do for the betterment of the beautiful place on the earth and the most beautiful people over there.

The beautiful island is under threat and the administration is systematically destroying the livelihood of the people with wicked policies or norms. Many of his co-stars and people in the industry and outside have shared and commented on his post on Lakshadweep. Some of the political parties have also taken the issue to the next level by sending a letter to President Ram Nath Kovind requesting to recall the “anti-people” Lakshwadeep administrator Praful Khoda Patel in Lakshadweep.

Prithviraj has many Malayalam films lined up for release. He will be seen in “Bhramam”, which is the Malayalam remake of Hindi film “Andhadun”, following which he has “Theerppu”, “Kaduva”, “Barroz: Guardian Of D’gama’s Treasure.”

ALSO READ-Modi visits Cyclone-hit Kerala, TN and Lakshadweep

READ MORE- Prithviraj’s 7-day institutional quarantine ends